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Published at 3rd of January 2022 12:35:09 PM


Chapter 397

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Mark's version of the Twilight series will inevitably be ridiculed by some people for being full of femininity, but it is also appropriate to poke the G-spot of some people in it. Even if gay fags perform well, they are also a pornographic performance, not acting skills. Therefore, the little women's novels written by mark, a big man, are regarded as talents by many people.

This novel is second only to Harry Potter on the Omei modern best seller list, and Mark's fame also helps it. Under the full promotion of MM group in conjunction with Amazon and Random House, its popularity is no less than Harry Potter.

Different from the original version, mm invested heavily in publicity and promotion at the beginning, and became popular before shooting. It is said that mark took the route of marisu idol drama. The great director put down his body to do this shameless thing, and there is no possibility of failure. It invested more than 40 million, but the advertising sponsorship fee has pulled back more than 30 million. The main head is Audi, the clothes, boots and Sunglasses, all kinds of daily necessities, and even the jerseys, clubs and hats used by the Karen family when playing baseball are sponsored by major league teams, which saves them three-quarters of their investment, which will never lose.

A big director at Mark's level actually went to make a chick movie. It's a matter of self-worth. Some film critics have criticized mark. They can do anything shameless for money. If Mark didn't write the novel, they would scold even worse.

However, the momentum and marketing of Twilight are not comparable to the original. During the shooting of Madison High School and Karama high school, three or four hundred fans came all the way to express their support and encouragement every day.

The videos uploaded to YouTube every day are watched by a large number of people, and the click through rate is far ahead.

Once upon a time, Hollywood staged many overnight success myths, which made businessmen who tasted the sweetness begin to write a new chapter. Only then did spider man return to the Jianghu, Batman roam the night sky and Superman return again... Big movies are always money selling goods, producers are always profit seeking animals, and audiences are generous gods, Let the continuous flow of gold coins in your pocket turn into terrible Box Office figures in the cinema.

Since the series of Twilight novels were put on the shelves, the owners of major bookstores have been grateful to them. Sales volume is not necessarily a guarantee of quality, but it must meet some needs of society. This demand is then reflected in the market in another way, that is, the film box office. After years of ups and downs, films and books, There has been some synergy of mutual assistance, which is the fundamental reason why best sellers are often made into films, or books continue to sell well as derivatives of films.

Just as Harry Potter has been destroyed in the market, the invincibility of the Twilight series is also well known. If the consumption core of the former is aimed at innocent children, the infinite fans of the latter are young people in cardamom years. Books and films with pure love are the best emotional textbooks for young girls, At the beginning of love, every girl in spring will be moved by such a romantic story. There is no doubt that the stories of "Twilight" series have narrowed the distance with the young students, and the female students are the most solid fan group.

The success of Harry Potter also shows that adults may not be the main consumers of certain types of films. The consumption concept of young audiences has changed, and their consumption ability has become obvious to all. As a magic series comparable to Harry Potter, the consumer group of twilight is a little older and begins to have some self emotional needs, At the same time, they have more pocket money in their pockets and can even earn after-school income.

Young people in the United States also have a relatively free outlook on love. Young girls will be ashamed that there is no boyfriend to send flowers at the birthday party. Even when they are 13 years old, they will be sad because they have not been photographed. Therefore, such pure love stories themselves have unlimited lethality to young girls. The age of these girls is also about 15 to 25 years old. It is certain that Twilight city It aims at the audience of this group. A consumer group different from the previous chick films is emerging.

Pascal, one of the bigwigs in Colombia, is a good player in chick movies. She is sensitive to find that mark is still exploring a new market while building his own brand, and the main consumer in this market is the youth group.

Coincidentally, 20th Century Fox spent a lot of money to create the magic blockbuster Dragon Knight, which was released in December. It also aimed at the youth group, but they aimed at male and female teenagers, so they dared to invest 100 million, while Mark's Twilight aimed at the girls group, only about 40 million.

With an investment of 40 million yuan, more than 30 million advertising implants have been made, but they operate according to the standard of class a blockbusters. MGM and Colombia jointly distribute in beimi, while overseas distribution and promotion are handed over to Columbia Samsung.

MGM's distribution system is Lianyi company. In those years, MGM laid off Lianyi's Distribution Department, and many people and resources were taken over by mm. In this way, mm has its own distribution capacity. They plan to build a world-class distribution team, but the plan can't change quickly. After acquiring Colombia and MGM, mm has world-class distribution capacity, There will be some chicken ribs and romantic resources, so their distribution capacity is limited to beimi. Every time they have a big hand, they must join hands with Colombia.

However, marvel film, another production company under mm, did not carry out its own distribution business. Their global distribution business is in the charge of Colombia. They exist as a pure production company.

It is worth mentioning that the MM TV Department is upgraded to MM family entertainment and specializes in producing TV dramas. It is not limited to providing content for MM TV network. As long as the price is appropriate, it can supply for other TV networks.

With such huge publicity investment, "Twilight" will definitely sell well. It's just a matter of making more and less. Moreover, it has never been a dark horse, but a champion horse since the shooting began.

After it determined the schedule, it ordered Valentine's day. Many film companies were relieved for fear that it would be released in the summer. There was another blockbuster with amazing appeal in the summer. Mark put it in the Valentine's day, which was considered fun.

Their location scenes were filmed in two teams. The progress was very fast. They completed the school scene before the school began, and then moved to the suburbs to shoot other locations.

As a marisu film, it's an idol style. Mark is deep in three flavors. Dog blood and cruelty are necessary. In addition, the picture should be beautiful, the scenery should be beautiful, the male and female protagonists should be beautiful, and how cool and handsome they are.

Howard is evil and handsome, Bella is melancholy and cold, and the setting is even more exquisite. In order to attract young men and girls into the cinema, we must give their best. Young people's aesthetic view is like this. We must be cool, handsome and beautiful. It can be imagined that Mark's film will be sprayed and scolded by film critics like Harry Potter, But what does it matter? The key is to explore a new brand, a brand like a gold mine, which is a great good thing for mm and MGM. Making money is a great good thing.

For mm, who has its own TV network, having a strong ability to output public opinion can not control national affairs, but it is not difficult to drown several film critics and change the views of ordinary audiences?

Therefore, after twilight, no country for old people was launched. In order to eliminate the adverse effects of making idol films, they will try their best to build momentum for mark, change mark's impression in the college, push mark to the altar and become MM's business card. This is the consensus of the other three giants. Mark didn't perform at the Oscar. What are you talking about going to the altar?

Downey is now popular and has a lot of advertising endorsements. He is a semi guest here, so the crew arranged to finish shooting his part first, let him leave the group first, and then shoot other parts. As a new superstar, this treatment is still available.

Mark's current work can be qualified for three positions, filming twilight, preparing for no country for old people, and controlling the daily work of MM's board of directors. However, he rarely stays on the board of directors. His assistant Annie holds meetings on his behalf and reports to him. The board of directors has its set of operating rules, which can generally operate normally. Mark does not express his position on non major events.

Giselle recovered almost after childbirth. When Mark was out, she held a board meeting on behalf of mark and completed the work with the help of Annie.

It can be said that mark, the chairman of the board of directors, is the most incompetent and lazy chairman. He just exists as a clay Bodhisattva on the board of directors and doesn't do anything. He doesn't care about the specific daily operations except instigating M & A actions and large projects again and again. As for restricting the functions of the executive president, it's a joke. He gives egger everything to do.

Other people, whether Anne or Giselle, are not prestige enough to restrict egger. As for the Ellison brothers and sisters, they are lazier and less in charge than mark, so egger's power is the greatest.

David, Mark's legal adviser, has hidden worries. In the long run, mark and his marginalization are possible. However, mark is not worried. Egger is a smart man. He knows who to cooperate with the most beneficial, and he must have the capital to rebel. Mark and Ellison, the forces behind the scenes are far above egger. If they have an evil heart, how can they resist the counterattack of the two forces.

Mark also has his own industrial layout. This Wang brother and sister family fund controls a huge industry, such as Google, Facebook and twitter, and invests in more than 20 projects. Once it starts to explode, its value is far above mm, and he needs mm to have artificial opposition there.

However, in order to make David worried, mark introduced Giselle to the board of directors and let her watch here.




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