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Published at 3rd of January 2022 12:37:37 PM


Chapter 297

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"Song and dance youth" won the box office of 45 million US dollars in the second week, and won the championship of Zhou without suspense. A low-cost song and dance film actually won the championship of two weeks in the Christmas schedule. Beimi broke through 100 million US dollars, reaching 160 million US dollars.

Both mark and MGM understand that song and dance spring is the economic product of fans stimulated by the eyeball effect, so the higher the profile, the more sensational it is, the better. Therefore, they continuously and intensively organize various activities, frequently publish in newspapers and TV, and create various topics.

During the national tour, they successfully absorbed a large number of fans and created the song and dance youth club, a fan group. In fact, everyone knows that brain powder is the best to earn money. Whether it is the premiere, midnight, or the outbreak of the first week and the next week, it is inseparable from the support of these enthusiastic fans, which makes it popular, Only by keeping the hot topic all the time can we achieve such good results in the Christmas column.

And a few joys and a few sorrows will never change. MGM's films sell well and laugh askance, while Disney and universal can't laugh.

In particular, Disney, this is their film, "song and dance youth" is the TV they are going to set up a project, but it was seduced by mark, a shameless guy. He used to laugh at mark as childish, but now he is simply digging their hearts with a knife! Whether it's grey the intern or the song and dance youth, it's a hot IP, which means gold and billowing US dollars!

Mark's retaliatory targeted action against them that day, and the consequences are only now reflected. Is this guy's vision so powerful?

The industry calls mark the "hand of God"! With the charm of turning corruption into magic, they joked that as long as mark praised a script, the value immediately increased and sold several times. The partners would feel that the value of the projects that mark was optimistic about would rise sharply and could be sold at a high price.

"Nani! The hand of God?" Mark's face turned black when he heard the nickname. Do you think I'm Kato eagle? Is this to rob the nickname of the king of AV?

For the kindness of his peers, mark repeatedly refused and said he was ashamed. He was just lucky. How dare he call it the hand of God?

As a member of the entertainment industry, Kato Ying, the king of Asian AV, welcomed this: "it's a great honor to share the same nickname with Wang mark, which gives me great encouragement."

Disney and globegroup are worried that the plate capacity of beimi film market is limited, and it is always difficult to break the 10 billion. This 10 billion is the limit of the market. The proportion of six dollars per film ticket is quite high. This year's film ticket price is 6.4 dollars (blockbusters and first round screenings will be more expensive). According to this standard, 1.4 billion people will watch movies, About five games per capita.

As recognized by the film company, the market plate is limited, and the audience with only five movie tickets in their hands will not see me after seeing yours. Therefore, everyone is trying hard to publicize and make strange moves, hoping to pull the audience into the cinema first. Cinema companies like such big selling films as "youth of song and dance", while other film companies will certainly not like them.

Therefore, a large number of bad reviews in the market and rapidly lowered scores are indispensable. Of course, unless it is a blood shopping with deep hatred, they will not smear and attack each other. Doing such a thing under equal strength will hurt both sides. Youth of song and dance is backed by mm group. They dare not play these black means openly and can only do some tricks behind them.

With the increase of the number of ratings, the score of "song and dance youth" fell from 7.0 to 5.6, and his attendance rate remained high and tenacious to the point of envy of other film companies.

However, this is the most competitive Christmas file. In the last battle of the year, new films are released every day. Strong films such as Harry Potter 4 can't win three consecutive titles, let alone song and dance youth.

This week's Disney Magic blockbuster "the legendary lion, witch and wardrobe of Narnia" was grandly released. Although it was only three days in the weekend, its gold absorption ability was super strong. The box office of one weekend reached US $65 million (only US $2 million less than the original version). It ranked first in the ticket room list, and 32 million in youth of song and dance ranked second, The third is the political thriller Syria, which has attracted a lot of Oscar calls, and Harry Potter 4, which has dominated the list for two weeks, was finally knocked out of the top three for the first time since its release.

"The legend of Narnia" really "lived up to expectations", making the total box office of beimi reach 120 million US dollars at the weekend, an increase of 17 percentage points over the same period last year. On Wednesday, another "key player" will play, which is King Kong by Peter the great.

The PK between Narnia legend and King Kong has long been doomed. However, the director of Disney's Bowe Distribution Department said he was not worried about Narnia. He said: "I think the market space this season is enough to accommodate three super blockbusters because the holiday is quite long." Syria, the third highest grossing film, reached US $12 million, while Harry Potter 4 Not only fell out of the top three, but also fell tens of millions of mark. In addition, the two Oscar films Brokeback Mountain and memoirs of a Geisha were also screened last week and achieved good box office results. They will continue to expand their achievements in the long "award season".

The adventures of the kingdom of Narnia: the lion, the Witch and the wardrobe held its global premiere in London. The audience in the real world was finally able to see the magical world written by Lewis turned into light and shadow for the first time. Prince Charles and his wife Camilla attended the premiere and walked on the red carpet to receive the wind for this masterpiece.

Disney invested 250 million US dollars to produce and publicize the legendary lion, witch and wardrobe of Narnia. It is the first film in the series of "Adventures of the kingdom of Narnia". It is one of the most promising films this year. Cinema operators hope it can save the box office, and even hope that the "Narnia" trilogy can create a miracle like the Lord of the rings, For Disney, this is a film that can only win but not lose. If it succeeds, there are six sequels. Disney can eat enough by this film. Its fate directly depends on the success or failure of this film.

Michael, President of Disney, said, "we have opened every stone, and we want to fiercely attack the hearts of every kind of 'fans'." in addition to attracting the mainstream audience, the film also hopes to attract special audiences, including Hispanic families and families of U.S. troops in Iraq, and hope they can resonate with the theme of the film: "Courage, family and the struggle between good and evil."

In addition to Prince Charles and his wife, all the crew members of the film were present, among which Tilda Swinton, the actress playing the "white witch", was the most dazzling. Swinton said: "I want the white witch to be really white. I want her to be really evil, just like the fear I felt in my childhood."

The production cost is 250 million yuan plus the publicity cost. It is difficult to make a profit only by relying on the local box office market. We must add the Shanghai foreign market, DVD and surrounding revenue. For such a large project, the six giants are cautious.

Mm only dares to play Spider Man 3, which is the result of the accumulation of two super selling films. Disney dares to play like this for the first time. It is worthy of being a big company with rich money. However, both mark and egger prefer to play a small production such as song and dance youth, with small investment, quick effect and low risk, such as Narnia If you jump, you can't even play Disney.

In the original version, it is a typical example of high opening and low going. The second and third parts continued to go low, so low that it was unprofitable that the rich Disney couldn't play any more, and sold them to 20th century fox.

Up to now, the song and dance youth has only three weeks, reaching 138 million US dollars. It has been released for three weeks, and there are 30 million box office. Through long-term screening, there is no pressure on the sudden glass of 150 million. Now the slogan shouted by MGM and the song and dance youth club is sword finger 200 million.

MGM's share price has always been low. Since it was sold to Sonny, it has fallen below the issue price, which makes mm have to spend a lot of money to redeem these shares. With the effect of MM's new policy, the big sales of chainsaw 2 and song and dance youth, and the good news of hangover 2 and 007 Casino Royale under preparation, the company's share price has rebounded all the way and is in song and dance youth During the release period, it increased by 15%, which made MGM get out of the quagmire early, and marcasso was more confident to say no to eon.

Mm group has made a qualitative leap this year. After the merger and acquisition of the two major companies, how to get them back to normal and get out of the quagmire is their top priority. No matter eggmark, David and Megan, they don't want to see it recover in ten years like the Japanese.

They are more inclined to digest quickly, turn losses into profits, and then merge and expand their scale, just like leishidong's Viacom group.

In fact, the film market has not been good in recent years. Since breaking through the 9 billion mark in 1998, it has been unable to break through the 10 billion mark in seven years. However, the production cost and labor cost are increasing. A single box office and DVD revenue can no longer maintain the survival of a large film company. Therefore, the dream factory and new lines that once had unlimited scenery can no longer support it, and the wind of merger is prevalent.

Mm and globegroup are the weakest of the six major Hollywood companies. In front of MM are Disney, Warner, 20th Century Fox and paramount. They all have multi-channel revenue, and MM is the box office plus DVD. They also want to have their own theme park holiday village like Disney, and have a global news network like News Corporation, while Time Warner is mutual For networked content and broadband providers, mm must also face diversification.

In this regard, MM's choice is to build itself into the world's largest DVD and streaming media supplier with its own world's largest film library as the core.




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