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Published at 3rd of November 2021 09:35:31 AM


Chapter 1531: 1531

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"Thor 2" VS "Gravity".

Strictly speaking, this cannot be regarded as a formal duel, and now there are very few news media that pay attention to the old things; this can only be regarded as a special duel at best, and the attention is only limited to a very small circle. To be precise, it should be between a small group such as Chris Hemsworth and agent Fisher Morgan.

Do not fight for victory or defeat.

It’s not to show off your power or to remember it, just to hope that you can win once, even if it’s just a small one, but also to expect and hope for the outstanding performance of "Thor 2" at the box office. The knot will pass completely, and then let go of the past and reopen the future of your own. Maybe.

But the situation is still not optimistic.

"Thor 2" once again suffered a bloodbath in terms of media reputation and audience feedback. This cannot be said to be expected, but at least it is not unexpected. In addition, the box office of the premiere weekend still failed to break the 100 million threshold, the second in a row. This time, he failed all expectations under the attention of the public, and finally obtained 80 million data, which barely met expectations.

Objectively speaking, 80 million US dollars during the premiere weekend. This is not a bad figure. It is not only 30% higher than the premiere data of "Thor"; it is also higher than that of "The Amazing Spider-Man" restarted last year and the first half "Star Trek: Diablo Unbounded" all performed even better——

The former was 62 million at the premiere weekend, and the final North American box office was 262 million; the latter’s premiere box office was 70 million, and the final North American box office was 228 million.

After such a horizontal and vertical comparison, the final box office of "Thor 2" should be able to reach a level of more than 250 million yuan, and even has the possibility of hitting 300 million yuan.

This is good and happy.

However, all of this is more like a consolation. The box office of the premiere weekend of "Gravity" reached a full 140 million. As soon as it debuted, it showed a strong momentum to sweep the army, and the upward curve afterwards was even greater. It is unbelievable; but "Thor 2" is still struggling with how to seek superiority instead of making yourself more depressed.

This really does not make people happy.

The fact is also true.

The box office for the premiere of "Thor 2" showed great explosive power. The enthusiastic support of Marvel fans allowed the series to find a small rise; but the terrible word-of-mouth still lacked enough appeal and influence, and then The box office trend curve showed a **** rout.

The box office plummeted 58% the following week.

The box office plunged 61% again in the third week.

The whole momentum of the cliff-falling collapse could not be stopped at all. The most tragic thing is that after the box office of "Thor 2" showed a plunge in the third week of its release, the box office on the weekend only got a little over 10 million data, and then... its weekend box office data lost to "gravity". ", lost to "Gravity" in the tenth week of the show.

Faced with the "gravity" that has walked out of the curve against the sky with its super reputation, "Thor 2" only occupied the advantage for two weeks, and then collapsed a thousand miles away.

Although this sounds incredible, it is true:

Chris lost to Lanly again in a frustrated and decadent manner; moreover, the previous summer opening duel was at least vigorous and highly anticipated. Even if the duel was lost, the attention was still everywhere, and this One defeat did not stir up any waves, so I lost silently.

What is certain is that "Renley Hall VS Chris Hemsworth" has truly entered history. No one pays attention.

"Thor 2"'s final North American cumulative box office, not to mention the challenge of 300 million, even 200 million is still a big problem, lingering before the threshold for a long time, but still unable to squeeze in, regretfully staying at At the position of 194 million, the follow-up box office trend curve is really too bad.

Of course, this data has improved compared with the first part of the series two years ago, an increase of about 15%; but compared with the excitement before the premiere, the cumulative box office has lost to the "extraordinary spider". "Xia Xia" and "Star Trek: Diablo Unbounded", this is definitely the result of extremely disappointing.

However, relying on the strong appeal of the Marvel Universe, the overseas box office of "Thor 2" has doubled, hovering from the original threshold of 200 million, and directly rushed to the 400 million mark, which also made the movie's popularity The global box office reached 600 million US dollars! There is still a long way to go before the big explosion, but the results are still satisfactory.

Compared with the production cost of 170 million yuan and the promotion cost of more than 40 million yuan, "Thor 2" finally managed to maintain a balance of payments only by relying on box office revenue. There was no profit, but no loss. This is for Disney. In other words, it is an improvement, which also means that the pace of the layout of the Marvel Universe has begun to accelerate.

To make an interesting comparison, the global box office of "Thor 2" has successfully reached 600 million, while the North American box office of "Gravity" is hitting 600 million. This is the gap.

Obviously, the threat of "Thor 2" to "gravity" is really limited. In fact, the box office trend in the second week of November has already leaked Skyrim.

Time was set back to the premiere weekend of "Thor 2". This Marvel series successfully won 80 million and topped the North American weekend box office chart without any suspense, but everyone’s attention was focused on the "center of the earth". "Gravity" on the body.

In the face of the second wave of strong shocks after the start of the holiday season, and the first wave of real threatening positive shocks, "Gravity" surrendered a 29% drop in the box office, and for the second week in a row its own The decline was controlled within 30%. Under the strong impact of competitors, the decline continued to narrow, and the performance was simply shocking.

This also made "Gravity" the weekend box office in the sixth week of its release to reach 19.4 million, just behind "Thor 2", abdicating from the championship to the runner-up position, ending his incredible five consecutive championships. journey of.

At the same time, as a reference, the box office of the same period in the sixth week of the release has fallen behind "Avatar" and "Titanic", temporarily ranking third in history, and the upward momentum has finally slowed down. The follow-up trend is still inferior to the madness of James Cameron’s two gods, which also means that the 700 million miracle should be hopeless, and now more practical is the 600 million taels of the "Avengers" Whether 13 million can be surpassed, this will become the focus of the entire North American market.

After "Thor 2", "The Hunger Games 2", "Frozen" and "The Hobbit 2" have appeared one after another, and the North American box office market has officially entered a full-blown holiday period.

Faced with such a situation, "Gravity" no longer has the ability to re-attach the championship, but the box office performance every week is still particularly eye-catching.

Thanks to the Thanksgiving holiday schedule, "Gravity" once again ushered in a wave of box office rebound, handing over an ultra-low drop of 10%, which also made the movie surpass "Thor 2", second only to "The Hunger Games" that premiered that week 2", occupying the runner-up position in the weekend box office rankings.

During the Christmas season, "Gravity" successfully counterattacked, soaring 42%, second only to "Frozen", becoming the most ferocious work in the weekend box office rise on the list, and once again hit back. The ranks of the top ten on the list.

This is still not the end.

After entering 2014, in order to cooperate with the awards season promotion, Warner Bros. launched the second round of expansion to prepare for the "gravity" to hit the Oscars. This also made the box office data of the movie ushered in a new round of rise, although the rise The space is really limited, but under the precise control of Warner Bros., the movie was released all the way to the first week of May. It was screened for a total of 31 weeks before it was officially offline.

Such a long-term screening is indeed surprising-

For reference, the screening period of "Avengers" is 23 weeks, and that of "Thor" is 22 weeks; in addition, "Avatar" is 34 weeks, and "Titanic" is 41 weeks. And "Gravity" can be shown for 31 weeks, which also proves that there are still audiences willing to go into the cinema to watch this work, and the box office potential has exceeded expectations time and time again.

When "Gravity" officially went offline, the cumulative box office in North America reached 635 million.

This work became the fourth North American box office in film history to exceed 600 million, and it surpassed the "Avengers" in one go, temporarily lagging behind the two works of "Avatar" and "Titanic", ranking third in film history; In fact, if you deduct the box office performance of "Titanic" that was re-released in 2012 and just calculate the data for the year it was released, then "Gravity" will be second only to "Avatar", ranking second in movie history.

Does anyone remember? Before the release of "Gravity", the new CEO of Warner Bros. Kevin Tsujihara was even worried that the film might face a loss crisis, which also made their distribution strategy conservative and low-key, but now?

300 million in North America? Four hundred million?

Not ~www.novelhall.com~600 million in North America!

miracle? myth? These words are not enough to describe people's shock and joy.

If in 2012, when "Edge of Tomorrow" achieved a box office of 550 million in North America, people could still have a bit of doubt, maybe it was probably just because the work was poked by the audience's preferences? But now that "gravity" has swept through the 600 million sturdy data in North America, all voices are firmly closed.

Is there any proof needed?

No need at all. The name "Len Li-Hall" is the best proof. From art to business, from performance to glamour, from awards to box office, he is an absolute guarantee, not just his debut so far. The undefeated brilliant record is the absolute box office appeal that swept North America, and it truly reproduced the good times of Harrison Ford, Tom Cruise and Will Smith at their peak.

What are you waiting for now? Every film company is completely crazy.

In fact, Thomas Tour's tastes are now mixed.




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