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American Fortune Life - Chapter 1412

Published at 7th of November 2021 08:07:07 AM


Chapter 1412: 1412

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"Return, transformation, innovation, Starbucks' journey to change."

"Starbucks ushers in the age of Andy Smith."

"It's not just coffee you're enjoying, it's wireless!"

"It's where the dream starts, it all comes from a cup of coffee."

。。。。。。

Throughout the network, the headlines of various media websites have been crazily swiped by Andy Smith's personal work to entertain customers, coffee brewing reports and various on-site photos, as well as interviews and reports of on-site customers.

The customers who bought Andy's coffee and chatted with Andy close to each other showed their pictures with Andy in INS, and praised Andy.

There are so many praise words, such as approachable, humorous, charming and temperament, sunny and warm smile, etc.

The founder of the wireless network covering Starbucks' stores, the little Fu named Angel, was also surrounded by reporters and paparazzi as expected.

"He's so cool. He's really nice. I never thought he would be so approachable. You know, he's Andy Smith, a multibillion dollar super rich man. God, I'm still dreaming. He actually accepted my advice and made the decision to let free wireless network cover all the stores..."

In the presidential suite of Four Seasons Hotel, Andy stands in front of the floor to floor window, listening to the report on the phone, and glancing back at the news report on TV. He can't help but smile with satisfaction.

Looking out of the window, you can have a panoramic view of the most beautiful and distinctive buildings in downtown Seattle. Under the dark blue sky, the bright sun shines through the clouds and shines warm on the body.

"Boss, the Los Angeles Times is here."

Andy turned and smiled at Martin and said, "let them in."

Take advantage of the hot iron, in the face of the interview requests of various multimedia, he will only be cheap for himself, and now Starbucks is his asset. In order to suppress the stock price of Starbucks, he had to fill in the hole he dug. He could only go to the battle and wash the ground for Starbucks himself!

"Good afternoon, boss. This is Lauren Higgs..."

"Ha ha, good afternoon, Lauren. Please take a seat." Andy smiles and shakes hands with his trump reporter. Even the assistant reporter beside him, he doesn't ignore the warm smile and reaches out to shake hands with each other.

Andy and Lauren sit on a pair of sofas by the French window. After a short chat, the interview begins when the housekeeper of the presidential suite delivers coffee.

Interview with the big boss. Even Lauren Higgs, who is famous for his sharp questions, can't put forward tricky questions to embarrass his boss. First, he congratulated the next boss on entering Starbucks. The first question was about the focus of the big boss in the morning.

"Ha ha, I didn't expect that the response would be so great. After the Internet and TV reports came out, it immediately prompted the stock price of Starbucks to rebound, which is also a surprise."

Andy laughs happily to Lauren Higgs and says that it's unintentional to say that he appears in Starbucks No.1 store, which is naturally impossible. For marketing, making gimmicks, to be honest, he has seen the influence of all kinds of network marketing in the past, and he is also a king of marketing ideas.

In the future, those big people are not just people who put down their airs, take the road of being close to the people, and make contact with the earth. Those are just a kind of marketing means.

In this age of entertainment to the death, in addition to appearance and ability, it is the general trend to take off the shelf, become one with the general public and show a strong affinity.

Pride can be both a driving force and a stumbling block. Think oneself superior, arrogant and arrogant is no doubt to dig your own grave.

。。。。。。

"As for the growth of Starbucks in the next stage, it is mainly to carry out the reform, and extend the Starbucks experience from the third living space to every part of the consumer's life through multiple brands and channels..."

Andy's face with a calm smile, hands in front of the body ten fingers cross, talking.

“。。。 Indeed, Schulz initially didn't want Starbucks to sell star bingle. Because Schulz thinks that this kind of decaffeinated, fancy heavy Nai oil cold drink does not meet his understanding of coffee. However, I like Star Ice music very much. I think their taste is very good. "

Andy's mouth is cocked up, he says with a smile, but he knows the future. Star bingle accounts for almost half of Starbucks' sales. Even if Schulz doesn't like it, he can't ban the best-selling drink by the preference of the other party.

"As you all know, Schulz is a super coffee lover. If he likes the double concentrated Macchiato coffee, he can see his requirements for the taste and quality of coffee, and he is extremely sensitive to the smell in the store.

Seriously, I don't like the smell of burning Nai cheese when processing to drown out the coffee aroma in the store. However, we can't take off the hot sandwiches in the breakfast. We can only redesign a new process and improve our sandwiches so that the coffee flavor can be renewed and filled in the Starbucks store. "“。。。 It's very important for Starbucks to cooperate with the press. In the future, Starbucks will successively establish partnerships with newspapers such as the Los Angeles Times, Newsweek, etc., providing customers with more and more choices for paper publications. "

You know, Andy has been interested in this fat meat for a long time. Because many customers like to read newspapers to relieve their boredom while waiting for coffee or one person enjoying breakfast, the cooperation way of selling newspapers in the store has brought greater user groups and considerable profits for both parties.

As for the former Starbucks co-operative newspaper, the New York Times, Andy can only say sorry to them. This is also the industry he has been pursuing to help each other and complement each other, thus forming the industrial inner circulation system in a sense.

We need to know that the cluster's self consumption system can't be broken by all kinds of rumors from the outside world, so that its industrial clusters can become multiple interest communities, firmly locked, or even solidified consumer groups, forming an indestructible bond.

"Before I joined Starbucks, the market's evaluation of Starbucks was" experience commercialization ". However, in my opinion, it is through continuous replication and expansion that Starbucks gradually loses the quality and coffee experience of several years ago.

What's worse, Starbucks is also facing the cold winter of the overall financial environment in the United States and the crisis of its own stock price plummeting.

At this point, I agree with Schultz very much, so I am very supportive of Schultz's reform. Although this means that Starbucks will continue to close some stores and cut staff, believe me, this is only a temporary pain. To fake Jing, Starbucks will usher in a new life.

Starbucks will take a long time to transform itself - although it is a long time, our goal is clear, although it is slow, we will go step by step... "

The next morning, Washington.

"Maybe I should make a phone call to talk to Andy..."

Sitting at the dinner table, eating breakfast, frowning at Andy Smith's interview with the Los Angeles Times, Obama Heiniu, the president-elect, said helplessly.

"About layoffs?" O'heiniu's wife asked.

"Well, according to the data I got, in November, the U.S. non-agricultural sector lost 533000 jobs, the most in 34 years.

Clearly, the job market is collapsing. The company is doing everything it can to cope with the economic crisis and to make sure it survives the recession through spending cuts such as layoffs.

The job market is almost indescribable. In the past six months, nearly two million jobs have been lost in the United States, almost equal to the number of jobs lost in 2001 during the recession.

And the service industry provides about 80% of the jobs in the United States, and the service industry suffers, and the U.S. economy suffers.

Every job loss represents a personal crisis in a family in the United States.

Starbucks is going to close another 300 stores and cut thousands of employees. God, I have to talk to him! "

Reports of Starbucks continuing to close stores and lay off workers are not just about the nervousness and anxiety of President-elect Obama.

Facing the storm of layoffs, the U.S. is on pins and needles when it leaves office, when it is in office and when it is elected president.

Whether it's paying close attention to Andy Smith's little flying shoes or zipper button, all of them let the news of layoff revealed in this interview of Andy make the original anxiety and depression even more. The three of them really don't want to be pinned on the stigma column by the media and the public, and spray to death with Kou water!




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