Chapter 376
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After the previous insight model, Qi Lei and Lao Qin talked about the halo effect.
At that time, there was a set of data that made Lao Qin very curious.
The special task of class 16 was to beautify the Japanese country. After repeated bombing, it had little effect.
However, the turnaround occurred after the school canteen changed goods.
A large number of Japanese comics and high-end stationery were sold after they came in, but the attitude towards Japanese in the questionnaire survey has been significantly improved.
Lao Qin didn't understand the root cause. Qi Lei told him that this was the halo effect.
The students of No. 2 middle school see Japanese comics and high-end stationery as the overall characteristics of Japanese. Subconsciously, they think that Japanese is good in all aspects, at least much better than us.
Moreover, this kind of subconsciousness is irrational, blind, and even extreme. It will radiate to all aspects of Japanese cognition..
Some people with immature mind will even have a sense of protection.
To protect Japan is actually to protect the beautiful fantasy of Japanese comics in the subconscious.
Then why was Lao Qin so impressed that he contributed to this seminar?
Because at that time, Qi Lei was an example of the entertainment industry to Lao Qin.
Qi Lei told Lao Qin that even if the development of the entertainment industry is fast, it must go through several stages. There are no hidden rules and capital chaos.
It is not uncommon to count the entertainment industries in Hollywood, Japan, South Korea, Hong Kong and other places.
But the problem is that our entertainment industry develops relatively late. When we are in chaos, Japan, South Korea, Europe and the United States have reached a mature stage.
A complete industrial system, as well as systems and experience, is bound to complete the explosion of entertainment.
However, when Hollywood blockbusters are better than you, Japanese and Korean idols are more avant-garde than you and know how to catch the hearts of fans, the halo effect appears.
You know, entertainment, film and television are the most acceptable cultural outputs, none of them!
Western democracy and freedom, heroism and Western values will be thrown in by film and television works and idols, which can't be stopped.
Even the "mother culture" and "neuter" with colorful hair will be thrown in.
At this time, internal entertainment cannot compete.
These mainland stars do not mean that their quality is not good, but the overall packaging is a big section, and the film and television level and content are also a big section.
Compared with entertainment idols in Japan, South Korea and Europe and America, it's like a steamed stuffed bun.
Too prominent! It will be defined by young people as the main characteristics of Japan, South Korea, Europe and the United States.
Halo effect is one of the main characteristics, which masks other characteristics and forms prejudice.
In fact, the stereotyped influence of the West on China is also caused by the halo effect. However, it is just the opposite of the domestic situation.
Abroad, if you look down on you, no matter how excellent you are, you will look down on you.
At home, I look down on it too much. I don't see how bad you are.
Don't belittle this prejudice. Take domestic as an example. The young people of that generation began to yearn for the West in Kazakhstan, South Korea and Japan.
How many later evolved into hate the country and hate the party? Fine day? How many people have caused great harm to our rise?
After hearing this, Lao Qin was shocked.
It's just a psychological theory, and no one has ever interpreted it from this perspective.
Therefore, Lao Qin was deeply impressed. As a result, when Qi Lei called him in Hong Kong, he didn't say a few words and only revealed a little meaning. Lao Qin understood it all and was pushing his hand intentionally.
Lao Qin also knows that Hong Kong entertainment has a mature entertainment system, a complete level of industrialization and mature experience.
Introducing the mainland, as long as we overcome the shortcomings of the Hong Kong circle and pacify the entertainment industry in the mainland, it will be of great benefit to the overall level of entertainment works and the standardization of the industry.
At least, it will not make the entertainment culture of Japan, South Korea, Europe and the United States so prominent in the mainland as it is now.
Young people have their own local entertainment content to consume, so they won't be too superstitious about foreign entertainment.
Of course, at this moment, Qi Lei and Dong Beiguo talk about the "halo effect" on stage, not to make the people below worry about the country and the people and the overall situation like Lao Qin.
People at the bottom can't think so much. Most of them are businessmen. They still look at interests.
Therefore, Qi Lei talks about communication here not to let them understand, but to scare them.
He probably said what is called "halo effect". Qi Lei didn't mention what he said with Lao Qin and the predicted effects.
The bosses under the stage are confused!
The more you listen, the more confused you become? What is the relationship between the halo theory and the entry of Hong Kong circle into the mainland?
Hehe, what we want is this effect.
It doesn't matter if you don't understand. You can guess.
Above let two laymen to preside over the seminar, but also talk about communication, which is enough for them to ponder.
As long as you think about it, this meeting will not talk about the problem from the perspective of economic interests.
If all the people in your circle have finished speaking, all of them are talking about interests and the market, it will be over. Dong Beiguo and Qi Lei can't turn the sky.
Let them know that the protagonist of this meeting is communication, not the market, not the economy, let alone the little 99 in your heart.
In this way, Qi Lei spoke vaguely.
The man below looked confused, but Dong Beiguo on the stage was not proud.
Looking around the audience, I found that some people still understood, and some people pretended not to understand.
After Qi Lei finished speaking, President of Dong University said, "that's probably what it means. Let's go back and study it."
Looked at his watch, "it's time, continue in the afternoon! Afternoon..."
Look at Qi Lei, "what do you say in the afternoon?"
Qi Lei laughed. Is president Dong going to turn the seminar into a communication class?
But it's also very good. I can't guarantee that he can talk about communication for a year.
"Let's talk about [cultural shock] in the afternoon!"
Dong beiguoxin said, what is culture shock? Haven't you heard from Xiao Liao?
But he said, "that's all right, that's it! Tut Tut, that's it."
Then he lifted his ass and left.
President Huayi Wang, who is still pestling on the stage, didn't stare out. What will continue in the afternoon? I'm not finished yet!
Unfortunately, Dong Beiguo has taken the lead in getting up and leaving.
As soon as others see that the "protagonist" has gone, let's break up!
The king is always messy on the stage.
Out of the conference room, Dong Beiguo and Qi Lei turned and entered the president's office.
All right, lean to the door.
Dong Beiguo had a gesture of winning the first battle, "are you scared?"
Qi Lei bared his teeth, "almost. Didn't you see boss Wang's face green?"
Dong Beiguo said, "that's good, otherwise the next meeting can't be held."
Qi Lei also thinks so. The seminar depends not only on the results, but also on the attitude.
If some problems can be solved at the meeting, Lao Qin's implementation will save a lot of trouble.
Just then someone knocked at the door.
"Enter!"
Dong Beiguo and Qi Lei looked at the door at the same time. Surprisingly, they pushed the door and entered two factory directors - Director Zheng and director Wang of Bayi factory and Beiying factory.
As soon as they came in, they smiled at each other. "Mr. Dong and Mr. Qi are all here! Let's sit down. Are you welcome?"
Dong Beiguo couldn't stand up and let them in to make tea himself.
After the four people sat down, they chatted for a long time at first, and then they came out.
Lao Wang of the North film studio spoke first and asked Dong Beiguo, "did Dong Beiguo just say that the [halo effect] at the meeting mean that foreign film and television works will affect Chinese people's judgment of the west?"
When Dong Beiguo and Qi Lei heard this, they both raised eyebrows.
You know, Qi Lei just made a noun explanation, but he didn't go deep. Lao Wang could think of this step.
Dong Beiguo said with a smile, "factory director Wang has foresight!"
Lao Wang waved his hand, "foresight is not enough. It's a coincidence."
Said with a wry smile, "well, what I learned was news, which came from Zhejiang."
"Oh!"
No wonder, it's an expert.
In fact, the purpose of factory director Wang is not to explore the halo effect. He came to explore the wind.
How to put it?
Since he knew what the halo effect was and thought of the purpose of talking about the halo effect at the meeting, it was not difficult to think that if the above instructed Beiguang to talk about this at the meeting, it should have adopted the suggestions of Beiguang and had the intention to introduce Hong Kong entertainment.
It is very important for director Wang to confirm the news.
You know, Beijing Film Studio should be the best among all film studios in the mainland.
Of course, they don't want anyone to grab jobs, but if it means above, it's another matter.
Even if someone grabs, for Beiying film studio, it is a problem of eating more and less. At least there is no great pressure on survival. At most, it is difficult to live!
However, factory director Wang is still naive. With Dong Beiguo's shrewd strength, can you get it out?
After a round of Tai Chi, director Wang felt that he had asked everything, and he was very confused when he didn't ask anything.
As for Mr. Zheng from Bayi factory, he also came to make a cliche, but his starting point was different from that of Mr. Wang.
It is still a problem of the situation. Bayi factory does not worry about not having a film to shoot, nor does it have the problem of not being able to live.
They are more relaxed than the Beijing Film Studio. They can't be busy with the shooting tasks within the army and the party alone!
Zheng Lao is not concerned about the halo effect. As a soldier, he is born with a sense of mission and responsibility.
What he cares about is [cultural shock]!
Although he doesn't understand the word, it sounds scary.
"Lao Dong, tell me, why is it called culture shock?"
Zheng Lao is also from the northwest and is half a fellow townsman with Dong Bei.
Dong Beiguo, listen to me? I just heard the word!
However, since people have asked, just say it!
Fortunately, the literal meaning of this professional noun is easy to understand.
"Elder brother Zheng! Probably means... Culture shock! Culture is the foundation of a country and a nation! Once in shock..."
Inadvertently glanced at Qi Lei and saw the boy shaking his head without trace, which meant, "don't say it!!"
But I'm halfway there.
Dong Beiguo: "
"This, this..." suddenly remembered that Liao Fanyi and Qi Lei had talked about [sleep effect] before.
Probably close!
"This... Shock, as the name suggests, is the clash of eastern and Western cultures. We may..."
Qi Lei rolled his eyes at his beginning. Stop! Besides, I can't come back.
As a result of the forced words, "president Dong means [cultural shock], and the professional explanation is: during cross-cultural communication, the familiar things suddenly become strange, and all kinds of psychological discomfort follow. This form is called [cultural shock]."
At this time, the old Wang of the North film studio said, "general Qi's professional knowledge, I have to say, solid!"
Turning to Lao Zheng, "Lao Zheng, let me give you an example!"
"The so-called cultural exchange, take the cultural exchange between the East and the West as an example! We all know that Westerners like to hug when they meet, and there are kissing gifts in France and Italy."
"Is it common in cognition? I don't think it's anything. People's etiquette is just different from ours."
"But when you really face a Frenchman and he comes up to hug you and kiss your face, you will not adapt."
"This is called cultural shock."
Old Zheng understood, "Oh, what a thing!"
Dong Beiguo said, "Mr. Zheng, it's normal that you haven't studied communication. It's very rare for ordinary people."
He also pretended to understand.
In this regard, Zheng just smiled politely, "it's very interesting."
Looking at Qi Lei, "so to speak, does this [cultural shock] have anything to do with our film?"
At this time, all three looked at Qi Lei and waited for his answer.
Even the old Wang of the North film studio doesn't understand the significance of mentioning cultural shock here.
Qi Lei straightened up, "in fact, movies, songs or TV dramas are all media from the perspective of communication."
"The output is actually culture."
The three nodded in approval.
Qi Lei continued, "we mention [cultural shock] here because we are already in cultural shock."
Old Zheng and old Wang frowned at the same time.
Already in cultural shock? So... What's the problem?
As Qi Lei said, due to the collision between eastern and Western cultures, we are shocked and unfit to the etiquette and form of western culture. Isn't that right?
Qi Lei's next words made the three people creepy.
"You two are wrong. What our people are shocked by is not western culture, but a sense of strangeness and discomfort to our own culture."
A nation is uncomfortable and unfamiliar with its own culture!?
Scary or not?
Accident or not?
However, at the beginning of the 21st century, this is what really happened.
At that time, it was not like 20 years later, there was a Hanfu Festival. Young people took to the streets in Hanfu, shaking Yin hair a historical paragraph, praising the wisdom of our ancestors.
Everyone is debating whether Li Bai is the best or Su Dongpo is better.
Popular science is a hero in the war era and a dedicated hero. Everyone is filled with emotion and even cries.
In this era, it can be said that traditional culture is at its weakest. Many people really feel strange, disgusted and uncomfortable with our own culture.
Zheng Lao: "
Lao Wang, "..."
Even Dong Beiguo stared round.
Some things are easy to ignore if they are not summarized. But once it is pointed out, it really makes people pale.
At this time, Qi Lei looked at Lao Zheng and Lao Wang, "two elders, I know that the outcome of this seminar is not very important for you."
"To put it bluntly, just follow the crowd and don't make mistakes."
"However, both of you are responsible elders. I'll just say something out of my heart!"
"The mainland's film industry and entertainment industry really don't need Hong Kong to deliver blood. We do it ourselves. Be careful. We will be on the right track in ten or twenty years."
"During this period, we must experience climax and trough, madness and blindness."
"It's nothing. The entertainment industry in any country has come like this."
"But these ten or twenty years have made it impossible for us to help the current state of shock, or even help!!"
"However, if we can take over the entertainment industry in Hong Kong and transform it, we can save these ten or twenty years and take action against the chaos of people's shock to their own culture!"
Speaking of this, Qi Lei looked directly at them. "Both of you are engaged in movies. You know better than me how terrible the publicity and communication effects of film works are!"
Two people: "
Zheng Lao was lost in thought. He was wondering whether Qi Lei's words were reasonable or not.
And Lao Wang
Lao Wang regretted entering the house and being put up here!
……
。
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[recommended slot]
Less
Just save it. I don't have any good ideas now.
Please report us if you find any errors so we can fix it asap!
After the previous insight model, Qi Lei and Lao Qin talked about the halo effect.
At that time, there was a set of data that made Lao Qin very curious.
The special task of class 16 was to beautify the Japanese country. After repeated bombing, it had little effect.
However, the turnaround occurred after the school canteen changed goods.
A large number of Japanese comics and high-end stationery were sold after they came in, but the attitude towards Japanese in the questionnaire survey has been significantly improved.
Lao Qin didn't understand the root cause. Qi Lei told him that this was the halo effect.
The students of No. 2 middle school see Japanese comics and high-end stationery as the overall characteristics of Japanese. Subconsciously, they think that Japanese is good in all aspects, at least much better than us.
Moreover, this kind of subconsciousness is irrational, blind, and even extreme. It will radiate to all aspects of Japanese cognition..
Some people with immature mind will even have a sense of protection.
To protect Japan is actually to protect the beautiful fantasy of Japanese comics in the subconscious.
Then why was Lao Qin so impressed that he contributed to this seminar?
Because at that time, Qi Lei was an example of the entertainment industry to Lao Qin.
Qi Lei told Lao Qin that even if the development of the entertainment industry is fast, it must go through several stages. There are no hidden rules and capital chaos.
It is not uncommon to count the entertainment industries in Hollywood, Japan, South Korea, Hong Kong and other places.
But the problem is that our entertainment industry develops relatively late. When we are in chaos, Japan, South Korea, Europe and the United States have reached a mature stage.
A complete industrial system, as well as systems and experience, is bound to complete the explosion of entertainment.
However, when Hollywood blockbusters are better than you, Japanese and Korean idols are more avant-garde than you and know how to catch the hearts of fans, the halo effect appears.
You know, entertainment, film and television are the most acceptable cultural outputs, none of them!
Western democracy and freedom, heroism and Western values will be thrown in by film and television works and idols, which can't be stopped.
Even the "mother culture" and "neuter" with colorful hair will be thrown in.
At this time, internal entertainment cannot compete.
These mainland stars do not mean that their quality is not good, but the overall packaging is a big section, and the film and television level and content are also a big section.
Compared with entertainment idols in Japan, South Korea and Europe and America, it's like a steamed stuffed bun.
Too prominent! It will be defined by young people as the main characteristics of Japan, South Korea, Europe and the United States.
Halo effect is one of the main characteristics, which masks other characteristics and forms prejudice.
In fact, the stereotyped influence of the West on China is also caused by the halo effect. However, it is just the opposite of the domestic situation.
Abroad, if you look down on you, no matter how excellent you are, you will look down on you.
At home, I look down on it too much. I don't see how bad you are.
Don't belittle this prejudice. Take domestic as an example. The young people of that generation began to yearn for the West in Kazakhstan, South Korea and Japan.
How many later evolved into hate the country and hate the party? Fine day? How many people have caused great harm to our rise?
After hearing this, Lao Qin was shocked.
It's just a psychological theory, and no one has ever interpreted it from this perspective.
Therefore, Lao Qin was deeply impressed. As a result, when Qi Lei called him in Hong Kong, he didn't say a few words and only revealed a little meaning. Lao Qin understood it all and was pushing his hand intentionally.
Lao Qin also knows that Hong Kong entertainment has a mature entertainment system, a complete level of industrialization and mature experience.
Introducing the mainland, as long as we overcome the shortcomings of the Hong Kong circle and pacify the entertainment industry in the mainland, it will be of great benefit to the overall level of entertainment works and the standardization of the industry.
At least, it will not make the entertainment culture of Japan, South Korea, Europe and the United States so prominent in the mainland as it is now.
Young people have their own local entertainment content to consume, so they won't be too superstitious about foreign entertainment.
Of course, at this moment, Qi Lei and Dong Beiguo talk about the "halo effect" on stage, not to make the people below worry about the country and the people and the overall situation like Lao Qin.
People at the bottom can't think so much. Most of them are businessmen. They still look at interests.
Therefore, Qi Lei talks about communication here not to let them understand, but to scare them.
He probably said what is called "halo effect". Qi Lei didn't mention what he said with Lao Qin and the predicted effects.
The bosses under the stage are confused!
The more you listen, the more confused you become? What is the relationship between the halo theory and the entry of Hong Kong circle into the mainland?
Hehe, what we want is this effect.
It doesn't matter if you don't understand. You can guess.
Above let two laymen to preside over the seminar, but also talk about communication, which is enough for them to ponder.
As long as you think about it, this meeting will not talk about the problem from the perspective of economic interests.
If all the people in your circle have finished speaking, all of them are talking about interests and the market, it will be over. Dong Beiguo and Qi Lei can't turn the sky.
Let them know that the protagonist of this meeting is communication, not the market, not the economy, let alone the little 99 in your heart.
In this way, Qi Lei spoke vaguely.
The man below looked confused, but Dong Beiguo on the stage was not proud.
Looking around the audience, I found that some people still understood, and some people pretended not to understand.
After Qi Lei finished speaking, President of Dong University said, "that's probably what it means. Let's go back and study it."
Looked at his watch, "it's time, continue in the afternoon! Afternoon..."
Look at Qi Lei, "what do you say in the afternoon?"
Qi Lei laughed. Is president Dong going to turn the seminar into a communication class?
But it's also very good. I can't guarantee that he can talk about communication for a year.
"Let's talk about [cultural shock] in the afternoon!"
Dong beiguoxin said, what is culture shock? Haven't you heard from Xiao Liao?
But he said, "that's all right, that's it! Tut Tut, that's it."
Then he lifted his ass and left.
President Huayi Wang, who is still pestling on the stage, didn't stare out. What will continue in the afternoon? I'm not finished yet!
Unfortunately, Dong Beiguo has taken the lead in getting up and leaving.
As soon as others see that the "protagonist" has gone, let's break up!
The king is always messy on the stage.
Out of the conference room, Dong Beiguo and Qi Lei turned and entered the president's office.
All right, lean to the door.
Dong Beiguo had a gesture of winning the first battle, "are you scared?"
Qi Lei bared his teeth, "almost. Didn't you see boss Wang's face green?"
Dong Beiguo said, "that's good, otherwise the next meeting can't be held."
Qi Lei also thinks so. The seminar depends not only on the results, but also on the attitude.
If some problems can be solved at the meeting, Lao Qin's implementation will save a lot of trouble.
Just then someone knocked at the door.
"Enter!"
Dong Beiguo and Qi Lei looked at the door at the same time. Surprisingly, they pushed the door and entered two factory directors - Director Zheng and director Wang of Bayi factory and Beiying factory.
As soon as they came in, they smiled at each other. "Mr. Dong and Mr. Qi are all here! Let's sit down. Are you welcome?"
Dong Beiguo couldn't stand up and let them in to make tea himself.
After the four people sat down, they chatted for a long time at first, and then they came out.
Lao Wang of the North film studio spoke first and asked Dong Beiguo, "did Dong Beiguo just say that the [halo effect] at the meeting mean that foreign film and television works will affect Chinese people's judgment of the west?"
When Dong Beiguo and Qi Lei heard this, they both raised eyebrows.
You know, Qi Lei just made a noun explanation, but he didn't go deep. Lao Wang could think of this step.
Dong Beiguo said with a smile, "factory director Wang has foresight!"
Lao Wang waved his hand, "foresight is not enough. It's a coincidence."
Said with a wry smile, "well, what I learned was news, which came from Zhejiang."
"Oh!"
No wonder, it's an expert.
In fact, the purpose of factory director Wang is not to explore the halo effect. He came to explore the wind.
How to put it?
Since he knew what the halo effect was and thought of the purpose of talking about the halo effect at the meeting, it was not difficult to think that if the above instructed Beiguang to talk about this at the meeting, it should have adopted the suggestions of Beiguang and had the intention to introduce Hong Kong entertainment.
It is very important for director Wang to confirm the news.
You know, Beijing Film Studio should be the best among all film studios in the mainland.
Of course, they don't want anyone to grab jobs, but if it means above, it's another matter.
Even if someone grabs, for Beiying film studio, it is a problem of eating more and less. At least there is no great pressure on survival. At most, it is difficult to live!
However, factory director Wang is still naive. With Dong Beiguo's shrewd strength, can you get it out?
After a round of Tai Chi, director Wang felt that he had asked everything, and he was very confused when he didn't ask anything.
As for Mr. Zheng from Bayi factory, he also came to make a cliche, but his starting point was different from that of Mr. Wang.
It is still a problem of the situation. Bayi factory does not worry about not having a film to shoot, nor does it have the problem of not being able to live.
They are more relaxed than the Beijing Film Studio. They can't be busy with the shooting tasks within the army and the party alone!
Zheng Lao is not concerned about the halo effect. As a soldier, he is born with a sense of mission and responsibility.
What he cares about is [cultural shock]!
Although he doesn't understand the word, it sounds scary.
"Lao Dong, tell me, why is it called culture shock?"
Zheng Lao is also from the northwest and is half a fellow townsman with Dong Bei.
Dong Beiguo, listen to me? I just heard the word!
However, since people have asked, just say it!
Fortunately, the literal meaning of this professional noun is easy to understand.
"Elder brother Zheng! Probably means... Culture shock! Culture is the foundation of a country and a nation! Once in shock..."
Inadvertently glanced at Qi Lei and saw the boy shaking his head without trace, which meant, "don't say it!!"
But I'm halfway there.
Dong Beiguo: "
"This, this..." suddenly remembered that Liao Fanyi and Qi Lei had talked about [sleep effect] before.
Probably close!
"This... Shock, as the name suggests, is the clash of eastern and Western cultures. We may..."
Qi Lei rolled his eyes at his beginning. Stop! Besides, I can't come back.
As a result of the forced words, "president Dong means [cultural shock], and the professional explanation is: during cross-cultural communication, the familiar things suddenly become strange, and all kinds of psychological discomfort follow. This form is called [cultural shock]."
At this time, the old Wang of the North film studio said, "general Qi's professional knowledge, I have to say, solid!"
Turning to Lao Zheng, "Lao Zheng, let me give you an example!"
"The so-called cultural exchange, take the cultural exchange between the East and the West as an example! We all know that Westerners like to hug when they meet, and there are kissing gifts in France and Italy."
"Is it common in cognition? I don't think it's anything. People's etiquette is just different from ours."
"But when you really face a Frenchman and he comes up to hug you and kiss your face, you will not adapt."
"This is called cultural shock."
Old Zheng understood, "Oh, what a thing!"
Dong Beiguo said, "Mr. Zheng, it's normal that you haven't studied communication. It's very rare for ordinary people."
He also pretended to understand.
In this regard, Zheng just smiled politely, "it's very interesting."
Looking at Qi Lei, "so to speak, does this [cultural shock] have anything to do with our film?"
At this time, all three looked at Qi Lei and waited for his answer.
Even the old Wang of the North film studio doesn't understand the significance of mentioning cultural shock here.
Qi Lei straightened up, "in fact, movies, songs or TV dramas are all media from the perspective of communication."
"The output is actually culture."
The three nodded in approval.
Qi Lei continued, "we mention [cultural shock] here because we are already in cultural shock."
Old Zheng and old Wang frowned at the same time.
Already in cultural shock? So... What's the problem?
As Qi Lei said, due to the collision between eastern and Western cultures, we are shocked and unfit to the etiquette and form of western culture. Isn't that right?
Qi Lei's next words made the three people creepy.
"You two are wrong. What our people are shocked by is not western culture, but a sense of strangeness and discomfort to our own culture."
A nation is uncomfortable and unfamiliar with its own culture!?
Scary or not?
Accident or not?
However, at the beginning of the 21st century, this is what really happened.
At that time, it was not like 20 years later, there was a Hanfu Festival. Young people took to the streets in Hanfu, shaking Yin hair a historical paragraph, praising the wisdom of our ancestors.
Everyone is debating whether Li Bai is the best or Su Dongpo is better.
Popular science is a hero in the war era and a dedicated hero. Everyone is filled with emotion and even cries.
In this era, it can be said that traditional culture is at its weakest. Many people really feel strange, disgusted and uncomfortable with our own culture.
Zheng Lao: "
Lao Wang, "..."
Even Dong Beiguo stared round.
Some things are easy to ignore if they are not summarized. But once it is pointed out, it really makes people pale.
At this time, Qi Lei looked at Lao Zheng and Lao Wang, "two elders, I know that the outcome of this seminar is not very important for you."
"To put it bluntly, just follow the crowd and don't make mistakes."
"However, both of you are responsible elders. I'll just say something out of my heart!"
"The mainland's film industry and entertainment industry really don't need Hong Kong to deliver blood. We do it ourselves. Be careful. We will be on the right track in ten or twenty years."
"During this period, we must experience climax and trough, madness and blindness."
"It's nothing. The entertainment industry in any country has come like this."
"But these ten or twenty years have made it impossible for us to help the current state of shock, or even help!!"
"However, if we can take over the entertainment industry in Hong Kong and transform it, we can save these ten or twenty years and take action against the chaos of people's shock to their own culture!"
Speaking of this, Qi Lei looked directly at them. "Both of you are engaged in movies. You know better than me how terrible the publicity and communication effects of film works are!"
Two people: "
Zheng Lao was lost in thought. He was wondering whether Qi Lei's words were reasonable or not.
And Lao Wang
Lao Wang regretted entering the house and being put up here!
……
。
[monthly ticket slot]
[recommended slot]
Less
Just save it. I don't have any good ideas now.
After the previous insight model, Qi Lei and Lao Qin talked about the halo effect.At that time, there was a set of data that made Lao Qin very curious.The special task of class 16 was to beautify the Japanese country. After repeated bombing, it had little effect.However, the turnaround occurred after the school canteen changed goods.A large number of Japanese comics and high-end stationery were sold after they came in, but the attitude towards Japanese in the questionnaire survey has been significantly improved.Lao Qin didn't understand the root cause. Qi Lei told him that this was the halo effect.The students of No. 2 middle school see Japanese comics and high-end stationery as the overall characteristics of Japanese. Subconsciously, they think that Japanese is good in all aspects, at least much better than us.Moreover, this kind of subconsciousness is irrational, blind, and even extreme. It will radiate to all aspects of Japanese cognition..Some people with immature mind will even have a sense of protection.To protect Japan is actually to protect the beautiful fantasy of Japanese comics in the subconscious.Then why was Lao Qin so impressed that he contributed to this seminar?Because at that time, Qi Lei was an example of the entertainment industry to Lao Qin.Qi Lei told Lao Qin that even if the development of the entertainment industry is fast, it must go through several stages. There are no hidden rules and capital chaos.It is not uncommon to count the entertainment industries in Hollywood, Japan, South Korea, Hong Kong and other places.But the problem is that our entertainment industry develops relatively late. When we are in chaos, Japan, South Korea, Europe and the United States have reached a mature stage.A complete industrial system, as well as systems and experience, is bound to complete the explosion of entertainment.However, when Hollywood blockbusters are better than you, Japanese and Korean idols are more avant-garde than you and know how to catch the hearts of fans, the halo effect appears.You know, entertainment, film and television are the most acceptable cultural outputs, none of them!Western democracy and freedom, heroism and Western values will be thrown in by film and television works and idols, which can't be stopped.Even the "mother culture" and "neuter" with colorful hair will be thrown in.At this time, internal entertainment cannot compete.These mainland stars do not mean that their quality is not good, but the overall packaging is a big section, and the film and television level and content are also a big section.Compared with entertainment idols in Japan, South Korea and Europe and America, it's like a steamed stuffed bun.Too prominent! It will be defined by young people as the main characteristics of Japan, South Korea, Europe and the United States.Halo effect is one of the main characteristics, which masks other characteristics and forms prejudice.In fact, the stereotyped influence of the West on China is also caused by the halo effect. However, it is just the opposite of the domestic situation.Abroad, if you look down on you, no matter how excellent you are, you will look down on you.At home, I look down on it too much. I don't see how bad you are.Don't belittle this prejudice. Take domestic as an example. The young people of that generation began to yearn for the West in Kazakhstan, South Korea and Japan.How many later evolved into hate the country and hate the party? Fine day? How many people have caused great harm to our rise?After hearing this, Lao Qin was shocked.It's just a psychological theory, and no one has ever interpreted it from this perspective.Therefore, Lao Qin was deeply impressed. As a result, when Qi Lei called him in Hong Kong, he didn't say a few words and only revealed a little meaning. Lao Qin understood it all and was pushing his hand intentionally.Lao Qin also knows that Hong Kong entertainment has a mature entertainment system, a complete level of industrialization and mature experience.Introducing the mainland, as long as we overcome the shortcomings of the Hong Kong circle and pacify the entertainment industry in the mainland, it will be of great benefit to the overall level of entertainment works and the standardization of the industry.At least, it will not make the entertainment culture of Japan, South Korea, Europe and the United States so prominent in the mainland as it is now.Young people have their own local entertainment content to consume, so they won't be too superstitious about foreign entertainment.Of course, at this moment, Qi Lei and Dong Beiguo talk about the "halo effect" on stage, not to make the people below worry about the country and the people and the overall situation like Lao Qin.People at the bottom can't think so much. Most of them are businessmen. They still look at interests.Therefore, Qi Lei talks about communication here not to let them understand, but to scare them.He probably said what is called "halo effect". Qi Lei didn't mention what he said with Lao Qin and the predicted effects.The bosses under the stage are confused!The more you listen, the more confused you become? What is the relationship between the halo theory and the entry of Hong Kong circle into the mainland?Hehe, what we want is this effect.It doesn't matter if you don't understand. You can guess.Above let two laymen to preside over the seminar, but also talk about communication, which is enough for them to ponder.As long as you think about it, this meeting will not talk about the problem from the perspective of economic interests.If all the people in your circle have finished speaking, all of them are talking about interests and the market, it will be over. Dong Beiguo and Qi Lei can't turn the sky.Let them know that the protagonist of this meeting is communication, not the market, not the economy, let alone the little 99 in your heart.In this way, Qi Lei spoke vaguely.The man below looked confused, but Dong Beiguo on the stage was not proud.Looking around the audience, I found that some people still understood, and some people pretended not to understand.After Qi Lei finished speaking, President of Dong University said, "that's probably what it means. Let's go back and study it."Looked at his watch, "it's time, continue in the afternoon! Afternoon..."Look at Qi Lei, "what do you say in the afternoon?"Qi Lei laughed. Is president Dong going to turn the seminar into a communication class?But it's also very good. I can't guarantee that he can talk about communication for a year."Let's talk about cultural shock in the afternoon!"Dong beiguoxin said, what is culture shock? Haven't you heard from Xiao Liao?But he said, "that's all right, that's it! Tut Tut, that's it."Then he lifted his ass and left.President Huayi Wang, who is still pestling on the stage, didn't stare out. What will continue in the afternoon? I'm not finished yet!Unfortunately, Dong Beiguo has taken the lead in getting up and leaving.As soon as others see that the "protagonist" has gone, let's break up!The king is always messy on the stage.Out of the conference room, Dong Beiguo and Qi Lei turned and entered the president's office.All right, lean to the door.Dong Beiguo had a gesture of winning the first battle, "are you scared?"Qi Lei bared his teeth, "almost. Didn't you see boss Wang's face green?"Dong Beiguo said, "that's good, otherwise the next meeting can't be held."Qi Lei also thinks so. The seminar depends not only on the results, but also on the attitude.If some problems can be solved at the meeting, Lao Qin's implementation will save a lot of trouble.Just then someone knocked at the door."Enter!"Dong Beiguo and Qi Lei looked at the door at the same time. Surprisingly, they pushed the door and entered two factory directors - Director Zheng and director Wang of Bayi factory and Beiying factory.As soon as they came in, they smiled at each other. "Mr. Dong and Mr. Qi are all here! Let's sit down. Are you welcome?"Dong Beiguo couldn't stand up and let them in to make tea himself.After the four people sat down, they chatted for a long time at first, and then they came out.Lao Wang of the North film studio spoke first and asked Dong Beiguo, "did Dong Beiguo just say that the halo effect at the meeting mean that foreign film and television works will affect Chinese people's judgment of the west?"When Dong Beiguo and Qi Lei heard this, they both raised eyebrows.You know, Qi Lei just made a noun explanation, but he didn't go deep. Lao Wang could think of this step.Dong Beiguo said with a smile, "factory director Wang has foresight!"Lao Wang waved his hand, "foresight is not enough. It's a coincidence."Said with a wry smile, "well, what I learned was news, which came from Zhejiang.""Oh!"No wonder, it's an expert.In fact, the purpose of factory director Wang is not to explore the halo effect. He came to explore the wind.How to put it?Since he knew what the halo effect was and thought of the purpose of talking about the halo effect at the meeting, it was not difficult to think that if the above instructed Beiguang to talk about this at the meeting, it should have adopted the suggestions of Beiguang and had the intention to introduce Hong Kong entertainment.It is very important for director Wang to confirm the news.You know, Beijing Film Studio should be the best among all film studios in the mainland.Of course, they don't want anyone to grab jobs, but if it means above, it's another matter.Even if someone grabs, for Beiying film studio, it is a problem of eating more and less. At least there is no great pressure on survival. At most, it is difficult to live!However, factory director Wang is still naive. With Dong Beiguo's shrewd strength, can you get it out?After a round of Tai Chi, director Wang felt that he had asked everything, and he was very confused when he didn't ask anything.As for Mr. Zheng from Bayi factory, he also came to make a cliche, but his starting point was different from that of Mr. Wang.It is still a problem of the situation. Bayi factory does not worry about not having a film to shoot, nor does it have the problem of not being able to live.They are more relaxed than the Beijing Film Studio. They can't be busy with the shooting tasks within the army and the party alone!Zheng Lao is not concerned about the halo effect. As a soldier, he is born with a sense of mission and responsibility.What he cares about is cultural shock!Although he doesn't understand the word, it sounds scary."Lao Dong, tell me, why is it called culture shock?"Zheng Lao is also from the northwest and is half a fellow townsman with Dong Bei.Dong Beiguo, listen to me? I just heard the word!However, since people have asked, just say it!Fortunately, the literal meaning of this professional noun is easy to understand."Elder brother Zheng! Probably means... Culture shock! Culture is the foundation of a country and a nation! Once in shock..."Inadvertently glanced at Qi Lei and saw the boy shaking his head without trace, which meant, "don't say it!!"But I'm halfway there.Dong Beiguo: ""This, this..." suddenly remembered that Liao Fanyi and Qi Lei had talked about sleep effect before.Probably close!"This... Shock, as the name suggests, is the clash of eastern and Western cultures. We may..."Qi Lei rolled his eyes at his beginning. Stop! Besides, I can't come back.As a result of the forced words, "president Dong means cultural shock, and the professional explanation is: during cross-cultural communication, the familiar things suddenly become strange, and all kinds of psychological discomfort follow. This form is called cultural shock."At this time, the old Wang of the North film studio said, "general Qi's professional knowledge, I have to say, solid!"Turning to Lao Zheng, "Lao Zheng, let me give you an example!""The so-called cultural exchange, take the cultural exchange between the East and the West as an example! We all know that Westerners like to hug when they meet, and there are kissing gifts in France and Italy.""Is it common in cognition? I don't think it's anything. People's etiquette is just different from ours.""But when you really face a Frenchman and he comes up to hug you and kiss your face, you will not adapt.""This is called cultural shock."Old Zheng understood, "Oh, what a thing!"Dong Beiguo said, "Mr. Zheng, it's normal that you haven't studied communication. It's very rare for ordinary people."He also pretended to understand.In this regard, Zheng just smiled politely, "it's very interesting."Looking at Qi Lei, "so to speak, does this cultural shock have anything to do with our film?"At this time, all three looked at Qi Lei and waited for his answer.Even the old Wang of the North film studio doesn't understand the significance of mentioning cultural shock here.Qi Lei straightened up, "in fact, movies, songs or TV dramas are all media from the perspective of communication.""The output is actually culture."The three nodded in approval.Qi Lei continued, "we mention cultural shock here because we are already in cultural shock."Old Zheng and old Wang frowned at the same time.Already in cultural shock? So... What's the problem?As Qi Lei said, due to the collision between eastern and Western cultures, we are shocked and unfit to the etiquette and form of western culture. Isn't that right?Qi Lei's next words made the three people creepy."You two are wrong. What our people are shocked by is not western culture, but a sense of strangeness and discomfort to our own culture."A nation is uncomfortable and unfamiliar with its own culture!?Scary or not?Accident or not?However, at the beginning of the 21st century, this is what really happened.At that time, it was not like 20 years later, there was a Hanfu Festival. Young people took to the streets in Hanfu, shaking Yin hair a historical paragraph, praising the wisdom of our ancestors.Everyone is debating whether Li Bai is the best or Su Dongpo is better.Popular science is a hero in the war era and a dedicated hero. Everyone is filled with emotion and even cries.In this era, it can be said that traditional culture is at its weakest. Many people really feel strange, disgusted and uncomfortable with our own culture.Zheng Lao: "Lao Wang, "..."Even Dong Beiguo stared round.Some things are easy to ignore if they are not summarized. But once it is pointed out, it really makes people pale.At this time, Qi Lei looked at Lao Zheng and Lao Wang, "two elders, I know that the outcome of this seminar is not very important for you.""To put it bluntly, just follow the crowd and don't make mistakes.""However, both of you are responsible elders. I'll just say something out of my heart!""The mainland's film industry and entertainment industry really don't need Hong Kong to deliver blood. We do it ourselves. Be careful. We will be on the right track in ten or twenty years.""During this period, we must experience climax and trough, madness and blindness.""It's nothing. The entertainment industry in any country has come like this.""But these ten or twenty years have made it impossible for us to help the current state of shock, or even help!!""However, if we can take over the entertainment industry in Hong Kong and transform it, we can save these ten or twenty years and take action against the chaos of people's shock to their own culture!"Speaking of this, Qi Lei looked directly at them. "Both of you are engaged in movies. You know better than me how terrible the publicity and communication effects of film works are!"Two people: "Zheng Lao was lost in thought. He was wondering whether Qi Lei's words were reasonable or not.And Lao WangLao Wang regretted entering the house and being put up here!monthly ticket slotrecommended slotLessJust save it. I don't have any good ideas now.
