Chapter 338
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When Mark said this, egger felt that his information was obviously backward. He said unnaturally: "my friend is Max, vice president of operation of UPN. He just revealed that Viacom decided to stop broadcasting UPN. I didn't expect them to have this."
Larry mused, "mark, what's your source?"
Mark said: "it's 100% reliable. As for the source, it involves some sensitive information, which I can't disclose."
Larry said, "you're not interested in going into television?"
Mark said: "without our own TV station, it is always difficult to expand. The channel is the king. It is sooner or later to enter the TV field. At present, our capital chain is difficult to support such a large-scale M & A action."
Larry said: "what if I can bring money? I should have said something when I was led by your family to get such a large loan last time. Oracle group is willing to guarantee the loan for you. I believe this can clear the way for your loan."
Megan said, "that's what I said when I started the company. Expand quickly."
It seems that egger has reached an agreement with them. They are not satisfied with the current steps of the group.
American TV stations are divided into public stations, cable stations and toll stations. The "technical level" of the difference between public TV stations and cable TV stations, such as CBS, NBC and ABC. In the early days, they actually did broadcasting business, that is, radio broadcasting. After the development of technology and the popularity of TV, they slowly began to develop TV business, In fact, the principle of TV broadcasting is the same as FM broadcasting. A high-power signal transmitter is placed in the central city, and then a repeater is placed at intervals (to strengthen the signal, because the signal will weaken if the signal transmission distance is too far). Other small cities can put a signal receiver and broadcasting system.
Ordinary families can watch this public radio program as long as they have an antenna.
Cable TV stations are different. They do not have such a wide coverage. After all, the construction of public broadcasting networks requires investment, such as transmitters, repeaters, base stations, towers, various electronic equipment and concrete equipment; In fact, investing in equipment is only one reason. What's more, you don't have construction qualification at all. You need a lot of approvals and the permission of the land owner to build a launch station in a place. In today's era, these procedures are almost impossible to complete. Therefore, cable TV is mostly connected to the family with coaxial cable. What is coaxial cable, It is the white cable connected to the back of the TV or set-top box. If the area is more remote, I'm sorry. Cable TV can't be opened. Naturally, the coverage of cable TV network can't be compared with that of public wireless broadcasting network.
Nowadays, the technical difference between public TV networks and cable TV networks has been blurred. After all, in cities or better developed suburbs, who still watches TV with antenna, most of them are wired access (most of them are coaxial cables), and the programs of these public stations (such as CBS and ABC) are the same as those of cable stations (such as USA, TNT, FX and AMC) Packaged together for audience subscription.
Traditionally, TV stations such as CBS, NBC, ABC, fox, up and WB make money by (inserting commercials + DVD sales of episodes), while cable TV stations are divided into two categories: one is USA, TNT, FX, AMC, Sci Fi, Disney, MTV and CNN, which rely on (family subscription fee + inserting commercials + DVD sales of episodes), that is, they also insert advertisements; Second, like HBO, Showtime, Starz and cinemax, they rely on (family subscription fee + drama DVD sales), that is, they have no advertising.
Public radio stations are free, and to watch cable TV, you must subscribe. Who do you subscribe to? To be precise, the aforementioned TV stations USA, AMC, TNT, MTV and Disney are actually "program providers". If you want to watch cable TV, you must pay to the "cable TV operator", such as HBO, Showtime, Starz, cinemax and even some pure adult channels. The fee depends on which channels you have to order.
Now it is gradually networked, and the Internet is gradually encroaching on the living space of the television system, but television is still the main way of media. Even in 2017, where mark is located, television is also the main way of entertainment. It is just deep cooperation with network suppliers and Internet. At that time, there were 288 million people in the United States (accounting for 91% of the total population) People still watch video content through television, more than 143 million (45% of the total population) online video users watch through the Internet. Entertainment media groups such as mm do not have their own national television network. They are controlled by others and lag behind others in publicity and promotion. The strength of publicity and promotion is not good, and they are far less than others in conveying their intentions, For their huge film library, this is also a waste. They are the top content providers, but they don't have their own screening channels.
In terms of human resources, egger has controlled ABC for more than ten years. He can control such a huge TV network freely. He can control small TV networks such as UPN and WB with ease. Looking at his eager appearance, he intends to do a big job.
Mark is one of the four giants. His power is not much greater than that of egger and Megan, but he has an extremely powerful investment vision. It can be said that if mark does not nod, others will never dare to move lightly.
Mark said, "Robert, you have to understand that both UPN and WB lose hundreds of millions of dollars every year. Even Viacom and time warner can't stand it. Do you think we can successfully operate it?"
Egger said: "UPN or WB have an awkward position in the two companies and their profitability is not as good as the others. Naturally, it is impossible to obtain the financial support of the parent company. The capital determines everything. They decided to combine with each other and jump out of the framework. They are very smart."
Mark said: "it's useless. I know their plan. Their positioning is the number of people aged 16 to 36, that is, people like teenagers and young people. It was a mistake at the beginning."
Megan ran to bring the coffee pot, poured a cup of coffee for mark and said, "everyone is waiting for you. What do you sell?"
Mark said: "this kind of audience is a vulnerable group. They are busy studying, working, eating, drinking and having fun. Who would like to stay at home and watch TV except freaks and nerds?"
Egger said: "Mark's observation is very keen. UPN and WB are willing to cooperate with each other, not to mention us. Mark brings us good news, which is an opportunity for us, UPN and WB."
Mark said: "the key is how to operate the TV network."
Egger said confidently, "I have a plan that will be forwarded to your mailbox. As long as I have a play with an audience rating of more than 15 million, I am sure to run the company well."
Mark said: "the biggest problem is that the channel is the king. We can't just be a content provider, we must also make a difference in the channel."
Only Disney, Time Warner and Viacom can truly achieve channel + content + street products, which is also the best development model at present.
In the future, the Internet, satellite TV and streaming media will have a great impact on the traditional TV industry. Mark would have been worried if he hadn't had Naifei.
"If we succeed in owning our own TV stations, we will also set up our own streaming media services and provide on-demand services on the Internet," egger said
Mark asked a relatively realistic question: "what is the market value of UPN?"
Egger said: "continuous losses make their market value no more than 4 billion. A 10% premium acquisition is a good offer. Whether Viacom or Time Warner's board of directors, a burden and more than 4 billion cash flow, it is not difficult to choose. If authorized, I will set up an acquisition team, officially send them a goodwill acquisition invitation and send them at the same time."
Mark said, "at the same time? Did I hear you right? What if they all agree?"
Larry proudly said: "then buy them all, just a few billion. We will form our own TV network and build mm into a media group."
Mark asked Sophia and said, "what do you mean?"
Sophia said: "only TV stations can make their own voice and have the right to speak. Enterprises reach a certain level. Without the right to speak, they have no right to self-defense. They are just a big fat meat. Many companies are at a loss and have to operate their own TV stations."
Mark said, "Donald, what's your opinion?"
Donald said, "how can we be a media company without our own TV network? Knowing that the TV company is losing money, there are still so many people crowded in. Why?"
Mark said, "Robert, can a big selling TV play really give you so much confidence? Can it drive the TV station to stability?"
Egger said: "the profit model of TV station is advertising + DVD sales, and the ratings are everything. As the six major content manufacturers, we can maximize the benefits only if we have the world's largest film and TV Series Library in our hands and our own TV network in our hands. A ratings God is sure to drive the ratings. ABC is based on desperate housewives and lost Return to the top three. "
Mark said: "I don't understand the operation of TV stations. I'm only responsible for content production. I can produce a drama with super high ratings. I can learn ABC to smash it with money. If I smash it, I have to smash a drama with a ratings of more than 30 million."
Others felt that mark was full of self-confidence and lived up to the name of super famous director. Only Edgar, an old slick in the industry, almost sprayed coffee.
The dramas with a ratings of more than 30 million dare to boast. Now the God drama prison break, which is so popular, does not exceed 25 million, while ABC's ace dramas "lost" and "Desperate Housewives" are only about 20 million. This has supported ABC's sky. I don't know what to describe the God dramas with a ratings of more than 3000, Enough to get TV stations like UPN and WB out of trouble.
Please report us if you find any errors so we can fix it asap!
When Mark said this, egger felt that his information was obviously backward. He said unnaturally: "my friend is Max, vice president of operation of UPN. He just revealed that Viacom decided to stop broadcasting UPN. I didn't expect them to have this."
Larry mused, "mark, what's your source?"
Mark said: "it's 100% reliable. As for the source, it involves some sensitive information, which I can't disclose."
Larry said, "you're not interested in going into television?"
Mark said: "without our own TV station, it is always difficult to expand. The channel is the king. It is sooner or later to enter the TV field. At present, our capital chain is difficult to support such a large-scale M & A action."
Larry said: "what if I can bring money? I should have said something when I was led by your family to get such a large loan last time. Oracle group is willing to guarantee the loan for you. I believe this can clear the way for your loan."
Megan said, "that's what I said when I started the company. Expand quickly."
It seems that egger has reached an agreement with them. They are not satisfied with the current steps of the group.
American TV stations are divided into public stations, cable stations and toll stations. The "technical level" of the difference between public TV stations and cable TV stations, such as CBS, NBC and ABC. In the early days, they actually did broadcasting business, that is, radio broadcasting. After the development of technology and the popularity of TV, they slowly began to develop TV business, In fact, the principle of TV broadcasting is the same as FM broadcasting. A high-power signal transmitter is placed in the central city, and then a repeater is placed at intervals (to strengthen the signal, because the signal will weaken if the signal transmission distance is too far). Other small cities can put a signal receiver and broadcasting system.
Ordinary families can watch this public radio program as long as they have an antenna.
Cable TV stations are different. They do not have such a wide coverage. After all, the construction of public broadcasting networks requires investment, such as transmitters, repeaters, base stations, towers, various electronic equipment and concrete equipment; In fact, investing in equipment is only one reason. What's more, you don't have construction qualification at all. You need a lot of approvals and the permission of the land owner to build a launch station in a place. In today's era, these procedures are almost impossible to complete. Therefore, cable TV is mostly connected to the family with coaxial cable. What is coaxial cable, It is the white cable connected to the back of the TV or set-top box. If the area is more remote, I'm sorry. Cable TV can't be opened. Naturally, the coverage of cable TV network can't be compared with that of public wireless broadcasting network.
Nowadays, the technical difference between public TV networks and cable TV networks has been blurred. After all, in cities or better developed suburbs, who still watches TV with antenna, most of them are wired access (most of them are coaxial cables), and the programs of these public stations (such as CBS and ABC) are the same as those of cable stations (such as USA, TNT, FX and AMC) Packaged together for audience subscription.
Traditionally, TV stations such as CBS, NBC, ABC, fox, up and WB make money by (inserting commercials + DVD sales of episodes), while cable TV stations are divided into two categories: one is USA, TNT, FX, AMC, Sci Fi, Disney, MTV and CNN, which rely on (family subscription fee + inserting commercials + DVD sales of episodes), that is, they also insert advertisements; Second, like HBO, Showtime, Starz and cinemax, they rely on (family subscription fee + drama DVD sales), that is, they have no advertising.
Public radio stations are free, and to watch cable TV, you must subscribe. Who do you subscribe to? To be precise, the aforementioned TV stations USA, AMC, TNT, MTV and Disney are actually "program providers". If you want to watch cable TV, you must pay to the "cable TV operator", such as HBO, Showtime, Starz, cinemax and even some pure adult channels. The fee depends on which channels you have to order.
Now it is gradually networked, and the Internet is gradually encroaching on the living space of the television system, but television is still the main way of media. Even in 2017, where mark is located, television is also the main way of entertainment. It is just deep cooperation with network suppliers and Internet. At that time, there were 288 million people in the United States (accounting for 91% of the total population) People still watch video content through television, more than 143 million (45% of the total population) online video users watch through the Internet. Entertainment media groups such as mm do not have their own national television network. They are controlled by others and lag behind others in publicity and promotion. The strength of publicity and promotion is not good, and they are far less than others in conveying their intentions, For their huge film library, this is also a waste. They are the top content providers, but they don't have their own screening channels.
In terms of human resources, egger has controlled ABC for more than ten years. He can control such a huge TV network freely. He can control small TV networks such as UPN and WB with ease. Looking at his eager appearance, he intends to do a big job.
Mark is one of the four giants. His power is not much greater than that of egger and Megan, but he has an extremely powerful investment vision. It can be said that if mark does not nod, others will never dare to move lightly.
Mark said, "Robert, you have to understand that both UPN and WB lose hundreds of millions of dollars every year. Even Viacom and time warner can't stand it. Do you think we can successfully operate it?"
Egger said: "UPN or WB have an awkward position in the two companies and their profitability is not as good as the others. Naturally, it is impossible to obtain the financial support of the parent company. The capital determines everything. They decided to combine with each other and jump out of the framework. They are very smart."
Mark said: "it's useless. I know their plan. Their positioning is the number of people aged 16 to 36, that is, people like teenagers and young people. It was a mistake at the beginning."
Megan ran to bring the coffee pot, poured a cup of coffee for mark and said, "everyone is waiting for you. What do you sell?"
Mark said: "this kind of audience is a vulnerable group. They are busy studying, working, eating, drinking and having fun. Who would like to stay at home and watch TV except freaks and nerds?"
Egger said: "Mark's observation is very keen. UPN and WB are willing to cooperate with each other, not to mention us. Mark brings us good news, which is an opportunity for us, UPN and WB."
Mark said: "the key is how to operate the TV network."
Egger said confidently, "I have a plan that will be forwarded to your mailbox. As long as I have a play with an audience rating of more than 15 million, I am sure to run the company well."
Mark said: "the biggest problem is that the channel is the king. We can't just be a content provider, we must also make a difference in the channel."
Only Disney, Time Warner and Viacom can truly achieve channel + content + street products, which is also the best development model at present.
In the future, the Internet, satellite TV and streaming media will have a great impact on the traditional TV industry. Mark would have been worried if he hadn't had Naifei.
"If we succeed in owning our own TV stations, we will also set up our own streaming media services and provide on-demand services on the Internet," egger said
Mark asked a relatively realistic question: "what is the market value of UPN?"
Egger said: "continuous losses make their market value no more than 4 billion. A 10% premium acquisition is a good offer. Whether Viacom or Time Warner's board of directors, a burden and more than 4 billion cash flow, it is not difficult to choose. If authorized, I will set up an acquisition team, officially send them a goodwill acquisition invitation and send them at the same time."
Mark said, "at the same time? Did I hear you right? What if they all agree?"
Larry proudly said: "then buy them all, just a few billion. We will form our own TV network and build mm into a media group."
Mark asked Sophia and said, "what do you mean?"
Sophia said: "only TV stations can make their own voice and have the right to speak. Enterprises reach a certain level. Without the right to speak, they have no right to self-defense. They are just a big fat meat. Many companies are at a loss and have to operate their own TV stations."
Mark said, "Donald, what's your opinion?"
Donald said, "how can we be a media company without our own TV network? Knowing that the TV company is losing money, there are still so many people crowded in. Why?"
Mark said, "Robert, can a big selling TV play really give you so much confidence? Can it drive the TV station to stability?"
Egger said: "the profit model of TV station is advertising + DVD sales, and the ratings are everything. As the six major content manufacturers, we can maximize the benefits only if we have the world's largest film and TV Series Library in our hands and our own TV network in our hands. A ratings God is sure to drive the ratings. ABC is based on desperate housewives and lost Return to the top three. "
Mark said: "I don't understand the operation of TV stations. I'm only responsible for content production. I can produce a drama with super high ratings. I can learn ABC to smash it with money. If I smash it, I have to smash a drama with a ratings of more than 30 million."
Others felt that mark was full of self-confidence and lived up to the name of super famous director. Only Edgar, an old slick in the industry, almost sprayed coffee.
The dramas with a ratings of more than 30 million dare to boast. Now the God drama prison break, which is so popular, does not exceed 25 million, while ABC's ace dramas "lost" and "Desperate Housewives" are only about 20 million. This has supported ABC's sky. I don't know what to describe the God dramas with a ratings of more than 3000, Enough to get TV stations like UPN and WB out of trouble.
When Mark said this, egger felt that his information was obviously backward. He said unnaturally: "my friend is Max, vice president of operation of UPN. He just revealed that Viacom decided to stop broadcasting UPN. I didn't expect them to have this."Larry mused, "mark, what's your source?"Mark said: "it's 100% reliable. As for the source, it involves some sensitive information, which I can't disclose."Larry said, "you're not interested in going into television?"Mark said: "without our own TV station, it is always difficult to expand. The channel is the king. It is sooner or later to enter the TV field. At present, our capital chain is difficult to support such a large-scale M & A action."Larry said: "what if I can bring money? I should have said something when I was led by your family to get such a large loan last time. Oracle group is willing to guarantee the loan for you. I believe this can clear the way for your loan."Megan said, "that's what I said when I started the company. Expand quickly."It seems that egger has reached an agreement with them. They are not satisfied with the current steps of the group.American TV stations are divided into public stations, cable stations and toll stations. The "technical level" of the difference between public TV stations and cable TV stations, such as CBS, NBC and ABC. In the early days, they actually did broadcasting business, that is, radio broadcasting. After the development of technology and the popularity of TV, they slowly began to develop TV business, In fact, the principle of TV broadcasting is the same as FM broadcasting. A high-power signal transmitter is placed in the central city, and then a repeater is placed at intervals to strengthen the signal, because the signal will weaken if the signal transmission distance is too far. Other small cities can put a signal receiver and broadcasting system.Ordinary families can watch this public radio program as long as they have an antenna.Cable TV stations are different. They do not have such a wide coverage. After all, the construction of public broadcasting networks requires investment, such as transmitters, repeaters, base stations, towers, various electronic equipment and concrete equipment; In fact, investing in equipment is only one reason. What's more, you don't have construction qualification at all. You need a lot of approvals and the permission of the land owner to build a launch station in a place. In today's era, these procedures are almost impossible to complete. Therefore, cable TV is mostly connected to the family with coaxial cable. What is coaxial cable, It is the white cable connected to the back of the TV or set-top box. If the area is more remote, I'm sorry. Cable TV can't be opened. Naturally, the coverage of cable TV network can't be compared with that of public wireless broadcasting network.Nowadays, the technical difference between public TV networks and cable TV networks has been blurred. After all, in cities or better developed suburbs, who still watches TV with antenna, most of them are wired access most of them are coaxial cables, and the programs of these public stations such as CBS and ABC are the same as those of cable stations such as USA, TNT, FX and AMC Packaged together for audience subscription.Traditionally, TV stations such as CBS, NBC, ABC, fox, up and WB make money by inserting commercials + DVD sales of episodes, while cable TV stations are divided into two categories: one is USA, TNT, FX, AMC, Sci Fi, Disney, MTV and CNN, which rely on family subscription fee + inserting commercials + DVD sales of episodes, that is, they also insert advertisements; Second, like HBO, Showtime, Starz and cinemax, they rely on family subscription fee + drama DVD sales, that is, they have no advertising.Public radio stations are free, and to watch cable TV, you must subscribe. Who do you subscribe to? To be precise, the aforementioned TV stations USA, AMC, TNT, MTV and Disney are actually "program providers". If you want to watch cable TV, you must pay to the "cable TV operator", such as HBO, Showtime, Starz, cinemax and even some pure adult channels. The fee depends on which channels you have to order.Now it is gradually networked, and the Internet is gradually encroaching on the living space of the television system, but television is still the main way of media. Even in 2017, where mark is located, television is also the main way of entertainment. It is just deep cooperation with network suppliers and Internet. At that time, there were 288 million people in the United States accounting for 91% of the total population People still watch video content through television, more than 143 million 45% of the total population online video users watch through the Internet. Entertainment media groups such as mm do not have their own national television network. They are controlled by others and lag behind others in publicity and promotion. The strength of publicity and promotion is not good, and they are far less than others in conveying their intentions, For their huge film library, this is also a waste. They are the top content providers, but they don't have their own screening channels.In terms of human resources, egger has controlled ABC for more than ten years. He can control such a huge TV network freely. He can control small TV networks such as UPN and WB with ease. Looking at his eager appearance, he intends to do a big job.Mark is one of the four giants. His power is not much greater than that of egger and Megan, but he has an extremely powerful investment vision. It can be said that if mark does not nod, others will never dare to move lightly.Mark said, "Robert, you have to understand that both UPN and WB lose hundreds of millions of dollars every year. Even Viacom and time warner can't stand it. Do you think we can successfully operate it?"Egger said: "UPN or WB have an awkward position in the two companies and their profitability is not as good as the others. Naturally, it is impossible to obtain the financial support of the parent company. The capital determines everything. They decided to combine with each other and jump out of the framework. They are very smart."Mark said: "it's useless. I know their plan. Their positioning is the number of people aged 16 to 36, that is, people like teenagers and young people. It was a mistake at the beginning."Megan ran to bring the coffee pot, poured a cup of coffee for mark and said, "everyone is waiting for you. What do you sell?"Mark said: "this kind of audience is a vulnerable group. They are busy studying, working, eating, drinking and having fun. Who would like to stay at home and watch TV except freaks and nerds?"Egger said: "Mark's observation is very keen. UPN and WB are willing to cooperate with each other, not to mention us. Mark brings us good news, which is an opportunity for us, UPN and WB."Mark said: "the key is how to operate the TV network."Egger said confidently, "I have a plan that will be forwarded to your mailbox. As long as I have a play with an audience rating of more than 15 million, I am sure to run the company well."Mark said: "the biggest problem is that the channel is the king. We can't just be a content provider, we must also make a difference in the channel."Only Disney, Time Warner and Viacom can truly achieve channel + content + street products, which is also the best development model at present.In the future, the Internet, satellite TV and streaming media will have a great impact on the traditional TV industry. Mark would have been worried if he hadn't had Naifei."If we succeed in owning our own TV stations, we will also set up our own streaming media services and provide on-demand services on the Internet," egger saidMark asked a relatively realistic question: "what is the market value of UPN?"Egger said: "continuous losses make their market value no more than 4 billion. A 10% premium acquisition is a good offer. Whether Viacom or Time Warner's board of directors, a burden and more than 4 billion cash flow, it is not difficult to choose. If authorized, I will set up an acquisition team, officially send them a goodwill acquisition invitation and send them at the same time."Mark said, "at the same time? Did I hear you right? What if they all agree?"Larry proudly said: "then buy them all, just a few billion. We will form our own TV network and build mm into a media group."Mark asked Sophia and said, "what do you mean?"Sophia said: "only TV stations can make their own voice and have the right to speak. Enterprises reach a certain level. Without the right to speak, they have no right to self-defense. They are just a big fat meat. Many companies are at a loss and have to operate their own TV stations."Mark said, "Donald, what's your opinion?"Donald said, "how can we be a media company without our own TV network? Knowing that the TV company is losing money, there are still so many people crowded in. Why?"Mark said, "Robert, can a big selling TV play really give you so much confidence? Can it drive the TV station to stability?"Egger said: "the profit model of TV station is advertising + DVD sales, and the ratings are everything. As the six major content manufacturers, we can maximize the benefits only if we have the world's largest film and TV Series Library in our hands and our own TV network in our hands. A ratings God is sure to drive the ratings. ABC is based on desperate housewives and lost Return to the top three. "Mark said: "I don't understand the operation of TV stations. I'm only responsible for content production. I can produce a drama with super high ratings. I can learn ABC to smash it with money. If I smash it, I have to smash a drama with a ratings of more than 30 million."Others felt that mark was full of self-confidence and lived up to the name of super famous director. Only Edgar, an old slick in the industry, almost sprayed coffee.The dramas with a ratings of more than 30 million dare to boast. Now the God drama prison break, which is so popular, does not exceed 25 million, while ABC's ace dramas "lost" and "Desperate Housewives" are only about 20 million. This has supported ABC's sky. I don't know what to describe the God dramas with a ratings of more than 3000, Enough to get TV stations like UPN and WB out of trouble.
