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Published at 3rd of January 2022 12:26:41 PM


Chapter 710

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In fact, when the shelter company was just established, it also focused on originality. By 2004, the shelter film company wanted to adapt my world into a film. Coincidentally, the famous director Spielberg also planned to adapt this theme into a film. The shelter seized this opportunity and invested 500000 US dollars in the film. In 2005, the two films were released at the same time, Along with the blockbuster counterparts, blockbuster, the leading film rental company in the United States, noticed this small company and purchased 100000 copies of my world from the shelter. At that time, the sales volume even exceeded that of some large companies, which also showed them business opportunities. Since then, the shelter has also repositioned the company's business model.

However, it is worth mentioning that the refuge only conceives the plot according to the film title, posters, types, profiles and other materials, and the film content is purely original.

This kind of behavior of shooting and distributing fake films in a way similar to a blockbuster in some characteristics is known as "parasitic" marketing in the industry. People in the industry are distressed that despite the great harassment of the industry, this "parasitic" marketing rarely loses the lawsuit in law.

Although the refuge is committed to Shanzhai, no film has lost money. After the film is completed, the shelter will directly meet the audience in the form of DVD release, without competing for the cinema box office. The cost can be recovered basically three months after the film is listed.

The refuge is invincible because the plot is original. Because they are generally listed earlier than their own fake films, screenwriters will get inspiration from the film titles, posters and trailers released before the release of fake films. Under the framework of other people's stories, they can play freely and fill in the original plot. Moreover, in order to free ride, the creation cycle is short, and it takes only three or four months from creativity to film.

Moreover, the cost is low. 2012 is a big investment of nearly $200 million, but the cost of 2012 doomsday is only $500000. Most of the films produced in the shelter are less than $1 million. Such works are small-scale productions there.

Lat, the founder of the shelter company, does not admit that his works are Shanzhai. He said that it is just "the convenience of taking blockbusters". A film uses some similar characteristics to the "host" film to attract the confused audience with low publicity cost, which is called "parasitic" marketing in the industry.

Although the industry hates "parasitic" marketing, it still has no way to take these "parasites". The shelter company has been sued for "big name" for many times, but rarely loses the lawsuit. The only judgment that is not very favorable to the company is that it is not allowed to release its own fake DVD during the release of "ten thousand years of prehistory".

According to a person from Hollywood legal circles, "parasitic" marketing does not infringe the copyright law. As long as it is not played too much and recognized by the court as infringing on the rights and interests of consumers, it will generally not lose the lawsuit.

Now, as soon as Mark's "Avenger alliance" poster is released, they have launched a "Avenger alliance". If the seven superheroes do not have copyright protection, they even copy their super names. At least their "Avenger alliance" poster is the same as the first poster of "Avenger alliance".

Mark's "Avengers" is equipped with so many armed security guards, not because they are afraid of these people. If they get the script, they dare to copy it directly. At most, the protagonist changes his name.

However, mm was not easy to provoke. He immediately wrote to the shelter film company and asked them to stop doing such boring and disgusting things.

The shelter company responded with a consistent response, saying it was their creative freedom.

Mm is not easy to mess with. He immediately said that Naifei will completely remove all products from the shelter. Since blockbuster's collapse, a large number of other audio-visual stores have also closed down, replaced by companies such as Naifei, Amazon and Hutu. Among them, Naifei has the largest scale and momentum and is a leading enterprise. The closure of Naifei means that the shelter company will lose a lot of financial resources, They had to say that the production of the work had begun and that they would not sell DVDs until the release of the Avengers.

Mm headquarters directly ordered that lions do not negotiate with sheep for all products of the shelter film company.

Now the DVD market is shrinking. Unless it is a classic selling work, it is difficult to sell. Viewers prefer to buy BD Blu ray version and go back to collect or enjoy it slowly.

As for those ordinary works, they still choose to rent or pay online on-demand. The main channels are Naifei, Amazon and Hutu. Only when Naifei is blocked, they know how powerful it is. Therefore, they immediately announced that they would immediately stop the production of revenge alliance and dissolve the crew in exchange for MM's change of heart.

However, mm still has that attitude. Lion doesn't negotiate terms with sheep. Your revenge alliance can continue to be produced and filmed, but Naifei, Amazon and Hutu have reached an agreement with them that they will not put on the shelves and sell such parasitic marketing works, hoping to purify the atmosphere of the industry.

These internet giants are giving full play to their great potential and unlimited prospects. They also hope to have their own influence and voice. Now they have cleaned up the psoriasis that is also a headache for major film companies, showing their strength.

When Mark acted as the producer and director of the Avengers and appointed Jos Vuitton as the screenwriter and deputy director of the film, producer Kevin Figg just handed over a script outline to him, and Jos Vuitton filled in the motives and behaviors of all the characters in the film bit by bit.

Although Jos Wilden may have more confidence as a screenwriter than as a director, he still showed considerable humility in writing the script.

He asked the stars about their ideas on the script in order to adjust it. Scarlett Johnson said she was a little confused after reading it, because many clues were entangled. Jos arranged everyone's play separately and asked them if there was any plot they wanted to know or thought superfluous.

Some people will think that he is a little too considerate of the actors. For example, he once wrote four pages of lines and asked the actors to choose freely when playing the climax of the reunion of the Avengers, but the final result is that only four sentences are used in the film.

With such slow work, he naturally can't improve his efficiency. He joked that he is still changing the script until now, hoping to finish it before the official release of the DVD. The script is based on the main line of the ultimate cartoon. During the film shooting process, whenever the play needs to be adjusted, Jos quickly sneaks away to catch up with the script.

Shortly after the film started shooting, due to the carelessness of "director of s.h.i.e.l.e.l.d." Samuel Jackson, the 129 page script of the Avengers was unfortunately stolen, and then it was publicly sold on the Internet.

At that time, the "grouphug" (the shooting code name of the avenger alliance) written on the photo also confirmed its authenticity. It can be imagined the pain it brought to the crew. However, mark later said that this was only one of them. There were five versions of the avenger alliance. The version would not be determined until it was cut at the end of the day.

However, the peddler said with "grace" that he would only sell this one and would not print in large quantities.

"The Avengers" began shooting in Albuquerque, New Mexico, on January 4, 2010. Subsequently, the crew also traveled to Wilmington, Ohio, Worthington, Pennsylvania, Cleveland, Ohio and New York.

The shooting date of the first group reached 93 days, and the second group also had 47 days.

At first, director Mark intended to make this film into an independent work, which is the beginning of a big selling series, not the sequel of any previous hero film. The film will introduce these well-known superheroes to the audience like introducing new people.

At the same time, "Avengers" is also considered not only to bring together the previous heroic films, but also to open up a new film series for marvel. Now they have begun to layout "Avengers 2".

In fact, the superheroes in the Avengers did not form an alliance at the beginning, but Nick Frey came forward to gather them together. Although the director of s.h.i.e.l.e.l.d. Nick Frey does not play a significant role in Marvel's other works, they are the greatest contributors to the formation of this alliance in the Avengers.

In addition to Nick Frey, there is also an important veteran agent Collinson in this mysterious organization with many legends. He will meet the hulk and his idol Captain America for the first time in this film, which is of great significance. As for his role in the film, Clark Greg described it as "inviting all 'rock stars' to the stage at the same time".

This is a super production of a giant director and superstar. The production budget is very sufficient. Although it is not as exaggerated as the Hobbit crew setting up an orchestra in the restaurant, all the expenses, equipment and instruments are the best. The crew has three helicopters on standby and a large number of armed personnel for protection. Each link is the best.

This is two extremes from Mark's production of this man from earth. At that time, the actors brought their own lunch boxes and clothes and made up their own makeup. The scene was borrowed from the lively family, and the location was secretly photographed with the camera in the teaching and working area of the University of Southern California.

What remains unchanged for mark is that he takes the RV modified by the Mercedes Benz luxury bus, which is equivalent to a mobile two bedroom suite. He can rest, work and meet guests in it. Through the communication equipment inside, he can remotely command his two groups and N companies.

Since Jerry resigned, he no longer had to worry about being monitored by satellite or being monitored from a distance, so he generously met Stanley in the RV, listened to him report on the work process and discussed big plans. Of course, Stanley was disguised and externally known as the representative of European banks.

Mark is a paranoid man. What he decides must be done. He decides to make the Avengers. He takes it as the first priority and focuses on it. Even dealing with major events such as Jerry is secondary.




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