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Published at 3rd of January 2022 12:35:58 PM


Chapter 365

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While mark and his team were fully promoting iron man, good news also came from another blockbuster, the Da Vinci Code, which is expected to be released in May.

MM's annual blockbuster Da Vinci Code is the opening film of Cannes Film Festival, which is great news for MM group. Last year's opening blockbuster was Star Wars 3 Sith revenge, but for many independent filmmakers, it is a sigh.

Cannes was once regarded as the "holy land of art and film". Then, this title is no longer applicable. Art is gradually compromising to commerce, and Cannes is getting farther and farther away. In May this year, Cannes is 60 years old. It is expected that 30 big directors will make films to celebrate their birthday (Martin Scorsese, Ron Howard, mark Wang, Sam Remy, etc.) although the filmmakers on the poster jump up, it is still difficult to hide their old attitude. It is sliding faster and faster towards the business world, and Cannes has fallen!

However, what embarrassed the fallen Cannes was that it was not as popular and mainstream as Oscar, but it could not "clean up" in the art film world. Cannes missed Oscar, but was caught up by Venice Film Festival.

Needless to say, Cannes Film Festival has become the "cash cow" of the local government. It seems that the "art stage, economic singing" is not only applicable to the United States, but also to the romantic French. Since it is a "cash cow", it tries its best to squeeze out the economic benefits, not only making a lot of money for tourists, The Cannes Film Festival is not so much an art history as a "history of economic development".

Even if the money is enough, the Cannes Film Festival is still far away from the general public, which is the embarrassment of Cannes. Therefore, the media reports are mostly Lace - moreover, the stars of the show are quite cooperative, and the words such as lust and sexuality are often seen in the newspapers. However, it is obviously Cannes' sadness to gain attention by this means, but in fact, This is also its inevitable degeneration.

Since 1999, Cannes has contributed her "first night of business" to the Russian film master mikharkov. The Russian who has made art films all his life has cooperated with Hollywood for the first time. The commercial blockbuster Siberian barber has become the opening film of the 52nd Cannes Film Festival. Obviously, on the issue of throwing oneself into business, Cannes still showed considerable reserve.

Last year, he completely forgot art in Cannes and took Star Wars 3 as the opening film, a landmark event holding up the commercial flag.

The presence of Star Wars has attracted a large number of tourists and fans and greatly stimulated the local economy.

Cannes made a fortune in movies every year. Last year was even more prosperous. Although luxury hotel suites were expensive, and the daily cost ranged from 600 euros to 25000 euros, they were fully booked in March. In the Bay, 40 yachts were ready to go, a 10 meter cruise ship was rented for 2000 euros at a time, and a 50 meter yacht was as high as 300000 euros, The general manager of Cannes mendelier small airport helicopter company was also happy. Although the 12 airliners had only a six minute flight from nice to Cannes, they needed to fly 200 flights during the 11 day film festival. It is expected that more than 1000 guests will take it, charging 90 euros per person (equivalent to the cost of taxis), and at least 90000 yuan.

This is only one aspect, because the financial resources are rolling, it is not difficult to explain why it undressed commercial blockbusters.

The opening blockbusters of Cannes this year include the Da Vinci Code, Pirates of the Caribbean, Poseidon, X-Men, and even Pixar's 3D animated blockbuster auto story. Finally, the Da Vinci Code with a strong religious and artistic atmosphere was won.

Mm doesn't care about them. The idea that the grapes that people can't eat are sour is prepared with great interest.

The 57th is the opening day of the 59th session. For a period of 12 days, mm will have a huge global premiere there by the Ellison brothers and sisters. Because they have enough time, they go there in their super yacht "Eclipse", in order to let the Turks in Cannes see what the world's largest luxury yacht looks like, and the premiere will also be held in beimi.

By March 31, the CG cartoon "ice age 2" of blue sky studio had lived up to its expectations, winning a premiere revenue of US $70.5 million at one fell swoop, setting a record for the premiere box office in March. At the same time, it also announced the birth of the first blockbuster of this year. Other new films released this week were evenly distributed up and down, Warner's "Atlanta" played a stable role, and universal's "tear man" And MM's Instinct 2 failed completely. Under the strong pull of ice age 2, the total revenue of the top 12 box offices in North America increased by 40% over the same period last year.

The 20th Century Fox and blue sky studio spent 80 million US dollars to create ice age 2. The full scale support of 3964 cinemas is unprecedented. As a result, the revenue figure this weekend climbed all the way to 70 million US dollars, almost half of the total box office this week. It's really amazing.

Ice age 2 has become the third successful sequel after Toy Story 2 and Shrek 2. Ice age 2 has not only become the highest box office at the premiere in March, but also the third highest non summer and non holiday product in history after hangover and passion of Jesus. It is almost the same as Superman family and The premiere number of "Nemo" is equivalent, which is twice that of the last work "Adventures of robots" by blue sky studio. The premiere box office of the last "ice age" was US $46.3 million, supported 3316 cinemas, and the final box office was US $176 million. If "Ice Age 2" next week If the decline rate is controlled within 40%, there is a hope that the box office will break 200 million. For the distribution company, it is a miracle to sell 70 million + premiere box office in March. In the words of Bruce Schneider, distribution director of fox, it is: "this is dramatic."

Under the leadership of Pixar, the pioneer of CG animation, computer animation has been proved to be the golden rice bowl of box office revenue. At present, the average revenue of CG animation feature films is 150 million US dollars. At present, the top three premiere records in March are all set by blue sky studio, including 70 million in ice age 2, 46.5 million in ice age and robot adventure The success of this animation trilogy proves that the CG animation monopoly of Pixar and DreamWorks has been broken. Considering the recent restructuring situation in Hollywood film industry, the animation film market will become a three-thirds world pattern of Disney + Pixar (switching to mm), paramount + DreamWorks and fox + blue sky in the future.

This year will be the year of the fate of CG animation. You know, since 1998, only two or three CG animations have been released every year, and there are 12 this year. The audience's interest must be tested under the flood of CG. From the perspective of the market, this is not a good thing. CG is just a way, not a shortcut, You must have enough attractive stories and characters to win the box office, and the high-density release will inevitably divert the audience. On April 14, Disney's new work wild nature will greatly divert the audience of ice age 2.

Generally speaking, if a sequel is more than four years away from the previous one, it basically has to face a considerable gap in the box office. Instinct 2, which has been planned for 14 years, finally hit a new low for Sharon Stone's career. With 1500 cinemas and a revenue of $3.2 million, a generation of popular actress aunt stone finally found enough reasons to retire, As a sequel, it still follows the plot of the previous one. This mistake is fatal. After all the suspense and new ideas are lost, even if you can't escape the fate of junk films, Instinct 2 should really learn from the silent lamb series. Hannibal's success ten years later is entirely due to the innovation of the story, This is Sonny's posthumous work.

Universal's horror film "tear man" has struggled to earn $3.7 million in 1900 cinemas. Although horror films are hot recently, comedies with terrorist elements are very difficult to sell. If you don't believe it, please see "Eight Legged monster" and "alien monster".

Atlanta, a story released by Warner about high school students' hopes for roller skating to turn their lives around, has earned $12 million in 1620 theaters and has passed the pass line. Spring has always been a paradise for youth films.

Now major companies will make preparations for the upcoming peak may season. There will be a large film "professional secret service 3" released in the middle of the year. Now mark is promoting the film in Vancouver, Canada. However, she received a call from assistant Giselle. She has a stomachache and is being sent to the hospital. She may have to give birth ahead of time.

This is a large-scale outdoor publicity activity. Rachel and Downey are interacting and playing games with fans. Canada is Rachel's home. All activities are almost dominated by her. Of course, Downey must be there. The iconic eight iron man also appeared on the scene to cheer up and let fans try on this cool mark armor.

Mark will be on the stage soon. He will have a live interview with Rachel and Downey to talk about the creative concept, production process and interesting events of iron man.

As soon as mark answered the phone, he couldn't help grinning. He danced and hugged everyone around him, danced and smiled, and said loudly, "I'm going to be a father! I'm going to be a father!" he said as he hurried out.

The people around him were also very happy. They were happy to bless him. When they saw mark running out, his assistant Annie explained to the live director and host: "mark can't wait to return to Giselle."




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