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Published at 3rd of January 2022 12:32:29 PM


Chapter 501

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David said directly, "if you are not satisfied with the price, you can raise it, but if Pixar is sold to Disney, we won't call you uncle."

Qiao gang leader smiled bitterly and said, "John and ED tend to Disney. Bi Jing has cooperated for more than ten years and has the same business philosophy."

In the history of development, in the 1980s, animation art declined, and the traditional hand-painted and rigid background could not meet the audience's appetite. Like practitioners in all declining industries, Disney animators did not know that poverty would change even if they saw the crisis. At this time, a young man John Lasseter was fired by Disney Company.

However, Lasseter was not disappointed for long. A man named ed kamel was waiting for him.

Kamel is a computer genius. He recruited a group of people and organized a computer animation department to work for the industrial light and magic film special effects company.

However, George Lucas was getting divorced at that time and was a little short of money. In 1986, he wanted to get some cash. He sold lassette's department for 10 million. Facts have proved that this is the most cost-effective business he has done in his life and has always been an indelible stain in his career. Now Pixar is much more valuable than industrial light and magic, so Lucas often laments, Don't divorce casually.

After Joe took over the Department, he changed its name to Pixar, which opened the prelude to the most earth shaking change in the history of animation. Soon, Lasseter created the short film tin iron soldier and won the best animated short film award in 1989. At this time, there was a new opportunity. Disney changed its head, Michael Eisner, the new CEO, and Jeffrey carsenberg, the director of the film department, came to the door and begged Lasseter to return to Disney. Lasseter said, "I can be a director of Disney or stay to make history."

Finally, he chose to be loyal to his friends and dreams, while Disney had to choose to cooperate with Pixar. Advanced technology made the Empire leaders lower their heads and shake hands for the first time. Their cooperation project was called toy story, the first computer-generated animated feature film in history, so gang leader Joe regarded lassette as his first confidant and lifelong friend.

Lasseter was kicked out of the office with a disheartened face and elated to kill Disney as a partner. When Lasseter returned, he found that he was involved in an endless struggle.

The similarities between jobs and cassenberg are amazing: the same ambition, the same eloquence, the same temper, and even the same mantra: "I'm a tyrant, but I'm right!" it's possible to imagine how the tip of a needle to wheat awn would be when they were together.

In the early stage of the project, such scenes are often staged: Joe gang leader and cassenberg stand very close, and the two thin bamboo poles roar at each other. In a moment, both faces are full of each other's spit stars. With his back against the rich Disney, cassenberg gradually gained the upper hand, and Lasseter and the team had to swallow it, "Toy Story" Make complaints about Katzenberg's personal interest and become more and more adult. Hu Di has become the most hated hero in the history of animation. Even Tom Hanks, dubbed Dudie, can't help but Tucao: "why is this product so dislike?"

Naturally, such a dark story cannot pass through the eyes of Disney executives. They directly stopped the whole project, and Lasseter smelled the smell of squid again. However, if the old story repeats, it will be all the members of the team who will be unlucky with him this time. Even the word Pixar will be followed by a suffix of "bankruptcy", In desperation, jobs put all his chips on the gambling table and supported toy story with personal funds.

Finally, the new version of Toy Story persuaded Disney. This time, they won. The box office and word-of-mouth harvest of Toy Story exceeded everyone's imagination. For a moment, many followers followed. World animation ran from the hand-painted era to the computer era. The contest between tyrants ended with the victory of gang leader Qiao.

As the boss of Disney's film department, he created classic films such as little mermaid, beauty and the beast, Aladdin and the lion king. He made great contributions, but he has not been reused.

In 1994, when Frank wells, a close comrade in arms of Michael Eisner and former president of Disney, died due to a helicopter crash, kasenberg was overjoyed and thought that his opportunity had come. He volunteered to replace wells. Michael Eisner not only rejected this proposal, but also repeatedly excluded him in the future. After several days of calm thinking, He felt he should do something, not just for the future, he wanted revenge.

Carsenberg made three calls. The first one was David Geffen, who had just sold his record company to warner for $700 million; The second call was to Spielberg, whose career was at its peak; The third call was made to Paul Allen, who ranked seventh in the global rich list at that time. Three leaders in the entertainment industry and the world's richest man, four people cut off the chicken head, burned yellow paper, and formed DreamWorks company.

The production cost of DreamWorks's films is twice higher than that of other studios. Due to the lack of strong distribution channels, the income obtained by DreamWorks is often not directly proportional to the cost. Carson Berger worked harder than before. He wanted to humiliate the old Disney with the performance of an independent film factory. He wanted Eisner to pay a heavy price for his wrong decision. Kasenberg later sued Disney. He got the arrears and out of court settlement fees, totaling $280 million.

The emergence of DreamWorks has laid a three-thirds situation in Hollywood. Pixar and DreamWorks, who graduated from Disney, have become challengers of Disney.

After the tripartite confrontation, DreamWorks first showed its sword. The long-standing resentment made kasenberg look a little disgraceful when playing his first revenge card: Pixar began to produce the insect secret service after building toy story, telling the story of a little ant defeating the villain grasshopper with the help of the insect circus.

At that time, the relationship between Lasseter and casenberg was quite good. Once, when Lasseter passed by DreamWorks, he called casenberg out on a whim to chat. Casenberg asked him what he was busy recently. Lasseter, who had no intention, came to pour beans. The next thing made him very stupid. DreamWorks began to build an animation with ants as the protagonist!

Carsenberg's iron hand was fully revealed in this incident: first, he spared no expense and asked the creative team to rush to work on the premise of ensuring quality with almost unlimited financial support. The late start "little ant soldier" was just six weeks earlier than "insect spy team". This subtle time difference made Pixar a follower instead; Then he showed his extravagant dubbing lineup. Woody Allen, Sylvester Stallone, Sharon Stone... This unscrupulous combination punched Pixar a little. Lasseter, who has always been known for his good temper, called Carson Berg to swear and cut off diplomatic relations. He never said a word to him again. Joe gang leader also called and scolded.

However, anger can not solve the problem. They can only watch "little ant soldier" seize the opportunity and swallow the bitter fruit of secret disclosure. The direct consequence is that Pixar will no longer disclose any news to the outside world when he re creates the film, "once bitten by a snake, he will be afraid of well rope for ten years".

However, Pixar was always so careless that the secret of creating monster power leaked out again. Kasenberg created a big green monster Shrek. In April 2001, monster Shrek was released half a year ahead of monster power. When the latter was released, DreamWorks specially released a DVD of Shrek to "congratulate", and the sales volume exceeded At the box office, monster power company beat monster power company at the Oscar and won the best animated feature film; in 2003, Pixar launched Nemo, DreamWorks produced shark gangs, and again played the super luxury dubbing lineup established by Martin Scorsese, Angelina Jolie and others.

The Pixar of gang leader Qiao is not a fuel-efficient lamp either. In 2006, DreamWorks created "wandering in the rat kingdom", and Pixar offered "cooking the rat king" the next year, which made it clear to put eye medicine on casenberg: "what's that you shoot? I can shoot the same subject casually, which is better than you!" the contradiction between them is open.

Pixar fought with Disney while strangling DreamWorks. Starting from toy story, Pixar and Disney successively launched bug crisis, Toy Story 2, monster power company, Nemo and Superman And a series of acclaimed and popular animated feature films, but there were also twists and turns during the period. Michael Eisner had been struggling with Pixar. After the expiration of the five feature films, Pixar announced that Pixar would not renew his contract with Disney but signed five film contracts with mm.

However, now it is actually reported that gang leader Joe has the intention to sell Pixar. Disney does not hesitate to act decisively. Their conditions are excellent. Michael believes that people have enemies, but not money. Senior executives such as Russett and kamel will not sell their shares. They who actually control the company prefer to cooperate with Disney.

After only one cooperation, they found that MM has a gap. Disney has decades of experience in developing IP and has accumulated rich contacts and channels. In particular, entering the resort village and developing new projects in the resort village is to maximize the interests. In the sixth major and middle school, only Disney plays excellently and excellently, and other companies are only envious or clumsy The imitation of can return to the animation empire of Disney and serve as a high-level. This is the typical return of Hu Hansan. It is very beautiful and attractive to those who came from Disney?




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