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Published at 3rd of January 2022 12:29:45 PM


Chapter 604

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Mm also has a strategic plan to acquire Lucas film and industrial light and magic.

Lucas's dream is to be a racing champion, but before graduating from high school, he drove a flying car and hit a "tree of fate", and the racing car was shattered. Fortunately, he survived, but he fell from the driver's seat and landed on the chair of the film director.

When the two companies were founded, it was in the late 1970s. The computer revolution had been going on for some time. From the book "alien", that is to say, Lucas was just old enough to hit the stage allowed by technology. He had a hunch that film production in the future would change from optical machinery and optical machinery to digitization and computerization.

"People who are accompanied by opportunities can always achieve extraordinary achievements. Their success is not only the result of their own efforts, but also the result of their unique growth environment." "dissimilarity"

Lucas has the ability to know people. He can pick up gold in the sand and stone river. In that year, he won the shooting of American style painting However, the fund can only raise US $1.25 million, and can't hire any major brands at all. What should he do? He had to find a group of unknown people and finally completed it. Moreover, beimi alone made us $115 million. Lu used the first barrel of gold he earned to develop the well-known Star Wars , set up Lucas film company and seed fund.

American style painting Both the actors and a group of celebrities behind the scenes have finally become the mainstay of Hollywood. Lu can not only find talents, but also make them shine. Why do you say so? Previously, he had a hunch about the direction of film production in the future. Although the computer revolution had begun at that time, it still belonged to the flood era of the computer industry, even those who thought of using computers to make graphics Few but few. After he set up the computer production department, he called everywhere to find people. Later, he called NYIT's computer graphics laboratory. How do you know! Here are a bunch of doctors in Utah who are doing postdoctoral internships. Of course, he accepted them all, and then... Pixar... Hatched successfully. These three no parties finished Lu's military academy "They have become leaders in the IT industry.

Lucas is a shrewd businessman with extraordinary wisdom and courage to take risks. When he talked with Fox about the production and distribution of star wars in those years, he refused the rich film remuneration and proposed "income sharing", which is a precedent that has not been set before. Others laughed that Lucas was too crazy, and he laughed that others could not see through. Finally, Star Wars The share given was enough to make him a billionaire.

Now we have to learn from each other. Gang leader Qiao talked about iPhone sharing with Comcast and Huaxia Unicom. In addition to talking about sharing with Forbes, he took all the work of Star Wars home and obtained the right to use the peripheral products of Star Wars. In the 1970s, who knew what peripheral products were? People began to use it to make money.

What's more, at the beginning, Joe gang leader spent 10 million to buy Pixar from Lu, which was one of the biggest failures in his career. Pixar's market value was far among all his companies. Although Pixar was sold, there was a spa sales agreement. He had "free" for any new software technology developed by Pixar , priority, non discrimination, unlimited, real-time use right!

Lucas film and industrial light and magic are equivalent to Lucas' eldest and second sons. Who will sell his son? Lucas would rather give blood to the two companies than sell them when they are in the most difficult situation. Now he has become a billionaire, let alone sell them. Even asking for a price is a humiliation to the billionaire.

However, mm asked about the acquisition team and officially issued an M & a invitation. They will price Lucas film and industrial light and magic into mm Empire at $4 billion, half in cash and half equivalent to MM's original equity.

If the transaction is successful, Lucas will be the fifth person to own the original equity of mm after the Wang family, Ellison family, egger family and Qiao Gang main family. Although it is only about 2.5%, this is the second dilution of the original equity of mm. Even their multiple financing is only to issue class B shares.

This condition is similar to Pixar

Egger is in charge of this merger and acquisition. The statement on the same day wrote: "Lucasfilm has demonstrated its extraordinary imagination, passion, visual effect, and consistent storytelling ability from its founder, George Lucas. This joint venture brings together Lucasfilm, a world-class film database, and MM's unique and inexhaustible creativity in platform, business and market operation, which will bring long-term benefits to both sides , significant driving forces and benefits. "

At the same time, Lucas said: it's time to give Star Wars to a new generation of filmmakers. I always firmly believe that star wars will surpass me and live forever. In mm, it will last forever. "Lucas also pointed out that based on MM's existing achievements and past experience, we can imagine" Star Wars " Better films, dramas, interactive media, entertainment facilities, surrounding toys and even theme parks will be developed.

Lucas is excited about MM's offer.

The merger and acquisition was initiated by makla. The responsible egger reviewed all six Star Wars films in one breath and took notes while watching them. In addition to the films, egger also needs to know another treasure of Lucas film, intellectual property, based on which more Star Wars sequels can be developed.

Therefore, in this transaction, mm most values the copyright of the follow-up films of Lucas film's Star Wars series and Indiana Jones series. The Star Wars series has always been distributed by 20th century fox, and mm will replace it in the future. However, the copyright of the first six Star Wars still belongs to 20th century fox (the distribution right of the fourth part is permanently owned, and the distribution right of the remaining five parts expires in 2020). Lucas gave up the box office revenue of the sequel of star wars in the future. In exchange, he has all rights except the box office, including the right to adapt various souvenirs, toys and games. It is estimated that Lucas will receive billions of dollars in franchise revenue in his lifetime.

Companies often proposed to acquire Lucas film and industrial light and magic, but he resolutely refused. He said: "I am a filmmaker. Most of the money I earn is used to ensure continuous innovation in films. I never thought of becoming a powerful rich man by selling the company. What he wants to do is to make more experimental films."

Lucas failed miserably in his film 500 years later in the 1970s. Warner Bros. re edited the film despite Lucas's opposition. Later, globegroup did the same for another Lucas film, American landscape, but the difference is that the latter was a great success at the box office. These two collaborations disappointed Lucas with the arbitrariness of big film companies, so he decided to treat his new work Star Wars 4: new hope in a different way. He voluntarily reduced the director's film remuneration from 500000 gold yuan to 50000 US dollars, but asked for the right to edit all his sequels.

When Lucas received the invitation, he began to carefully study MM's management methods after taking over Pixar and marvel. Obviously, he was quite satisfied with the research results.

In the negotiations between Disney and Lucas film, Lucas insisted that only Lucas film personnel are most suitable for the new sequel trilogy of star wars and must keep their jobs. "I have a group of talented employees who have worked for this company for many years. They know how to market star wars and how to make profits for the work through copyright development." Lucas said: "I think it is wise to keep the integrity of the team. We need these people to protect our wealth."

The new sequel trilogy of "Star Wars" after MM's acquisition of Lucas pictures - "Star Wars 7: the awakening of the force" will land on the big screen on December 18 this year; Star Wars 8 and Star Wars 9 will meet the audience in 2017 and 2019. Catherine Kennedy, the former co chairman of Lucas film, was promoted to President and became the appointed successor of George Lucas. As the founder of Lucas film, Lucas, who has already retired, will not participate in the specific production of the new trilogy and will only serve as the creative consultant of the film.

So far, egger has completed three acquisitions of the most strategic significance in the development of mm in recent years and the most important in his personal career.

"Pixar is good at telling wonderful stories by high-tech means and shares the same values as mm. Marvel is a widely recognized entertainment brand with high-quality entertainment experience, covering the adult and more male audience market. Lucas film also has a considerable number of supporters in the market segment." Robert egger concluded, "These brands complement the current development of mm and will help us continue to write the myth of mm."

As the helmsman of mm, egger looks gentle and elegant, laughs and even childish, but he has very high Eq. "he is good at cooperating with others and is an excellent listener. He has the ability to mediate disputes and reflects an old way of doing things when he is calm. He can accept all things without showing obvious personal likes and dislikes." Familiar with his colleagues.

In that year, he left Disney and joined mm, an unknown small company, as the second leader of the giant company. Finally, through thoughtful adventure measures and careful use of power, mm developed into a giant media company

Agre's resolute style of work is particularly obvious in the acquisition decision-making. When he considers an acquisition, he is never afraid of the head and the tail. "This does not mean that I am a reckless person," he said. "But I am by no means a forward-looking person. I just don't want to waste my life worrying about what 'may' happen."

If mm is a giant ship advancing rapidly in the storm, and egger is the helmsman of the giant ship.




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