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Published at 3rd of January 2022 12:34:32 PM


Chapter 421

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After the fall of 2005, Hollywood launched the "win by quantity" in 2006. Six blockbusters mm, Disney (Bowe), 20th century fox, Warner Bros., paramount and universal increased their troops, except that mm and universal reduced the production of four works compared with last year.

In 2007, the main theme was sequels, adaptations and animation. This continued the end of last year. It was long concluded that rescuing the market needs blockbusters. Today, when Blu ray video HD playback equipment enters ordinary families, the competitiveness of cinemas is not strong.

As early as 2005, mark had called out that the future of cinemas lies in 3D and imxa screens. They even made plans to spend 1.5 billion yuan to transform their cinemas into comprehensive modes such as 2D, 3D and imxa in the next three years.

If this plan goes ahead, mm will own half of beimi's imxa giant screen by the eve of avatar's listing in 2009. They signed an agreement with imxa company in mid-2006, and they will reach a strategic cooperation relationship. Mm will build beimi's first imxa giant screen cinema.

This is the largest order since imxa was founded. In the past, they had one order, that is, a large order. Now it is 30.

As soon as the news came out, the share price of imxa company immediately rose by 20%. Mark's ambitious imxa cinema line plan was cold in the media. This imxa screen is the ultimate viewing mode and gives the audience an unparalleled viewing experience. However, there are too few film sources, which is a hard injury. Several major cinemas are only introduced in the flagship store. As an appearance, they are on the sidelines for the establishment of cinemas.

The whole system includes film copy, projector, sound system, screen, etc. made with IMAX specification. The standard IMAX screen is 22 meters wide and 16 meters high. The structure of IMAX is also very different from that of ordinary cinemas. Due to the improved picture resolution, the audience can be closer to the screen. Generally, all seats are within the height of one screen (the seat span of traditional cinemas can reach 8-12 screens). In addition, the seat inclination is also large (the projection room of hemispherical screen can be tilted up to 23 degrees), So that the audience can face the center of the screen.

The IMAX exclusive theater built by more than 10 million people is paved with pure wool carpet, and the space design is 18 meters high. This magnificent and magnificent viewing hall is presented with blue and yellow LED streamline lights. The most stringent sound insulation standard is adopted. Each wall is blocked by six layers of gypsum board and hollow sound absorption. Its sound absorption effect is two to three times that of general cinemas. Excellent sound absorption design is available for the side wall, rear screen, rear wall, ceiling and ground of cinemas.

The 100 ton exclusive air conditioning system has a 24-hour computer temperature control environment throughout the year. In particular, the imported silencing box is used to completely eliminate the slight air flow noise of the air conditioner. Coupled with the excellent sound-absorbing environment, the spatial background noise value in the cinema is maintained below 25dB, which is a very difficult environmental condition and exceeds the standard of thx.

There are 20 rows of seats in IMAX cinema. The seats are of stepped ring design. No matter which position can enjoy the best viewing field of vision.

518 + 130 seats when watching 2D movies; There are 518 seats to watch 3D movies, which is the result of the difference in the number of available seats caused by the limitation of optical refraction angle of stereo movies.

Due to its huge scale, luxury and luxury, the refitting cost alone reaches US $2 million, about 15 times that of ordinary cinemas, and its maintenance cost is amazing, which is not affordable for ordinary cinemas. Therefore, in beimi, the number of imxa screens is limited.

At present, there are only more than 50 imxa giant screens in beimi cinema, of which one-third are in the science museum. At present, it is a top audio-visual enjoyment.

After mm announced the creation of this giant screen cinema, the outside world was full of controversy. They thought that this top expensive audio-visual equipment had a huge investment and cost recovery was a difficult problem. In addition, imxa cinema is recognized as a luxury in cinemas, just like Chanel and Armani in clothes. Is it necessary to popularize it? If it is popular, will the audience pay for it?

Mm is looking ahead. The Ellison brothers and sisters have always unconditionally supported mark. In addition, they are very happy. As long as they have seen this imxa screen, they will be fascinated by it. They believe that this is the future development direction. It can not develop because the conditions are limited, and the principle is the same as that of villa luxury cars.

However, they have conditions and should go if they have conditions. Among the six giants, they have their own cinema, but the scale is not enough to compare with AMC, national entertainment and royal cinema. They have only another remote shortcut to build their own and unique cinema. As for money, it is not a condition that restricts them.

Egger opposed the proposal, but after seeing Mark's plan, he agreed. Mark's plan is to integrate the upper theater lines of his franchise stores to form a leisure, shopping and entertainment community with the theme of film, which is a bit like Disney's resort. After it is completed, it will become a central society for fans and viewers to have leisure and entertainment, They can hold rallies and large-scale activities here.

Moreover, mark did not devote himself to it at one go, but built ten first, with good benefits, which can be followed up one after another. Their plan is to rebuild ten imxa giant screen halls first, and build a large entertainment and leisure center based on this, which will be used as the flagship theater of Columbia Samsung under mm, and then gradually expand.

Mark was very proud and sat on the most powerful imxa cinema in beimi. When James Cameron's masterpiece Avatar was released, he had to say hello to me.

In fact, Mark's idea of building an imxa cinema came from the movie Avatar by James Cameron, the king of the world.

It is said that Cameron wrote the script of avatar as early as 1996. The story tells that in the future, the earth will carry out the avatar plan in order to fight for rare materials. Human beings put on avatar's body and fly to the distant planet Pandora to get materials. The hero Jack was a Navy soldier. He was half paralyzed and eager to stand up again, so he participated in the plan, Put on his avatar with consciousness to reach Pandora and get free to walk again. During this period, I met Princess Nami, a planet people with Blue Cross striated skin, and fell into a dilemma in a war between humans and people. Due to the limitations of stunts in those years, James had to put aside his beloved script.

Then he made Titanic. No matter what era, Titanic can be called the best film. It won 11 Oscars, including best film and best director. Now Cameron can make any film he wants to make. Then, what did he do?

He disappeared!

Cameron didn't make a Hollywood film in the next 12 years. He made several underwater documentaries and made some productions. But most of the time, he is far from the public eye.

Cameron doesn't waste his time. He wants to make avatar and use digital 3D technology. It needs to upgrade the technology and update the cinema. Unfortunately, the cinema doesn't use this technology. Each cinema needs to spend nearly 100000 US dollars. He needs to convince the exhibitors that these expenses can be recovered. They need some high-quality 3D films to generate enough profits, So as to balance revenue and expenditure.

So Cameron decided to let other directors test his system. The first pilot director was Robert Rodriguez. He shot the 3D version of spy prodigy with this new 3D camera. The film still needs to wear outdated red and blue paper glasses. Cameron hopes that this will trigger the demand for more 3D films and promote theater owners to invest in the next generation of projection system, In the summer of 2003, "spy prodigy" grossed $200 million worldwide, but screeners are still reluctant to invest in the technology.

Cameron decided to talk directly with the cinema owners and attended the annual cinema conference held in March 2005. When the conference held in the Paris Hotel in Las Vegas reached the climax, Cameron began to preach. He exaggerated to tell the film screeners that the world is "entering a new cinema era". In order to prevent the sensational strategy from being ineffective, Cameron said something ominous. He said those who did not change would regret it. At the end of that year, only 79 cinemas in the United States could show 3D films.

Through these actions, who would think that James Cameron can only make movies? He is a better businessman than ghosts.

However, the lack of 3D cinema is not the only reason to stop Cameron from moving forward. Special effects companies are still trying to create animated characters completely produced by photo reality technology. This behavior changed in 2002. Peter the great of Vita digital showed Gollum, an amazing computer-generated character that accompanied hobbits in the Lord of the rings Trilogy, Cameron finally felt that the time was ripe to try to build a world of computer animation that was no different from reality.

Cameron began to contact Vita digital, hoping to get what he wanted.

So in the spring of 2005, Cameron made an appointment with Fox and asked for millions of dollars to prove that he could create such a world. At first, the executive level of fox had some doubts, not all technical aspects, such as the tail - are those alien tails absolutely necessary?

Cameron replied, "yes, they have to have tails."

Cameron didn't say anything else. It's unnecessary. Fox management stopped asking and agreed to pay for the experiment. Cameron's influence in Hollywood is still huge. Cameron spent five weeks to make a 30 second experiment picture. The picture shows an alien and an avatar talking through a forest. Lucas's industrial light and magic made special effects.

Others want millions to make a movie, while James Cameron just wants to make a 30 second experimental picture, and it's very dragging. If you vote or not, I'll find another home. Only he can do this style.

This picture is enough to make 20th Century Fox feel that the project is profitable. Fox has passed a budget of 200 million US dollars. Cameron has been away for many years and has returned to the position of director.




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