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Published at 3rd of November 2021 09:19:55 AM


Chapter 1966: 1966

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One hundred and thirty thousand dollars!

Although it was only a rim ball to enter the 100 million threshold, 100 million US dollars is 100 million US dollars. "Transformers 4" finally achieved a "zero breakthrough" in 2014. With all the expectations, the premiere weekend was blasted out. With a box office of 100 million, the summer craze is finally a bit look.

The objective fact is that the box office data for the premiere of "Transformers 4" is second only to the box office of "Transformers 2" at 108 million. This is the second time that the series premiered at a weekend box office exceeding 100 million. Paramount used the mark- Walkerberg's action as the leading role has won the rewards, giving the series a new lease of life.

Even, the overall word-of-mouth evaluation of "Transformers 4" also continued the recovery momentum of the series restart, slightly better than the second and third parts of the series, but still lagging behind the first part of the series; of course, the media review 30 Five points and 18% of the Rotten Tomatoes Index have nothing to show off. Even the 51% popcorn index is not outstanding. The only thing worth showing off is the theater score. The score of "A-" is even higher than that of "Interstellar". Obviously, viewers who like popcorn still expressed their support.

Faced with the strong performance of "Transformers 4", all the competitors in the same period in the entire market inevitably suffered major losses.

"Think Like a Man 2" the next week’s box office plummeted 65 percent, and the weekend box office fell to 10 million. It became the victim who suffered the most this week, and the entire subsequent box office outlook became uncertain; fortunately; However, the cumulative box office reached 48 million in two weeks. Compared with the low cost, the loss is not enough, but the profit becomes weak. After all, it is impossible for such a low-investment work to enter the overseas market. .

"Dragon Tiger Boys 2" and "How to Train Your Dragon 2" are still inseparable brothers. The former fell 42% and the latter fell 46%. The gap in the box office data on weekends was still less than that. Two million dollars, but the cumulative box office data has quietly widened the gap——

"Dragon Tiger Youth Team 2" can basically determine the cost recovery, but the profit needs to rely on overseas box office; "How to Train Your Dragon 2" shifts all the focus of publicity overseas, looking forward to the excellent reputation that can give full play to the advantages of types suitable for all ages. Looking forward to achieving box office profitability.

Even "interstellar crossing" is no exception.

In fact, the work with the most serious positive impact should be "Interstellar", because the audience groups of "Transformers 4" and "Interstellar" overlap each other, and the premiere of the former will squeeze the market of the latter positively. There is a relationship that cannot coexist with each other; the only good thing for both parties is that "Interstellar Crossing" has been released for the fourth week. Whether it is the pressure on "Transformers 4" or the risk of owning box office losses, they have all weakened. A lot.

In the end, the box office drop of "Interstellar Crossing" also exceeded 40% for the first time, with a 41% drop in the weekend box office of 29 million, and the pace of box office growth has slowed down significantly; After this, the North American market will continue to usher in more powerful works, which also means that the hope of "interstellar" in North America 500 million has fallen slightly, and the box office trend may have changes every week.

In any case, in the fourth week of June, "Transformers 4" reached the top without any suspense, ending the "Interstellar Crossing" three consecutive championships; the latter retreated to the runner-up position, "Dragon Tiger Boys 2" and "Training". "Dragon Master 2", "Think Like a Man 2", "Slumbering Curse", "Jersey Boy", "Fault in the Stars", "X-Men: Reversing the Future", and "Lost Chef" respectively occupy the top The remaining positions of the ten.

"Godzilla" regrettably fell out of the top ten list. This work, which was highly anticipated by Warner Bros., had a cumulative box office of 197 million in seven weeks, and it will exceed two by Tuesday at the latest. 100 million threshold, but if you want to touch higher box office data, there is no hope.

Looking back now, Warner Bros.’s risky choice of "Interstellar Crossing" is indeed a big gamble, but just as the meaning of "big gamble", the greater the risk, the higher the reward, and the bold move of temporarily raising the file finally allowed Warner The brothers regained a place in the summer file. So, is this a hint?

Don't forget the original reason why Warner Bros. chose to raise the gear. In addition to the "Big Marine Corps" schedule collision, the most important reason is:

The "Harry Potter" series ended, the "Batman" series ended, and the "Hobbit" series is also coming to an end. In the case that the DC universe has not yet been established, Warner Bros. has lost the summer file and even the whole To take the initiative to compete in the North American box office market, they need to find a new point of box office growth, otherwise their advantages will be further eroded in the battle with Disney.

"Interstellar" is stationed in the summer file. The main objects of investigation are Christopher Nolan and Renly Hall. They have nothing to do with professional skills. They mainly consider their market appeal and box office pulling power. With the gradual clarity of box office data, The results of the test gradually become clear, but outsiders will not know how the internal decision-making of Warner Bros. will go, and they can only watch the changes.

Following the debut of "Transformers 4", the North American summer competition will also enter a new level. The intensity of strong works will reach a peak in July, and then slowly fall into August, which also declares an annual The summer file ends again, and then the autumn file for self-cultivation and rest. The Toronto Film Festival and the Venice Film Festival will slowly open the curtain of the awards season. That will be another story.

"Tammi", "Rise of the Apes", "Son of Zeus: Hercules", "Superbody", "Guardians of the Galaxy", "Teenage Mutant Ninja Turtles" and other works will be on stage one after another, as summer files The box office battle continues to add fuel, looking forward to the audience can find a moment of ease in the cinema.

With such a fierce competition, "Interstellar" faces severe challenges every week, and the weekly box office decline may affect the final box office trend.

Especially when the topic craze quietly cooled down, the people who were accustomed to eating gradually dispersed. The charm of "Interstellar Crossing" began to become the main reason for the audience to enter the cinema. The two keys of "brain burn" and "hard science fiction" The relatively small crowd of words gradually became prominent, and the box office stamina slowly declined.

Although relying on its excellent reputation, the subsequent box office decline of "Interstellar Crossing" still remained at a good level; but after facing the "Transformers", the decline data has always hovered at about 40%, and it has not been able to further the decline. Depressed, and there was no way to replicate the decline curve against the sky again, and naturally it was impossible to replicate the magic of last year's "gravity".

However, this statement does not mean that the movie’s box office is disappointing. The actual situation is that it can be regarded as the pursuit of perfection under the "blue gift standard"; and according to the standard of summer commercial works, or Judging from the data of Inception, or from the data of Nolan's past works, the box office performance of Interstellar has far exceeded expectations.

"Interstellar" has been shown in theaters for 33 weeks, and did not go offline until the second week of January of the following year. The long and lasting release cycle also proves the fact that "Word of mouth is king" and the audience's lasting support Let the movie be mentioned repeatedly during the award season, and many people are expecting it to be like "Batman: The Dark Knight" and "Inception" in the award season. This also makes the film's North America. The box office continued to accumulate.

In the end, the North American box office data of the film stopped at 455 million U.S. dollars, becoming the 23rd in history that reached the height of "400 million in North America", but after all, it still failed to reach the 500 million threshold. Slightly regrettable.

But such data is already very amazing!

On the total box office list of North American film history, "Interstellar Crossing" strongly ranks among the top ten, temporarily ranking ninth; the top eight are "Avatar", "Titanic", "Gravity", and "Vengeance". "League of Heroes", "Edge of Tomorrow", "Dark Knight", "Star Wars 1" and "Star Wars".

Behind "Interstellar" is "Batman: The Dark Knight Rises", which together form the top ten list of film history in North America box office data.

First of all, James Cameron has two seats, Christopher Nolan has three seats, but both of them are directors, and Lan Li, who also has three seats, is an actor, which also makes Lan Li a successor. After Harrison Ford and Tom Hanks, there is another actor who can occupy two or more seats in the top ten list of film history.

The status in the industry is evident.

Secondly, the comic-based superhero movie has three seats, and Star Wars has two seats, plus the adaptation of "Edge of Tomorrow", which also shows the existing composition of the North American film market.

Finally, and most importantly, apart from "Titanic" ~www.novelhall.com~ the other nine works can all be classified as science fiction movies-at least those with science fiction elements. So why did Warner Bros. still hesitate when it launched "Edge of Tomorrow", "Gravity" and "Interstellar Transition"? Because of the decline of original scripts.

The decline of original scripts can be seen from the rise of the "blacklist" and the weakness of the Oscar nominations. Even aside from the award season, in the box office market, the annual sci-fi movies are still the most numerous types of works, but they hit the street. Works account for the vast majority of original works. It is too difficult to dig out novel and exciting stories from original works. This also makes major film companies put all their hopes on the copyright of the adaptation.

"Edge of Tomorrow" is a Japanese original, while "Gravity" and "Interstellar Transition" are both original scripts. This is why Warner Bros. lacks confidence.

But all three works were successful, which also allowed Warner Bros. to continue its strong position in the box office competition.

The line of sight has returned to "Interstellar". From any angle, the North American box office of this work has continued the success of Lan Li, which is beyond doubt!

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