Chapter 345
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Tang Long was stunned. According to Chu Jiaoyang, the Dragon wine has not been sold yet. We should not only engage in hunger marketing, but also raise the price?
The selling price of dragon wine is 999 per bottle.
Black dragon, the packaging box is different from dragon wine. It adopts black packaging design, so it is called black dragon. The selling price is 388 yuan per bottle.
Now no matter it's Dragon wine or black dragon wine, they haven't sold a few bottles.
"Mr. Chu, if we do this, will it arouse the disgust of consumers?" someone asked below.
Chu Jiaoyang said calmly, "there is no way. The productivity of the winery is limited, and we can't produce many bottles a year. We don't have other production channels. Therefore, the quota allocation should be considered from the perspective of the whole year. We can't sell the allocation of the whole year in a certain month at once.
In fact, the products on our major online shopping platforms are sold in Taoyuan County. Even if we can get them to the city for delivery, it is a troublesome thing. If the number of orders comes up, too many can't be sent.
Considering several major aspects, the three online shopping platforms, together with our own official website, can only receive so many orders at most if they are robbed, and no matter how many they are, they can't deliver goods. "
Chu Jiaoyang's words stunned many people in the conference room. Obviously, these things were unexpected, including Tang long.
It can be seen that Chu Jiaoyang is indeed subtle and considerate in all aspects.
Dragon Wine Group, on the one hand, wants to engage in hunger marketing to stimulate the market. In addition, the more important reason is that the channels are limited, and the products ordered online can only receive so many lists at most.
No matter from which point of view, this move is more reasonable!
As for the supermarket price, it is more like another publicity channel of dragon wine. Good wine is not cheap. Dragon wine has just been listed, and there are discounts and promotions in the supermarket, which mostly affects the image.
Dragon Wine Group can take one billion yuan to smash the brand and popularity. Does it care to earn more and less?
I'd rather not sell it than smash the brand!
You can't sell it, but you can't sell it at a low price. In Chu Jiaoyang's view, this is the noble blood. Ten people and ten people don't know about Dragon wine. If you don't have this force, who will look back at you more? She even thought that if the sales were not good after the new year, she would even find a group of wine dealers and increase the price to collect a batch of dragon wine.
Chu Jiaoyang has great momentum, the momentum of the superior.
Longzhi wine group chose a five storey building in Taoyuan County to sit in the office space temporarily. The staff size of the sales department has exceeded 100 people.
Tang Long didn't ask much about it!
After the meeting, they sat in the office. Tang Long smiled and asked, "Mr. Chu, do you think the battle of opening the door with dragon wine can be won?"
Chu Jiaoyang asked Lu Xiaomei to pour Tang long a glass of water. Now Lu Xiaomei is Chu Jiaoyang's secretary. She can't do anything, but she can learn from scratch. Tang Long is also very satisfied with Chu Jiaoyang's arrangement. If Lu Xiaomei has Chu Jiaoyang's experience, she can expect in the future.
Chu Jiaoyang rubbed her forehead. She was a little tired. She had to handle and be responsible for all the big and small things in the company, because Longzhi liquor group, which is said to be a group, is actually a small start-up company. It needs Mao, but Mao doesn't. everything starts from scratch.
For her, it is both an opportunity and a challenge!
"Can we afford to lose?" Chu Jiaoyang asked, looking at Tang long.
Can you afford to lose?
Smash the brand, advertise and publicize. It's one billion yuan. This is real gold and silver. If you lose, it's equivalent to one billion yuan of real gold and silver thrown into the water. You're blind.
Therefore, the Dragon wine industry can't afford to lose at all. It can only win. It must not only win, but also win beauty.
Tang Long was a little stunned, smiled, nodded and said, "yes, our dragon wine industry can't afford to lose!"
"Boss, do you still have money?" Chu Jiaoyang asked bluntly, looking at Tang long.
Tang Long cried and laughed: "isn't it, one billion ah, did it so soon?"
Chu Jiaoyang frowned and said, "do you think it's a lot of one billion? TV advertising costs more than three billion, endorsement costs 80 million, airport advertising, high-speed rail advertising, local offices..."
At present, the Dragon wine industry spends money like water, and a lot of money is scattered outside. As for the return of capital, there is no need to see hope in a short time.
Tang long thought for a moment and said, "don't worry about the money. Spend it first. Let's talk about it after the 1 billion is spent. Even if I don't have money, can we still introduce capital and attract investors?"
The liquor industry chain, especially the Baijiu industrial chain, is still very popular in the capital market. It is hard to listen to words. If we really start the brand of "Dragon Wine", there will be no shortage of people to invest.
It's just a question of whether Tang Long wants to receive these capital!
"Well, it should last until after the new year." Chu Jiaoyang nodded. Most of the money had been spent. There was still a surplus of money, which could resist for a few months.
Frowning, he said, "what I'm worried about now is the market and the sales of dragon wine, which directly represents whether dragon wine will be accepted by consumer groups."
After all, the brand of "Dragon Wine" is too new. Now it's not like taking a standard King from CCTV in, and you can become a well-known brand in China. It mainly depends on whether consumers recognize it and accept it. If you publicize well, you will accept it quickly.
Tang Long said, "in years, Yutou village will make a film. At that time, it will find an opportunity to add some materials to the Dragon wine." after a pause, he smiled and said, "don't worry too much. In a moment and a half, the Dragon wine industry can hold on, and I can hold on. Don't worry, even if the sky falls, it won't kill people."
It was a reassurance to Chu Jiaoyang.
They talked a lot about the development of dragon's wine industry. Chu Jiaoyang was right, and she was not the kind of talk on paper. She was the kind of pragmatic person.
After leaving the Dragon wine industry, Tang Long's smile didn't go down. The one introduced by Wen Wenchun really has the ability.
One billion, he can take it out and pay for it.
Besides, it's not his money alone.
It's really not good. Let Shan Chen take money and invest some money. He also has money in his hands in cold winter. Everyone is a little rich woman. No one is short of money. He can make a round of two rounds of three or five billion. Even if longjiu promises, he can last five years.
Five years later, dragon wine is well known by consumers. Even if wine doesn't make money, selling brands is worth billions.
So Tang Long didn't worry about the Dragon wine industry at all. He even made preparations that the products of the Dragon wine industry could not be sold.
If we can't sell it, we won't sell it. Anyway, that's what Tang long thought when he bought dragon wine. In the past, no one knew and recognized dragon wine. It was good wine and didn't enjoy gifts, but now it's different. It's forced to rise. Don't you have a high value after doing so.
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Tang Long was stunned. According to Chu Jiaoyang, the Dragon wine has not been sold yet. We should not only engage in hunger marketing, but also raise the price?
The selling price of dragon wine is 999 per bottle.
Black dragon, the packaging box is different from dragon wine. It adopts black packaging design, so it is called black dragon. The selling price is 388 yuan per bottle.
Now no matter it's Dragon wine or black dragon wine, they haven't sold a few bottles.
"Mr. Chu, if we do this, will it arouse the disgust of consumers?" someone asked below.
Chu Jiaoyang said calmly, "there is no way. The productivity of the winery is limited, and we can't produce many bottles a year. We don't have other production channels. Therefore, the quota allocation should be considered from the perspective of the whole year. We can't sell the allocation of the whole year in a certain month at once.
In fact, the products on our major online shopping platforms are sold in Taoyuan County. Even if we can get them to the city for delivery, it is a troublesome thing. If the number of orders comes up, too many can't be sent.
Considering several major aspects, the three online shopping platforms, together with our own official website, can only receive so many orders at most if they are robbed, and no matter how many they are, they can't deliver goods. "
Chu Jiaoyang's words stunned many people in the conference room. Obviously, these things were unexpected, including Tang long.
It can be seen that Chu Jiaoyang is indeed subtle and considerate in all aspects.
Dragon Wine Group, on the one hand, wants to engage in hunger marketing to stimulate the market. In addition, the more important reason is that the channels are limited, and the products ordered online can only receive so many lists at most.
No matter from which point of view, this move is more reasonable!
As for the supermarket price, it is more like another publicity channel of dragon wine. Good wine is not cheap. Dragon wine has just been listed, and there are discounts and promotions in the supermarket, which mostly affects the image.
Dragon Wine Group can take one billion yuan to smash the brand and popularity. Does it care to earn more and less?
I'd rather not sell it than smash the brand!
You can't sell it, but you can't sell it at a low price. In Chu Jiaoyang's view, this is the noble blood. Ten people and ten people don't know about Dragon wine. If you don't have this force, who will look back at you more? She even thought that if the sales were not good after the new year, she would even find a group of wine dealers and increase the price to collect a batch of dragon wine.
Chu Jiaoyang has great momentum, the momentum of the superior.
Longzhi wine group chose a five storey building in Taoyuan County to sit in the office space temporarily. The staff size of the sales department has exceeded 100 people.
Tang Long didn't ask much about it!
After the meeting, they sat in the office. Tang Long smiled and asked, "Mr. Chu, do you think the battle of opening the door with dragon wine can be won?"
Chu Jiaoyang asked Lu Xiaomei to pour Tang long a glass of water. Now Lu Xiaomei is Chu Jiaoyang's secretary. She can't do anything, but she can learn from scratch. Tang Long is also very satisfied with Chu Jiaoyang's arrangement. If Lu Xiaomei has Chu Jiaoyang's experience, she can expect in the future.
Chu Jiaoyang rubbed her forehead. She was a little tired. She had to handle and be responsible for all the big and small things in the company, because Longzhi liquor group, which is said to be a group, is actually a small start-up company. It needs Mao, but Mao doesn't. everything starts from scratch.
For her, it is both an opportunity and a challenge!
"Can we afford to lose?" Chu Jiaoyang asked, looking at Tang long.
Can you afford to lose?
Smash the brand, advertise and publicize. It's one billion yuan. This is real gold and silver. If you lose, it's equivalent to one billion yuan of real gold and silver thrown into the water. You're blind.
Therefore, the Dragon wine industry can't afford to lose at all. It can only win. It must not only win, but also win beauty.
Tang Long was a little stunned, smiled, nodded and said, "yes, our dragon wine industry can't afford to lose!"
"Boss, do you still have money?" Chu Jiaoyang asked bluntly, looking at Tang long.
Tang Long cried and laughed: "isn't it, one billion ah, did it so soon?"
Chu Jiaoyang frowned and said, "do you think it's a lot of one billion? TV advertising costs more than three billion, endorsement costs 80 million, airport advertising, high-speed rail advertising, local offices..."
At present, the Dragon wine industry spends money like water, and a lot of money is scattered outside. As for the return of capital, there is no need to see hope in a short time.
Tang long thought for a moment and said, "don't worry about the money. Spend it first. Let's talk about it after the 1 billion is spent. Even if I don't have money, can we still introduce capital and attract investors?"
The liquor industry chain, especially the Baijiu industrial chain, is still very popular in the capital market. It is hard to listen to words. If we really start the brand of "Dragon Wine", there will be no shortage of people to invest.
It's just a question of whether Tang Long wants to receive these capital!
"Well, it should last until after the new year." Chu Jiaoyang nodded. Most of the money had been spent. There was still a surplus of money, which could resist for a few months.
Frowning, he said, "what I'm worried about now is the market and the sales of dragon wine, which directly represents whether dragon wine will be accepted by consumer groups."
After all, the brand of "Dragon Wine" is too new. Now it's not like taking a standard King from CCTV in, and you can become a well-known brand in China. It mainly depends on whether consumers recognize it and accept it. If you publicize well, you will accept it quickly.
Tang Long said, "in years, Yutou village will make a film. At that time, it will find an opportunity to add some materials to the Dragon wine." after a pause, he smiled and said, "don't worry too much. In a moment and a half, the Dragon wine industry can hold on, and I can hold on. Don't worry, even if the sky falls, it won't kill people."
It was a reassurance to Chu Jiaoyang.
They talked a lot about the development of dragon's wine industry. Chu Jiaoyang was right, and she was not the kind of talk on paper. She was the kind of pragmatic person.
After leaving the Dragon wine industry, Tang Long's smile didn't go down. The one introduced by Wen Wenchun really has the ability.
One billion, he can take it out and pay for it.
Besides, it's not his money alone.
It's really not good. Let Shan Chen take money and invest some money. He also has money in his hands in cold winter. Everyone is a little rich woman. No one is short of money. He can make a round of two rounds of three or five billion. Even if longjiu promises, he can last five years.
Five years later, dragon wine is well known by consumers. Even if wine doesn't make money, selling brands is worth billions.
So Tang Long didn't worry about the Dragon wine industry at all. He even made preparations that the products of the Dragon wine industry could not be sold.
If we can't sell it, we won't sell it. Anyway, that's what Tang long thought when he bought dragon wine. In the past, no one knew and recognized dragon wine. It was good wine and didn't enjoy gifts, but now it's different. It's forced to rise. Don't you have a high value after doing so.
Tang Long was stunned. According to Chu Jiaoyang, the Dragon wine has not been sold yet. We should not only engage in hunger marketing, but also raise the price?The selling price of dragon wine is 999 per bottle.Black dragon, the packaging box is different from dragon wine. It adopts black packaging design, so it is called black dragon. The selling price is 388 yuan per bottle.Now no matter it's Dragon wine or black dragon wine, they haven't sold a few bottles."Mr. Chu, if we do this, will it arouse the disgust of consumers?" someone asked below.Chu Jiaoyang said calmly, "there is no way. The productivity of the winery is limited, and we can't produce many bottles a year. We don't have other production channels. Therefore, the quota allocation should be considered from the perspective of the whole year. We can't sell the allocation of the whole year in a certain month at once.In fact, the products on our major online shopping platforms are sold in Taoyuan County. Even if we can get them to the city for delivery, it is a troublesome thing. If the number of orders comes up, too many can't be sent.Considering several major aspects, the three online shopping platforms, together with our own official website, can only receive so many orders at most if they are robbed, and no matter how many they are, they can't deliver goods. "Chu Jiaoyang's words stunned many people in the conference room. Obviously, these things were unexpected, including Tang long.It can be seen that Chu Jiaoyang is indeed subtle and considerate in all aspects.Dragon Wine Group, on the one hand, wants to engage in hunger marketing to stimulate the market. In addition, the more important reason is that the channels are limited, and the products ordered online can only receive so many lists at most.No matter from which point of view, this move is more reasonable!As for the supermarket price, it is more like another publicity channel of dragon wine. Good wine is not cheap. Dragon wine has just been listed, and there are discounts and promotions in the supermarket, which mostly affects the image.Dragon Wine Group can take one billion yuan to smash the brand and popularity. Does it care to earn more and less?I'd rather not sell it than smash the brand!You can't sell it, but you can't sell it at a low price. In Chu Jiaoyang's view, this is the noble blood. Ten people and ten people don't know about Dragon wine. If you don't have this force, who will look back at you more? She even thought that if the sales were not good after the new year, she would even find a group of wine dealers and increase the price to collect a batch of dragon wine.Chu Jiaoyang has great momentum, the momentum of the superior.Longzhi wine group chose a five storey building in Taoyuan County to sit in the office space temporarily. The staff size of the sales department has exceeded 100 people.Tang Long didn't ask much about it!After the meeting, they sat in the office. Tang Long smiled and asked, "Mr. Chu, do you think the battle of opening the door with dragon wine can be won?"Chu Jiaoyang asked Lu Xiaomei to pour Tang long a glass of water. Now Lu Xiaomei is Chu Jiaoyang's secretary. She can't do anything, but she can learn from scratch. Tang Long is also very satisfied with Chu Jiaoyang's arrangement. If Lu Xiaomei has Chu Jiaoyang's experience, she can expect in the future.Chu Jiaoyang rubbed her forehead. She was a little tired. She had to handle and be responsible for all the big and small things in the company, because Longzhi liquor group, which is said to be a group, is actually a small start-up company. It needs Mao, but Mao doesn't. everything starts from scratch.For her, it is both an opportunity and a challenge!"Can we afford to lose?" Chu Jiaoyang asked, looking at Tang long.Can you afford to lose?Smash the brand, advertise and publicize. It's one billion yuan. This is real gold and silver. If you lose, it's equivalent to one billion yuan of real gold and silver thrown into the water. You're blind.Therefore, the Dragon wine industry can't afford to lose at all. It can only win. It must not only win, but also win beauty.Tang Long was a little stunned, smiled, nodded and said, "yes, our dragon wine industry can't afford to lose!""Boss, do you still have money?" Chu Jiaoyang asked bluntly, looking at Tang long.Tang Long cried and laughed: "isn't it, one billion ah, did it so soon?"Chu Jiaoyang frowned and said, "do you think it's a lot of one billion? TV advertising costs more than three billion, endorsement costs 80 million, airport advertising, high-speed rail advertising, local offices..."At present, the Dragon wine industry spends money like water, and a lot of money is scattered outside. As for the return of capital, there is no need to see hope in a short time.Tang long thought for a moment and said, "don't worry about the money. Spend it first. Let's talk about it after the 1 billion is spent. Even if I don't have money, can we still introduce capital and attract investors?"The liquor industry chain, especially the Baijiu industrial chain, is still very popular in the capital market. It is hard to listen to words. If we really start the brand of "Dragon Wine", there will be no shortage of people to invest.It's just a question of whether Tang Long wants to receive these capital!"Well, it should last until after the new year." Chu Jiaoyang nodded. Most of the money had been spent. There was still a surplus of money, which could resist for a few months.Frowning, he said, "what I'm worried about now is the market and the sales of dragon wine, which directly represents whether dragon wine will be accepted by consumer groups."After all, the brand of "Dragon Wine" is too new. Now it's not like taking a standard King from CCTV in, and you can become a well-known brand in China. It mainly depends on whether consumers recognize it and accept it. If you publicize well, you will accept it quickly.Tang Long said, "in years, Yutou village will make a film. At that time, it will find an opportunity to add some materials to the Dragon wine." after a pause, he smiled and said, "don't worry too much. In a moment and a half, the Dragon wine industry can hold on, and I can hold on. Don't worry, even if the sky falls, it won't kill people."It was a reassurance to Chu Jiaoyang.They talked a lot about the development of dragon's wine industry. Chu Jiaoyang was right, and she was not the kind of talk on paper. She was the kind of pragmatic person.After leaving the Dragon wine industry, Tang Long's smile didn't go down. The one introduced by Wen Wenchun really has the ability.One billion, he can take it out and pay for it.Besides, it's not his money alone.It's really not good. Let Shan Chen take money and invest some money. He also has money in his hands in cold winter. Everyone is a little rich woman. No one is short of money. He can make a round of two rounds of three or five billion. Even if longjiu promises, he can last five years.Five years later, dragon wine is well known by consumers. Even if wine doesn't make money, selling brands is worth billions.So Tang Long didn't worry about the Dragon wine industry at all. He even made preparations that the products of the Dragon wine industry could not be sold.If we can't sell it, we won't sell it. Anyway, that's what Tang long thought when he bought dragon wine. In the past, no one knew and recognized dragon wine. It was good wine and didn't enjoy gifts, but now it's different. It's forced to rise. Don't you have a high value after doing so.
