Chapter 328: 328
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As a senior media person and editor in chief of the newspaper, pitkaplan's biggest wish is to let the New York Observer develop and grow into a large newspaper group in his own hands.
In the past years, he has no time to pay attention to the losses. Profit has become the biggest problem bothering him. Let alone expanding the newspaper office, whether he can keep his job or not has become a problem.
Andy Smith's accession, from the first worry and distrust, to the present happiness and gratitude, saw the newspaper out of the dilemma, not only the profit is not a problem, but also the newspaper sales area from Manhattan Area, orderly expansion to the United States.
Once again, his ambition was awakened, but it was not easy to persuade his boss.
From entering the newspaper office, the boss emphasized the construction of the newspaper website. He was very clear about the electronic subscription and the importance of the website to the newspaper office. He privately discussed that the network Department of the newspaper office was the boss's own son.
With five photo editors and 20 full-time photographers, this configuration is almost comparable to that of the New York Daily. Not to mention the contributions of a large number of free photographers.
Full time photographers often have to deal with the daily newspaper viewing tasks assigned by the photo editing stall, while free photographers have no rigid shooting tasks, which are scattered in all corners, so they are active in the broader cities, villages, streets and alleys, dabbling in a wide range of subjects, and can capture fresh news; when shooting special topics, there is no time limit, and they can interview Shoot deeper.
The reason why there is such a large team of photographers is related to Andy's idea of doing news websites. He requires that the news on the websites be reported with photos as much as possible, and reduce the written reports. If there is any text, it is better to annotate the pictures.
The paper media market will be eaten up by the Internet. It's only a matter of time. Andy's key investment has paid off. With half a year's development, the news website of Observer newspaper has begun to make profits. Even if Andy chose a simple interface for better customer experience, gave up advertising revenue, left a large number of interfaces blank, and more and more customers chose to subscribe to electricity Sub version. In particular, according to his creativity, the street visit, street test and other video topics on the website have aroused great repercussions.
In particular, the videos "mother in the eyes of children and self in the eyes of individuals" and "stranger's reaction in the cold street wearing different children" have seen tens of millions of hits. There are tens of thousands of comments on the back of each video, and hot topics on the TV media.
"Boss, I know that the market of paper media is decreasing, but at the same time, we should admit that paper media will not disappear. When encountering emergencies or major news events, the people will first choose those newspapers with a long history of running newspapers and great credibility to buy a copy of them and look for answers and opinions in their hands, instead of believing in all kinds of irresponsibility on the Internet I'll catch the wind and the shadow. "
Andy still agrees with this point. He will do the same for himself. However, he still has concerns about adding a daily newspaper. All aspects of investment and personnel are not so easy to do. The key is the issue of profit. The competition in the media and publishing industry is very cruel. There are many newspapers on the street. "I agree with you on this point But daily newspapers and weekly magazines are different. Whether it's personnel in all fields or sales points are much larger, everyone is transforming to the Internet, but our newspaper should be a paper medium. Have you thought about the profit? "
"Boss, the influence and credibility of the observer have basically reached a bottleneck. Now, as long as we slowly establish sales channels to major cities in the United States, the reason why we want to add a daily newspaper is to increase our voice. In the power of American public opinion, our voice is really poor. The influence and credibility of our newspaper are absolutely comparable The New York Daily of fake news is not a little strong, but they are the daily newspapers that are published every day, with the sixth largest circulation. The right to speak is much bigger than us. Boss, you should know how important public opinion is. The function of a mouthpiece newspaper is not only that money can measure... "
Pitkaplan didn't answer the boss's questions positively. To persuade the young boss, he had to use the most impressive reasons. The boss is the youngest billionaire, and really good at money. What young successful people like most is that someone listens to his point of view and has the right to speak in the society. I think the boss first bought the newspaper office. In addition to being an investment, I'm afraid he needs the right to speak. The idea of preparing a mouthpiece for himself also accounts for an important reason!
“……” Andy scowls, not to mention that he really attaches the most importance to the right of speech. The importance of public opinion need not be elaborated. The benefits brought by the acquisition of the New York Observer are not only the white wash of black history, the shaping of image, or the social status of individuals. The owner of the newspaper has more advantages than his best-selling writer's identity. At the new year's White House dinner, He was ignored by the politicians. Apart from his family background and wealth, I'm afraid that the newspaper controlled by his hand played a significant role. After all, as soon as he entered the main newspaper office, he pulled down a powerful elephant. Who would look down on this young man.
"Well, which newspaper do you like?"
Peter Kaplan can't help shaking his fist. Since the boss has let go, things will be easy. After all, according to his idea, there is no need for the young boss to take money out, so the last resistance will disappear."Boss, my plan is like this. At present, our newspaper has a strong momentum of development. I asked the financial department and they told me that the market value of the newspaper should be between 30 million and 40 million now. I think the bank would be happy to lend us a loan, which is enough for us to purchase several regional newspapers in New York City. By integrating several regional newspapers, we can achieve a short-term growth A daily newspaper can be set up in time. "
Andy couldn't help laughing and said to Pete, "according to your idea, then it's time to open four tabloids. Are you going to do serious or entertainment?"
Pete Kaplan didn't show off either, saying, "our observer. Although there is a serial part of the novel, the view is too neutral and the content of the report is too serious. The new daily newspaper must take the entertainment route. Boss, I want to expand the team of photo editors and full-time photographers. Also follow your boss's photo news report to run this daily newspaper. "
"Ha ha, you want to raise paparazzi! Does this affect the credibility of the observer? " Andy laughed out his worries.
"Boss, I have thought about this problem. I think the newspaper office should set up a subsidiary company to manage the daily newspaper and separate it from the weekly newspaper, so there should be no problem."
"It seems that you think about it very well. Let's do that. I'll ask my think tank to send someone to talk with the bank about the loan. You are responsible for forming a negotiation team to purchase the regional newspapers you like. " Andy is very concerned about increasing his social influence. Since he has made a decision, he will not hesitate.
"By the way, have you thought about the name of the new daily newspaper?" Andy asked immediately.
"No, boss, think of one." Said pitkaplan, smiling and shaking his head.
"Ha ha, you'd better call the world observer." Andy said a name casually with a smile. Since it's a daily newspaper, it must be a worldwide news report.
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As a senior media person and editor in chief of the newspaper, pitkaplan's biggest wish is to let the New York Observer develop and grow into a large newspaper group in his own hands.
In the past years, he has no time to pay attention to the losses. Profit has become the biggest problem bothering him. Let alone expanding the newspaper office, whether he can keep his job or not has become a problem.
Andy Smith's accession, from the first worry and distrust, to the present happiness and gratitude, saw the newspaper out of the dilemma, not only the profit is not a problem, but also the newspaper sales area from Manhattan Area, orderly expansion to the United States.
Once again, his ambition was awakened, but it was not easy to persuade his boss.
From entering the newspaper office, the boss emphasized the construction of the newspaper website. He was very clear about the electronic subscription and the importance of the website to the newspaper office. He privately discussed that the network Department of the newspaper office was the boss's own son.
With five photo editors and 20 full-time photographers, this configuration is almost comparable to that of the New York Daily. Not to mention the contributions of a large number of free photographers.
Full time photographers often have to deal with the daily newspaper viewing tasks assigned by the photo editing stall, while free photographers have no rigid shooting tasks, which are scattered in all corners, so they are active in the broader cities, villages, streets and alleys, dabbling in a wide range of subjects, and can capture fresh news; when shooting special topics, there is no time limit, and they can interview Shoot deeper.
The reason why there is such a large team of photographers is related to Andy's idea of doing news websites. He requires that the news on the websites be reported with photos as much as possible, and reduce the written reports. If there is any text, it is better to annotate the pictures.
The paper media market will be eaten up by the Internet. It's only a matter of time. Andy's key investment has paid off. With half a year's development, the news website of Observer newspaper has begun to make profits. Even if Andy chose a simple interface for better customer experience, gave up advertising revenue, left a large number of interfaces blank, and more and more customers chose to subscribe to electricity Sub version. In particular, according to his creativity, the street visit, street test and other video topics on the website have aroused great repercussions.
In particular, the videos "mother in the eyes of children and self in the eyes of individuals" and "stranger's reaction in the cold street wearing different children" have seen tens of millions of hits. There are tens of thousands of comments on the back of each video, and hot topics on the TV media.
"Boss, I know that the market of paper media is decreasing, but at the same time, we should admit that paper media will not disappear. When encountering emergencies or major news events, the people will first choose those newspapers with a long history of running newspapers and great credibility to buy a copy of them and look for answers and opinions in their hands, instead of believing in all kinds of irresponsibility on the Internet I'll catch the wind and the shadow. "
Andy still agrees with this point. He will do the same for himself. However, he still has concerns about adding a daily newspaper. All aspects of investment and personnel are not so easy to do. The key is the issue of profit. The competition in the media and publishing industry is very cruel. There are many newspapers on the street. "I agree with you on this point But daily newspapers and weekly magazines are different. Whether it's personnel in all fields or sales points are much larger, everyone is transforming to the Internet, but our newspaper should be a paper medium. Have you thought about the profit? "
"Boss, the influence and credibility of the observer have basically reached a bottleneck. Now, as long as we slowly establish sales channels to major cities in the United States, the reason why we want to add a daily newspaper is to increase our voice. In the power of American public opinion, our voice is really poor. The influence and credibility of our newspaper are absolutely comparable The New York Daily of fake news is not a little strong, but they are the daily newspapers that are published every day, with the sixth largest circulation. The right to speak is much bigger than us. Boss, you should know how important public opinion is. The function of a mouthpiece newspaper is not only that money can measure... "
Pitkaplan didn't answer the boss's questions positively. To persuade the young boss, he had to use the most impressive reasons. The boss is the youngest billionaire, and really good at money. What young successful people like most is that someone listens to his point of view and has the right to speak in the society. I think the boss first bought the newspaper office. In addition to being an investment, I'm afraid he needs the right to speak. The idea of preparing a mouthpiece for himself also accounts for an important reason!
“……” Andy scowls, not to mention that he really attaches the most importance to the right of speech. The importance of public opinion need not be elaborated. The benefits brought by the acquisition of the New York Observer are not only the white wash of black history, the shaping of image, or the social status of individuals. The owner of the newspaper has more advantages than his best-selling writer's identity. At the new year's White House dinner, He was ignored by the politicians. Apart from his family background and wealth, I'm afraid that the newspaper controlled by his hand played a significant role. After all, as soon as he entered the main newspaper office, he pulled down a powerful elephant. Who would look down on this young man.
"Well, which newspaper do you like?"
Peter Kaplan can't help shaking his fist. Since the boss has let go, things will be easy. After all, according to his idea, there is no need for the young boss to take money out, so the last resistance will disappear."Boss, my plan is like this. At present, our newspaper has a strong momentum of development. I asked the financial department and they told me that the market value of the newspaper should be between 30 million and 40 million now. I think the bank would be happy to lend us a loan, which is enough for us to purchase several regional newspapers in New York City. By integrating several regional newspapers, we can achieve a short-term growth A daily newspaper can be set up in time. "
Andy couldn't help laughing and said to Pete, "according to your idea, then it's time to open four tabloids. Are you going to do serious or entertainment?"
Pete Kaplan didn't show off either, saying, "our observer. Although there is a serial part of the novel, the view is too neutral and the content of the report is too serious. The new daily newspaper must take the entertainment route. Boss, I want to expand the team of photo editors and full-time photographers. Also follow your boss's photo news report to run this daily newspaper. "
"Ha ha, you want to raise paparazzi! Does this affect the credibility of the observer? " Andy laughed out his worries.
"Boss, I have thought about this problem. I think the newspaper office should set up a subsidiary company to manage the daily newspaper and separate it from the weekly newspaper, so there should be no problem."
"It seems that you think about it very well. Let's do that. I'll ask my think tank to send someone to talk with the bank about the loan. You are responsible for forming a negotiation team to purchase the regional newspapers you like. " Andy is very concerned about increasing his social influence. Since he has made a decision, he will not hesitate.
"By the way, have you thought about the name of the new daily newspaper?" Andy asked immediately.
"No, boss, think of one." Said pitkaplan, smiling and shaking his head.
"Ha ha, you'd better call the world observer." Andy said a name casually with a smile. Since it's a daily newspaper, it must be a worldwide news report.
As a senior media person and editor in chief of the newspaper, pitkaplan's biggest wish is to let the New York Observer develop and grow into a large newspaper group in his own hands. In the past years, he has no time to pay attention to the losses. Profit has become the biggest problem bothering him. Let alone expanding the newspaper office, whether he can keep his job or not has become a problem. Andy Smith's accession, from the first worry and distrust, to the present happiness and gratitude, saw the newspaper out of the dilemma, not only the profit is not a problem, but also the newspaper sales area from Manhattan Area, orderly expansion to the United States. Once again, his ambition was awakened, but it was not easy to persuade his boss. From entering the newspaper office, the boss emphasized the construction of the newspaper website. He was very clear about the electronic subscription and the importance of the website to the newspaper office. He privately discussed that the network Department of the newspaper office was the boss's own son. With five photo editors and 20 full-time photographers, this configuration is almost comparable to that of the New York Daily. Not to mention the contributions of a large number of free photographers. Full time photographers often have to deal with the daily newspaper viewing tasks assigned by the photo editing stall, while free photographers have no rigid shooting tasks, which are scattered in all corners, so they are active in the broader cities, villages, streets and alleys, dabbling in a wide range of subjects, and can capture fresh news; when shooting special topics, there is no time limit, and they can interview Shoot deeper. The reason why there is such a large team of photographers is related to Andy's idea of doing news websites. He requires that the news on the websites be reported with photos as much as possible, and reduce the written reports. If there is any text, it is better to annotate the pictures. The paper media market will be eaten up by the Internet. It's only a matter of time. Andy's key investment has paid off. With half a year's development, the news website of Observer newspaper has begun to make profits. Even if Andy chose a simple interface for better customer experience, gave up advertising revenue, left a large number of interfaces blank, and more and more customers chose to subscribe to electricity Sub version. In particular, according to his creativity, the street visit, street test and other video topics on the website have aroused great repercussions. In particular, the videos "mother in the eyes of children and self in the eyes of individuals" and "stranger's reaction in the cold street wearing different children" have seen tens of millions of hits. There are tens of thousands of comments on the back of each video, and hot topics on the TV media. "Boss, I know that the market of paper media is decreasing, but at the same time, we should admit that paper media will not disappear. When encountering emergencies or major news events, the people will first choose those newspapers with a long history of running newspapers and great credibility to buy a copy of them and look for answers and opinions in their hands, instead of believing in all kinds of irresponsibility on the Internet I'll catch the wind and the shadow. " Andy still agrees with this point. He will do the same for himself. However, he still has concerns about adding a daily newspaper. All aspects of investment and personnel are not so easy to do. The key is the issue of profit. The competition in the media and publishing industry is very cruel. There are many newspapers on the street. "I agree with you on this point But daily newspapers and weekly magazines are different. Whether it's personnel in all fields or sales points are much larger, everyone is transforming to the Internet, but our newspaper should be a paper medium. Have you thought about the profit? " "Boss, the influence and credibility of the observer have basically reached a bottleneck. Now, as long as we slowly establish sales channels to major cities in the United States, the reason why we want to add a daily newspaper is to increase our voice. In the power of American public opinion, our voice is really poor. The influence and credibility of our newspaper are absolutely comparable The New York Daily of fake news is not a little strong, but they are the daily newspapers that are published every day, with the sixth largest circulation. The right to speak is much bigger than us. Boss, you should know how important public opinion is. The function of a mouthpiece newspaper is not only that money can measure... " Pitkaplan didn't answer the boss's questions positively. To persuade the young boss, he had to use the most impressive reasons. The boss is the youngest billionaire, and really good at money. What young successful people like most is that someone listens to his point of view and has the right to speak in the society. I think the boss first bought the newspaper office. In addition to being an investment, I'm afraid he needs the right to speak. The idea of preparing a mouthpiece for himself also accounts for an important reason! Andy scowls, not to mention that he really attaches the most importance to the right of speech. The importance of public opinion need not be elaborated. The benefits brought by the acquisition of the New York Observer are not only the white wash of black history, the shaping of image, or the social status of individuals. The owner of the newspaper has more advantages than his best-selling writer's identity. At the new year's White House dinner, He was ignored by the politicians. Apart from his family background and wealth, I'm afraid that the newspaper controlled by his hand played a significant role. After all, as soon as he entered the main newspaper office, he pulled down a powerful elephant. Who would look down on this young man. "Well, which newspaper do you like?" Peter Kaplan can't help shaking his fist. Since the boss has let go, things will be easy. After all, according to his idea, there is no need for the young boss to take money out, so the last resistance will disappear."Boss, my plan is like this. At present, our newspaper has a strong momentum of development. I asked the financial department and they told me that the market value of the newspaper should be between 30 million and 40 million now. I think the bank would be happy to lend us a loan, which is enough for us to purchase several regional newspapers in New York City. By integrating several regional newspapers, we can achieve a short-term growth A daily newspaper can be set up in time. " Andy couldn't help laughing and said to Pete, "according to your idea, then it's time to open four tabloids. Are you going to do serious or entertainment?" Pete Kaplan didn't show off either, saying, "our observer. Although there is a serial part of the novel, the view is too neutral and the content of the report is too serious. The new daily newspaper must take the entertainment route. Boss, I want to expand the team of photo editors and full-time photographers. Also follow your boss's photo news report to run this daily newspaper. " "Ha ha, you want to raise paparazzi! Does this affect the credibility of the observer? " Andy laughed out his worries. "Boss, I have thought about this problem. I think the newspaper office should set up a subsidiary company to manage the daily newspaper and separate it from the weekly newspaper, so there should be no problem." "It seems that you think about it very well. Let's do that. I'll ask my think tank to send someone to talk with the bank about the loan. You are responsible for forming a negotiation team to purchase the regional newspapers you like. " Andy is very concerned about increasing his social influence. Since he has made a decision, he will not hesitate. "By the way, have you thought about the name of the new daily newspaper?" Andy asked immediately. "No, boss, think of one." Said pitkaplan, smiling and shaking his head. "Ha ha, you'd better call the world observer." Andy said a name casually with a smile. Since it's a daily newspaper, it must be a worldwide news report.
