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Published at 3rd of January 2022 12:33:15 PM


Chapter 471

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This week, the last heavyweight in the summer box office battle of 2007 came on stage, whether it is collectively referred to as the "last three giants" with "rat king" and "Transformers", or the six giants tied with "spider", "pirate", "Shrek" and "Transformers". In short, this gentleman is the beloved Four Eyed Heavenly Master "Harry Potter", even if there is no "400 million dollar club" It's not a VIP regular of "300 million suites", but it's a big family that each of the four films in the series comes with a high profile as a box office champion; Combined with the average North American output value of US $280 million, it is not too much to be a savior. After all, those who have easily stepped on monster company and 007 (die on another day) are not good men and women.

Harry Potter 5: order of the Phoenix in 4285 cinemas, the order of the Phoenix reaped about $77.41 million on the third day of the weekend with an average record of more than 18000, ranking third in film history in July, second only to pirates of the Caribbean 2: Soul coffin and Spider Man 2; Because the series adopted the "Wednesday strategy" for the first time, combined with the achievements on the 11th and 12th, it accumulated $140 million in five days, second only to Star Wars prequel 3: Heath's revenge, pirate 2, Spider Man 3, Spider Man 2 and pirate 3, ranking sixth in film history.

As soon as the order of the Phoenix appeared on Wednesday, it took away $44.23 million, breaking the highest box office record of "film history Wednesday single day" (of course, this is the statistical result of the first 12 million box office at midnight on Wednesday), and then continued to rob $18.37 million on Thursday.

Naturally, the advantage of this release strategy is to take advantage of the fire and make use of the residual temperature of the independence day schedule to make the weekend heat wave climax in advance. Therefore, the number of cinemas is 4285, which has set a series history (also the peak of Warner Bros. so far). Other indicators are lower than the first few brothers on the road on Friday, However, if the results of the five-day premiere are spread out, it will be enough to make all four eyed Heavenly Master fans proud. The best achievement in the previous five days, namely, the $119 million of goblet of fire, and the $140 million of secret room, even took 10 days.

Under the spurt of the order of the Phoenix, the total of the top 12 this weekend increased by another three percentage points compared with last week. The figure of 171 million is not only basically the same as the opening week of the Goblet of fire, but also the best revenue in the second weekend of July since the 21st century. At the same time, the order of the phoenix also ended the "rare box office champion Lianzhuang of non sequel films" in the first two weeks, Once again won the throne back to the name of the "sequel family" since May.

In other words, there have been two box office positioning disputes within the "haha" fan group since its release. The arguments of both sides are clear. The positive side believes that there is little room for exploitation for Harry Potter when the "may big three + Transformers" has continued to open up wasteland, In the end, the magic boy scout and the machine life were torn down from each other; The opposing side's view is that the three giants did not reach the expected climax in May. There is only one magic giant without semicolons. The Goblet of fire has made a rebound in the box office of the series, and the finale will be published in a few days.

However, conservative media believe that it is difficult for the order of the Phoenix to break through the 300 million level. They are pessimistic again that even if it can exceed 300 million, it may not exceed the 317 million level of the magic stone. The main reason for reaching the above conclusion is that the 77.41 million this weekend is lower than expected. Even if the premiere is not on Friday, they hope to have at least 85 million gorgeous figures.

On the other hand, from the two camps of "blockbuster level" and "family level", the transformers and the rat king of the order of the Phoenix were split in two directions. This week, their "disaster" was minimized, which can also be called the reason why the order of the Phoenix did not achieve the "blowout effect of the first weekend".

Throughout history, the average decline in the next week of the four generations of Harry Potter is about 49.5%. According to this ideal state, the data for the next week is about 39 million. However, from the perspective of the similarity of the summer release, the most intuitive reference frame is the prisoner of Azkaban, which suffered heavy casualties the next week. There are four main reasons for the terrible 62.7% explosion: 1. The audience evaluation is bipolar; 2. Wrestle with CG animation Shrek 2; 3. The next Wednesday will be a 20 million new film, two comedies and one science fiction; 4. Invisible factor: two weeks after Memorial Day is a relative box office trough in summer.

The above four apply to this week: 1. It is established that the order of the phoenix also has the tendency of positive and negative public opinion (unsatisfactory novels are doomed); 2. Established, fighting with CG animation "rat king"; 3. Basically established, two comedies opened the next week. Adam Sandler starred in my grand gay wedding at least at the level of 35 million, which should be better than the "duplicate wife + Garfield cat" encountered in the prisoner of Azkaban at that time. As for the new sci-fi film star legend 2 at that time, it might as well be replaced by transformers in release; 4. It was established to a certain extent. At that time, it was a low tide at the box office. Now it is a time of over exploitation of each other's platforms, and they are facing a relative depletion of market potential. The only good news is that last year, Pirates of the Caribbean 2: Soul gathering coffin promoted early July to a prime time stronger than May.

It is estimated that by the end of next week, the order of the Phoenix has successfully exceeded the 200 million mark, so as to at least achieve the first stage goal of "higher than the series average"; If successful, we can consider catching up with the second stage of 290 million Goblet of fire; The third stage is naturally a 300 million watershed; Then it is safer to put the ultimate goal of "exceeding the first episode" on the agenda.

The popular series of novels is adapted as No.5. The "Hogwarts trio" and other witches and witches, who have left their name on the avenue of stars at a young age, finally ushered in a more dark new year and began to actively prepare for a face-to-face confrontation with their old enemy "black mentor" Voldemort. Unexpectedly, the Ministry of magic's "bureaucratic torture" from top to bottom Many people believe that the order of the Phoenix actually describes a situation similar to "Stalin first destroyed the Great Wall with the great cleansing movement before Hitler launched the flash attack".

Harry Potter, known as the "Magic Party of British acting masters", welcomed the "supporting role of the king" in this work by canonizing the Venice Film Festival and local film queen Ameda Stanton with Vera Drake (playing the pink witch whose pronunciation is similar to "Urumqi"); The identity of "personality" Helena Bonham Carter as "Tim Burton mistress" also raises a topic (that is, how good is the homework handed over by David Yates, who killed her popular cousin in the play and directed the documentary drama * * *? I believe the news that she was decided to continue to play the Half Blood Prince early is enough to show the satisfaction of the original author and the producer.

After the order of the Phoenix was actually released, it was indeed highly praised. "Accurately grasp the ominous mood of the original novel, carefully arrange the action scenes of climax in a gloomy atmosphere, and create an entertainment masterpiece with a wide range of exciting points".

"The adaptation results are not as frequent as the complex story itself, but Harry's increasingly dark 'journey of confusion' is described as turbulent and suspicious, which is very interesting even as a youth film.".

"Special effects, art guidance and fashion design are all charming to 'extravagance'..., led by the highest or second highest scores of New York chronicle, New York Daily News, the voice of the village, times, USA Today and rolling stone. The media comprehensive evaluation is 71 points (B for Yahoo and 76% for the freshness of rotten tomato website). The excellent rumors of the audition are true.

However, the audience's response is not the full pursuit of goblet of fire. One after another, the voice of doubt is like the prisoner of Azkaban. "The blindly pursuing sense of speed leads to the lightness and superficiality of the epic tone, presenting the negative impression of 'going to the cave for the next' and finishing work".

"Slimming down to the shortest 138 minutes of the series for commercial purposes is the biggest production failure".

"In addition to Ameda Stanton and Gary Oldman (the infamous Sirius), other excellent talents have been hopelessly wasted.".

"I haven't seen commendable new magic and gimmicks"

"Is it because Yates is a TV director that we have to watch his next film before we can make a unified evaluation!?

”In short, it is inferior to the "undifferentiated reputation" of the previous work Goblet of fire. Six authoritative organizations, namely, the Los Angeles Times, the New York Post, Newsweek, the Wall Street Journal, the San Francisco Chronicle and the Hollywood Reporter, form the first group of the opposition.

The strategy of synchronous or early sale of peripheral products such as toys and games is common at present. The big sale of the game of "cooking rat king" can explain the problem, but these products have no more than three attributes: "telling the same story as the film", "supplementing stories outside the film" and "using the background of the film to play games". The last category is the most and the first category is the least.

The upcoming "Harry Potter and the Deathly Hallows" is very different from the above three situations, because the film of "Harry Potter" is telling a story with no ending, while "the Deathly Hallows" will take the lead in turning over the sky high price card of "witch writer" J.K. Rowling.

It's hard to imagine that when someone in the main characters such as the "Harry trio + Ginny" dies, will his diehards bear to watch him still dancing in the Harry Potter film? It's worth considering that if anyone can be crazy enough to hire someone or kill J.K. Rowling himself (or try to do so), the possibility of the above concerns coming true cannot be ruled out.

The best ending is undoubtedly the popularity of the novel. In this way, fans who can't wait for the imaging of the latter two films may draw cakes to satisfy their hunger with the mentality of "watching the order of the Phoenix twice more" first; on the contrary, it's strange that it doesn't affect the viewing mood.

By the way, no matter how unreliable the various versions leaked before, in view of the author's and publisher's silent attitude, it's really not easy to assert that they are all empty words. Once they really "claim to sneak into the system successfully" In short, I hold a negative view on the pursuit of novels. The worst case is that the Harry Potter series has never recovered, and the box office of the last two episodes has shrunk in a large area.




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