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Published at 3rd of January 2022 12:36:27 PM


Chapter 346

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Mm group is in fact heavily in debt and owes a lot of debt. However, because of its strong background, it often gives people a sense of grandeur and strength. Everything is extremely high-profile and rich. It has the attitude that News Corporation did what it wanted and was not afraid of throwing money.

For example, although he has received a lot of great attention, it is almost the result of money. Its income is unknown, but the production cost will not be much less than that of American Idol. Some analysis companies predict that once the ratings of supernova are poor and affect the advertising revenue, mm TV network will fall into huge losses. I'm afraid of the TV network that has just covered the heat, And sell it again.

For example, fox's ace program "American Idol" broke out after two or three seasons, while MM's "supernova" is unprofitable if the audience rating is less than 15 million. In the history of WB, it has not exceeded this audience rating.

However, they soon knew that they were very wrong. "Grey intern" was broadcast on mm TV network on the 15th. The broadcast time was from 20:00 to 22:00 on Wednesday evening.

Grey's plays follow the pattern of propositional composition, with one theme in one episode. This pattern should inherit the earlier sex and the city and desperate housewives. They all follow the route of propositional composition. The theme of sex and the city revolves around gender relations. To explore all aspects of gender relations within the framework of one theme in one episode, the four protagonists need to meet, collude After going to bed, the frequency of changing men for each person is maintained at the rhythm of one man in an episode. The practice of fully serving the framework of this role is too blunt. You can start to see something new. After a long time, the role will become virtual and the audience will be aesthetically tired.

Grey didn't have such a stiff feeling in the first two seasons because her theme range is broader than that of gender relations, such as intimacy, boundaries, responsibility, procrastination, gratitude, denial, pain, etc. the broad creative space makes the plot design and role grasp more flexible. Coupled with a large number of supporting roles and group performances, it can cooperate with the play to discuss the theme without sacrificing the development of the role.

The theme of each episode is thought-provoking and moving. The seemingly abstract and grand theme is implemented on individuals, which is so real and powerful. The life of an ordinary person is insignificant and heavy in the long river of time. Even in this short life, we have to bear many emotions and responsibilities from ancient times, try our best to break through many restrictions and shape our life into a look of hope.

Of course, the play's specialty is dog blood, which is cruel to the heart. The plot has huge ups and downs, and there is a huge market for the bridge of Qiongyao drama in the East. The producer leiris is deep in it. He is not as superb as mark, but he is getting better and better.

In order to preempt, win and celebrate the launch of MM TV network, they smashed two episodes at one fell swoop. After the first episode was broadcast for ten minutes, the second episode quickly kept up. Whose ace drama is not a week, so as to catch the audience's appetite and maintain the huge popularity of the TV station. Two episodes a week is too wasteful. It is to treat the ace drama as a soap opera.

The audience rating of the first episode was 15 million, which maintained the average level of the first quarter, which handed over qualified answers, which was a satisfactory result, while the second episode exceeded the audience rating of 20 million.

Mm TV network is the original Warner WB TV network, which exists as a subsidiary of Warner Bros. entertainment company. The original headquarters is located in Warner headquarters building in Burbank, but after the division, it is moved to MM headquarters in Williams center. It can't fit so many people for a whole floor, and only a lot of people rent one floor. In this way, mm rents as many as seven floors, becoming the largest tenant, The advantage is that it is easy to manage nearby.

This is only the headquarters of the TV network, while the production center, broadcasting center and media building remain the same, but the brand has changed from WB to mm.

Edgar is staying at MM headquarters today and waiting for the latest news. This intern grey is the key to whether mm TV network can stand firm. If the second season is successful, WB TV network will smoothly change to mm. He will take advantage of the situation to integrate the TV network smoothly. If the audience is busy, there will be more problems and the days in the future will be more difficult.

Today's mm TV network needs a happy victory to determine its positioning. Tonight, egger ordered a large truck of champagne. If the audience wins, they will raise their glasses and celebrate the victory. At the same time, they will bring several hammers, which are used by the audience. This puts a lot of pressure on Jim, President of MM TV network, because egger said that the audience rating is less than 12 million, All of them, and this is the best result of the original TV network.

WB TV network is awesome with Warner Bros. entertainment, mainly packaging and promoting Warner movies, and distributing huge amounts of film and television content in Warner's huge film library. This positioning determines that he is not very effective in making homemade dramas, and there are not many things to get out.

When Time Warner sells to mm, it is possible to increase its competitors. Don't be afraid. The scale of Time Warner's TV network (wireless station, cable station and pay channel) is ten times that of mm, which can crush them. Moreover, the positioning of MM TV network is similar to the original. It can't work under Warner Brothers entertainment. It loses nearly 100 million every year. Will it fly under mm?

The only breakthrough of MM TV network is to break through with ultra-high ratings, but WB TV network hasn't broken through in ten years. It's impossible to get access to divine dramas. Mm has a big selling drama grey, an intern. However, there is no drama in history that makes the TV network come back to life after ten years. As far as competitors are concerned, mm with a big burden is the MM that Warner likes, They want to jump into the pit. Warner can help him.

Jim, President of MM TV network, is also sitting in the headquarters. At the same time, there are also the main creators of grey Intern (except David Lee, who shot 007). They all stared at the ratings curve of Nielsen company. When the ratings of the first episode exceeded 15 million, he was relieved and ran to the toilet to pee.

Jim knows that he has stabilized his position. In the transition period after the merger and acquisition, there are numerous interests and contradictions. The best way is to suppress this negative problem with a big victory, so that he can have enough time to deal with it calmly. If all the problems come at once, he may be crushed at once. Now mm TV network is being integrated, The only reason to make the senior management of the parent company look at it differently is a good report card.

Jim changed from the chairman of WB TV network to the president of MM TV network out of consideration of stability. If he didn't get good grades, he would be sitting for a long time. Of course, the support of the parent company is quite large. He has made a lot of TV dramas and variety shows. He has worked in the TV network for ten years, which he has never seen before. He also has feelings for the TV network, With such strong support, he also has the intention to do something big.

The bigger surprise is later. As soon as the second episode aired later, the ratings immediately climbed step by step. It actually exceeded 18 million in 30 minutes, exceeded 20 million in the last 10 minutes, and finally ended with 20 million.

Jim yelled and jumped, hugged and congratulated each other with the rest of the office. With such a divine play, why worry about the ratings? Ratings mean advertising expenses. They smile and open champagne together to celebrate the victory. Jim takes off his tie and cheers loudly. He wants to hold a press conference immediately to announce the news to the world.

The 20 million level of audience rating has not been seen in WB for ten years, but mm TV network has it on the first day of broadcasting. This is too amazing and powerful. He has an unreal feeling. In addition, he is preparing for super nova, which is in a mess. Why don't he worry about big things?

Egger, who is also in the headquarters, rushed over immediately. As the president of mm, he has status and status and is more reserved, so it is inconvenient to squeeze together with his men. He sat anxiously waiting for news. He smiled, shook hands with everyone one by one, and opened a bottle of champagne in person to fill up the meritorious heroes. Egger smiled: "From today on, the United States is a situation in which five major television networks compete for supremacy."

Of course, this is bragging. No matter from that point of view, mm TV network is far behind the other four, but now they claim to be the fifth largest public TV network, which is not bragging. Compared with UPN, they are a steady winner.

With this broadcasting record, mm TV network has a firm foothold. When supernova is launched, it will be the time for them to grab more market share.

The MM group, which owns the MM TV network, has become a self-contained media group with greater efforts in publicity and promotion. Although there are no four media groups in terms of scale and their voice covers the world, it is one of the top ten media companies in beimi.

Mm has owned a variety of media such as film, television and the Internet through M & A, and truly realized cross media operation through "resource sharing" , the channel distribution of a certain product of the media group can use movies, television, books, networks and other media for synchronic reproduction and reproduction, and when the product is released, it can be converted into video tapes, DVDs, CDs, cable TV, wireless TV programs and other forms for diachronic reproduction and reproduction.

Cross media group is to share the cost of content through as many communication and distribution channels as possible, so as to obtain greater benefits, and make the characteristics of different media complement each other and play a synergistic effect.

MM's official website, with film resources as the core, provides customers with a variety of services, such as online movies, music, cartoon programs and games, which effectively promotes and publicizes the film. The company's film will take the good books of the times as the theme, and promote the distribution of books through the strong appeal of the film; the music in the film is inseparable from the careful production and packaging of the record company The movie concert will greatly enhance the charm of the film, and the screening of the film will drive the popularity of music works; the stars in the cartoon film will promote the sales of cartoon toys and drive the development of the game industry; the scenes, characters and plots in the film can also create theme parks to make full use of video resources. It can be said that they are one step closer to the strategic vision.




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