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Lost Souls? - Chapter 27

Published at 5th of May 2021 08:50:01 AM


Chapter 27: 27

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Tuesday, September 20, 2016 2:10 pm

In the car before reaching the Palais de Tokyo where Fashion Week is taking place, Cindy gives me some information. The Fashion Week takes place only in the four major cities recognized as the center of fashion in this order. New York, London, Milan and Paris. Paris unlike the other three cities, offers fashion show high stitching each year. Not everyone can enjoy the show on site. This requires receiving invitations or being accredited in the case of fashion journalists for example. The brands also invite their leaders, their shareholders, their best customers and celebrities who represent the brand. This event attracts more and more media, internet is the best example. It has more than 1 billion euros in economic benefits per year and generates 10 billion euros in commercial transactions. In Paris, it is the French Federation of Ready-to-Wear Sewing of Fashion Designers and Designers, known as, who proceeds each season to the establishment of the official calendar of the event, not less than 100 parades by Fashion Week. The creators are selected according to specific criteria such as creativity, training, book press or the interest of international buyers. Since 2009 and the show of the designer Alexander McQueen, more and more designers now broadcast their fashion show by internet. It is now possible to follow part of the Fashion Week live thanks to Intengramm, by subscribing to the brands, models and some actresses or influencers.

We park not far from the Palais de Tokyo where the Fashion Week takes place but everywhere around the Fashion Week on the sidelines of the event, severals fashion show were organized by smaller designers and other non-invited brand brands. This allows the public who does not have the opportunity to obtain official accreditation to also participate in the party. At this moment, I realize that joining the palace of Tokyo will not be so simple. Today, the public has moved en masse to see the big names in fashion and the few actors who will be among the lucky few to receive permission to attend the show in. A horde of journalist also circles the venue of the event to capture as many photos as possible and record as many video images as they can. A third category of people is added to these first two. Many models wish to work with but are not part of major brands, stay near the entrance, their photo book in hand, hoping to be spotted at the last moment by major designers and participate at the official Fashion Week. Apart from these three categories of people, we can also see here and there musicians who take advantage of this event to make themselves known or street dancers etc …

I have only one invitation to enter the site of the Event but no to attend a show and without this kind of invitation, we can not enter the secure parking. Of course we had planned that it would be pretty hectic, so when I get out of the car, I'm wearing a pair of sunglasses and a yankees cap. I have the impression of imitating Madonna who tries to escape the paparazi with this cap. Fortunately, lately, the weasels have bothered me less somewhat, I am not constantly pursued and no one has ever tried to enter the garden of our home. I wonder how these great celebrities do to manage these fanatical photographers who pursue them twenty four hours a day. We leave the car but this time Mike the molosse will accompany us to the entrance. Everyone is very agitated. We can read on the face a lot of anticipation for some because a fashion show off will soon begin not far from here.

Journalists are huddled together and they keep press the button of their cameras as soon as a car enters the site. And this, whether the people inside are visible or not. We manage to sneak in without too much difficulty by drowning in the crowd and show our invitation, which is actually more of a free pass than an official invitation. Inside, the mood changes immediately. Men and women here to work let their smartphone stuck on the shoulder and they read thick documents. At this place, we could think in a service market for professionals and I never imagined it like that. Where is the charm, the pleasant and relaxed atmosphere of the spectators who have fun watching a show? Nowhere in this corridor because they have all come here only to work and do not make me dream at all. What a disappointment, to see that. At this moment it is Armani's turn and some of these professionals start running to get back to the room by stopping everything they do and ending their phone conversations without even notifying their interlocutor. I ask Cindy if I can discover the backstage now but we do not have permission. We can only stay in this space and gauge the mood. I will have at least discovered what I will call the reverse of the Fashion Week. If everyone has fun outside, people who have received accreditation with great difficulty, them laugh a lot less. Tomorrow morning, I should be here by eight thirty and I'm very afraid.




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