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Published at 3rd of January 2022 12:40:57 PM


Chapter 99

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"Hangover" and "passion of Jesus" compete for the fifth and fourth week, which are their own tricks. Hangover continues to do special advertising in the field of traditional media, while "passion of Jesus" is introduced on the Internet. No one can control the open Internet. Its score on IMDB also began to counter attack, from the initial ultra-low five points to 7.8 points.

In J. Thompson's words, the power of fans is unstoppable. They can't go on TV. They publicize in newspapers and magazines. For J. Thompson and the new market, they print millions of posters for posting and publicity.

It can be said that after the Oscars, the most intense competition and the biggest publicity are hangover and passion of Jesus.

Mark rejected the suggestion of criticizing and attacking the other party. He had criticized the other party before, but without saying a word after the film was released, the competition was aboveboard. Each side used all kinds of competition and personal attacks on the other party, which deviated and changed its flavor.

Well done now. The passion of Jesus has lost more than 20 million in its premiere. Without this king's world sensation, I'm afraid it's difficult to achieve more than 370 million beimi results. Here, he also has a hangover that is more powerful than the original version and specifically aimed at him. Whether J. pson admits it or not, hangover is a powerful opponent, He has been suppressing the passion of Jesus. Bi Jing wants to go to the cinema and have a laugh. He has more leisure time than he wants to feel life.

However, both of them are excellent films with excellent quality and cracked beer, which is also reflected in the box office. It has been released for four or five weeks, and it still firmly controls the champion and runner up of the box office, which frustrated those who succeeded in the gold plating of the Oscar and were ready to make a big profit in the reopening of the film. Two non Chong Ao works occupied the top of the list and a large number of suppressed the living space of other films, which was a phenomenon after Oscar this year.

For example, Miramax's "cold mountain", which is the largest film invested by Miramax so far, has reached US $80 million. It is adapted into a script and directed by Anthony mingella based on the novel of the same name written by Charles frazel. Cold mountain is the masterpiece of Miramax's impact on the best film Oscar in 2004, The whole story is like a civil war version of Odyssey, which also describes the long and difficult journey home of the protagonist baptized by the war.

However, he won only one best supporting actress in six nominations, and his premiere achievement was only more than 20 million, far less than the expectations of the Weinstein brothers. Their fat brothers, Hollywood gold medal producers and recognized as one of the best movie players, their traditional routine is to win prizes with prizes and win the box office without prizes, but this ambitious work suffered Waterloo, Harvey said bitterly in an interview with reporters: "I don't understand that films such as hangover and passion will have such a high box office and reputation? Perhaps the taste of the audience has become lower. "

Mark forwarded the video of Harvey fat's remarks to Kevin.

Kevin gave it to Barry. Barry sneered, "he thought he was a big man and a top player, and he took the initiative to provoke Warner?" Barry called the assistant in and gave him such an order.

Television and newspapers suddenly threw out a large number of black materials about the Weinstein brothers, sexual harassment of female subordinates and actors, smearing opponents, public relations shady scenes, etc. Weinstein was overwhelmed by the continuous reports of the television station.

Harvey Weinstein is the founder of Miramax. Harvey is a very influential figure in the film industry in the world. Over the past 23 years, Miramax company under his leadership has produced and distributed a large number of classic films, which has also won him the reputation of "the Savior of modern films" and "the biggest promoter of independent films". He is famous all over the world because he is good at operating his works to impact the Oscar, Can be said to be the most successful Chong Ao expert.

Harvey Weinstein has a long-standing reputation as the "Oscar gold medal promoter". Harvey had a way to send his favorite films to the Oscar more than ten years ago. In Harvey's marketing ideas, "white Oscar" is an important point.

As we all know, the Academy Awards are voted by more than 6000 judges of the American Academy of film arts and Sciences, and the most prominent characteristics of these judges are "white old man", white, male, middle-aged and elderly. According to a survey by the Los Angeles Times, 94% of the judges are white and 77% are male, with an average age of 62.

So winning an Oscar is a marketing campaign to win the favor of old white man. Harvey knows it well because he is also an old white man.

In 1998, the Academy Awards ceremony was called "the biggest injustice in Oscar history". Shakespeare's love history overturned its strongest rival "Saving Private Ryan" and won the best film. This was inseparable from Harvey's $5 million public relations fee for Shakespeare's love history (at that time, the Oscar public relations fee for independent films was about 250000 and that for a film from a large studio was $2 million). At that time, Harvey hired the navy to splash dirty water, bought column reports, invited judges to various cocktail parties and private screenings attended by stars. Finally, Oscar succeeded.

In addition, Harvey has many "slippery" tricks, such as repeatedly releasing the city of God three times and saving the film for the Oscar selection period; Bombard the judges by telephone, urge the judges to watch the film, inquire about the judges' feelings, and deepen the judges' impression of the film; Or they are using the political context to elevate themselves or discredit each other.

Now the TV station lists Harvey's means one by one, which is tantamount to stripping him of his golden body and exposing him to the public naked. For Warner's strong publicity offensive, the cunning fat brothers immediately softened, immediately called Barry and asked their boss Michael Disney for help.

Michael scolded angrily, "you stupid guy, how stupid you have to be to provoke Warner. Do you want the two groups to go to war? This matter started because of you and should be ended by you. I believe your ability and you will do it well. "

Harvey had to call Barry to apologize and said, "I drank too much and talked freely. I apologize for my stupid and reckless behavior."

Barry said, "some people get carried away and don't remember their last name."

Harvey apologized repeatedly.

Barry said, "I need an open and sincere apology. Drinking too much is no reason."

Taking advantage of each other's obscenity, Harvey had to hold a press conference with shame and humility, and frankly admitted that he was jealous of the results of "hangover". In the past, the Hollywood gold medal producer, who was always in high spirits and shy, was now holding his tail and dejected. After making a statement, he ignored the questions of reporters and ran away quickly.

Warner only reported for two days. He was in the cusp of the storm and almost became a street mouse. According to the data reported by the other party, there should be more strong materials in his hand. If he threw them one by one, he would not have to mix in this line.

And his brother Bob, full of complaints to him: "your ass is not clean. You dare to provoke Warner. You almost killed everyone."

Mark looked at Harvey with a red face on TV, read a "sincere" apology and said to Megan, "this hatred is settled. I told Kevin I just wanted him to shut up!"

Megan said, "who in Hollywood doesn't know that this guy is lecherous and shameless and colludes with many female stars. Now he's provoked us. If he doesn't give him some strength, he thinks he's invincible in the world. As for revenge, it should be them who are afraid."

No matter mm or the new market, in order to promote the film, they try their best to let more people go to the cinema.

As of Saturday, March 15, local time, "hangover" has become the R-rated comedy with the highest total box office in film history with a score of US $240 million, replacing the previous 19-year record holder "Beverly Hills super detective" (with a total box office of US $234.8 million). The film has still attracted a large number of audiences since its release five weeks ago.

Fairman, President of Warner Bros. domestic distribution Department, said when announcing the news: "none of us expected the film to set this record, and the praise from word of mouth has not weakened."

Director Mark said in an interview with reporters: "when the audience watch the film, they have as much fun as when we shoot. I'm no longer happy to see this. The response of the film is amazing. I want to thank all the members in front of and behind the stage of the crew, my friends and Warner Brothers."

The reporter asked, "how do you feel now that you have broken the record of 19 years?"

Mark said, "I'm very excited. I know the box office of hangover will be very good, but I didn't expect it to be so high?"

The reporter asked, "are you confident that" hangover "North meters will break the $300 million mark?"

Mark said: "we filmmakers try our best and have full confidence in making every film, but whether the film is sold or not is affected by too many irregular factors. The key is whether the audience sells or not." Now he is a little modest. With the momentum of hangover, he is full of confidence, and no one says he is arrogant.

Now the super sale of hangover has cleared the way for him to take over Gotham town. Now the Warner board of directors agreed that no one is more suitable to take over Gotham town than mark. As for the lack of qualifications and education, it is not a problem. He has more convincing data to speak. Kevin frankly said at the high-level meeting: "there are countless film companies waving checks, Just wait for mark to nod. There is no doubt that mark is the most popular director in Hollywood! "

Warner also agreed that Batman was suspended because of huge losses. The person who restarted him must have no record of jumping on the street and have good luck. There is no more suitable choice than mark.

So when the reporter asked Mark about his next plan.

Mark did not hide, said: "I have reached an agreement with Warner. I will take over Gotham town and restart Batman."

Batman is a gold medal IP with countless fans. Mark's interview and report caused a great sensation. Those Batman fans really need a strong person to restart this series.




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