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American Fortune Life - Chapter 1818

Published at 7th of November 2021 07:52:14 AM


Chapter 1818: 1818

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Even the general consensus of the media industry itself is that the current situation is very obvious. It's not good to be a newspaper without making any money, and even to be a newspaper without making any money, no matter old media or new media.

However, it has to be admitted that almost all American newspapers are profit-making, including the newspaper acquired by Andy. Although this will complicate the problems of news organizations, Andy's good money can really provide newspapers with a path without market pressure and let them go on this path.

With the support of big money owners, newspapers can really develop better - especially Newsweek and Los Angeles Times, which were once on the verge of closing, have far more experience in attracting readers to support their digital editions than most newspapers. As a result, they have gone the furthest in relying on advertising and reader support, and newspapers that have gone the same way can see them as examples to follow.

However, Andy's think tank has given different opinions and supports to the purchase of newspapers, which seems to be a little bit of buying "advanced toys". Indeed, to some extent, it is because, despite the difficulties faced by the newspaper industry, the think tank, after big data analysis and investigation, is generally recognized as still profitable, and it still attracts advertisers who hope to influence a large number of audiences power. There are even many newspapers whose profit margin is higher than the average profit margin of Fortune 500 enterprises. If we add the intangible assets of these newspapers and buy them at a low price, it is undoubtedly a very cost-effective business.

In fact, having a reputable and influential newspaper without interfering in news production is a kind of influence, which can improve Andy's perception and status in society. It's nice to say to the outside world that we love newspapers, give people the impression that we really spend money to do public welfare, have a sense of responsibility for the society, and have many stupid people with money. But what Andy will never mention is that an influential traditional paper media, even in the face of business difficulties, also has important public opinion and political value.

In the past, the newspaper industry in the United States was controlled by various large families. Until the end of the family newspaper industry, the large news media group was considered as the most important tool to deal with the dramatic changes of the media in this era. The huge media group has launched an irresistible acquisition of traditional and old newspapers. Finally, decades ago, there was a heated discussion about the derby between Graham's Washington Post and suzberg's New York Times. Now, we can only say, oh, it's all Murdoch's newspapers.

Murdoch, a well-known news tycoon, is not well-known because of a series of scandals in his tabloids. If Murdoch's news group is disgusting, it is also a publication under a large media group. Andy Smith's two old media, news weekly and Los Angeles Times, win with their consistent seriousness and taste Global readers, especially intellectuals and business elites.

With Andy's comprehensive reform of Newsweek, an important transformation has been completed in the face of the impact of new media. It has established a starting fee wall system for its own online edition, that is, each user can watch 20 reports for free every month, and then pay for reading online content. Newsweek became the first American mass News newspaper to do so. Over the past year, Newsweek's digital circulation has surpassed that of paper in North America.

For the first time, Newsweek's subscription revenue exceeded its advertising revenue. This is a subversion of the business model of newspaper and paper industry - the traditional distribution often receives 80% of its revenue from advertising. Analysts believe that "the payment wall has played a huge role".

Although Andy's new media empire is rising rapidly and has good strength, it still has a long way to go in terms of its inside information compared with the old media group Hearst and Murdoch's news group. Despite the decline of paper media, it is these old brands that make Andy's media empire just a newcomer to the media industry King.

To make up for these gaps, Andy can only buy those old newspapers to add to his foundation. Even if this will cause losses in his assets, he doesn't care about this loss. After all, the intangible advantages brought by the media empire are enough to make up for that loss in other aspects, which is also a gain or loss.

"Shua --"

the wooden sliding door is pulled open, the shirt decorated with bowknot is elegant and fashionable on the upper body, with a striped legged pants, Li is unique and personalized, the little assistant who has shaped the refined working woman's temperament as a whole enters the bedroom, and says to Andy who is wearing western clothes in front of the mirror: "boss, the guest is here."

"Well." Andy nodded and looked at the time. He said with a faint smile, "it's on time. Let's go and meet."

As he said this, Andy walked past the assistant and walked outside. He thought of something else. He turned to her and said, "by the way, you can arrange for Jerry Lee from waterdrop studio to come to see me this afternoon."

"Good boss." The assistant nodded and followed Andy on high heels.

In front of the front door of the hot spring hotel, Andy smiles at the motorcade driving into the courtyard. To be honest, with his current status, ordinary guests can't really enjoy the treatment he welcomes personally. The security guards are scattered around, and their faces are coldly guarded. Soon, the motorcade stops stably, and a group of people come down from the car. The first three people look at each other, and then they look at each other Led by a middle-aged man, they went to Andy standing in front of the main door."Good morning, Mr. Smith. Nice to meet you in the bidet."

"Ha ha, Hello, Mr. Skinner. It's really a surprise. I didn't expect you to come to the bidet too."

Andy smiles and shakes hands with the Westerner who is the first to say hello to him. The other side is Howard Stringer, President of Sony North America. This is not the first time they have met, so they are just a little polite. The other side begins to introduce Andy.

"Mr. Smith, this is Mr. Takeshi Inoue, President of Sony. This is Mr. Andy Smith..."

"Hello, Mr. Smith. I've heard a lot from you. It's a great honor to meet you. Thank you for your invitation." The other side spoke Japanese with a smile on his face, but when shaking hands with Andy, he still matched the set of benefits of the foot basin and nodded.

"Hello, Mr. Zui. Nice to meet you." Andy naturally can't follow each other's bows and stoops, can only show a very warm handshake and exchange greetings with each other.

After the end of the exchange, the last guest who had not spoken to Andy stood by and saw Andy look at him. He bowed to himself with a smile and explained: "Hello, Mr. Smith, Mr. benchunhong, President of xiakapukong game production company, please take more care!"

At first, Andy's smile became more and more brilliant. He reached out to shake hands and said, "Hello, Mr. Takemoto..."

"Three, please. Let's go in and talk." After the exchange, Andy reached out and smiled. The three of them were smiling and nodding with different faces. They also held out their hands and made a gesture of invitation. Then Andy and the president of Sony came in side by side.

In a Japanese style reception hall, Andy, as the host, sits at the top of the table. Three of them sit in separate seats. After a while of tea tasting, four people exchange greetings, slightly diluting some strangeness. However, the solemnity of the footman is no longer there.

The atmosphere became a little more relaxed. Andy didn't go around too much with them, but he just said with a smile: "this time we invited three people to come here. It's a little bit small. For the sake of the IP business of biochemical crisis, our company is going to build a terrorist Park with the theme of biochemical crisis in Osaka Universal Studios. My subordinates told me that the copyright of biochemical crisis belongs to us Kapukun, but the film adaptation rights belong to the German film and television company Constantine, while other TV adaptation rights, some of the surrounding copyrights belong to Sony, originally this kind of small matter can be left to the subordinates to discuss. However, I happen to be here, and I really want to meet some new friends, so I will steal the work of the subordinates. I hope the three don't make fun of me. "

" dare not... "

"I'm glad to accept your invitation..."

"You are welcome..."

Hear Andy say so, even the president of Sony extends himself slightly and says that for Andy Smith now, his age and young appearance have been deliberately ignored by all the people who deal with him. No one will despise him because of his youth and age. Successive success stories. In the business world, Andy Smith Mies has long been compared with those crafty and greedy capital giants.




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