Chapter 585: Forty stores... what to do?
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"You drink coffee at this point now, can you still sleep at night?",
Chu Xigou looked at Louise in confusion,
Louise is a little night owl. She usually stays up until the middle of the night without coffee. If she has another cup of coffee now, she won't be able to party until dawn! ! ? ?
"We're going to the duty-free shop tomorrow!"
"It's alright! Not only does his house have coffee, I read the advertisements that his house has a lot of good drinks!"
"If I don't order coffee, I'll just go Go Go Go!"
"Okay! Let's make a line"
……
"Sorry to keep you waiting, this is our 10-yuan coffee chip exchange coupon for summer, and you can use it directly when it's in line for you."
"Excuse me, have you been following our Momo official account?"
"Momo's official account also has a lot of electronic coupons, which can be used together with paper coupons."
In front of the line, a boy wearing a blue and white uniform was lining up to issue coupons one by one.
On the other hand, Momo employees also raised the QR code placard hanging around their necks to help customers who are waiting in line to scan the code to register.
Louise tilted her head and stared at it for a long time, and finally waited until the employee walked in front of the two.
Received the paper exchange coupon, registered the official account, and downloaded the official APP of Momo.
Louise looked at it for a long time and said in surprise:
"I'll go, is this coffee free?"
"Including the coupon, a large cup of coffee is only 3 yuan!!"
"Isn't this too appropriate!"
Chu Xigou frowned slightly, "Coffee for 3 yuan... can I drink it?"
Louise said indifferently, "I think it's almost there."
"Isn't the news reported before? These beverage industries are all profiteering!"
"Throw in a few beans, and then pour some boiling water! A cup of coffee is ready."
"The cost is not as expensive as manpower and advertising."
Chu Xigou frowned again: "What kind of beans are those, can you drink it?"
"Drink it!" Louise said nonchalantly, "Isn't the thing about Internet celebrities just to take a picture to look good~ What do you do with so much."
"That's right." Chu Xigou's brows stretched, and he thought about it in an instant.
Although the queue is long, there are many people in the queue.
But because the scenery of this street is beautiful, and the staff always serve warmly, maintain order, and occasionally bring fresh samples of desserts for everyone to try, so the waiting process is not so difficult.
Finally, when Louise and Chu Xigou were in line, they heard the person in front say:
"Hello, I want a cup of classic Han Teng Teng."
"Okay. Do you need anything else for dessert? We also have the classic star frosting cookies and red velvet chocolate marshmallows, which are very good!"
"Okay, then give me a surging egg roll!"
"Okay, sir, what would you like to drink to the customer in the back?"
"Hello, I also want a cup of classic Han Teng Teng."
……
"What is the classic Han Tengteng?"
Louise was dumbfounded.
"Is it a new product like Fu Rui Bai?"
"Why does it sound like the celebrity Han Tengteng?"
Chu Xigou looked at the crowd in front of him in confusion.
"Otherwise, let's have a taste later."
"Row!"
With doubts in mind, the two finally lined up at the door of the cafe.
"Hello, what is the classic Han Teng Teng?"
Louise asked curiously.
The shop clerk said with a smile:
"Classic Han Teng Teng is the classic ice American style."
"Now our new store is open, there are discounts."
"As long as you have coupons waiting in line, you can get a free cup of classic American when you register and receive an electronic coupon."
"Would you like to have a drink?"
"Have a drink!" Louis said without hesitation.
Get a free cup of coffee, whoever doesn't want it is a fool!
After ordering the Americano, Louise put her gaze on the electronic menu above the store, swept it around, and said:
"Do I still want a cup of peony and lychee honey!"
"Okay, a cup of peony and lychee honey, do you want any dessert?"
"I don't need dessert anymore." Louise shook her head decisively.
The fresh and tender little coconut chicken just now was enough for her. If she eats dessert again, she will have to gain 2 pounds tomorrow.
"What do you want to drink, Gogo?"
Chu Xigou swept the electronic menu above, and at a glance, he took a fancy to the drink marked with the "Little Flame" sign in front. He opened his mouth and said:
"I also want a glass of iced Americano, and another one, a latte and Jasmine Frappuccino, and the milk is replaced by soy milk."
"Okay lady, please wait here for the order."
After waiting for about 3 minutes, three cups of fresh coffee were delivered to the pick-up counter.
Louise opened it directly and took a sip of the peony and lychee honey.
hiss...
Not as sweet as expected!
In the icy taste, the sweetness of lychee and the pleasant and light floral aroma of peony are perfectly blended together. The taste is not heavy but not dull.
When I drink it in my mouth, I can clearly feel the peony petals sliding on the tip of my tongue, which is very refreshing.
As for Chu Xigou's Latte Jasmine Frappuccino, the milk is replaced by soy milk...
yue! ! ! !
"What is this!" Chu Xigou grimaced, "This is too unpleasant to drink!"
"I'll try it!" Louise took a sip of coffee curiously.
next moment,
There was an extremely complicated and profound expression on her face.
A feeling of the soul rushing to the sky, instantly rushing from the throat to the sky spirit cover.
Which genius designed this? !
Different from your own cup of small and fresh Momo Peony and Lychee Honey, this Momo Latte Jasmine Frappuccino has a very mellow taste! !
The combination of high-quality soy milk and strong coffee is perfect without a single fault.
However, a layer of jasmine honey was poured on top of the soy milk latte!
It tastes so weird! ! !
Can't say light, let alone strong,
It smells like jasmine, but it tastes like Frappuccino! !
This sense of inconsistency and combination is very strange.
However, there is a hint of magic in this strangeness that makes people want to drink the second after the first sip.
Louise took another unbelieving sip.
The soul travels to the sky again!
Chu Xigou watched Louise take a sip with a stunned expression.
"Can you drink it??"
Louise frowned slightly: "It seems to be alright... It's not that tasty, but the taste is actually quite fun."
Fun? !
How does this thing make it fun to drink?
"If you don't like drinking this, try my peony and lychee honey, it's delicious!"
Louise handed her coffee cup to Chu Xigou.
Chu Xigou took a sip. The peony flowers combined with the fragrance of lychee honey to dilute the strangeness of the soy milk jasmine frappuccino.
This is the thing in the sun!
"I'll try this Han Tengteng again..."
Chu Xigou raised his head and took a mouthful of Ice American!
In an instant,
The extreme bitterness swept the whole mouth, and the sufficient oil mixed with just the right acidity and coldness almost took Chu Xigou away in one bite.
"Did he add water to this American style?!!"
Chu Xigou looked at the coffee in his hand and cried out from the depths of his soul.
The essence of American coffee is the coffee concentrate.
As long as the concentrate tastes good and the amount of water added is good, it is a good cup of American style.
Just the understanding of "adding water" has many people.
Some like to add 1 serving, some like to add 5 servings.
Another thing is that I like to add water directly until no sugar is needed.
But in the cup in my hand, it seems to be a big cup full of concentrate, without adding a drop of water.
In the strong bitterness, there is a strong nutty taste, and finally there will be some sweet feeling lingering in the mouth.
"It's delicious"
……
Under the setting sun, when the two girls were standing on the street, tasting each other's coffee,
A baby horse car was speeding past two people.
Looking at the long queue of people in the coffee shop, Chen Jianhai nodded in satisfaction.
"It seems that the publicity work in the early stage has been done well, and the popularity is very strong."
Feng Di was also excited when he was beside Chen Jianhai.
"Yes, boss, today 40 summer coffee shops are open for business together."
"Although we don't know about Zaomen, there are lively queues in front of every store in Nanjiang, and the business is booming!"
In summer, there are 18 cafes in Nanjiang, including Xiaomajia Island.
There are 22 Zaomen,
Add up to a total of 40 stores.
Ever since Chen Jianhai handed over the management of Summer Cafe to Feng Di,
Feng Di trains the newly recruited coffee employees day and night, patiently teaching them how to pull flowers, distinguish various types of coffee and coffee beans, and familiarize themselves with menus and machines. He is very busy.
But all the hard work is worth it.
After his intensive training, the employees of the 40 coffee shops are all skilled in craftsmanship, standardized in operation procedures, and the standard of cup production is incredible!
Chen Jianhai smiled bitterly.
He took nearly 9-digit funds to subsidize it, and it was an electronic coupon and a queue for waiting for a ticket, and the coffee was almost free!
If that doesn't attract customers, then he's dead.
Sighing lightly,
According to Chen Jianhai's calculations this year, the money spent in summer is almost equal to the net profit of Langai Hotel for half a year.
"Fortunately, there is a dessert house to support it, otherwise the whole hotel would not be enough!"
Although the "Summer Meme" coffee is almost free, but the desserts are purchased by customers themselves.
The Dessert House of Langai Hotel is well-known, and every dessert made by baking and chocolate is in short supply.
In order to meet the dessert needs of coffee shops,
A few days ago, Master Xie urgently recruited a group of dessert staff for breast augmentation, specially to expand the strength of the dessert house of Langai Hotel.
in the coffee shop,
A simple, small piece of red velvet cake can be sold for more than 30 yuan.
Although for a cake, the price is high.
But for customers who come to the cafe to spend, more than 30 yuan is equivalent to a large cup of coffee + cake.
The spread of the price not only reduces the resistance of customers to the high price of cakes, but also stimulates the income of the cafe on the side.
Comparing the two, the coffee shop is steadily making money!
This secret and roundabout business model was pondered by Chen Jianhai for a long time.
If you want to compete with an old classic coffee shop like Yuexinyuan, a price war is an essential part.
But how to play this ring, how to ensure a long-lasting success in summer, is very particular.
So Chen Jianhai simply did the opposite.
Not starting from economic interests and commercial returns,
But from the customer's point of view, first grab their hearts and stabilize the customer base.
Among them, Feng Di was the happiest.
At first he was just a small coffee shop manager on the island, but now he has become the general manager of 40 shops.
And the cafe's dessert purchase, product promotion, machinery facilities, shop rent, etc., all don't need to worry about it,
As long as you have a good grasp of the taste of coffee, and do a good job in staff training and coffee making, you don't need to be too comfortable.
It's just that although Feng Di has only been a small shop manager before, his brain is very good.
"Don't worry, boss, I followed your request early in the morning and arranged for employees to maintain order in front of each coffee shop to minimize the situation of scalpers queuing up to drive up prices."
"I've also stamped a little flame on some of the most controversial flavors."
"People who are guaranteed to love absolutely love drinking. People who don't like it are too much to drink..."
"With controversy, there will be discussion, and we will be able to attract people who have never been drinking to try it, and broaden the audience of the cafe."
Feng Di excitedly told Chen Jianhai about his thoughts and considerations,
Before, in order to promote the "Summer Meme" coffee, he had a lot of dealings with Lin Suyang.
The other party's concept of propaganda was not only learned by Feng Di thoroughly.
He also made inferences from one case to another, and realized the propaganda ideas of "controversy creates miracles" and "black and red are also red".
So when designing the full-scale menu of "Summer Meme",
In addition to listing classic drinks such as "Dense Momo Coconut Milk Latte" and "Velvet Momo Cocoa" in the "must order in this shop",
It also included products such as "Momo Latte Jasmine Frappuccino", which fully played a role in confusing customers' attention.
In short, whoever has a better life will get these items!
Guaranteed to give you an unforgettable experience! !
Chen Jianhai listened to Feng Di's words~www.novelhall.com~ and nodded thoughtfully.
The beginning of everything is difficult. Now that the summer is fully open, it is finally off to a good start.
But what to do next...
The evening sea breeze blew through the car window, blowing up Chen Jianhai's shirt.
In the past, Xia Momo was just a cafe relying on the hotel, and in a word, it was a subsidiary industry of the hotel.
Chen Jianhai is responsible for providing the address, recipes, machines, and desserts of the cafe.
For the rest, as long as you find a Feng Di who can make coffee, understand coffee, and know how to use machines, you can open a shop.
To put it bluntly, it is a private hotel coffee shop whose office address is not in the hotel.
But it's different now...
40 stores...
Chen Jianhai was sitting in the car, thinking of these 40 coffee shops, he felt incredible...
He only opened 3 hotels, but he actually opened 40 cafes!
How to manage this? !
Although every coffee shop is fully staffed, but with such a big plate placed here, he can't always ask Lin Suyang, Lord Xie for breast augmentation and Mantou to handle everything in the coffee shop.
After all, the Langai Hotel itself is also a big ship.
These crew members can occasionally go ashore to help repair houses and build yards, but they must always concentrate on sailing on the ship.
"It's a matter of time sooner or later...!"
Chen Jianhai touched the stubble on his chin, and his eyes showed a thoughtful look.
Please report us if you find any errors so we can fix it asap!
"You drink coffee at this point now, can you still sleep at night?",
Chu Xigou looked at Louise in confusion,
Louise is a little night owl. She usually stays up until the middle of the night without coffee. If she has another cup of coffee now, she won't be able to party until dawn! ! ? ?
"We're going to the duty-free shop tomorrow!"
"It's alright! Not only does his house have coffee, I read the advertisements that his house has a lot of good drinks!"
"If I don't order coffee, I'll just go Go Go Go!"
"Okay! Let's make a line"
……
"Sorry to keep you waiting, this is our 10-yuan coffee chip exchange coupon for summer, and you can use it directly when it's in line for you."
"Excuse me, have you been following our Momo official account?"
"Momo's official account also has a lot of electronic coupons, which can be used together with paper coupons."
In front of the line, a boy wearing a blue and white uniform was lining up to issue coupons one by one.
On the other hand, Momo employees also raised the QR code placard hanging around their necks to help customers who are waiting in line to scan the code to register.
Louise tilted her head and stared at it for a long time, and finally waited until the employee walked in front of the two.
Received the paper exchange coupon, registered the official account, and downloaded the official APP of Momo.
Louise looked at it for a long time and said in surprise:
"I'll go, is this coffee free?"
"Including the coupon, a large cup of coffee is only 3 yuan!!"
"Isn't this too appropriate!"
Chu Xigou frowned slightly, "Coffee for 3 yuan... can I drink it?"
Louise said indifferently, "I think it's almost there."
"Isn't the news reported before? These beverage industries are all profiteering!"
"Throw in a few beans, and then pour some boiling water! A cup of coffee is ready."
"The cost is not as expensive as manpower and advertising."
Chu Xigou frowned again: "What kind of beans are those, can you drink it?"
"Drink it!" Louise said nonchalantly, "Isn't the thing about Internet celebrities just to take a picture to look good~ What do you do with so much."
"That's right." Chu Xigou's brows stretched, and he thought about it in an instant.
Although the queue is long, there are many people in the queue.
But because the scenery of this street is beautiful, and the staff always serve warmly, maintain order, and occasionally bring fresh samples of desserts for everyone to try, so the waiting process is not so difficult.
Finally, when Louise and Chu Xigou were in line, they heard the person in front say:
"Hello, I want a cup of classic Han Teng Teng."
"Okay. Do you need anything else for dessert? We also have the classic star frosting cookies and red velvet chocolate marshmallows, which are very good!"
"Okay, then give me a surging egg roll!"
"Okay, sir, what would you like to drink to the customer in the back?"
"Hello, I also want a cup of classic Han Teng Teng."
……
"What is the classic Han Tengteng?"
Louise was dumbfounded.
"Is it a new product like Fu Rui Bai?"
"Why does it sound like the celebrity Han Tengteng?"
Chu Xigou looked at the crowd in front of him in confusion.
"Otherwise, let's have a taste later."
"Row!"
With doubts in mind, the two finally lined up at the door of the cafe.
"Hello, what is the classic Han Teng Teng?"
Louise asked curiously.
The shop clerk said with a smile:
"Classic Han Teng Teng is the classic ice American style."
"Now our new store is open, there are discounts."
"As long as you have coupons waiting in line, you can get a free cup of classic American when you register and receive an electronic coupon."
"Would you like to have a drink?"
"Have a drink!" Louis said without hesitation.
Get a free cup of coffee, whoever doesn't want it is a fool!
After ordering the Americano, Louise put her gaze on the electronic menu above the store, swept it around, and said:
"Do I still want a cup of peony and lychee honey!"
"Okay, a cup of peony and lychee honey, do you want any dessert?"
"I don't need dessert anymore." Louise shook her head decisively.
The fresh and tender little coconut chicken just now was enough for her. If she eats dessert again, she will have to gain 2 pounds tomorrow.
"What do you want to drink, Gogo?"
Chu Xigou swept the electronic menu above, and at a glance, he took a fancy to the drink marked with the "Little Flame" sign in front. He opened his mouth and said:
"I also want a glass of iced Americano, and another one, a latte and Jasmine Frappuccino, and the milk is replaced by soy milk."
"Okay lady, please wait here for the order."
After waiting for about 3 minutes, three cups of fresh coffee were delivered to the pick-up counter.
Louise opened it directly and took a sip of the peony and lychee honey.
hiss...
Not as sweet as expected!
In the icy taste, the sweetness of lychee and the pleasant and light floral aroma of peony are perfectly blended together. The taste is not heavy but not dull.
When I drink it in my mouth, I can clearly feel the peony petals sliding on the tip of my tongue, which is very refreshing.
As for Chu Xigou's Latte Jasmine Frappuccino, the milk is replaced by soy milk...
yue! ! ! !
"What is this!" Chu Xigou grimaced, "This is too unpleasant to drink!"
"I'll try it!" Louise took a sip of coffee curiously.
next moment,
There was an extremely complicated and profound expression on her face.
A feeling of the soul rushing to the sky, instantly rushing from the throat to the sky spirit cover.
Which genius designed this? !
Different from your own cup of small and fresh Momo Peony and Lychee Honey, this Momo Latte Jasmine Frappuccino has a very mellow taste! !
The combination of high-quality soy milk and strong coffee is perfect without a single fault.
However, a layer of jasmine honey was poured on top of the soy milk latte!
It tastes so weird! ! !
Can't say light, let alone strong,
It smells like jasmine, but it tastes like Frappuccino! !
This sense of inconsistency and combination is very strange.
However, there is a hint of magic in this strangeness that makes people want to drink the second after the first sip.
Louise took another unbelieving sip.
The soul travels to the sky again!
Chu Xigou watched Louise take a sip with a stunned expression.
"Can you drink it??"
Louise frowned slightly: "It seems to be alright... It's not that tasty, but the taste is actually quite fun."
Fun? !
How does this thing make it fun to drink?
"If you don't like drinking this, try my peony and lychee honey, it's delicious!"
Louise handed her coffee cup to Chu Xigou.
Chu Xigou took a sip. The peony flowers combined with the fragrance of lychee honey to dilute the strangeness of the soy milk jasmine frappuccino.
This is the thing in the sun!
"I'll try this Han Tengteng again..."
Chu Xigou raised his head and took a mouthful of Ice American!
In an instant,
The extreme bitterness swept the whole mouth, and the sufficient oil mixed with just the right acidity and coldness almost took Chu Xigou away in one bite.
"Did he add water to this American style?!!"
Chu Xigou looked at the coffee in his hand and cried out from the depths of his soul.
The essence of American coffee is the coffee concentrate.
As long as the concentrate tastes good and the amount of water added is good, it is a good cup of American style.
Just the understanding of "adding water" has many people.
Some like to add 1 serving, some like to add 5 servings.
Another thing is that I like to add water directly until no sugar is needed.
But in the cup in my hand, it seems to be a big cup full of concentrate, without adding a drop of water.
In the strong bitterness, there is a strong nutty taste, and finally there will be some sweet feeling lingering in the mouth.
"It's delicious"
……
Under the setting sun, when the two girls were standing on the street, tasting each other's coffee,
A baby horse car was speeding past two people.
Looking at the long queue of people in the coffee shop, Chen Jianhai nodded in satisfaction.
"It seems that the publicity work in the early stage has been done well, and the popularity is very strong."
Feng Di was also excited when he was beside Chen Jianhai.
"Yes, boss, today 40 summer coffee shops are open for business together."
"Although we don't know about Zaomen, there are lively queues in front of every store in Nanjiang, and the business is booming!"
In summer, there are 18 cafes in Nanjiang, including Xiaomajia Island.
There are 22 Zaomen,
Add up to a total of 40 stores.
Ever since Chen Jianhai handed over the management of Summer Cafe to Feng Di,
Feng Di trains the newly recruited coffee employees day and night, patiently teaching them how to pull flowers, distinguish various types of coffee and coffee beans, and familiarize themselves with menus and machines. He is very busy.
But all the hard work is worth it.
After his intensive training, the employees of the 40 coffee shops are all skilled in craftsmanship, standardized in operation procedures, and the standard of cup production is incredible!
Chen Jianhai smiled bitterly.
He took nearly 9-digit funds to subsidize it, and it was an electronic coupon and a queue for waiting for a ticket, and the coffee was almost free!
If that doesn't attract customers, then he's dead.
Sighing lightly,
According to Chen Jianhai's calculations this year, the money spent in summer is almost equal to the net profit of Langai Hotel for half a year.
"Fortunately, there is a dessert house to support it, otherwise the whole hotel would not be enough!"
Although the "Summer Meme" coffee is almost free, but the desserts are purchased by customers themselves.
The Dessert House of Langai Hotel is well-known, and every dessert made by baking and chocolate is in short supply.
In order to meet the dessert needs of coffee shops,
A few days ago, Master Xie urgently recruited a group of dessert staff for breast augmentation, specially to expand the strength of the dessert house of Langai Hotel.
in the coffee shop,
A simple, small piece of red velvet cake can be sold for more than 30 yuan.
Although for a cake, the price is high.
But for customers who come to the cafe to spend, more than 30 yuan is equivalent to a large cup of coffee + cake.
The spread of the price not only reduces the resistance of customers to the high price of cakes, but also stimulates the income of the cafe on the side.
Comparing the two, the coffee shop is steadily making money!
This secret and roundabout business model was pondered by Chen Jianhai for a long time.
If you want to compete with an old classic coffee shop like Yuexinyuan, a price war is an essential part.
But how to play this ring, how to ensure a long-lasting success in summer, is very particular.
So Chen Jianhai simply did the opposite.
Not starting from economic interests and commercial returns,
But from the customer's point of view, first grab their hearts and stabilize the customer base.
Among them, Feng Di was the happiest.
At first he was just a small coffee shop manager on the island, but now he has become the general manager of 40 shops.
And the cafe's dessert purchase, product promotion, machinery facilities, shop rent, etc., all don't need to worry about it,
As long as you have a good grasp of the taste of coffee, and do a good job in staff training and coffee making, you don't need to be too comfortable.
It's just that although Feng Di has only been a small shop manager before, his brain is very good.
"Don't worry, boss, I followed your request early in the morning and arranged for employees to maintain order in front of each coffee shop to minimize the situation of scalpers queuing up to drive up prices."
"I've also stamped a little flame on some of the most controversial flavors."
"People who are guaranteed to love absolutely love drinking. People who don't like it are too much to drink..."
"With controversy, there will be discussion, and we will be able to attract people who have never been drinking to try it, and broaden the audience of the cafe."
Feng Di excitedly told Chen Jianhai about his thoughts and considerations,
Before, in order to promote the "Summer Meme" coffee, he had a lot of dealings with Lin Suyang.
The other party's concept of propaganda was not only learned by Feng Di thoroughly.
He also made inferences from one case to another, and realized the propaganda ideas of "controversy creates miracles" and "black and red are also red".
So when designing the full-scale menu of "Summer Meme",
In addition to listing classic drinks such as "Dense Momo Coconut Milk Latte" and "Velvet Momo Cocoa" in the "must order in this shop",
It also included products such as "Momo Latte Jasmine Frappuccino", which fully played a role in confusing customers' attention.
In short, whoever has a better life will get these items!
Guaranteed to give you an unforgettable experience! !
Chen Jianhai listened to Feng Di's words~www.novelhall.com~ and nodded thoughtfully.
The beginning of everything is difficult. Now that the summer is fully open, it is finally off to a good start.
But what to do next...
The evening sea breeze blew through the car window, blowing up Chen Jianhai's shirt.
In the past, Xia Momo was just a cafe relying on the hotel, and in a word, it was a subsidiary industry of the hotel.
Chen Jianhai is responsible for providing the address, recipes, machines, and desserts of the cafe.
For the rest, as long as you find a Feng Di who can make coffee, understand coffee, and know how to use machines, you can open a shop.
To put it bluntly, it is a private hotel coffee shop whose office address is not in the hotel.
But it's different now...
40 stores...
Chen Jianhai was sitting in the car, thinking of these 40 coffee shops, he felt incredible...
He only opened 3 hotels, but he actually opened 40 cafes!
How to manage this? !
Although every coffee shop is fully staffed, but with such a big plate placed here, he can't always ask Lin Suyang, Lord Xie for breast augmentation and Mantou to handle everything in the coffee shop.
After all, the Langai Hotel itself is also a big ship.
These crew members can occasionally go ashore to help repair houses and build yards, but they must always concentrate on sailing on the ship.
"It's a matter of time sooner or later...!"
Chen Jianhai touched the stubble on his chin, and his eyes showed a thoughtful look.
"You drink coffee at this point now, can you still sleep at night?",Chu Xigou looked at Louise in confusion,Louise is a little night owl. She usually stays up until the middle of the night without coffee. If she has another cup of coffee now, she won't be able to party until dawn! ! ? ?"We're going to the duty-free shop tomorrow!""It's alright! Not only does his house have coffee, I read the advertisements that his house has a lot of good drinks!""If I don't order coffee, I'll just go Go Go Go!""Okay! Let's make a line""Sorry to keep you waiting, this is our 10-yuan coffee chip exchange coupon for summer, and you can use it directly when it's in line for you.""Excuse me, have you been following our Momo official account?""Momo's official account also has a lot of electronic coupons, which can be used together with paper coupons."In front of the line, a boy wearing a blue and white uniform was lining up to issue coupons one by one.On the other hand, Momo employees also raised the QR code placard hanging around their necks to help customers who are waiting in line to scan the code to register.Louise tilted her head and stared at it for a long time, and finally waited until the employee walked in front of the two.Received the paper exchange coupon, registered the official account, and downloaded the official APP of Momo.Louise looked at it for a long time and said in surprise:"I'll go, is this coffee free?""Including the coupon, a large cup of coffee is only 3 yuan!!""Isn't this too appropriate!"Chu Xigou frowned slightly, "Coffee for 3 yuan... can I drink it?"Louise said indifferently, "I think it's almost there.""Isn't the news reported before? These beverage industries are all profiteering!""Throw in a few beans, and then pour some boiling water! A cup of coffee is ready.""The cost is not as expensive as manpower and advertising."Chu Xigou frowned again: "What kind of beans are those, can you drink it?""Drink it!" Louise said nonchalantly, "Isn't the thing about Internet celebrities just to take a picture to look good~ What do you do with so much.""That's right." Chu Xigou's brows stretched, and he thought about it in an instant.Although the queue is long, there are many people in the queue.But because the scenery of this street is beautiful, and the staff always serve warmly, maintain order, and occasionally bring fresh samples of desserts for everyone to try, so the waiting process is not so difficult.Finally, when Louise and Chu Xigou were in line, they heard the person in front say:"Hello, I want a cup of classic Han Teng Teng.""Okay. Do you need anything else for dessert? We also have the classic star frosting cookies and red velvet chocolate marshmallows, which are very good!""Okay, then give me a surging egg roll!""Okay, sir, what would you like to drink to the customer in the back?""Hello, I also want a cup of classic Han Teng Teng.""What is the classic Han Tengteng?"Louise was dumbfounded."Is it a new product like Fu Rui Bai?""Why does it sound like the celebrity Han Tengteng?"Chu Xigou looked at the crowd in front of him in confusion."Otherwise, let's have a taste later.""Row!"With doubts in mind, the two finally lined up at the door of the cafe."Hello, what is the classic Han Teng Teng?"Louise asked curiously.The shop clerk said with a smile:"Classic Han Teng Teng is the classic ice American style.""Now our new store is open, there are discounts.""As long as you have coupons waiting in line, you can get a free cup of classic American when you register and receive an electronic coupon.""Would you like to have a drink?""Have a drink!" Louis said without hesitation.Get a free cup of coffee, whoever doesn't want it is a fool!After ordering the Americano, Louise put her gaze on the electronic menu above the store, swept it around, and said:"Do I still want a cup of peony and lychee honey!""Okay, a cup of peony and lychee honey, do you want any dessert?""I don't need dessert anymore." Louise shook her head decisively.The fresh and tender little coconut chicken just now was enough for her. If she eats dessert again, she will have to gain 2 pounds tomorrow."What do you want to drink, Gogo?"Chu Xigou swept the electronic menu above, and at a glance, he took a fancy to the drink marked with the "Little Flame" sign in front. He opened his mouth and said:"I also want a glass of iced Americano, and another one, a latte and Jasmine Frappuccino, and the milk is replaced by soy milk.""Okay lady, please wait here for the order."After waiting for about 3 minutes, three cups of fresh coffee were delivered to the pick-up counter.Louise opened it directly and took a sip of the peony and lychee honey.hiss...Not as sweet as expected!In the icy taste, the sweetness of lychee and the pleasant and light floral aroma of peony are perfectly blended together. The taste is not heavy but not dull.When I drink it in my mouth, I can clearly feel the peony petals sliding on the tip of my tongue, which is very refreshing.As for Chu Xigou's Latte Jasmine Frappuccino, the milk is replaced by soy milk...yue! ! ! !"What is this!" Chu Xigou grimaced, "This is too unpleasant to drink!""I'll try it!" Louise took a sip of coffee curiously.next moment,There was an extremely complicated and profound expression on her face.A feeling of the soul rushing to the sky, instantly rushing from the throat to the sky spirit cover.Which genius designed this? !Different from your own cup of small and fresh Momo Peony and Lychee Honey, this Momo Latte Jasmine Frappuccino has a very mellow taste! !The combination of high-quality soy milk and strong coffee is perfect without a single fault.However, a layer of jasmine honey was poured on top of the soy milk latte!It tastes so weird! ! !Can't say light, let alone strong,It smells like jasmine, but it tastes like Frappuccino! !This sense of inconsistency and combination is very strange.However, there is a hint of magic in this strangeness that makes people want to drink the second after the first sip.Louise took another unbelieving sip.The soul travels to the sky again!Chu Xigou watched Louise take a sip with a stunned expression."Can you drink it??"Louise frowned slightly: "It seems to be alright... It's not that tasty, but the taste is actually quite fun."Fun? !How does this thing make it fun to drink?"If you don't like drinking this, try my peony and lychee honey, it's delicious!"Louise handed her coffee cup to Chu Xigou.Chu Xigou took a sip. The peony flowers combined with the fragrance of lychee honey to dilute the strangeness of the soy milk jasmine frappuccino.This is the thing in the sun!"I'll try this Han Tengteng again..."Chu Xigou raised his head and took a mouthful of Ice American!In an instant,The extreme bitterness swept the whole mouth, and the sufficient oil mixed with just the right acidity and coldness almost took Chu Xigou away in one bite."Did he add water to this American style?!!"Chu Xigou looked at the coffee in his hand and cried out from the depths of his soul.The essence of American coffee is the coffee concentrate.As long as the concentrate tastes good and the amount of water added is good, it is a good cup of American style.Just the understanding of "adding water" has many people.Some like to add 1 serving, some like to add 5 servings.Another thing is that I like to add water directly until no sugar is needed.But in the cup in my hand, it seems to be a big cup full of concentrate, without adding a drop of water.In the strong bitterness, there is a strong nutty taste, and finally there will be some sweet feeling lingering in the mouth."It's delicious"Under the setting sun, when the two girls were standing on the street, tasting each other's coffee,A baby horse car was speeding past two people.Looking at the long queue of people in the coffee shop, Chen Jianhai nodded in satisfaction."It seems that the publicity work in the early stage has been done well, and the popularity is very strong."Feng Di was also excited when he was beside Chen Jianhai."Yes, boss, today 40 summer coffee shops are open for business together.""Although we don't know about Zaomen, there are lively queues in front of every store in Nanjiang, and the business is booming!"In summer, there are 18 cafes in Nanjiang, including Xiaomajia Island.There are 22 Zaomen,Add up to a total of 40 stores.Ever since Chen Jianhai handed over the management of Summer Cafe to Feng Di,Feng Di trains the newly recruited coffee employees day and night, patiently teaching them how to pull flowers, distinguish various types of coffee and coffee beans, and familiarize themselves with menus and machines. He is very busy.But all the hard work is worth it.After his intensive training, the employees of the 40 coffee shops are all skilled in craftsmanship, standardized in operation procedures, and the standard of cup production is incredible!Chen Jianhai smiled bitterly.He took nearly 9-digit funds to subsidize it, and it was an electronic coupon and a queue for waiting for a ticket, and the coffee was almost free!If that doesn't attract customers, then he's dead.Sighing lightly,According to Chen Jianhai's calculations this year, the money spent in summer is almost equal to the net profit of Langai Hotel for half a year."Fortunately, there is a dessert house to support it, otherwise the whole hotel would not be enough!"Although the "Summer Meme" coffee is almost free, but the desserts are purchased by customers themselves.The Dessert House of Langai Hotel is well-known, and every dessert made by baking and chocolate is in short supply.In order to meet the dessert needs of coffee shops,A few days ago, Master Xie urgently recruited a group of dessert staff for breast augmentation, specially to expand the strength of the dessert house of Langai Hotel.in the coffee shop,A simple, small piece of red velvet cake can be sold for more than 30 yuan.Although for a cake, the price is high.But for customers who come to the cafe to spend, more than 30 yuan is equivalent to a large cup of coffee + cake.The spread of the price not only reduces the resistance of customers to the high price of cakes, but also stimulates the income of the cafe on the side.Comparing the two, the coffee shop is steadily making money!This secret and roundabout business model was pondered by Chen Jianhai for a long time.If you want to compete with an old classic coffee shop like Yuexinyuan, a price war is an essential part.But how to play this ring, how to ensure a long-lasting success in summer, is very particular.So Chen Jianhai simply did the opposite.Not starting from economic interests and commercial returns,But from the customer's point of view, first grab their hearts and stabilize the customer base.Among them, Feng Di was the happiest.At first he was just a small coffee shop manager on the island, but now he has become the general manager of 40 shops.And the cafe's dessert purchase, product promotion, machinery facilities, shop rent, etc., all don't need to worry about it,As long as you have a good grasp of the taste of coffee, and do a good job in staff training and coffee making, you don't need to be too comfortable.It's just that although Feng Di has only been a small shop manager before, his brain is very good."Don't worry, boss, I followed your request early in the morning and arranged for employees to maintain order in front of each coffee shop to minimize the situation of scalpers queuing up to drive up prices.""I've also stamped a little flame on some of the most controversial flavors.""People who are guaranteed to love absolutely love drinking. People who don't like it are too much to drink...""With controversy, there will be discussion, and we will be able to attract people who have never been drinking to try it, and broaden the audience of the cafe."Feng Di excitedly told Chen Jianhai about his thoughts and considerations,Before, in order to promote the "Summer Meme" coffee, he had a lot of dealings with Lin Suyang.The other party's concept of propaganda was not only learned by Feng Di thoroughly.He also made inferences from one case to another, and realized the propaganda ideas of "controversy creates miracles" and "black and red are also red".So when designing the full-scale menu of "Summer Meme",In addition to listing classic drinks such as "Dense Momo Coconut Milk Latte" and "Velvet Momo Cocoa" in the "must order in this shop",It also included products such as "Momo Latte Jasmine Frappuccino", which fully played a role in confusing customers' attention.In short, whoever has a better life will get these items!Guaranteed to give you an unforgettable experience! !Chen Jianhai listened to Feng Di's words~www.novelhall.com~ and nodded thoughtfully.The beginning of everything is difficult. Now that the summer is fully open, it is finally off to a good start.But what to do next...The evening sea breeze blew through the car window, blowing up Chen Jianhai's shirt.In the past, Xia Momo was just a cafe relying on the hotel, and in a word, it was a subsidiary industry of the hotel.Chen Jianhai is responsible for providing the address, recipes, machines, and desserts of the cafe.For the rest, as long as you find a Feng Di who can make coffee, understand coffee, and know how to use machines, you can open a shop.To put it bluntly, it is a private hotel coffee shop whose office address is not in the hotel.But it's different now...40 stores...Chen Jianhai was sitting in the car, thinking of these 40 coffee shops, he felt incredible...He only opened 3 hotels, but he actually opened 40 cafes!How to manage this? !Although every coffee shop is fully staffed, but with such a big plate placed here, he can't always ask Lin Suyang, Lord Xie for breast augmentation and Mantou to handle everything in the coffee shop.After all, the Langai Hotel itself is also a big ship.These crew members can occasionally go ashore to help repair houses and build yards, but they must always concentrate on sailing on the ship."It's a matter of time sooner or later...!"Chen Jianhai touched the stubble on his chin, and his eyes showed a thoughtful look.
