Chapter 440: Great start.
In a blink of an eye, 2015 passed.
On the first day of January, Shanhai Streaming would start broadcasting ‘Young Di Renjie’ after a long time of advertisement.
The popularity of the main actor Chen Huan didn’t fall a single bit since last year.
Especially at the end of the year where Lightning Boys slandered Chen Huan and that shocked many people.
Many people who didn’t pay attention to celebrities got to know Chen Huan via dispute.
The same was true for the female lead Bu Yiyi.
She was a Small Flower Dan in the film industry and her followers on Weibo increased to 60 million now, which made her one of the top.
Her every move was scrutinized by the people.
It happened that the story of the main role of ‘Love Through Different Times’ had been snatched away from her and she left the casting in anger was leaked.
This topic hadn’t subsided until now.
Bu Yiyi newly joined ‘Princess Returning Pearl’ and the matter with ‘Love Through Different Times’ was still heavily debated and all insisted on their own side while other bystanders were watching with popcorns in hands.
So since the two protagonists were so trending, ‘Young Di Renjie’ was inevitably also trending before it started.
In addition to that, whether it was Shanhai Streaming who would broadcast it online or Huhai TV and Zhejiang TV who would broadcast it on their TV channel, they all did their best to advertise it during December.
Needless to say, Shanhai Streaming had never been cheap in their advertising budget.
Huhai TV and Zhejiang TV were also first-tier TV stations and the two stations had paid a lot for the first broadcast rights of ‘Young Di Renjie’ so they obviously wanted to get the highest rating possible.
The two actually wanted to monopolize the first broadcasting rights.
But the price asked by Shanhai Streaming was too high.
There were a total of 50 episodes and the price was 2 million per episode.
In the history of Chinese’s TV after its commercialization, was there any TV series that bought 2 million per episode?
No!
It was 1 million at most in the past and 100k or 200k was already a good deal.
2 million per episode was the first time the world saw that.
There were many TV stations interested and they were very optimistic about ‘Young Di Renjie’ but chose to give up after seeing the price.
It couldn’t be helped.
A full 100 million for a TV series!
What kind of risk was it!?
They were worried that they would suffer big losses.
Even Hunan TV, Yuedong TV and Huajing TV, the wealthiest of them all, backed off.
Both Huhai TV and Zhejiang TV covered the entire area around Huhai, Zhejiang and Jiangsu.
So although there was confrontation between them, there was even more chance of cooperation.
It was obvious that a single TV station wouldn’t be able to afford it under those conditions so they chose to buy it together and negotiated for the 100 million TV series.
After spending so much, they naturally wanted to come out as a beneficiary so a promotional clip of ‘Young Di Renjie’ appeared once every hour or so.
When Chen Huan went out, many old people called him ‘Di Renjie’ when they saw him.
‘Young Di Renjie’ release date was well chosen with January first as families would be at home so the rating wouldn’t be low.
It was exactly how it went.
The first day with two episodes, the average rating of Huhai TV was 3.78% and the peak rating was 4.5%.
It wasn’t bad at all for Zhejiang TV either as their average rating was 3.56% and their peak was 4.86%.
There was no doubt that the two were at the top rating for the prime time slot.
The first episode of a TV series that could surpass the rating of 3% and almost reach 4% was definitely a great start.
The senior management in those two TV stations were relieved after seeing the results and if the following episodes could reach the rating of 5% then their money would be well spent.
At the same time, Shanhai Streaming that broadcasted it an hour later than the TV stations also got a good number of viewers.
The number of viewers reached 7 million!
The number seemed a bit low but ‘Young Di Renjie’ on Shanhai Streaming was only available to the VIP users!
While they could watch it for free on the TV stations, they needed to buy a subscription on the streaming service, wasn’t that crazy then?
Of course not.
There were two versions of ‘Young Di Renjie’ in Shanhai Streaming. One where people could watch it for free like in Huhai TV and Zhejiang TV.
The VIP version was different.
The two TV stations had the standard 45 minute version but the VIP version was the 1 hour version with plots that the TV stations didn’t have and there were no ads!
This was the same as those DVD versions of the movies where the DVD version was different from those shown in the theater.
Like that, more people would be willing to watch the full version.
The number of VIP users reached 9 million on the third day and 13 million on the fifth day, it was getting higher by the day.
Similarly, Huhai TV and Zhejiang TV broke through the 5% rating on the fifth day where the first arc, ‘Golden Hairpin’, was done and set a new record for the New Year.
The success of ‘Young Di Renjie’ didn’t only reflect on the good ratings and number of views but also on the reviews.
“I haven’t watched such a good TV series for several years now. Teacher Lan Xin’s screenwriter skill came online, Director Zhou Pu’s director skill came one line, Chen Huan and Bu Yiyi’s acting skill also came online, I give this show 80 points!” – Weibo’s big name, Grain of Rice.
“I originally went to see and expected just some handsome honeypot but I didn’t expect the story to be exciting and I still didn’t expect him to be the murderer until the last moment! Good acting, good plot and good filming!” – Weibo celebrity, Lend Me a Supercar.
“I’m embarrassed to say that I licked the screen again… Chen Huan, you’re handsome beyond comparison, what’s going to become of me in the future!”—Chen Huan number one fan, I Like Mantis Shrimp.
“Right, right, right! I originally thought Chen Huan looked best in a school uniform but he looked even better in hanfu, wow! I’m going to Lin’an! I want to see Chen Huan~~~”
“Bu Yiyi and Chen Huan are a perfect match! I’ll come at anyone who wants to get in between!”
“It’s better this time too and not that disgusting drama! IQ is online, acting is online, good story!”
“I watched it a second time and saw they actually gave some hints but I didn’t see it before, interesting!”
“Continue, continue! Sister Xiaofeng made me a fan and I suddenly think of him as Di Renjie!”
“…”
The most feared point for a TV series was that they rushed in the first part and crashed during mid-series.
The rating of ‘Young Di Renjie’ was very high and it seemed that their review was also very good so it wasn’t only limited to attracting people via the handsome honeypot.
The next rating and number of views were worth looking forward to!
Chapter 440: Great start.
In a blink of an eye, 2015 passed.
On the first day of January, Shanhai Streaming would start broadcasting ‘Young Di Renjie’ after a long time of advertisement.
The popularity of the main actor Chen Huan didn’t fall a single bit since last year.
Especially at the end of the year where Lightning Boys slandered Chen Huan and that shocked many people.
Many people who didn’t pay attention to celebrities got to know Chen Huan via dispute.
The same was true for the female lead Bu Yiyi.
She was a Small Flower Dan in the film industry and her followers on Weibo increased to 60 million now, which made her one of the top.
Her every move was scrutinized by the people.
It happened that the story of the main role of ‘Love Through Different Times’ had been snatched away from her and she left the casting in anger was leaked.
This topic hadn’t subsided until now.
Bu Yiyi newly joined ‘Princess Returning Pearl’ and the matter with ‘Love Through Different Times’ was still heavily debated and all insisted on their own side while other bystanders were watching with popcorns in hands.
So since the two protagonists were so trending, ‘Young Di Renjie’ was inevitably also trending before it started.
In addition to that, whether it was Shanhai Streaming who would broadcast it online or Huhai TV and Zhejiang TV who would broadcast it on their TV channel, they all did their best to advertise it during December.
Needless to say, Shanhai Streaming had never been cheap in their advertising budget.
Huhai TV and Zhejiang TV were also first-tier TV stations and the two stations had paid a lot for the first broadcast rights of ‘Young Di Renjie’ so they obviously wanted to get the highest rating possible.
The two actually wanted to monopolize the first broadcasting rights.
But the price asked by Shanhai Streaming was too high.
There were a total of 50 episodes and the price was 2 million per episode.
In the history of Chinese’s TV after its commercialization, was there any TV series that bought 2 million per episode?
No!
It was 1 million at most in the past and 100k or 200k was already a good deal.
2 million per episode was the first time the world saw that.
There were many TV stations interested and they were very optimistic about ‘Young Di Renjie’ but chose to give up after seeing the price.
It couldn’t be helped.
A full 100 million for a TV series!
What kind of risk was it!?
They were worried that they would suffer big losses.
Even Hunan TV, Yuedong TV and Huajing TV, the wealthiest of them all, backed off.
Both Huhai TV and Zhejiang TV covered the entire area around Huhai, Zhejiang and Jiangsu.
So although there was confrontation between them, there was even more chance of cooperation.
It was obvious that a single TV station wouldn’t be able to afford it under those conditions so they chose to buy it together and negotiated for the 100 million TV series.
After spending so much, they naturally wanted to come out as a beneficiary so a promotional clip of ‘Young Di Renjie’ appeared once every hour or so.
When Chen Huan went out, many old people called him ‘Di Renjie’ when they saw him.
‘Young Di Renjie’ release date was well chosen with January first as families would be at home so the rating wouldn’t be low.
It was exactly how it went.
The first day with two episodes, the average rating of Huhai TV was 3.78% and the peak rating was 4.5%.
It wasn’t bad at all for Zhejiang TV either as their average rating was 3.56% and their peak was 4.86%.
There was no doubt that the two were at the top rating for the prime time slot.
The first episode of a TV series that could surpass the rating of 3% and almost reach 4% was definitely a great start.
The senior management in those two TV stations were relieved after seeing the results and if the following episodes could reach the rating of 5% then their money would be well spent.
At the same time, Shanhai Streaming that broadcasted it an hour later than the TV stations also got a good number of viewers.
The number of viewers reached 7 million!
The number seemed a bit low but ‘Young Di Renjie’ on Shanhai Streaming was only available to the VIP users!
While they could watch it for free on the TV stations, they needed to buy a subscription on the streaming service, wasn’t that crazy then?
Of course not.
There were two versions of ‘Young Di Renjie’ in Shanhai Streaming. One where people could watch it for free like in Huhai TV and Zhejiang TV.
The VIP version was different.
The two TV stations had the standard 45 minute version but the VIP version was the 1 hour version with plots that the TV stations didn’t have and there were no ads!
This was the same as those DVD versions of the movies where the DVD version was different from those shown in the theater.
Like that, more people would be willing to watch the full version.
The number of VIP users reached 9 million on the third day and 13 million on the fifth day, it was getting higher by the day.
Similarly, Huhai TV and Zhejiang TV broke through the 5% rating on the fifth day where the first arc, ‘Golden Hairpin’, was done and set a new record for the New Year.
The success of ‘Young Di Renjie’ didn’t only reflect on the good ratings and number of views but also on the reviews.
“I haven’t watched such a good TV series for several years now. Teacher Lan Xin’s screenwriter skill came online, Director Zhou Pu’s director skill came one line, Chen Huan and Bu Yiyi’s acting skill also came online, I give this show 80 points!” – Weibo’s big name, Grain of Rice.
“I originally went to see and expected just some handsome honeypot but I didn’t expect the story to be exciting and I still didn’t expect him to be the murderer until the last moment! Good acting, good plot and good filming!” – Weibo celebrity, Lend Me a Supercar.
“I’m embarrassed to say that I licked the screen again… Chen Huan, you’re handsome beyond comparison, what’s going to become of me in the future!”—Chen Huan number one fan, I Like Mantis Shrimp.
“Right, right, right! I originally thought Chen Huan looked best in a school uniform but he looked even better in hanfu, wow! I’m going to Lin’an! I want to see Chen Huan~~~”
“Bu Yiyi and Chen Huan are a perfect match! I’ll come at anyone who wants to get in between!”
“It’s better this time too and not that disgusting drama! IQ is online, acting is online, good story!”
“I watched it a second time and saw they actually gave some hints but I didn’t see it before, interesting!”
“Continue, continue! Sister Xiaofeng made me a fan and I suddenly think of him as Di Renjie!”
“…”
The most feared point for a TV series was that they rushed in the first part and crashed during mid-series.
The rating of ‘Young Di Renjie’ was very high and it seemed that their review was also very good so it wasn’t only limited to attracting people via the handsome honeypot.
The next rating and number of views were worth looking forward to!
