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Published at 3rd of January 2022 12:28:24 PM


Chapter 652

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Stewart said, "what fatal injury?"

Mark said: "it takes him ten years to make a film. On average, his grades are not so amazing."

"Yes!" Stewart also smiled. The ticket skipping king is a famous turtle speed. Of course, he said that slow work makes fine work: "you highly praised the new work avatar you mentioned just now. You think it will change the pattern of the film industry. What kind of film is it?"

Mark said: "the ultimate visual viewing experience, the best special effects blockbuster."

Stuart said, "better than the dark knight?"

Mark said, "the special effects are."

Stuart was a little surprised. It seemed that mark had never recommended other people's upcoming special effects blockbusters in public. Now the man with eyes higher than the top came to powder himself. He said, "don't you mean that peers are friends? You mean advertising for competitors."

Mark said: "this is a special effect blockbuster. The best viewing effect is imxa and 3D, and the largest imxa and 3D cinema in China and even the world is mm cinema, which can also be said to be advertising for their own family."

This is the strength of mark. Avatar has set off a popular global 3D trend. All films are made in 3D or post production. When these people roared to make films, they found that there were few cinemas, and mm cinema became the only choice. When other cinemas were successfully restructured, they had already made a lot of money.

Stewart biting is under mark. He claims that he dares to ask and spray everything, but he always has reservations. At the beginning, he is very sharp and explicit, and then he talks about some regular topics. This is Mark's first interview after cheating. Don't worry about the lack of ratings, so there's no need to toss some out of tune.

After an interview with Stewart, mark received Kevin tesuhara, chief executive of Warner Bros.

The relationship between mark and Kevin is very deep, which can be traced back to his debut "this man comes from the earth", and then his "chainsaw" and "hangover" have benefited both sides. Mark grew into a giant under Kevin's eyes.

But Mark's growth rate still exceeded Kevin's expectations, isn't it? Accidentally became their big boss.

Today, Kevin came to show his support for mark and hope that mark, a super producer with God's eyes, will take care of Warner Brothers. Now he is one of Warner's shareholders and has the obligation to do so.

Mark readily agreed, took a book from the table and said, "I happen to have a good project in hand, which belongs to you."

Kevin took the book called hunger game suspiciously. Is it a good project?

Mark beamed and said, "among the dystopian stories, the hunger game is the best. The rhythm of the story is fast and full of suspense. The author is a master of words. There is no nonsense in his writing, with pleasant cold humor. Read the hunger game." It's addictive, like playing video games. You know that the world is not real, but you can't help dropping copper coins again and again, which is rich in meaning. The author makes good use of the details to make a fictional world, which is convincing; the heroine's complex and charming character is unforgettable. In fact, as long as you don't specifically remind and read, the text itself disappears. There is no gap between the heroine and the reader, benefactor Become one with the United States. "

Kevin saw Mark's admiration and opened the home page to see the main content.

The 74th hunger game is about to begin.

24 people participated in the competition, and only one person could survive.

On lottery day, katniss's life changed completely.

In the future North America, the Panam state is built on a piece of ruins, and its center, kaipite, is located in the center of twelve districts. Every year, twelve districts are forced to send one boy and one girl aged 12 to 18 to kaipitt as a "tribute" to participate in the "hunger game". This is a cruel and terrible competition between life and death. All tributes must fight to death, and the last survivor is the winner.

The arena is a forest and wasteland artificially arranged. In the competition, the scenes of life and death such as hunting, tracking, hunger, camouflage and intellectual struggle are broadcast live across the country on TV. Everyone must watch them and celebrate them as a festival. For capit, this is an annual event and a game; For the other twelve districts, it is humiliation and torture.

Survival is the instinct of 16-year-old katniss. She barely supports her mother, sister and herself by poaching and collecting wild fruits outside the fence of District 12. When katnis took part in the hunger game instead of her sister who won the "life and death lottery", she knew that it meant death to her. If she wants to survive, she must choose between human nature and survival, death and love.

In the arena, Kate nice was shaped into a "Burning Girl" by chance, and formed a "Star lover" with another tribute pita in the area, which attracted much attention. She was confused about her relationship with pita. She tried to save the lives of other competitors and wisely responded to the puzzles in the game, which made her the focus of TV viewers. At the critical moment of life and death, she found that love can also be a winning strategy.

Katniss can only continue to be herself. That stubborn girl, she refused to give in to the rules of the game, refused to give in to death, and refused to give in to love.

The main content of these hundreds of words was read at once, but how did Mark see that it was a good project? "Hunger game" is the most amazing novel since 2008. It ranks first in the national bestseller list of the New York Times, American today, Wall Street Journal, publisher weekly and so on. It has always been selling well, with a wave of good reviews and numerous awards, which is not enough to explain its shocking power.

In September 2008, the first song "hunger game" was published. Thriller Stephen King couldn't stop reading.

Susan Collins began to write children's TV dramas in 1991. Clarissa knows and Shelby Wu's mysterious archives series created by her for "nicoloden" children's station won the Emmy Award. She also wrote the best-selling fantasy novel "chronicle of the underground". She is now a popular best-selling author, but this best-selling book does not mean that the film will also sell well. There are many examples of failed adaptation of best-selling books.

Kevin came today to talk about the adaptation right of the hobbit. Doesn't mark want to do it? Is this to block his mouth?

Mark said, "the success of a work depends on its marketing and the cultivation of fans. I call it hunger game." The digital media marketing strategy of has made a plan. It will be made into a series. The first film of the series will be released in March 2012, but in fact, the systematic network promotion began in March 2011, just one year from the release of the film. For a trilogy film, its marketing activities will start from the year before the release of the first film to the DVD release of the third film Marketing activities will last four or five years. "

Kevin took over the publicity plan from mark. It is very clear that the core audience of the film is the fan camp of hunger game, while face books and twitter have become the main battlefield of publicity. The marketing means of traditional films, posters, trailers and traditional advertisements are secondary supporting roles in the marketing strategy of hunger game.

Before the first film of the series was released, it took two years to operate the public homepage of the book, from the initial film staff information to the subsequent fan interaction, and then to the final batch of stills and unedited film materials, and launched online games. The attention of fans has increased exponentially. Such a public home page causes forwarding in social networks and essentially affects the people around the fan group. Moreover, for the series of films, this public home page will roll the snowball bigger and bigger in the next five years, becoming a key link in the marketing activities of the hunger game series of films.

The concept of virus marketing is not novel, but the marketing planning of hunger game starts early, has accurate positioning, good effect and saves money. If you want to aggregate and publicize through SNS's social network, you need a fan base. To form a considerable number of fans on the network, you must invest time and cost.

Only by relying on the accumulation of time can we minimize the negative effects of virus marketing and really achieve the publicity of positive information, rather than malicious speculation like Sister Feng.

In the next few years, the marketing snowball of hunger game will roll bigger and bigger, drive new fans with old fans, and constantly push the publicity materials to the target audience to avoid resource waste. This kind of marketing and promotion of the series of films has done very well. The first is the packaging and promotion of Susan Collins.

Kevin looks at this promotion plan and feels that it depends more on the typical operation method of the series of films. You have prepared enough for the other party, not just perfunctory.

Investment is to explore potential and valuable projects from dozens to hundreds of projects. The most difficult thing is to select and decide. For example, the famous Sequoia Capital has invested in Cisco and Google. In fact, they have also invested in many projects. Since the hand of God and the big boss have made a decision, he has to do it. Right, he has his credit, and wrong, everyone will be stabbed together.

Kevin said: "in fact, I'm here today for the adaptation of the hobbit. This is a real gold mine. It's nearly six years since the return of the king was released. Fans and the market are very hungry. We hope to put it on the big screen. What do you think?"

Mark said, "no problem! Why not discuss with MGM about this profitable thing?"

Kevin was relieved that mark didn't fool them and threw out the dry goods directly.

Kevin said: "we hope you will be the chief producer and coordinate in the middle. When something goes wrong, it can be solved quickly."

Mark hesitated and agreed.




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