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Back To 2005 - Chapter 951

Published at 19th of January 2023 05:26:47 AM


Chapter 951: balance

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  Chapter 951 Balance

  Originally before the launch of Famous Products, Liu Xijian proposed to find a young well-known celebrity as a spokesperson, but Zhou Anan rejected it.

  First of all, he doesn’t know whether Famous Products can become a hit. If it develops slowly, it needs a process of impressing netizens with quality, and there is no need to spend money to hire a spokesperson;

  Secondly, if you spend a lot of money to hire a spokesperson, the website will not improve, and the waste of funds will only make people laugh.

   Now it seems that Zhou Anan also somewhat underestimated the power of the tripartite cooperation between Weike, TX, and JD Mall, and also underestimated the attractiveness of the low-priced discounts of the 35 brand products to netizens.

  Famous Products, whose sales exploded upon launch, can not only open the door for cooperation with other brands to deal with inventory, but also negotiate prices with brands with a more proud attitude.

  The matter of hiring a spokesperson can be put on the agenda.

  The B2C market is changing rapidly, and the explosion of Mingpinhui will definitely attract many institutions to follow suit. It is necessary to determine the brand status of funds at the first time, and become the NO.1 choice for netizens to choose special sale websites.

  Of course, Zhou Anan chose Liu Feifei to speak for her, not on a whim, after all, sister Tianxian is the deepest memory of the post-80s and 90s.

   Today's generation born in the 1980s is the main force of online shopping, and it is also the most important group targeted by special sale websites, so Liu Feifei's endorsement complements each other.

   "Famous Products Exchange?"

  After hearing the young rich man's proposal, Liu Jingyao quickly searched for relevant information instinctively as a manager.

"Nong, it's the new shopping website that I told you about before. I bought you two trench coats for my aunt this morning. If I hadn't asked Xiao Li to log in to my account to pay early, I almost couldn't get them. .”

  Showing the webpage of the shopping website opened on the mobile phone to my aunt, Liu Feifei, who was explaining, looked at the man not far away with bright eyes.

  Because it is still not possible to pay directly by logging in on the mobile phone, Liu Feifei, who was lying in bed and didn’t want to get out of bed, called her assistant after shopping and asked her to log in to the account on the computer to pay.

   Such convenient shopping is much easier than going shopping by herself.

   "Is this the new website of Celebrity Group?"

   Scanning the page, Liu Jingyao found that dozens of brand products had already been sold out, and there was a celebration banner at the top that said "sales exceeded 30 million in half an hour". She asked the young rich man in surprise.

   It seems that this newly launched website has great potential.

   Breaking through 30 million in half an hour is a medium-sized online shopping website that was looking for Liu Feifei to endorse. It didn't have such a dazzling sales in a week.

  Before, she was delusional about cooperating with TB, JD Mall, DD.com and other top-ranked online shopping websites with more registered users. Liu Jingyao helped her niece turn down the endorsement invitations of several ordinary online shopping websites.

   Now that she heard the young rich man's invitation, she naturally thought about it carefully.

   "Yes, this is a new website jointly developed by a company under the Celebrity Group and JD Mall. If it develops smoothly, this website will become a new benchmark for domestic special sale websites."

   Talking about the future of Mingpinhui, Zhou Anan was full of confidence in his words.

  With the brilliance of similar websites with the same model in the previous life, and the dazzling record of Mingpinhui when it was first launched, Zhou Anan has no reason not to believe in the future of this special sale website.

   "The endorsement fee?"

  Listening to the other party's calm words, Liu Jingyao didn't doubt the other party's thoughts, and asked the key question with some surprise.

  A celebrity endorses a product, and the level of the endorsement fee is also a disguised declaration of the celebrity's own value and status to the outside world.

  If the endorsement fee is high, the quality of the corresponding film and television resources will also increase; if the endorsement fee is low, even those directors and investors will dislike it.

  Just like the industry’s highest endorsement fee is the international superstar Cheng Tian, ​​who ranks first in domestic celebrity endorsement fees with 20 million yuan in endorsement fees.

  Of course, outsiders don't know whether the 20 million represents one and a half years or two years.

  Generally speaking, 10 million is the top standard for first-line celebrity endorsement, and the average first-line celebrity endorsement fee is about 4 million to 6 million.

  At such a price point, many brands sign a one-year contract, and a two-year contract is announced to the public as an endorsement worth tens of millions. Picking a headline in the entertainment section is commonplace.

  Now, because Liu Feifei has collaborated with Cheng Tian and others in an international film, the endorsement fee has increased from the original 1 million a year to about 2 million a year.

  Yunsheng Jewelry used to pay tens of millions of endorsement fees, but the three-year contract with Liu Feifei is considered to be a lot of premium.

  But counting the inflation in the next two years, it almost meets Liu Feifei's highest net worth standard.

   "The endorsement fee between you and Yunsheng Jewelry was more than 3 million a year, right?! What do you think of the 10 million two-year endorsement fee, including the appearance fee for 5 times a year?"

   Knocking on the table, Zhou Anan, who had been mentioned by Sister Tianxian before, offered a more reasonable offer.

  As the major shareholder of Blue Whale Entertainment, Zhou An'an has some understanding of the industry's endorsement fees.

  Of course, his quotation can be regarded as a proper increase of Liu Feifei's current worth.

   Even Blue Whale Entertainment’s leading Huadans Zhu Yiqi, Shi Shi, Zhang Hanyi and others all have an endorsement fee of about 1 million to 1.5 million a year.

   It was Zhang Yuhan who joined halfway through, and now endorsed a piece of jewelry with a price of 2 million for one year and 5 million for two years, becoming the first among the female stars of Blue Whale Entertainment.

"Can."

  Hearing the other party's offer, Liu Jingyao's eyes lit up, and she nodded in agreement.

  If Liu Feifei can once again sign the endorsement contract of Famous Products at a price of tens of millions, it means that she has officially entered the ranks of first-line actresses, and her future resource level will also increase accordingly.

  Many big directors use the artist's endorsement fee as a selection criterion.

  As for the 5 appearance fees that come with it, it is what it should be. The endorsement contract they signed with Yunsheng Jewelry also includes at least 3 appearance fees per year.

  However, Liu Jingyao couldn't help but give her niece a blank look when she heard the young rich man so clearly stated her niece's confidential endorsement fee.

   "I'll make a call."

  After finalizing the spokesperson and the price, Zhou Anan picked up his mobile phone and dialed Jiang Minchi, the president of Famous Products Collection: "Mr. Jiang, congratulations on your first-day sale at Famous Products Collection."

   "Mr. Zhou, you are very kind. With the leadership of you and Mr. Liu, our Famous Place can achieve such results. I believe that with you behind us, Famous Place will be even more brilliant."

   Jiang Minchi, who received countless complimenting calls, stood up immediately facing the big boss, with a smile on his mouth, and his tone was full of humility.

  He switched jobs from Ahri, and now he became famous in the first battle. This is definitely an excellent turning point in his life, and it is not an exaggeration to describe his net worth soaring.

  Just now, his old leader, the vice president of a branch of Ari, called to congratulate him, which made Jiang Minchi proud for a while.

   "There is such a thing, I want to discuss it with Mr. Jiang. Mr. Liu didn't propose to hire a spokesperson before, but it was put on hold for now. Now that the website is getting off to a good start, I think hiring a spokesperson earlier can also increase the popularity of the website. What do you think?"

  Although a decision has been made, Zhou Anan still wants to give Mr. Jiang a face.

   "I think it's ok, I wonder if Mr. Zhou has a suitable candidate?"

   Hearing the strings, he knows the elegance, Jiang Minchi is not a rookie in the workplace, so he took the initiative to ask the big boss.

  If you can't even hear this subtext, you can pack up and leave long ago.

   On some issues that have nothing to do with the development strategy, the wishes of the big boss must override the wishes of the person in charge of the company.

   "What do you think of Liu Feifei? She just signed Yunsheng Jewelry's 10 million endorsement, and her image in front of the screen is also very good. We can also sign with 10 million for two years. What do you think?"

  Looking at Liu Feifei who was making a strange face opposite, Zhou Anan consulted the other party tactfully.

   Consultation must have a consulting tone, so that the other party feels proper respect.

   "I think so."

  The big boss hinted so clearly, Jiang Minchi naturally wouldn't have any opinion.

  Anyway, the sales volume of Yiminghui exceeded 30 million within half an hour of its launch today, and the inventory of all signed brands was sold out. With such a brilliant record, it does not require much capital to sign contracts with other brands in the future.

   What's more, Liu Feifei's image is indeed in line with the customer group targeted by the website, and it also meets his expectations.

   There is no need to settle the 10 million two-year endorsement contract at one time. This amount of money is not a problem at all for Famous Exchange today.

   "If Mr. Jiang thinks it's okay, then it's settled. Mr. Liu, you can communicate with him."

  Did not communicate with Liu Xijian in private, but gave Jiang Minchi the opportunity to communicate and make decisions. In addition to respecting each other, Zhou Anan also wanted to balance.

  The development strategy of JD Mall is completely different from that of Famous Products. It is very important for Jiang Minchi to retain the independent decision-making power.

  (end of this chapter)




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