Chapter 1673: Smoke of gunpowder
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"Maria Kelly is coming!" "The pop queen carries a new album on the stage of Times Square!" "Magrant Maria brings a new album" "Boldly challenge the new style, Maria Kelly strives to break through"...
Only after eight o’clock, the entire United States has already felt the fierce offensive of Maria’s new album. The overwhelming news has fully mobilized people’s sense of expectations for this album. You can hear about Maria’s new album coming from almost every corner. News released.
In the Battle of the Century a month ago, although the media had tried to exaggerate the power of the showdown, people still underestimated the energy erupted from the Battle of the Century. Everyone, including the three major record companies, did not expect it. Then, the sales, popularity, attention, and discussion of the three singles were far beyond imagination, killing everyone by surprise.
Now, the ultimate showdown is here again, and everyone is fully prepared-at least in terms of publicity strategy, the media offensive has reached a new height, and the entire American music market has once again shaken up.
Maria got the full support of Sony Columbia Records, and the creative record of Oasis has chosen Universal Music to collaborate and release, striving to make a difference in the American market. Obviously, the major record companies regard this showdown as a strategic battle to compete for the market, hoping to win more market share through this showdown. Therefore, whether it is Sony Columbia Records or Universal Music, they have tried their best and dare not slacken their efforts.
"Big Apple" New York witnessed the strong debut of Maria's new album "Butterfly", and "City of Angels" Los Angeles became the bridgehead for Oasis to re-enter the United States!
Since losing Normandy in the Battle of the Century a month ago, the Oasis tour was also forced to suspend, losing the battle for face, they returned to London griefly, avoiding the limelight, almost closed doors. But this does not mean that they have already given up. Obviously, they are struggling, hoping to regain a city and win the final victory in the subsequent ultimate duel!
Last year when they faced off against the stained band, they achieved such a big reversal-they lost the singles battle but won the album battle, and through this momentum, they achieved a brand new career. Gao Feng, and that album has become the most popular and acclaimed work of Oasis so far. This time, they also tried to replicate this miracle again, relying on the strength of the album, breaking the blockade of glory to death, and holding the initiative again in their hands.
For the Oasis band, this matchup is not to be missed. Therefore, after a month of retreat, they reappeared on the land of Los Angeles with their heads high. Facing the media attention and attention calmly, they launched an intensive promotion of the new album "Stay in this moment".
At 8 o’clock in the morning on the 28th, the Hollywood Bowl ushered in the Oasis on stage. Nearly 20,000 spectators and more than 40 reporters gathered on the scene. In addition, there was a broadcast team from the TV station, which will be in Houston, Philadelphia, Fourteen cities including Miami, Boston, Washington, etc. will be broadcast live simultaneously.
Is this propaganda idea of Universal Music and Creative Records familiar? It was the promotion plan when Glory To Death released the second album "Bath the Morning Light". At the time, EMI Records voted for all the votes of Glory To Death's live appeal, and it has achieved a generous return. Glory To Death not only set off a rock storm in 24 cities, but also created the scene. The first wonderful "Young Volcano (.. After that, the album "Bath in the Morning Light" created an incredible brilliance.
This time, Universal Music and Creative Records also voted for Oasis. Although the Oasis Band is not a band known for its live performances, it must be admitted that many of the Oasis Band’s songs have a strong appeal and excellent singing. Every time the Oasis Band performs live, there will be a full chorus. On the point that "music resonates with the audience", Oasis has always performed well, and it is also an important cornerstone of their leadership in British rock.
Therefore, Oasis took the stage at the Hollywood Bowl, launched the promotion of the new album in the most suitable way for the rock band, opened the dialogue with the fans in the most direct and effective way, and opened the prelude to the ultimate showdown with a confident attitude.
Half an hour before eight o’clock, the Hollywood Bowl is already very lively. Exciting fans at the scene made the whole stage feel like they were in a sea of fire. Noisy discussions, excited screams, and joyful shouts made the whole theater. It's like a paradise floating in the clouds.
Although the Oasis band took the initiative to provoke glory to death, and its arrogant attitude has offended many fans, and was ridiculed by countless people after losing the first battle; but the Oasis band can achieve such outstanding results, you can see Out of their current fan approval rate, they are definitely the banner figures of British rock. Therefore, it is not surprising that the Hollywood Bowl is crowded with enthusiastic fans. There are even many fans who have no chance to enter the scene. Such a grand occasion makes people involuntarily confident in the new album of Oasis. .
Listening to the loud noise outside the court, Liam Gallagher and Noel Gallagher looked at each other, although they still disliked each other, they wished to punch each other in the face. ; But at this moment, they also realized that infighting cannot solve any problems. Only if they are united can they regroup and win the next ultimate showdown.
After hesitating, Liam and Knoll shook their hands, and the other members of the Oasis band stretched their hands and held them together. Then Knoll arrogantly said, "Let's kick that group hard. Fatty's ass, let those **** Yankees eat it. Shit!" He looked at his other teammates with crimson eyes, and finally Liam raised his hand, "For the Yankees!" People also yelled, "For the Yankees!"
Everyone knows who they are targeting.
When the Oasis band appeared on the stage, the entire scene was out of control, and the horrifying screams almost made the shell-shaped dome of the Hollywood Bowl almost overturned, making people suspect that the earthquake deep in the Pacific Ocean once again affected Los Angeles.
Different from the media bombing of Times Square in New York, the fanaticism of the Los Angeles Open Air Theater is absolutely not inferior. The heat waves on the face are jumping and rolling on the skin, and the eyes are densely packed with people, and the excited faces are clearly presented. Today's important and crazy.
And this is just the first step in the promotion of creative records. Next, they will take the form of fan meetings and live performances from the West Coast all the way to the east, passing through 21 cities, and will "stay at this moment" in the promotion. The momentum is pushed to the peak. Obviously, Universal Music knows very well that the Oasis Band is not suitable for interviews at this time, and any form of interview cannot avoid facing the original provocation of the Oasis Band, and the Gallagher brothers do not know when their hot temper will erupt. , So they chose this way of live performances to promote directly and effectively.
Turn on the TV, media or radio on October 28th, almost all of them are "Maria Kelly" or "Oasis"!
Some people made simple statistics out of curiosity. The words Maria-Kelly and "butterfly" appeared in important positions in forty-one newspapers—there were more newspapers mentioned simply; and this group The frequency of words appearing on TV shows is as high as 157 times, and as many as 39 programs have solemnly mentioned Maria’s new album; as for radio, this set of data cannot be counted. According to incomplete statistics, it is only one day. It appeared more than a thousand times within. Sony Columbia Records fought a beautiful propaganda war.
The words "Oasis" and "Stay Now" dominate the important pages of 33 newspapers. They are mentioned 91 times in TV shows, including 24 programs; as for radio, Oasis It won a big victory and was mentioned more than 1,500 times-although it included a lot of ridicule Oasis, it was still the focus of attention. Even more frightening is that the Oasis band had three consecutive fan meetings in Los Angeles that day, mobilizing a total of 50,000 people, and the publicity effect of close contact even exceeded Maria's ambitious media bombing. The targeted strategies of Creative Records and Universal Music have achieved good results.
Compared with the first battle of the War of the Century on September 23, this media war has clearly escalated Almost 70% of the media resources in the United States have been mobilized, and everyone has joined. In this feast, the scale of the ultimate showdown has risen by more than one level.
What’s even more frightening is that a month ago, the situation of empty alleys reappeared again. Starting from 9 o'clock on the 28th, there have been super long dragons in all major cities in the United States, among the ten most densely populated cities in the United States. In the morning of the 28th, more than one million people were mobilized to join the ultimate battle, which not only easily ended the grand occasion of the first battle of the war of the century, but also the spectacle of "Independence Day" not long ago. All had to bow down to the wind.
Obviously, after the first battle of the War of the Century, fans have been more proactive in joining this duel, using practical actions to support their idols. With the previous experience, the fans are more prepared and enthusiastic. Crazy and emotionally more positive. Especially driven by the media, the ultimate showdown has become one of the events that everyone can't miss in 1996.
The battle was only unveiled, and the smoke was already filled. This was the biggest party before the turn of the century, and no one wanted to miss it. Perhaps ten or twenty years later, this autumn in 1996 will become an important and indelible memory of this generation.
But where is the glory to death in this grand opening battle?
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"Maria Kelly is coming!" "The pop queen carries a new album on the stage of Times Square!" "Magrant Maria brings a new album" "Boldly challenge the new style, Maria Kelly strives to break through"...
Only after eight o’clock, the entire United States has already felt the fierce offensive of Maria’s new album. The overwhelming news has fully mobilized people’s sense of expectations for this album. You can hear about Maria’s new album coming from almost every corner. News released.
In the Battle of the Century a month ago, although the media had tried to exaggerate the power of the showdown, people still underestimated the energy erupted from the Battle of the Century. Everyone, including the three major record companies, did not expect it. Then, the sales, popularity, attention, and discussion of the three singles were far beyond imagination, killing everyone by surprise.
Now, the ultimate showdown is here again, and everyone is fully prepared-at least in terms of publicity strategy, the media offensive has reached a new height, and the entire American music market has once again shaken up.
Maria got the full support of Sony Columbia Records, and the creative record of Oasis has chosen Universal Music to collaborate and release, striving to make a difference in the American market. Obviously, the major record companies regard this showdown as a strategic battle to compete for the market, hoping to win more market share through this showdown. Therefore, whether it is Sony Columbia Records or Universal Music, they have tried their best and dare not slacken their efforts.
"Big Apple" New York witnessed the strong debut of Maria's new album "Butterfly", and "City of Angels" Los Angeles became the bridgehead for Oasis to re-enter the United States!
Since losing Normandy in the Battle of the Century a month ago, the Oasis tour was also forced to suspend, losing the battle for face, they returned to London griefly, avoiding the limelight, almost closed doors. But this does not mean that they have already given up. Obviously, they are struggling, hoping to regain a city and win the final victory in the subsequent ultimate duel!
Last year when they faced off against the stained band, they achieved such a big reversal-they lost the singles battle but won the album battle, and through this momentum, they achieved a brand new career. Gao Feng, and that album has become the most popular and acclaimed work of Oasis so far. This time, they also tried to replicate this miracle again, relying on the strength of the album, breaking the blockade of glory to death, and holding the initiative again in their hands.
For the Oasis band, this matchup is not to be missed. Therefore, after a month of retreat, they reappeared on the land of Los Angeles with their heads high. Facing the media attention and attention calmly, they launched an intensive promotion of the new album "Stay in this moment".
At 8 o’clock in the morning on the 28th, the Hollywood Bowl ushered in the Oasis on stage. Nearly 20,000 spectators and more than 40 reporters gathered on the scene. In addition, there was a broadcast team from the TV station, which will be in Houston, Philadelphia, Fourteen cities including Miami, Boston, Washington, etc. will be broadcast live simultaneously.
Is this propaganda idea of Universal Music and Creative Records familiar? It was the promotion plan when Glory To Death released the second album "Bath the Morning Light". At the time, EMI Records voted for all the votes of Glory To Death's live appeal, and it has achieved a generous return. Glory To Death not only set off a rock storm in 24 cities, but also created the scene. The first wonderful "Young Volcano (.. After that, the album "Bath in the Morning Light" created an incredible brilliance.
This time, Universal Music and Creative Records also voted for Oasis. Although the Oasis Band is not a band known for its live performances, it must be admitted that many of the Oasis Band’s songs have a strong appeal and excellent singing. Every time the Oasis Band performs live, there will be a full chorus. On the point that "music resonates with the audience", Oasis has always performed well, and it is also an important cornerstone of their leadership in British rock.
Therefore, Oasis took the stage at the Hollywood Bowl, launched the promotion of the new album in the most suitable way for the rock band, opened the dialogue with the fans in the most direct and effective way, and opened the prelude to the ultimate showdown with a confident attitude.
Half an hour before eight o’clock, the Hollywood Bowl is already very lively. Exciting fans at the scene made the whole stage feel like they were in a sea of fire. Noisy discussions, excited screams, and joyful shouts made the whole theater. It's like a paradise floating in the clouds.
Although the Oasis band took the initiative to provoke glory to death, and its arrogant attitude has offended many fans, and was ridiculed by countless people after losing the first battle; but the Oasis band can achieve such outstanding results, you can see Out of their current fan approval rate, they are definitely the banner figures of British rock. Therefore, it is not surprising that the Hollywood Bowl is crowded with enthusiastic fans. There are even many fans who have no chance to enter the scene. Such a grand occasion makes people involuntarily confident in the new album of Oasis. .
Listening to the loud noise outside the court, Liam Gallagher and Noel Gallagher looked at each other, although they still disliked each other, they wished to punch each other in the face. ; But at this moment, they also realized that infighting cannot solve any problems. Only if they are united can they regroup and win the next ultimate showdown.
After hesitating, Liam and Knoll shook their hands, and the other members of the Oasis band stretched their hands and held them together. Then Knoll arrogantly said, "Let's kick that group hard. Fatty's ass, let those **** Yankees eat it. Shit!" He looked at his other teammates with crimson eyes, and finally Liam raised his hand, "For the Yankees!" People also yelled, "For the Yankees!"
Everyone knows who they are targeting.
When the Oasis band appeared on the stage, the entire scene was out of control, and the horrifying screams almost made the shell-shaped dome of the Hollywood Bowl almost overturned, making people suspect that the earthquake deep in the Pacific Ocean once again affected Los Angeles.
Different from the media bombing of Times Square in New York, the fanaticism of the Los Angeles Open Air Theater is absolutely not inferior. The heat waves on the face are jumping and rolling on the skin, and the eyes are densely packed with people, and the excited faces are clearly presented. Today's important and crazy.
And this is just the first step in the promotion of creative records. Next, they will take the form of fan meetings and live performances from the West Coast all the way to the east, passing through 21 cities, and will "stay at this moment" in the promotion. The momentum is pushed to the peak. Obviously, Universal Music knows very well that the Oasis Band is not suitable for interviews at this time, and any form of interview cannot avoid facing the original provocation of the Oasis Band, and the Gallagher brothers do not know when their hot temper will erupt. , So they chose this way of live performances to promote directly and effectively.
Turn on the TV, media or radio on October 28th, almost all of them are "Maria Kelly" or "Oasis"!
Some people made simple statistics out of curiosity. The words Maria-Kelly and "butterfly" appeared in important positions in forty-one newspapers—there were more newspapers mentioned simply; and this group The frequency of words appearing on TV shows is as high as 157 times, and as many as 39 programs have solemnly mentioned Maria’s new album; as for radio, this set of data cannot be counted. According to incomplete statistics, it is only one day. It appeared more than a thousand times within. Sony Columbia Records fought a beautiful propaganda war.
The words "Oasis" and "Stay Now" dominate the important pages of 33 newspapers. They are mentioned 91 times in TV shows, including 24 programs; as for radio, Oasis It won a big victory and was mentioned more than 1,500 times-although it included a lot of ridicule Oasis, it was still the focus of attention. Even more frightening is that the Oasis band had three consecutive fan meetings in Los Angeles that day, mobilizing a total of 50,000 people, and the publicity effect of close contact even exceeded Maria's ambitious media bombing. The targeted strategies of Creative Records and Universal Music have achieved good results.
Compared with the first battle of the War of the Century on September 23, this media war has clearly escalated Almost 70% of the media resources in the United States have been mobilized, and everyone has joined. In this feast, the scale of the ultimate showdown has risen by more than one level.
What’s even more frightening is that a month ago, the situation of empty alleys reappeared again. Starting from 9 o'clock on the 28th, there have been super long dragons in all major cities in the United States, among the ten most densely populated cities in the United States. In the morning of the 28th, more than one million people were mobilized to join the ultimate battle, which not only easily ended the grand occasion of the first battle of the war of the century, but also the spectacle of "Independence Day" not long ago. All had to bow down to the wind.
Obviously, after the first battle of the War of the Century, fans have been more proactive in joining this duel, using practical actions to support their idols. With the previous experience, the fans are more prepared and enthusiastic. Crazy and emotionally more positive. Especially driven by the media, the ultimate showdown has become one of the events that everyone can't miss in 1996.
The battle was only unveiled, and the smoke was already filled. This was the biggest party before the turn of the century, and no one wanted to miss it. Perhaps ten or twenty years later, this autumn in 1996 will become an important and indelible memory of this generation.
But where is the glory to death in this grand opening battle?
"Maria Kelly is coming!" "The pop queen carries a new album on the stage of Times Square!" "Magrant Maria brings a new album" "Boldly challenge the new style, Maria Kelly strives to break through"...Only after eight o'clock, the entire United States has already felt the fierce offensive of Maria's new album. The overwhelming news has fully mobilized people's sense of expectations for this album. You can hear about Maria's new album coming from almost every corner. News released.In the Battle of the Century a month ago, although the media had tried to exaggerate the power of the showdown, people still underestimated the energy erupted from the Battle of the Century. Everyone, including the three major record companies, did not expect it. Then, the sales, popularity, attention, and discussion of the three singles were far beyond imagination, killing everyone by surprise.Now, the ultimate showdown is here again, and everyone is fully prepared-at least in terms of publicity strategy, the media offensive has reached a new height, and the entire American music market has once again shaken up.Maria got the full support of Sony Columbia Records, and the creative record of Oasis has chosen Universal Music to collaborate and release, striving to make a difference in the American market. Obviously, the major record companies regard this showdown as a strategic battle to compete for the market, hoping to win more market share through this showdown. Therefore, whether it is Sony Columbia Records or Universal Music, they have tried their best and dare not slacken their efforts."Big Apple" New York witnessed the strong debut of Maria's new album "Butterfly", and "City of Angels" Los Angeles became the bridgehead for Oasis to re-enter the United States!Since losing Normandy in the Battle of the Century a month ago, the Oasis tour was also forced to suspend, losing the battle for face, they returned to London griefly, avoiding the limelight, almost closed doors. But this does not mean that they have already given up. Obviously, they are struggling, hoping to regain a city and win the final victory in the subsequent ultimate duel!Last year when they faced off against the stained band, they achieved such a big reversal-they lost the singles battle but won the album battle, and through this momentum, they achieved a brand new career. Gao Feng, and that album has become the most popular and acclaimed work of Oasis so far. This time, they also tried to replicate this miracle again, relying on the strength of the album, breaking the blockade of glory to death, and holding the initiative again in their hands.For the Oasis band, this matchup is not to be missed. Therefore, after a month of retreat, they reappeared on the land of Los Angeles with their heads high. Facing the media attention and attention calmly, they launched an intensive promotion of the new album "Stay in this moment".At 8 o'clock in the morning on the 28th, the Hollywood Bowl ushered in the Oasis on stage. Nearly 20,000 spectators and more than 40 reporters gathered on the scene. In addition, there was a broadcast team from the TV station, which will be in Houston, Philadelphia, Fourteen cities including Miami, Boston, Washington, etc. will be broadcast live simultaneously.Is this propaganda idea of Universal Music and Creative Records familiar? It was the promotion plan when Glory To Death released the second album "Bath the Morning Light". At the time, EMI Records voted for all the votes of Glory To Death's live appeal, and it has achieved a generous return. Glory To Death not only set off a rock storm in 24 cities, but also created the scene. The first wonderful "Young Volcano .. After that, the album "Bath in the Morning Light" created an incredible brilliance.This time, Universal Music and Creative Records also voted for Oasis. Although the Oasis Band is not a band known for its live performances, it must be admitted that many of the Oasis Band's songs have a strong appeal and excellent singing. Every time the Oasis Band performs live, there will be a full chorus. On the point that "music resonates with the audience", Oasis has always performed well, and it is also an important cornerstone of their leadership in British rock.Therefore, Oasis took the stage at the Hollywood Bowl, launched the promotion of the new album in the most suitable way for the rock band, opened the dialogue with the fans in the most direct and effective way, and opened the prelude to the ultimate showdown with a confident attitude.Half an hour before eight o'clock, the Hollywood Bowl is already very lively. Exciting fans at the scene made the whole stage feel like they were in a sea of fire. Noisy discussions, excited screams, and joyful shouts made the whole theater. It's like a paradise floating in the clouds.Although the Oasis band took the initiative to provoke glory to death, and its arrogant attitude has offended many fans, and was ridiculed by countless people after losing the first battle; but the Oasis band can achieve such outstanding results, you can see Out of their current fan approval rate, they are definitely the banner figures of British rock. Therefore, it is not surprising that the Hollywood Bowl is crowded with enthusiastic fans. There are even many fans who have no chance to enter the scene. Such a grand occasion makes people involuntarily confident in the new album of Oasis. .Listening to the loud noise outside the court, Liam Gallagher and Noel Gallagher looked at each other, although they still disliked each other, they wished to punch each other in the face. ; But at this moment, they also realized that infighting cannot solve any problems. Only if they are united can they regroup and win the next ultimate showdown.After hesitating, Liam and Knoll shook their hands, and the other members of the Oasis band stretched their hands and held them together. Then Knoll arrogantly said, "Let's kick that group hard. Fatty's ass, let those **** Yankees eat it. Shit!" He looked at his other teammates with crimson eyes, and finally Liam raised his hand, "For the Yankees!" People also yelled, "For the Yankees!"Everyone knows who they are targeting.When the Oasis band appeared on the stage, the entire scene was out of control, and the horrifying screams almost made the shell-shaped dome of the Hollywood Bowl almost overturned, making people suspect that the earthquake deep in the Pacific Ocean once again affected Los Angeles.Different from the media bombing of Times Square in New York, the fanaticism of the Los Angeles Open Air Theater is absolutely not inferior. The heat waves on the face are jumping and rolling on the skin, and the eyes are densely packed with people, and the excited faces are clearly presented. Today's important and crazy.And this is just the first step in the promotion of creative records. Next, they will take the form of fan meetings and live performances from the West Coast all the way to the east, passing through 21 cities, and will "stay at this moment" in the promotion. The momentum is pushed to the peak. Obviously, Universal Music knows very well that the Oasis Band is not suitable for interviews at this time, and any form of interview cannot avoid facing the original provocation of the Oasis Band, and the Gallagher brothers do not know when their hot temper will erupt. , So they chose this way of live performances to promote directly and effectively.Turn on the TV, media or radio on October 28th, almost all of them are "Maria Kelly" or "Oasis"!Some people made simple statistics out of curiosity. The words Maria-Kelly and "butterfly" appeared in important positions in forty-one newspapersthere were more newspapers mentioned simply; and this group The frequency of words appearing on TV shows is as high as 157 times, and as many as 39 programs have solemnly mentioned Maria's new album; as for radio, this set of data cannot be counted. According to incomplete statistics, it is only one day. It appeared more than a thousand times within. Sony Columbia Records fought a beautiful propaganda war.The words "Oasis" and "Stay Now" dominate the important pages of 33 newspapers. They are mentioned 91 times in TV shows, including 24 programs; as for radio, Oasis It won a big victory and was mentioned more than 1,500 times-although it included a lot of ridicule Oasis, it was still the focus of attention. Even more frightening is that the Oasis band had three consecutive fan meetings in Los Angeles that day, mobilizing a total of 50,000 people, and the publicity effect of close contact even exceeded Maria's ambitious media bombing. The targeted strategies of Creative Records and Universal Music have achieved good results.Compared with the first battle of the War of the Century on September 23, this media war has clearly escalated Almost 70% of the media resources in the United States have been mobilized, and everyone has joined. In this feast, the scale of the ultimate showdown has risen by more than one level.What's even more frightening is that a month ago, the situation of empty alleys reappeared again. Starting from 9 o'clock on the 28th, there have been super long dragons in all major cities in the United States, among the ten most densely populated cities in the United States. In the morning of the 28th, more than one million people were mobilized to join the ultimate battle, which not only easily ended the grand occasion of the first battle of the war of the century, but also the spectacle of "Independence Day" not long ago. All had to bow down to the wind.Obviously, after the first battle of the War of the Century, fans have been more proactive in joining this duel, using practical actions to support their idols. With the previous experience, the fans are more prepared and enthusiastic. Crazy and emotionally more positive. Especially driven by the media, the ultimate showdown has become one of the events that everyone can't miss in 1996.The battle was only unveiled, and the smoke was already filled. This was the biggest party before the turn of the century, and no one wanted to miss it. Perhaps ten or twenty years later, this autumn in 1996 will become an important and indelible memory of this generation.But where is the glory to death in this grand opening battle?
