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American Fortune Life - Chapter 1742

Published at 7th of November 2021 07:54:36 AM


Chapter 1742: 1742

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People will no longer read newspapers and buy magazines, publishing houses will go out of business, and bookstores will be neglected... Paper media will gradually become the epitaph of culture in the long history.

With the rapid rise of the Internet and the prevalence of all kinds of self media, paper media seems to have been unable to hide the declining trend. All kinds of bad words have been heard, and paper media seems to be really powerless to return to the sky.

With the advent of the Internet era, people's reading methods have undergone revolutionary changes, and human beings begin to enter the era of "fast click reading". It is the characteristics of fast communication, wide audience and strong interaction that make the network become the "mainstream" media in the new era. The status of traditional paper media has been severely impacted.

in the Internet age, it is not terrible for a person to have blind spots in knowledge, as long as he has mastered the method of finding knowledge. The search engine of the network is the magic weapon to overcome the knowledge blind area. Enter the key words and the relevant information will be presented immediately.

With the rapid development of the Internet, the paper media, which used to be considered as the sole owner of the right of speech, was a little unprepared. In the past, the U.S. newspaper industry, which ignored Google and other websites, fought back against them in the face of life and death crisis.

This press conference is the pre war talks of the United States press calling for a response call.

Although Andy has bought many newspapers, some of them are shrinking, and some are losing money. But in Andy's opinion, the fittest survive, the changer live, and the changeless die. This is the cruel reality that paper media cannot avoid at present and in the future.

In Andy's opinion, paper media will be squeezed into the market and living space slowly, but it is not so easy to die out. Although the Internet is the most democratic and free information publishing platform, it also has a fatal defect, that is, truth and rumor coexist, and most of the information presents the characteristics of one-sided and scattered, so it lacks the right Power.

Originally, Andy didn't want to attend this conference. However, two heavyweights called to invite him. In addition, in the face of some shameless news integration websites, he, as the boss of many newspapers, was really disgusted. So he would attend the conference in the form of video conference. You should know that the letter of every page on the network Although the bearing capacity of interest is limited, it can be linked infinitely.

For a long time, through listing the news search links of American newspaper websites and many newspapers, Google and other websites have been acting as a real-time news portal, attracting Internet users to browse, but unwilling to share the online advertising revenue with the quoted news media, which has aroused the anger of all newspapers. At this point, Andy is firmly on the side of the newspaper alliance. After all, this He also moved his cheese.

"You guys, we can't just sit back and look at those websites and take our work with the law. We are so angry at their act of stealing that we can't bear it any longer! "

At the beginning of the meeting, associated press president singleton took the lead in launching a firecracker. His words were sharp enough to show that he had endured for more than two days. "In order to prevent violations, we, the associated press, will announce that we will take legal actions against those websites that embezzle our news reports. At the same time, I propose that, for the content of online news reports, we, the national newspapers, work together to develop a A set of "copyright management and tracking system", as well as the launch of a new "search page", leading users to find "the latest and most authoritative real-time news sources."

As soon as Singleton's proposal was put forward, the news quickly got a positive response from the editors of all the newspapers on the scene. Andy saw that the editors or directors of his Los Angeles Times, Newsweek, Miami Herald, New York Observer and other newspapers all raised their hands and agreed with it. He couldn't help chuckling.

It seems that in today's conference, people of traditional media can really unite to the greatest extent, negotiate a counterattack plan and take concerted action.

Andy will not stop it naturally, which is a real good thing for his newspaper. Even if the combination of traditional media is aimed at the Internet company, Google is the first target. Even if Andy is a shareholder of Google, he is only a shareholder after all, and has not been added to the board of directors. Google has moved all the cheese of traditional media, and it deserves to be targeted 。

"Google has always taken other people's copyrighted content for its own. Here, I hope you will unite and use our respective media channels to fight back."

As soon as Murdoch, the media tycoon, opened his mouth, he immediately calmed down the meeting place where there was much discussion. People all looked at him and wanted to hear what he said.

"Should we be allowed to steal our copyrighted content? The answer should be No. Some websites are at best parasites, or technological worms in the large intestine of the Internet. News Corporation plans to file a lawsuit against Google and other infringing websites. "

As soon as Murdoch's voice fell, it immediately aroused the public's resonance and discussion. Rob, the editor in chief of the Wall Street Journal, raised his voice and said loudly: "there is no doubt that Google is the biggest Internet parasite. Readers have become accustomed to the fact that most of the content on the Internet should be free, and I think this recognition is wrong. But news aggregators such as Google make money from this misconception. These websites hardly realize that the content that brings them profit is created by our traditional media. "For a while, the whole venue became noisy. The editors and directors of each newspaper began to criticize and criticize the news aggregation websites headed by Google, which was really exciting.

"Mr. Smith, what do you think of it?" Associated press president sigleton turned to Andy in the video window and asked with a smile.

"Yeah, Andy, what do you think of it?" As the scene quieted down, people's eyes were focused on Andy's handsome young face in the video connection. Although he and Andy were not able to deal with each other in business, Murdoch, who was deeply impressed by Andy's achievements, turned to Andy and asked.

Andy has been prepared for the inquiry of singleton and Murdoch. After all, his current identity and status are doomed to make him unable to keep a low profile. It's really not allowed by his strength. Wherever he goes now, he will become the center of attention. The world's richest man is really a bluff.

"With the emergence and growth of the Internet, the debate about the future of newspapers has never stopped. There are many arguments about" the decline of newspapers ", such as" the cold winter of newspapers "and" the death of newspapers ". However, I still acquired many newspapers because, in my opinion, the emergence of a new communication tool will not lead to the demise of the old communication tool, but lead it to undertake new communication functions.

To buy newspapers, I firmly believe that content is the king. In terms of professionalism and authority, the Internet can't replace newspapers!

Mr Murdoch's anger is understandable. Like the music industry, I believe that colleagues here have also seen new distribution channels change the profitability of newspaper business. However, some websites do not produce their own news content, but they attract many readers by successfully organizing and advertising the content.

The wealth of those websites is based on retrieving the content we make, which has become the driving force of the most profitable search ads of those websites.

That's what we can't forgive, and what we can't accept. It's not like some people think that our traditional media is the Internet as the enemy. "

"Yes, Mr. Smith is right..."

"That's it!"

"That's great. That's what we want to say..."

"Don't let them steal our things and take them for profit..."

Andy's words resonate with everyone in the audience. After all, they are all the elites in the traditional media industry. The opportunities and challenges faced by the future development of traditional media are very clear. If the people present are all idiots, they will not sit here.

"Our anger is not to declare war on the Internet and Internet innovation. It comes from the websites that steal our labor achievements and turn them into profit-making means. We need to let them know one thing, that is, if we want to make money with our things, we need to give us our share! "

"Yes, they have to pay for our newspaper assets!" Murdoch was the first one to say yes, and others agreed. To be clear, everyone on the scene knew that traditional media could not block the impact of the Internet, but the impact was their must or their own. Litigation was not the purpose. Forcing the website headed by Google to sit on the negotiation table and take out real gold and silver was the ultimate purpose.

In fact, Google has long signed an agreement with Andy Smith to use his newspaper content, which is why Andy didn't explicitly mention Google in his speech. However, Andy still said the above point. After all, there are many news aggregation websites like Google in the United States. To be honest, he can't send people to watch and complain one by one. Since there is such an opportunity to unite and give those websites pressure, Andy will not miss it.




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