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American Fortune Life - Chapter 480

Published at 7th of November 2021 08:40:46 AM


Chapter 480: 480

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Towards the end of the afternoon, alvette and his assistant came to Andy's office.

Andy closes the picture book, smiles and says, "is there any result?"

"Well, we can't know too much information about marvel, but the collected information has been perfect. We've just skipped the history of marvel. It's the 1980s and 1990s that really brought Marvel from the top to the bottom. Jim, report to the boss. "Al sat opposite Andy's desk and turned to the assistant behind him.

"In 1986, marvel fell into a financial crisis and was acquired by the new world film company controlled by billionaire Ron Perelman. Later, in 1989, marvel was resold to himself because of debt problems.

Under his operation, marvel went public in 1991. In the same year, a group of star painters such as Jim Lee and MacFarlane left marvel to establish the third largest comic company in the industry.

But marvel didn't realize its great loss. Instead, it began to expand its confidence and debt after listing. In addition to launching more marvelous Marvel Universe comics, marvel also purchased other companies, including toy companies, card companies, comic distribution companies, etc., and marvel had huge debts.

During this ten-year period, Perelman, the boss of marvel, only wanted to make money, selling the right of adaptation was the easiest, and he didn't want to build an empire. Throughout the 1980s and 1990s, marvel successively sold the rights to adapt classic characters, including magic four, X-Men, super daring man and Hulk. For example, the rights to adapt X-Men were sold to fox in the 20th century, and the rights to adapt spider man were finally sold to Sony after a lawsuit.

the US cartoon industry bubble burst, a large number of comic shops closed down, manwei's sales channels were damaged, and share prices also fell all the way. In 1996, manway had to apply for bankruptcy and reorganization because of numerous attempts.

1996 In, marvel, who applied for bankruptcy, was robbed by two billionaire financial tycoons on Wall Street. The confrontation between Ron Perelman and Carl Icahn, the God of acquisition, resulted in a "battle between the clam and the crane". Aviarad and Ike pirmut, two shareholders of a toy company that cooperated with marvel, LED the bank to make a management buyout of MBO, and then went through merger, bankruptcy and resale After that, we have reborn the existing Marvel Entertainment Group. "

Alvert column waved him to leave after the assistant explained. Andy took a sip of coffee and frowned slightly. Well, his little assistant has gone home from vacation.

"In 2005, Ike pirmut became the CEO of Marvel Entertainment and began to take back the IP rights of iron man. Core members of Avenger alliance such as Hulk, Thor and black widow returned to Marvel's family one after another. To compromise, marvel reached an agreement with paramount in 2005 to release 10 of Marvel's films over the next eight years. "

Andy frowns when he hears that. NIMA, sure enough, manway's people are a group of pit goods. They fill a pit, turn around and dig another pit to bury themselves.

When Al saw his boss's depressed expression, he could not help but feel sympathy in his heart. The company that the boss was interested in was completely with the gene of death in its bones.

"However, the real situation I asked people to inquire about is that there is another version. It is Kevin page, the new CEO of Marvel pictures, a subsidiary of Marvel Entertainment, who really wants to take back the IP copyright of these superheroes. He wants to buy back the marvel characters and make them into movies, and let all kinds of characters have intersection in the movies like comics."

Andy's eyes narrowed slightly. It seems that Kevin page is the real talent. It should be the marvel movie universe with perfect structure.

"Although Marvel tried to negotiate, it didn't buy back all the copyrights. The copyright of X-Men and Spiderman remains with Twentieth Century Fox and Sony Pictures. " Shameless make complaints about

, Andy knew how fuck Fawkes and SONY were. They were almost dried up by these two series, especially the little spiders of SONY.

"Is there any good news I need..." Andy really makes Marvel's death experience disgusting. In addition to the crazy sale, which is high price recycling, it's not surprising that he doesn't go bankrupt.

"Ha ha, there is one. Maybe you will like it. There is a huge contradiction within marvel, and it's hard to reconcile. Some shareholders have a lot of complaints about Marvel's increasing debt and low return on profits, and they have a lot of complaints to the management. Especially, Kevin page, the new CEO of Marvel pictures, is not on the right path with Ike, the CEO of the parent company."

Andy's eyes are bright and his mouth is smiling. His favorite is this kind of dirty company inside. Only when there is no unity in the company, can he take advantage of the situation. Being rigid is the most headache. If so, I don't know how much it will cost to get this IP warehouse.

"How could Kevin page have a problem with the CEO of his parent company, and still be the CEO of Marvel pictures?" Andy asked a little curiously.

"Ha ha, Ike pirmut is not only the CEO but also holds 37% of the shares of Marvel Entertainment Group. The stakeholders are shareholders naturally. Behind Kevin page is Marvel's soul character Stan Li, and Marvel comic's editor in chief Axel Alonso."Alvertriel saw the smile on his boss's face, and knew that his boss would like the news. However, he thought of all kinds of troubles and dirtiness in the company that his boss was interested in, and he couldn't help but remind him: "boss, although we can use the contradiction to complete the acquisition, it doesn't mean that the contradiction will disappear after the acquisition, especially this Stanley, as a The soul of marvel, his influence in the company can not be ignored, and may even influence the acquisition negotiations. "

Andy of course knows how difficult it is for this old man who likes to play tricks in Marvel movies. Let alone him. When Disney bought Marvel with a high price that affects the stock price of its own company, he almost got mixed up by this old man. If Disney didn't make a compromise and keep the Du standing of Marvel Entertainment, plus the stock price that all shareholders can't refuse, it's not true We are sure to complete the acquisition.

However, when I think about marvel, I think of the way to deal with the old man. The old man really thinks of marvel as his own child and has been struggling so much. He just wants to see Marvel become a great company in his lifetime.

It's just that after several changes of hands and many twists and turns, I almost lost my family. I haven't met a person who knows nothing about IP cross media operation, and film adaptation is basically a failure. In 1981, old man Stan Lee went to Hollywood to do Marvel's adaptation of TV series and movies, but he didn't make any achievements

It wasn't until 1998 that blade warrior gained good reputation; in 2000, fox's X-Men movie was a great success; in 2001, it began to implement its own classification system; in 2002, Sony's spider man started the ice breaking journey of comic adapted film, which was developed by others and made a lot of money. After the cross media operation, marvel was reborn and began to understand the price of IP Value.

It's only after 30 years of detour that I understand what IP is and how it works. I have to say that Marvel has been dumped by DC for several blocks. Before the iron man sale, no Hollywood company looked at them directly, and they were not wronged at all.

Based on the films produced by Marvel film company, there are 13 films in 2016. Andy, captain of America 3, has not seen them, but the box office is also conceivable.

The total box office of the 13 films reached 10.2 billion, with an average of 700 million dollars each. This doesn't include the box office of X-Men and spiders.

This NIMA is not a cartoon company. It's a warehouse full of gold!

Andy won't let such a company that can make money by lying down slip away from his own hands in any case. Disney, which bought marvel in the past, looks like a Hollywood boss. Well, it's actually the boss. It's really eye-catching to make money.

For many years, Hollywood has been six big cities, and seven big cities are becoming a legend. It seems that it is time to change the status quo, and the dream factory that is most likely to become the seventh largest has become history. In addition to the reason of being run, there are also too few resources in hand. It is useless to expect big director Spielberg alone!

Resources, IP copyright is the killer of future film companies!




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