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Published at 3rd of January 2022 12:35:43 PM


Chapter 375

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In the 1980s, stars alone could support a play, but in the 1990s, the popularity of computer special effects changed this mode, which destroyed a new mode. Stars and special effects are the safest. After a few years, the audience's taste has become tricky and their aesthetic ability has improved. Stars and special effects are not necessarily safe.

The disastrous defeats of "Kingdom of heaven", "escape from clone island" and "Poseidon" have left film production companies at a loss. Is there no safe way to invest?

Warner was even more frightened, because their investment in another summer blockbuster "superman returns" reached an appalling 260 million, higher than "Titanic". It was the idea of special effects, which made them uneasy.

Fox in the 20th world is also upset. Even the director kicked their X-Men 3: the last battle. The new director won an amazing investment of 210 million and threatened to build a super special effects blockbuster, which is also the selling point of special effects.

Twentieth Century Fox also made a big joke this year. This kind of thing is rare in film history. Their super blockbuster "Kingdom of heaven" made a double jump at the box office and beer last year. Old Scott, who has been in Hollywood for decades, also fell head and blood.

This year, based on the principle that chicken butt meat is also meat, they launched the director editing version of the kingdom of heaven. Unexpectedly, it was highly praised. Sales and beer flew together. Its sales performance was even higher than the box office.

The story is more complete than the previous version. The characters in the story are more comprehensive and true. Their behavior is so real that it seems that the love and hate for Jerusalem happened first. Splashing blood, broken flagpole, unfinished smoke, pure epic temperament, grand stories and war scenes, exquisite performances, perfect pictures and music, and lines containing infinite wisdom.

The director's editing version seems to let the audience understand the director and bloom. It can be regarded as understanding what Scott said at the beginning: "if I cut it, it will be another story." the box office fiasco may be just a tragedy under the scissors of the producer.

It also restored people's confidence in master Scott. He was still young, but he was implicated by the damn greedy producer. There was nothing wrong with the kingdom of heaven, but the producer, which also triggered the debate on the producer centered system in the industry.

However, this is just an academic debate among the critics. The major companies have been watching coldly, and none of them has participated in the debate. There has been a lively debate in newspapers and television. For example, the major film colleges have also been involved. They invited major companies to participate, but no one responded. The final result of the debate is also there. They believe that the producer centered system is the result of the film's flattery to the business, Stifle the progress and development of film art, and so on. The harm is quite great. Then, do what you should do? It ended up.

For film companies, making movies is to make money. Only when I make money can I make new movies. The producer centered system is to flatter the business. That's right. This is what they want. They despise what film critics and academics coax. How should I use the money in my hand? I have my own discretion. Do I need you outsiders to coax and care?

Even the New York Times pointed out that this debate is meaningless. The producer center is the result of decades of practice. The producer center system is to concentrate the core control of the project in the hands of the producer, fully run through the marketing strategy and team cooperation principle in the film production process, through rigorous research and scientific production process, A mechanism to maximize the commercial value of films.

In this mode, the art director and the photography director cooperate with the director to form the core art creation team. The executive producer and the production director serve the producer and form the main management team. After the management lines of the two teams intersect, such a matrix structure is formed.

The main purpose of this structure is to find a balance between artistic creation and market demand, and complete the production according to the budget and standards jointly established by the two core teams, so as to reduce the risk caused by excessive concentration of power.

The gate of heaven, the future water world and the throat cutting island are short of a strong producer, so that the director can play freely and finally get out of control. The director centered system is popular in Europe, and as a result, they plunge into the so-called quagmire of art. The film is not even watched by Chinese people, let alone foreigners.

Nine out of ten directors are the ones who manage to kill and bury. They just want to create the perfect works in their hearts. Only the producer can consider the problems from a commercial point of view and the boss's money bag.

In those days, James Cameron did not care about the life and death of the film company. How did he play and toss in his death? Was he really as confident as the legend later? If so, why would he cancel his share? He cancelled the share because he was too high and killed people and birds. He felt embarrassed and sorry for people, so he cancelled the share as compensation.

Fortunately, Titanic was so popular that the film company was embarrassed that it didn't reward him. Cameron was only a salted fish. In short, these arguments are meaningless. For the film company, whether the producer or the director can make money by making heart-to-heart testimony, he can play whatever he wants, but if he can't guarantee, he can follow the rules, According to the most suitable model now recognized.

Needless to say, even mark plays like this without the supervision of the producer. The director is the lawless Monkey Sun. They can poke a hole in the sky and let the film company pay the bill.

Mark has also seen the cruelty and ruthlessness of this industry. Wolfgang's position was still above him a few days ago. A lot of companies piled up dramas for him to pick and shoot endless A-level productions. But now, once he returned to its original form, he has become a declining spirit that no one cares about and can't avoid.

Even Warner's unpaid film remuneration was ruthlessly deprived, let alone divided. There was no point. The Time Warner media, which has been praising and whitewashing him, turned the muzzle of the gun and criticized Wolfgang. He wanted to drive him to the 18th floor of hell. Mark knew that Wolfgang fell miserably and had boundless scenery a few days ago, Now it's completely over, and no work will be released until ten years later.

Mark understands the ruthlessness and reality of this business. Now he is very beautiful. Once he fails, he is afraid that there will be more scenery at this time and more bad luck at the next moment. Mark is a little melancholy. Now he has a golden finger in his hand, which is invincible, but he can't live without a golden finger in the future. Fortunately, there are still ten years left, which is enough for him to arrange calmly.

At present, with the great rush of "Poseidon" in beimi film market, the next-generation divine film "Iron Man" has also been released for three weeks. After sweeping 260 million, the box office speed has decreased. 40 million people have watched the film. It can also be understood that one sixth of the people in the United States have seen the film, and only 110 million of the top 12 in the ticket room a week, There was no box office feast expected by the media, but there were more than 100 million, which was barely guaranteed.

Another super blockbuster "the Da Vinci Code" will be released next week. The combination of ham Hanks and Lang Howard is the guarantee of the box office. As one of the opening blockbusters in Cannes, the score is not very high at the early film critics' screening meeting, but it is another scene at the cinemas' screening meeting. They are very enthusiastic about this blockbuster, Mm has also successfully operated to 4050 cinemas and released 9000 screens, which is one of the only four blockbusters with more than 4000 cinemas in the first round this year.

After returning from China, the Ellison brothers and sisters took the lead in their publicity team and went to Cannes, France to promote their global premiere. On the world's first super yacht eclipse, it was a day and night party to greet all bosses and guests. Advertising was everywhere, showing the style of the annual blockbuster.

After the premiere in Cannes, they will hold two premieres in North Milo and New York at the same time. Hanks and Ron Howard are gratified by Mark's ruthless smashing at the expense of blood. The film review of the Da Vinci Code is very general. If it is safe to operate 3000 cinemas first, then eat with beer and 4000 Cinemas at once, it is a bit risky, If the box office is not good, the publicity expenses alone are huge expenses. For example, the global box office of professional secret service team 3 has exceeded 300 million, but Paramount's profit is not as high as expected.

This is due to its sharing and publicity strategy with liangtang. There are many kinds of box office sharing, the most common is three-thirds of the world, including production companies, distribution companies and cinema companies.

There are also some blockbusters that are very strong and widely favored by all parties. They will ask for more points. For example, in professional secret service team 3, paramount asked for 75% of the box office in the first week, 60% in the next week, and return to normal in the third week. The cinema line in the fourth week can get 60% and 70% in the fifth week.

They planned to have a big outbreak in the first three weeks. Unexpectedly, they didn't achieve their wish. They just barely exceeded 100 million in three weeks. The beer of professional secret service 3 is good, and the long-term screening market is still good, which makes paramount lose a lot of money.

Now, MM's Samsung international is taking the strategy of full pressure and three-thirds of the world. Columbia film is composed of two subsidiaries of Columbia film company and Columbia Samsung international film distribution company, which is responsible for selling, distributing and promoting film products in beimi and 70 countries and regions around the world.

Pegasus is the symbol of Samsung pictures, and the Colombian "trademark" of the goddess holding a torch often appears at the same time, and is called "Samsung Colombia". Of course, Samsung pictures refers to tri star, which has nothing to do with Samsung in South Korea.

Tri star was originally a small film company. It emerged in the 1970s, but it did not become an atmosphere. After that, it has been cooperating with Colombia and was acquired by Coca Cola together with Colombia. Later, sonny acquired Columbia and Samsung from Coca Cola in 1989 to form Sonny film.




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