Chapter 1593: 1593
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Forty-five screening venues, and the cumulative box office around the screening exceeded 10 million.
"Drunk Country Folk Songs" created a miracle, a miracle belonging to an independent film. In just four weeks, it was still in the screening period, but it completely rewritten the sluggishness and silence of independent art films in the box office market.
Everyone knows that the box office of art movies will inevitably be incomparable with commercial movies. This is inevitable. "High and low music" is the law of the art field; however, just like people's underestimation of the potential of the autumn market, Hollywood has an important role in the art market. The capacity has not been able to make accurate judgments.
It can be understood that with the maturity of the commercial film industry chain, in the past thirty years, movies have gradually become a norm in the North American market, and even part of life, watching movies has become commonplace. It also means that the audience's aesthetic taste is improving.
This is true for commercial popcorn. Those simple and conventional routines can no longer meet the needs of the audience. They need more fresh or exciting things to open their horizons; the same is true for art works, audiences who are willing to watch and can appreciate these works The group is increasing, and the level of appreciation is also rising.
The most intuitive portrayal is the economy of the awards season around the Oscars. Since December, the number of audiences willing to enter the cinema for the awards season works is increasing, and major hotels and bars have even launched "Oscar packages", allowing The audience can participate in the awards season immersively; of course, the box office data of the prize-winning works of the statuettes can generally increase by about 30%, or even double directly, which is also a more direct data.
Thanks to the existence and dissemination of the Internet, more and more remote works of art are getting a lot of love. Even if the theater box office cannot be recovered, the video rental market and online streaming media on-demand revenue are steadily rising.
In fact, such changes have always existed objectively, but Hollywood industry insiders have always turned a blind eye. Or to be more accurate, the growth momentum is far from reaching the level they expected.
Since "Pulp Fiction" in 1994, the market performance of independent art films has always occupied a place, but the time when it really entered the public eye was 2006. The "Little Sunshine Girl", who had a production cost of only 8 million, chose the summer file. Click to show-The Fox searchlight, which was responsible for the release of that year, did not expect the follow-up development curve of this work at all, which shocked the entire North America.
After the movie was released, it was highly acclaimed and counterattacked. From the last week of July to March of the following year, the sturdy market responsiveness made the veteran Fox searchlight stunned. In the end, this work won five thousand in North America. At the box office of 9 million, and at that year’s Oscars, it won the best supporting actor, best original screenplay, two golden figures, and there are two nominations for best picture and best supporting actress, which can be described as the entire awards season. The biggest black horse.
Then in 2007, it was Fox Searchlight. They released an independent small and fresh work costing 7.5 million US dollars. They chose to release it in early December. They did not place too much hope, because the theme of the whole work and the The theme is too "light", not enough weight to gain a foothold in the awards season, but did not expect that this work will usher in an explosion again.
First, it swept the box office of 143 million in North America, and then won four nominations for Best Picture, Best Director, Best Actress and Best Original Screenplay at the Oscar that year, and finally won the best original screenplay. .
This work is "Juneo".
You know, in 2006 and 2007, there were still only five seats in the Oscar nominations for Best Picture, and everyone vie for five seats that broke blood. Even Weinstein Pictures must do everything to win a place. , But did not expect Fox Searchlight to enter the game easily for two consecutive years.
More importantly, the two works of "Little Sunshine" and "Juneo" were also popular in the box office market at the same time, and their excellent performance made other works of the same year jealous.
The "Slum Millionaire" in 2008, the "Ninth District" and "In the Cloud" in 2009, the "Black Swan" and "The Thief in the City" in 2010, the "Help" in 2011...
Since then, such works have emerged almost every year, with excellent reputation, excellent box office, and excellent prospects for the awards season. Independent films are expanding their influence year by year, proving that works of art can also be used. Win your place in the box office market.
But Hollywood has never paid attention to it—at least not enough.
the reason?
The success rate of art works in the box office market is too low, and the promotion is too difficult, and the ratio of pay to return is unsatisfactory; the mass base of art works grows too slowly, far from being able to compare with the expansion speed of commercial films, especially When the commercial film series led by Marvel exploded on the market, the increase in artistic works was even more eclipsed.
In 2018, the American Academy of Motion Picture Arts and Sciences took the initiative to propose that they hope to set up the Best Popular Film Award to commend commercial films with outstanding artistic achievements. Close to the Youth Choice Award."
Objectively speaking, movies such as "Avatar", "Titanic", and "The Dark Knight" that have achieved great commercial achievements have still received unanimous praise and won their own place above the Oscars. This also means that the academy always pays attention to commercial films, but now it has added a "best popular film award" superfluously. It clearly hopes to create popular topics and attract the attention of young people. It is a mockery of the "Youth Choice Award". It is also appropriate.
Of course, the background of the college's choice to make such a decision still needs to be understood:
With the interest in online streaming media, the number of viewers on TV stations has dropped rapidly, and even the ratings of the No. 1 sport in North America, rugby, have inevitably declined. Among the top 50 in the total ratings of North America for the whole year, rugby The event can occupy more than thirty-five or even forty seats-not to mention the award ceremony? The ratings of Grammys, Emmys, Oscars, and Golden Globes, all major award ceremonies fell across the board.
In order to increase the ratings and influence of the Oscars, the college chose to set up the "Best Popular Film Award."
But the most ironic thing is that shortly after the academy announced its decision, the ratings and viewership of the Youth Choice Awards avalanche, creating the lowest in history, even for "Star Wars", "Avengers 3", "Jurassic Park 2", etc. The main creators of a series of super commercial blockbusters were all present, and there is still no way to save the ratings crash.
Someone immediately came forward and ridiculed, "Even the original Teen Choice Awards collapsed. What about the Oscars after copying and pasting?"
Soon after, the college officially announced that due to various considerations, the plan to establish the "Best Popular Film Award" was temporarily shelved.
In other words, even in 2018, the academy is still suffering from Oscar's influence and return on benefits, let alone the current year of 2013?
It’s not that the college doesn’t pay much attention to the box office of independent art films, but because the return rate of independent art films is really too low. On average, only one "Juneo" or one "help" appears in a year, which is a drop in the bucket. It really cannot attract them to spend more. More energy. In the final analysis, even the Oscars, who have the name of art, have to put interests first.
Not long ago, "gravity" broke the North American market's fixed prejudice for the fall season.
Now, "Drunk Country Folk Songs" has broken the North American market's inertial recognition of awards season works.
So far, the box office data of "Zuixiang Folk Song" is only a mere ten million U.S. dollars. It seems that there is no need to make such a fuss, but this work is different from "Juneo" and "Little Sunshine Beauty".
It’s not a surprise that "Little Sunshine" was shown at a box office of US$53,000 in a single library in the first week. It was expanded in 700 theaters in the fourth week, and the cumulative box office in the first three weeks was US$5.6 million.
The box office of "Juneo" in the first week of the single movie theater was 59,000 dollars, and it did not create a miracle. In the third week, the expanded theater line reached 300, and in the fourth week, it directly entered the large-scale screening stage of 1,000 theaters. , The cumulative box office in the first three weeks was $6.4 million.
In other words, the box office curves of "Little Sunshine" and "Juneo" are similar, relying on the accumulation of word-of-mouth in the early stage and intensive promotion in the later stage, which detonated the box office ~www.novelhall.com~The follow-up curve gets stronger and stronger. , Especially "Juneo", the box office decline for 14 consecutive weeks has been controlled within 30%, and there has also been a strong counterattack posture on Christmas and New Year's Day, giving full play to the momentum of the awards season boom. Incisively and vividly.
To put it simply, this is the curve expected by all the art films in the award season, and the major distribution companies also arrange the layout according to such expectations. This is a cliché, and there is nothing new. The rise of "Little Sunshine" and "Juneo" is more from the work itself, that is to say, the law has been figured out, and all other works are copying such curves. But it is difficult to create another glory, so there can be no more waves.
The current "Drunk Country Folk Songs" has stepped out of a unique box office curve: the first four weeks of Dianying theaters have always been controlled below 50, but they have stepped out of an unimaginable curve, and the cumulative box office around them has sturdily exceeded 10 million. , And the box office data of a single library has repeatedly broken historical records, which is unprecedented in the entire North American market.
Just like "gravity" in the autumn season, this is a feat that breaks the law and the pattern. So, is this a coincidence or inevitable? If it is inevitable, can it change the current situation of art films in the box office market? How much is its research value and reference value?
This is the true creation of history!
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Forty-five screening venues, and the cumulative box office around the screening exceeded 10 million.
"Drunk Country Folk Songs" created a miracle, a miracle belonging to an independent film. In just four weeks, it was still in the screening period, but it completely rewritten the sluggishness and silence of independent art films in the box office market.
Everyone knows that the box office of art movies will inevitably be incomparable with commercial movies. This is inevitable. "High and low music" is the law of the art field; however, just like people's underestimation of the potential of the autumn market, Hollywood has an important role in the art market. The capacity has not been able to make accurate judgments.
It can be understood that with the maturity of the commercial film industry chain, in the past thirty years, movies have gradually become a norm in the North American market, and even part of life, watching movies has become commonplace. It also means that the audience's aesthetic taste is improving.
This is true for commercial popcorn. Those simple and conventional routines can no longer meet the needs of the audience. They need more fresh or exciting things to open their horizons; the same is true for art works, audiences who are willing to watch and can appreciate these works The group is increasing, and the level of appreciation is also rising.
The most intuitive portrayal is the economy of the awards season around the Oscars. Since December, the number of audiences willing to enter the cinema for the awards season works is increasing, and major hotels and bars have even launched "Oscar packages", allowing The audience can participate in the awards season immersively; of course, the box office data of the prize-winning works of the statuettes can generally increase by about 30%, or even double directly, which is also a more direct data.
Thanks to the existence and dissemination of the Internet, more and more remote works of art are getting a lot of love. Even if the theater box office cannot be recovered, the video rental market and online streaming media on-demand revenue are steadily rising.
In fact, such changes have always existed objectively, but Hollywood industry insiders have always turned a blind eye. Or to be more accurate, the growth momentum is far from reaching the level they expected.
Since "Pulp Fiction" in 1994, the market performance of independent art films has always occupied a place, but the time when it really entered the public eye was 2006. The "Little Sunshine Girl", who had a production cost of only 8 million, chose the summer file. Click to show-The Fox searchlight, which was responsible for the release of that year, did not expect the follow-up development curve of this work at all, which shocked the entire North America.
After the movie was released, it was highly acclaimed and counterattacked. From the last week of July to March of the following year, the sturdy market responsiveness made the veteran Fox searchlight stunned. In the end, this work won five thousand in North America. At the box office of 9 million, and at that year’s Oscars, it won the best supporting actor, best original screenplay, two golden figures, and there are two nominations for best picture and best supporting actress, which can be described as the entire awards season. The biggest black horse.
Then in 2007, it was Fox Searchlight. They released an independent small and fresh work costing 7.5 million US dollars. They chose to release it in early December. They did not place too much hope, because the theme of the whole work and the The theme is too "light", not enough weight to gain a foothold in the awards season, but did not expect that this work will usher in an explosion again.
First, it swept the box office of 143 million in North America, and then won four nominations for Best Picture, Best Director, Best Actress and Best Original Screenplay at the Oscar that year, and finally won the best original screenplay. .
This work is "Juneo".
You know, in 2006 and 2007, there were still only five seats in the Oscar nominations for Best Picture, and everyone vie for five seats that broke blood. Even Weinstein Pictures must do everything to win a place. , But did not expect Fox Searchlight to enter the game easily for two consecutive years.
More importantly, the two works of "Little Sunshine" and "Juneo" were also popular in the box office market at the same time, and their excellent performance made other works of the same year jealous.
The "Slum Millionaire" in 2008, the "Ninth District" and "In the Cloud" in 2009, the "Black Swan" and "The Thief in the City" in 2010, the "Help" in 2011...
Since then, such works have emerged almost every year, with excellent reputation, excellent box office, and excellent prospects for the awards season. Independent films are expanding their influence year by year, proving that works of art can also be used. Win your place in the box office market.
But Hollywood has never paid attention to it—at least not enough.
the reason?
The success rate of art works in the box office market is too low, and the promotion is too difficult, and the ratio of pay to return is unsatisfactory; the mass base of art works grows too slowly, far from being able to compare with the expansion speed of commercial films, especially When the commercial film series led by Marvel exploded on the market, the increase in artistic works was even more eclipsed.
In 2018, the American Academy of Motion Picture Arts and Sciences took the initiative to propose that they hope to set up the Best Popular Film Award to commend commercial films with outstanding artistic achievements. Close to the Youth Choice Award."
Objectively speaking, movies such as "Avatar", "Titanic", and "The Dark Knight" that have achieved great commercial achievements have still received unanimous praise and won their own place above the Oscars. This also means that the academy always pays attention to commercial films, but now it has added a "best popular film award" superfluously. It clearly hopes to create popular topics and attract the attention of young people. It is a mockery of the "Youth Choice Award". It is also appropriate.
Of course, the background of the college's choice to make such a decision still needs to be understood:
With the interest in online streaming media, the number of viewers on TV stations has dropped rapidly, and even the ratings of the No. 1 sport in North America, rugby, have inevitably declined. Among the top 50 in the total ratings of North America for the whole year, rugby The event can occupy more than thirty-five or even forty seats-not to mention the award ceremony? The ratings of Grammys, Emmys, Oscars, and Golden Globes, all major award ceremonies fell across the board.
In order to increase the ratings and influence of the Oscars, the college chose to set up the "Best Popular Film Award."
But the most ironic thing is that shortly after the academy announced its decision, the ratings and viewership of the Youth Choice Awards avalanche, creating the lowest in history, even for "Star Wars", "Avengers 3", "Jurassic Park 2", etc. The main creators of a series of super commercial blockbusters were all present, and there is still no way to save the ratings crash.
Someone immediately came forward and ridiculed, "Even the original Teen Choice Awards collapsed. What about the Oscars after copying and pasting?"
Soon after, the college officially announced that due to various considerations, the plan to establish the "Best Popular Film Award" was temporarily shelved.
In other words, even in 2018, the academy is still suffering from Oscar's influence and return on benefits, let alone the current year of 2013?
It’s not that the college doesn’t pay much attention to the box office of independent art films, but because the return rate of independent art films is really too low. On average, only one "Juneo" or one "help" appears in a year, which is a drop in the bucket. It really cannot attract them to spend more. More energy. In the final analysis, even the Oscars, who have the name of art, have to put interests first.
Not long ago, "gravity" broke the North American market's fixed prejudice for the fall season.
Now, "Drunk Country Folk Songs" has broken the North American market's inertial recognition of awards season works.
So far, the box office data of "Zuixiang Folk Song" is only a mere ten million U.S. dollars. It seems that there is no need to make such a fuss, but this work is different from "Juneo" and "Little Sunshine Beauty".
It’s not a surprise that "Little Sunshine" was shown at a box office of US$53,000 in a single library in the first week. It was expanded in 700 theaters in the fourth week, and the cumulative box office in the first three weeks was US$5.6 million.
The box office of "Juneo" in the first week of the single movie theater was 59,000 dollars, and it did not create a miracle. In the third week, the expanded theater line reached 300, and in the fourth week, it directly entered the large-scale screening stage of 1,000 theaters. , The cumulative box office in the first three weeks was $6.4 million.
In other words, the box office curves of "Little Sunshine" and "Juneo" are similar, relying on the accumulation of word-of-mouth in the early stage and intensive promotion in the later stage, which detonated the box office ~www.novelhall.com~The follow-up curve gets stronger and stronger. , Especially "Juneo", the box office decline for 14 consecutive weeks has been controlled within 30%, and there has also been a strong counterattack posture on Christmas and New Year's Day, giving full play to the momentum of the awards season boom. Incisively and vividly.
To put it simply, this is the curve expected by all the art films in the award season, and the major distribution companies also arrange the layout according to such expectations. This is a cliché, and there is nothing new. The rise of "Little Sunshine" and "Juneo" is more from the work itself, that is to say, the law has been figured out, and all other works are copying such curves. But it is difficult to create another glory, so there can be no more waves.
The current "Drunk Country Folk Songs" has stepped out of a unique box office curve: the first four weeks of Dianying theaters have always been controlled below 50, but they have stepped out of an unimaginable curve, and the cumulative box office around them has sturdily exceeded 10 million. , And the box office data of a single library has repeatedly broken historical records, which is unprecedented in the entire North American market.
Just like "gravity" in the autumn season, this is a feat that breaks the law and the pattern. So, is this a coincidence or inevitable? If it is inevitable, can it change the current situation of art films in the box office market? How much is its research value and reference value?
This is the true creation of history!
Forty-five screening venues, and the cumulative box office around the screening exceeded 10 million."Drunk Country Folk Songs" created a miracle, a miracle belonging to an independent film. In just four weeks, it was still in the screening period, but it completely rewritten the sluggishness and silence of independent art films in the box office market.Everyone knows that the box office of art movies will inevitably be incomparable with commercial movies. This is inevitable. "High and low music" is the law of the art field; however, just like people's underestimation of the potential of the autumn market, Hollywood has an important role in the art market. The capacity has not been able to make accurate judgments.It can be understood that with the maturity of the commercial film industry chain, in the past thirty years, movies have gradually become a norm in the North American market, and even part of life, watching movies has become commonplace. It also means that the audience's aesthetic taste is improving.This is true for commercial popcorn. Those simple and conventional routines can no longer meet the needs of the audience. They need more fresh or exciting things to open their horizons; the same is true for art works, audiences who are willing to watch and can appreciate these works The group is increasing, and the level of appreciation is also rising.The most intuitive portrayal is the economy of the awards season around the Oscars. Since December, the number of audiences willing to enter the cinema for the awards season works is increasing, and major hotels and bars have even launched "Oscar packages", allowing The audience can participate in the awards season immersively; of course, the box office data of the prize-winning works of the statuettes can generally increase by about 30%, or even double directly, which is also a more direct data.Thanks to the existence and dissemination of the Internet, more and more remote works of art are getting a lot of love. Even if the theater box office cannot be recovered, the video rental market and online streaming media on-demand revenue are steadily rising.In fact, such changes have always existed objectively, but Hollywood industry insiders have always turned a blind eye. Or to be more accurate, the growth momentum is far from reaching the level they expected.Since "Pulp Fiction" in 1994, the market performance of independent art films has always occupied a place, but the time when it really entered the public eye was 2006. The "Little Sunshine Girl", who had a production cost of only 8 million, chose the summer file. Click to show-The Fox searchlight, which was responsible for the release of that year, did not expect the follow-up development curve of this work at all, which shocked the entire North America.After the movie was released, it was highly acclaimed and counterattacked. From the last week of July to March of the following year, the sturdy market responsiveness made the veteran Fox searchlight stunned. In the end, this work won five thousand in North America. At the box office of 9 million, and at that year's Oscars, it won the best supporting actor, best original screenplay, two golden figures, and there are two nominations for best picture and best supporting actress, which can be described as the entire awards season. The biggest black horse.Then in 2007, it was Fox Searchlight. They released an independent small and fresh work costing 7.5 million US dollars. They chose to release it in early December. They did not place too much hope, because the theme of the whole work and the The theme is too "light", not enough weight to gain a foothold in the awards season, but did not expect that this work will usher in an explosion again.First, it swept the box office of 143 million in North America, and then won four nominations for Best Picture, Best Director, Best Actress and Best Original Screenplay at the Oscar that year, and finally won the best original screenplay. .This work is "Juneo".You know, in 2006 and 2007, there were still only five seats in the Oscar nominations for Best Picture, and everyone vie for five seats that broke blood. Even Weinstein Pictures must do everything to win a place. , But did not expect Fox Searchlight to enter the game easily for two consecutive years.More importantly, the two works of "Little Sunshine" and "Juneo" were also popular in the box office market at the same time, and their excellent performance made other works of the same year jealous.The "Slum Millionaire" in 2008, the "Ninth District" and "In the Cloud" in 2009, the "Black Swan" and "The Thief in the City" in 2010, the "Help" in 2011...Since then, such works have emerged almost every year, with excellent reputation, excellent box office, and excellent prospects for the awards season. Independent films are expanding their influence year by year, proving that works of art can also be used. Win your place in the box office market.But Hollywood has never paid attention to itat least not enough.the reason?The success rate of art works in the box office market is too low, and the promotion is too difficult, and the ratio of pay to return is unsatisfactory; the mass base of art works grows too slowly, far from being able to compare with the expansion speed of commercial films, especially When the commercial film series led by Marvel exploded on the market, the increase in artistic works was even more eclipsed.In 2018, the American Academy of Motion Picture Arts and Sciences took the initiative to propose that they hope to set up the Best Popular Film Award to commend commercial films with outstanding artistic achievements. Close to the Youth Choice Award."Objectively speaking, movies such as "Avatar", "Titanic", and "The Dark Knight" that have achieved great commercial achievements have still received unanimous praise and won their own place above the Oscars. This also means that the academy always pays attention to commercial films, but now it has added a "best popular film award" superfluously. It clearly hopes to create popular topics and attract the attention of young people. It is a mockery of the "Youth Choice Award". It is also appropriate.Of course, the background of the college's choice to make such a decision still needs to be understood:With the interest in online streaming media, the number of viewers on TV stations has dropped rapidly, and even the ratings of the No. 1 sport in North America, rugby, have inevitably declined. Among the top 50 in the total ratings of North America for the whole year, rugby The event can occupy more than thirty-five or even forty seats-not to mention the award ceremony? The ratings of Grammys, Emmys, Oscars, and Golden Globes, all major award ceremonies fell across the board.In order to increase the ratings and influence of the Oscars, the college chose to set up the "Best Popular Film Award."But the most ironic thing is that shortly after the academy announced its decision, the ratings and viewership of the Youth Choice Awards avalanche, creating the lowest in history, even for "Star Wars", "Avengers 3", "Jurassic Park 2", etc. The main creators of a series of super commercial blockbusters were all present, and there is still no way to save the ratings crash.Someone immediately came forward and ridiculed, "Even the original Teen Choice Awards collapsed. What about the Oscars after copying and pasting?"Soon after, the college officially announced that due to various considerations, the plan to establish the "Best Popular Film Award" was temporarily shelved.In other words, even in 2018, the academy is still suffering from Oscar's influence and return on benefits, let alone the current year of 2013?It's not that the college doesn't pay much attention to the box office of independent art films, but because the return rate of independent art films is really too low. On average, only one "Juneo" or one "help" appears in a year, which is a drop in the bucket. It really cannot attract them to spend more. More energy. In the final analysis, even the Oscars, who have the name of art, have to put interests first.Not long ago, "gravity" broke the North American market's fixed prejudice for the fall season.Now, "Drunk Country Folk Songs" has broken the North American market's inertial recognition of awards season works.So far, the box office data of "Zuixiang Folk Song" is only a mere ten million U.S. dollars. It seems that there is no need to make such a fuss, but this work is different from "Juneo" and "Little Sunshine Beauty".It's not a surprise that "Little Sunshine" was shown at a box office of US$53,000 in a single library in the first week. It was expanded in 700 theaters in the fourth week, and the cumulative box office in the first three weeks was US$5.6 million.The box office of "Juneo" in the first week of the single movie theater was 59,000 dollars, and it did not create a miracle. In the third week, the expanded theater line reached 300, and in the fourth week, it directly entered the large-scale screening stage of 1,000 theaters. , The cumulative box office in the first three weeks was $6.4 million.In other words, the box office curves of "Little Sunshine" and "Juneo" are similar, relying on the accumulation of word-of-mouth in the early stage and intensive promotion in the later stage, which detonated the box office ~www.novelhall.com~The follow-up curve gets stronger and stronger. , Especially "Juneo", the box office decline for 14 consecutive weeks has been controlled within 30%, and there has also been a strong counterattack posture on Christmas and New Year's Day, giving full play to the momentum of the awards season boom. Incisively and vividly.To put it simply, this is the curve expected by all the art films in the award season, and the major distribution companies also arrange the layout according to such expectations. This is a clich, and there is nothing new. The rise of "Little Sunshine" and "Juneo" is more from the work itself, that is to say, the law has been figured out, and all other works are copying such curves. But it is difficult to create another glory, so there can be no more waves.The current "Drunk Country Folk Songs" has stepped out of a unique box office curve: the first four weeks of Dianying theaters have always been controlled below 50, but they have stepped out of an unimaginable curve, and the cumulative box office around them has sturdily exceeded 10 million. , And the box office data of a single library has repeatedly broken historical records, which is unprecedented in the entire North American market.Just like "gravity" in the autumn season, this is a feat that breaks the law and the pattern. So, is this a coincidence or inevitable? If it is inevitable, can it change the current situation of art films in the box office market? How much is its research value and reference value?This is the true creation of history!
