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American Fortune Life - Chapter 1311

Published at 7th of November 2021 08:11:02 AM


Chapter 1311: 1311

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Paris.

On the street in the early morning of late autumn, the vision of Seine River is very wide. There are old European buildings on both sides of the river. The leaves of various colors are clear, and the clouds in the sky are low. The whole Paris autumn is gorgeous under the sunshine, and it feels so intoxicating.

Just from the motorcade driving out of Charles de Gaulle Airport, Andy saw the charming scenery outside the window, a group of golden crowns, a European style building, even if it was not the first time, he could not help but admire: "just like a beautiful heavy Impressionist scroll!"

Andy doesn't like French very much, except, of course, beautiful French women. In particular, those French people with inexplicable pride and coquettish character, however, this kind of pride and coquettish of French people is universal, which is related to their national tradition.

Germans generally believe that the French always behave like a master, at least not a servant, and there is always pressure to be neighbors with them.

Don't equate "freedom" with France. French freedom is often based on the feeling of not understanding others.

They think humility can make people lose dignity. The Gallic rooster is a very appropriate illustration of the French character, arrogance, belligerence...

The arrogance of the French is aimed at all people. They are all like this to everyone. Andy once heard from Marion godia when he gently soothed and chatted after he shelled her. The Americans have no culture. The British like to be with Xing. The Germans are too inflexible. The Italians have no brains. The Spaniards are crazy. Only the noble French are the most intelligent and brave...

Feeling the pride of the Frenchman, Andy said nothing, got up and went on a rampage, let her kneel and sing the conquest of the night! Face to face "spit"...

Four Seasons Hotel George V, Paris.

With Andy's arrival, the stewardess of the royal suite and four waitresses have been waiting for a long time at the door of the splendid hall full of flowers.

Shuttle in the long corridor of the hotel, the murals and sculptures are scattered, as if you are in Versailles Palace in a trance.

Of course, the palace level George V Four Seasons Hotel, for Andy now, does not have the dazzle of his first stay. The only reason for him to choose the four seasons hotel is that they know more about their preferences and how to serve themselves.

"Mr. Smith, your breakfast is ready. It's prepared by Philippe Jean according to your taste."

Stepping into the Royal Suite, the assistant helps Andy take off his windbreaker. Hearing the housekeeper's words, Andy smiles and says, "ha ha, greet God of food for me, thank him."

"Yes, sir."

Andy enters the dining room, the waitress has opened all the stainless steel covers, and the delicious food is still hot. After a smile and a nod, Andy sits on the first seat, picks up the tall glass of lemonade on the table, rinses and spits into the basin held by the waitress.

Unfold the napkin, pick up the knife and fork and enjoy his delicious French breakfast. At this time, the assistant came in and said to Andy, "the boss, Sebastian and Cartier, will be here in an hour. "

" well, I see. You can sit down and eat too. It's very good. " Andy wiped his mouth with a napkin and nodded.

Now when it comes to spade a, the first thing people think about is a few pictures: Andy Smith, a Hollywood star, a night club fan, a gorgeous and noble a wine label! Several elements of the brand have been deeply rooted in the hearts of the people, and the success of the marketing strategy of spade a can be seen.

"In this year's blind competition, our spade a was able to leave behind the big brands such as Mo Yue and Princess Louis with 96 points. You all have great credit. The reason why we want to hold a sales reception for the limited edition super champagne at the Paris Opera House is to continue to implement our marketing strategy.

As for the strategic transformation layout you proposed, let's talk about it later. There's nothing wrong with the luxury image in front of people, the star effect, the rich and the local tyrants who squander. I don't think there's any problem. Don't forget that spade a first made its debut in nightclubs and bars.

Don't go against the market. As for the taunts, ha ha, do you need to care? Noble? Joke, sell not to talk about what noble

Andy closed the plan in his hand and threw it on the desk. He sneered and disdained at the irony of French media. In his opinion, he couldn't eat grapes to say sour grapes. Even under the financial crisis, the sales volume of spade a didn't suffer much impact, especially the hot sales in Asian market, almost directly wiped out the falling part of European sales volume.

"It's the product of through and through smart marketing. What about the success of opportunism? We are just obsequious and cater to the public. We get attention by celebrity effect. So what?

Exquisite craftsmanship, pursuit of details, design sense and aesthetic feeling are all important factors of luxury goods.

The ultimate goal is to make money. Now that I have just made my reputation and brand positioning, you tell me that I want to get rid of the old image and prepare to devote myself to making wine to enter the high-end market?

Don't you have any brain problems? "

The meeting area in the royal suite was silent, only Andy's cold scolding, Sebastian, CEO of spade a champagne, Cartier and bernanette, marketing director, were all sweating.They don't have a lot of contact with big boss. Although they had contact with big boss at the beginning of acquisition, most of the time after that, the think tank is doing vertical management, and a briefing will be submitted every day.

The feeling for many people is that the big boss pays very little attention to the spade a champagne. It seems that they don't care about the small money at all. But no one thought that this group of people wanted to flatter and flatter with the intention of upgrading to 13 spaces.

Nima, this face is smoking. It hurts!

"I'm sorry, boss. It's my fault. I was shaken by the critical attitude and comments of the critics..."

CEO Sebastian kukweed stood up to admit the mistake.

"The shining idols don't mean to let go. The sales volume of TianChao is surging. The glittering packaging plays a crucial role. Without star effect, which brands do you think can snatch the market from? " Nouveau riche Andy, who stared at Sebastian coldly, said that he knew that the group of people who had been selling enough tall and were being praised by themselves make complaints about

, which was like raising the bar and not wanting to tag the local tyrant again.

"Sit down, I repeat, and the primary goal is to make the best champagne. In order to produce the rare and special wine of spade a, the external packaging should also be innovated. But local gold is still our symbol! Now is a good time for us to continue to implement the star effect of spade a and the excitement of consumers. As for this

Andy's eyes were sharp at the next few people, reached out and patted the proposal on the table, and said: "when is spade a really leaving big brands such as Mo Yue and Princess Louis behind in the market share quota, it's not too late!"

"I see, boss."

Several people on the scene replied solemnly and solemnly, for the scolding by the boss this time, it made them fully understand their boss's mind, that is, don't pretend that he is noble, and it's more important to sell it to make money than to pile it in the cellar!




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