Chapter 1998: 1998
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According to incomplete statistics, the magic city premiere of "Interstellar Crossing" mobilized more than 5,000 spectators. It easily created the largest premiere record in the history of China, and the enthusiasm and madness of the audience was truly ignited. Throughout the night, even the blazing blazing sun was eclipsed. The hustle and excitement ran through the night violently, until the early hours of the morning. Declaration" to respond.
The sense of separation between the virtual space and the real world reached its peak at this moment, and it also raised a realistic research question:
Is the popularity bubble on social networks real or is it a mirage? What is true of all this happening?
The first thing to be sure is that all of this is true, but the truth is mixed with a lot of water, which creates an illusion of falsehood and trueness, so that the boundary between false and true begins to blur further, which also makes people look at social phenomena. The perspective and point of view must be adjusted:
In the environment of the Internet age, the publicity methods and news composition have indeed undergone earth-shaking changes. The self-media group built by social networks has now become a part that cannot be ignored; at the same time, the sense of distance eliminated by smartphones also allows publicity Many changes have taken place in the way.
When major major film companies, including Disney, Warner Bros., etc., are formulating commercial film promotion plans, the spread of Internet viruses and the social interaction of major actors are all becoming an important part, and a brand-new discipline has gradually formed and continues to develop. In progress.
These are facts.
However, with the advancing of time and social development, multiple tests and studies such as market reaction, theoretical research, practical operation, and experience precipitation have gradually brought the logic and theory of things to the surface, providing a professional perspective to see "social networks" The impact of "economy" on contemporary times has shown a different conclusion.
To sum up briefly, it is the "social network frenzy", how much is substantial, and how much is a bubble accumulated by nothingness; furthermore, how closely the so-called craze of virtual space is connected with the real world, How many waves can be created, these are issues to be discussed.
First, the conversion rate of network popularity.
The active groups of social networks are spread across all age groups, but the peak is relatively concentrated in the young group of 18 to 30 years old; at the same time, groups of different ages, regions, classes, and educations, their favorite social network platforms, The way they use social networks, etc., are also different.
In other words, the main groups of social networks are relatively special, and their influence on movie box office is mainly concentrated on a special group of a certain age. But the attributes of movies are different and changeable, which also means that works suitable for social network dissemination are relatively limited.
In other words, some movies are suitable for social network dissemination, and some are not; furthermore, the boom in social networks can affect some movies, and some are not.
For example, "Inception", this brain-burning movie has certain requirements for education, knowledge, hobbies, etc. It is not suitable for social networking platforms. Even if it is bombarded, the final box office conversion rate is very limited. Audiences who like similar works, even without social network promotion, will still enter the movie theater; on the contrary, if they do not like the target group of such works, the overwhelming publicity of social networks will ultimately have limited effect.
Needless to say, "Interstellar" is also such a movie.
Relatively speaking, "Avengers" works with pop culture attributes are closely related to social networks. Even during non-movie promotion periods, they can always create connections through network communication. This also means that social networks The burst of energy can directly affect the movie box office because their target audience groups are active members of social networks, and this segmentation is also an inevitable result after the market matures.
From this perspective, reviewing the resistance of social networks again, you can see different content:
Who on earth is protesting and cursing Lan Li? Fans of traffic stars; then, are these fans the target audience of Interstellar? It's not.
Who on earth is resisting "interstellar crossing"? Fanatics who don't know the truth; then, are these fanatics who follow the trend without self-judgment, the target audience of Interstellar? Nor is it.
In fact, the answer is that simple.
The uproar of the social network is real. After the water injection on the network platform, the real bubble that has been expanded by ten times and one hundred times; similarly, the liveliness of the premiere scene is also real, without the radiation effect of the network, covering Don Quixote De's all ages, showing the real scene down-to-earth.
Both are real, but the magic effect is different.
However, even for the "Avengers", the box office conversion rate of the social networking boom is far from excellent. Just look at the second and third parts of the "Avengers". The success of this work is related to The long foreshadowing and excellent marketing of the entire Marvel Universe were inseparable before, and social networks were only one of the later catalysts.
Here, the second branch is also involved:
The attributes of the young group of social networks.
Everyone chooses a social network for different purposes, which in turn forms different attributes.
Some people, they hope to win attention, are simply "net celebrities", they will repost hot topics to keep up with the trend, but they may not actually enter the movie theater.
Some people are purely to pass the time. In the era of fingertip sliding information reception, they enjoy the relaxation and comfort of the virtual world of social networks. The cinema is an additional option rather than an inevitable option.
There are also people who want to keep up with the times, do not want to be abandoned by the mainstream, always pay attention to hot topics, and choose whether to enter the cinema according to the trend of social networks.
To put it simply, the peak body of social networks has many uncertainties, market demand is intricate, and there are too many uncertainties in the influence of network popularity and the conversion rate of movie box offices.
Traffic stars headed by Chris-Wu and Han-Lu are the most typical representatives. They can make great noises easily on the Internet; however, the box office and ratings data of their works often fail to explode with the same energy. The topic is just Topics and traffic are just traffic, and the final benefit conversion rate is far from that simple.
To sum up, the active group of social networks is a specific target, while the main audience of the film market is broader. Only the overlapping part of the two can have an impact. The larger the non-overlapping part of the film positioning, the greater the box office conversion rate of network popularity. The lower.
Second, the bubble of China's traffic star.
The "traffic star" is a special product in China's society, which also makes China's market have a unique product, the deceptiveness of the popularity bubble is often easy to create many misunderstandings.
For the time being, let alone how much moisture is contained in the proportion of zombie fans, this also lowers the conversion rate of network popularity; it is enough to talk about the traffic manufacturing industry alone.
"Industry", now the manufacturing of traffic stars has gradually formed an industry, that is, the "Navy Army" and the "Rolling List". Many times, seemingly vigorous discussions are just a small splash in the real world. A team of five people can easily generate 50,000 or even 500,000 traffic, which also makes China's Internet hotspots more than 100 million. , Compared to Twitter and the photo wall still staying in the tens of millions of times, it is quite a few grades higher.
But in fact, these enthusiasm is just looking at the flowers in the fog, and you can't see the truth at all. The true and false content has completely lost the possibility of judgment.
The peripheral industries created on this basis have pushed the virtual popularity of the Internet to the peak. Hot search lists can be bought, records can be refreshed, data can be created... And behind these huge data, it is possible It's just nothingness. The situation on the Internet is more and more vigorous but calm in reality. Not all, but it does occupy a large part of it.
The gap between virtual and reality has also become an alternative interpretation of loneliness in the Internet age.
A whole day today is the best interpretation.
From the time the hotel created false alarms and triggered online discussions, everything showed an excessively fast and excessively exaggerated trend; in the afternoon, because the "key" of the two traffic stars was triggered, the incident was to speed up the sports car with the brakes failing. Destroyed and rushed in the direction of destruction, if there is no "industry" behind the push, this is absolutely impossible.
The conclusion is very simple~www.novelhall.com~ If all are bubbles, then there is no conversion between "virtual and reality".
Then, from this perspective, reviewing the resistance of social networks again, you can ask brand new questions:
Who is against Renly? Who on earth is boycotting Lanli? Who is driving the incident? The most important thing is that the pick-up frenzy and car chase last night, are they all false? Which phenomenon is true in the end?
At this moment, the premiere red carpet gave the answer.
This is why Lan Li doesn’t care not because he has seen the truth in advance, but because he clearly understands how bluff a mirage on the Internet can be, and how powerful the illusion that bubbles can create. If you believe it, then in the end It's just myself that is injured.
Lan Li rarely uses social networks such as photo walls and Twitter. The main reason is that he hopes that he can follow his dreams on the ground, instead of indulging in the virtual world constructed by cyberspace. He needs to be real! Just like this moment, the boiling sea of people in front of you, these are the real Don Quixotes.
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According to incomplete statistics, the magic city premiere of "Interstellar Crossing" mobilized more than 5,000 spectators. It easily created the largest premiere record in the history of China, and the enthusiasm and madness of the audience was truly ignited. Throughout the night, even the blazing blazing sun was eclipsed. The hustle and excitement ran through the night violently, until the early hours of the morning. Declaration" to respond.
The sense of separation between the virtual space and the real world reached its peak at this moment, and it also raised a realistic research question:
Is the popularity bubble on social networks real or is it a mirage? What is true of all this happening?
The first thing to be sure is that all of this is true, but the truth is mixed with a lot of water, which creates an illusion of falsehood and trueness, so that the boundary between false and true begins to blur further, which also makes people look at social phenomena. The perspective and point of view must be adjusted:
In the environment of the Internet age, the publicity methods and news composition have indeed undergone earth-shaking changes. The self-media group built by social networks has now become a part that cannot be ignored; at the same time, the sense of distance eliminated by smartphones also allows publicity Many changes have taken place in the way.
When major major film companies, including Disney, Warner Bros., etc., are formulating commercial film promotion plans, the spread of Internet viruses and the social interaction of major actors are all becoming an important part, and a brand-new discipline has gradually formed and continues to develop. In progress.
These are facts.
However, with the advancing of time and social development, multiple tests and studies such as market reaction, theoretical research, practical operation, and experience precipitation have gradually brought the logic and theory of things to the surface, providing a professional perspective to see "social networks" The impact of "economy" on contemporary times has shown a different conclusion.
To sum up briefly, it is the "social network frenzy", how much is substantial, and how much is a bubble accumulated by nothingness; furthermore, how closely the so-called craze of virtual space is connected with the real world, How many waves can be created, these are issues to be discussed.
First, the conversion rate of network popularity.
The active groups of social networks are spread across all age groups, but the peak is relatively concentrated in the young group of 18 to 30 years old; at the same time, groups of different ages, regions, classes, and educations, their favorite social network platforms, The way they use social networks, etc., are also different.
In other words, the main groups of social networks are relatively special, and their influence on movie box office is mainly concentrated on a special group of a certain age. But the attributes of movies are different and changeable, which also means that works suitable for social network dissemination are relatively limited.
In other words, some movies are suitable for social network dissemination, and some are not; furthermore, the boom in social networks can affect some movies, and some are not.
For example, "Inception", this brain-burning movie has certain requirements for education, knowledge, hobbies, etc. It is not suitable for social networking platforms. Even if it is bombarded, the final box office conversion rate is very limited. Audiences who like similar works, even without social network promotion, will still enter the movie theater; on the contrary, if they do not like the target group of such works, the overwhelming publicity of social networks will ultimately have limited effect.
Needless to say, "Interstellar" is also such a movie.
Relatively speaking, "Avengers" works with pop culture attributes are closely related to social networks. Even during non-movie promotion periods, they can always create connections through network communication. This also means that social networks The burst of energy can directly affect the movie box office because their target audience groups are active members of social networks, and this segmentation is also an inevitable result after the market matures.
From this perspective, reviewing the resistance of social networks again, you can see different content:
Who on earth is protesting and cursing Lan Li? Fans of traffic stars; then, are these fans the target audience of Interstellar? It's not.
Who on earth is resisting "interstellar crossing"? Fanatics who don't know the truth; then, are these fanatics who follow the trend without self-judgment, the target audience of Interstellar? Nor is it.
In fact, the answer is that simple.
The uproar of the social network is real. After the water injection on the network platform, the real bubble that has been expanded by ten times and one hundred times; similarly, the liveliness of the premiere scene is also real, without the radiation effect of the network, covering Don Quixote De's all ages, showing the real scene down-to-earth.
Both are real, but the magic effect is different.
However, even for the "Avengers", the box office conversion rate of the social networking boom is far from excellent. Just look at the second and third parts of the "Avengers". The success of this work is related to The long foreshadowing and excellent marketing of the entire Marvel Universe were inseparable before, and social networks were only one of the later catalysts.
Here, the second branch is also involved:
The attributes of the young group of social networks.
Everyone chooses a social network for different purposes, which in turn forms different attributes.
Some people, they hope to win attention, are simply "net celebrities", they will repost hot topics to keep up with the trend, but they may not actually enter the movie theater.
Some people are purely to pass the time. In the era of fingertip sliding information reception, they enjoy the relaxation and comfort of the virtual world of social networks. The cinema is an additional option rather than an inevitable option.
There are also people who want to keep up with the times, do not want to be abandoned by the mainstream, always pay attention to hot topics, and choose whether to enter the cinema according to the trend of social networks.
To put it simply, the peak body of social networks has many uncertainties, market demand is intricate, and there are too many uncertainties in the influence of network popularity and the conversion rate of movie box offices.
Traffic stars headed by Chris-Wu and Han-Lu are the most typical representatives. They can make great noises easily on the Internet; however, the box office and ratings data of their works often fail to explode with the same energy. The topic is just Topics and traffic are just traffic, and the final benefit conversion rate is far from that simple.
To sum up, the active group of social networks is a specific target, while the main audience of the film market is broader. Only the overlapping part of the two can have an impact. The larger the non-overlapping part of the film positioning, the greater the box office conversion rate of network popularity. The lower.
Second, the bubble of China's traffic star.
The "traffic star" is a special product in China's society, which also makes China's market have a unique product, the deceptiveness of the popularity bubble is often easy to create many misunderstandings.
For the time being, let alone how much moisture is contained in the proportion of zombie fans, this also lowers the conversion rate of network popularity; it is enough to talk about the traffic manufacturing industry alone.
"Industry", now the manufacturing of traffic stars has gradually formed an industry, that is, the "Navy Army" and the "Rolling List". Many times, seemingly vigorous discussions are just a small splash in the real world. A team of five people can easily generate 50,000 or even 500,000 traffic, which also makes China's Internet hotspots more than 100 million. , Compared to Twitter and the photo wall still staying in the tens of millions of times, it is quite a few grades higher.
But in fact, these enthusiasm is just looking at the flowers in the fog, and you can't see the truth at all. The true and false content has completely lost the possibility of judgment.
The peripheral industries created on this basis have pushed the virtual popularity of the Internet to the peak. Hot search lists can be bought, records can be refreshed, data can be created... And behind these huge data, it is possible It's just nothingness. The situation on the Internet is more and more vigorous but calm in reality. Not all, but it does occupy a large part of it.
The gap between virtual and reality has also become an alternative interpretation of loneliness in the Internet age.
A whole day today is the best interpretation.
From the time the hotel created false alarms and triggered online discussions, everything showed an excessively fast and excessively exaggerated trend; in the afternoon, because the "key" of the two traffic stars was triggered, the incident was to speed up the sports car with the brakes failing. Destroyed and rushed in the direction of destruction, if there is no "industry" behind the push, this is absolutely impossible.
The conclusion is very simple~www.novelhall.com~ If all are bubbles, then there is no conversion between "virtual and reality".
Then, from this perspective, reviewing the resistance of social networks again, you can ask brand new questions:
Who is against Renly? Who on earth is boycotting Lanli? Who is driving the incident? The most important thing is that the pick-up frenzy and car chase last night, are they all false? Which phenomenon is true in the end?
At this moment, the premiere red carpet gave the answer.
This is why Lan Li doesn’t care not because he has seen the truth in advance, but because he clearly understands how bluff a mirage on the Internet can be, and how powerful the illusion that bubbles can create. If you believe it, then in the end It's just myself that is injured.
Lan Li rarely uses social networks such as photo walls and Twitter. The main reason is that he hopes that he can follow his dreams on the ground, instead of indulging in the virtual world constructed by cyberspace. He needs to be real! Just like this moment, the boiling sea of people in front of you, these are the real Don Quixotes.
According to incomplete statistics, the magic city premiere of "Interstellar Crossing" mobilized more than 5,000 spectators. It easily created the largest premiere record in the history of China, and the enthusiasm and madness of the audience was truly ignited. Throughout the night, even the blazing blazing sun was eclipsed. The hustle and excitement ran through the night violently, until the early hours of the morning. Declaration" to respond.The sense of separation between the virtual space and the real world reached its peak at this moment, and it also raised a realistic research question:Is the popularity bubble on social networks real or is it a mirage? What is true of all this happening?The first thing to be sure is that all of this is true, but the truth is mixed with a lot of water, which creates an illusion of falsehood and trueness, so that the boundary between false and true begins to blur further, which also makes people look at social phenomena. The perspective and point of view must be adjusted:In the environment of the Internet age, the publicity methods and news composition have indeed undergone earth-shaking changes. The self-media group built by social networks has now become a part that cannot be ignored; at the same time, the sense of distance eliminated by smartphones also allows publicity Many changes have taken place in the way.When major major film companies, including Disney, Warner Bros., etc., are formulating commercial film promotion plans, the spread of Internet viruses and the social interaction of major actors are all becoming an important part, and a brand-new discipline has gradually formed and continues to develop. In progress.These are facts.However, with the advancing of time and social development, multiple tests and studies such as market reaction, theoretical research, practical operation, and experience precipitation have gradually brought the logic and theory of things to the surface, providing a professional perspective to see "social networks" The impact of "economy" on contemporary times has shown a different conclusion.To sum up briefly, it is the "social network frenzy", how much is substantial, and how much is a bubble accumulated by nothingness; furthermore, how closely the so-called craze of virtual space is connected with the real world, How many waves can be created, these are issues to be discussed.First, the conversion rate of network popularity.The active groups of social networks are spread across all age groups, but the peak is relatively concentrated in the young group of 18 to 30 years old; at the same time, groups of different ages, regions, classes, and educations, their favorite social network platforms, The way they use social networks, etc., are also different.In other words, the main groups of social networks are relatively special, and their influence on movie box office is mainly concentrated on a special group of a certain age. But the attributes of movies are different and changeable, which also means that works suitable for social network dissemination are relatively limited.In other words, some movies are suitable for social network dissemination, and some are not; furthermore, the boom in social networks can affect some movies, and some are not.For example, "Inception", this brain-burning movie has certain requirements for education, knowledge, hobbies, etc. It is not suitable for social networking platforms. Even if it is bombarded, the final box office conversion rate is very limited. Audiences who like similar works, even without social network promotion, will still enter the movie theater; on the contrary, if they do not like the target group of such works, the overwhelming publicity of social networks will ultimately have limited effect.Needless to say, "Interstellar" is also such a movie.Relatively speaking, "Avengers" works with pop culture attributes are closely related to social networks. Even during non-movie promotion periods, they can always create connections through network communication. This also means that social networks The burst of energy can directly affect the movie box office because their target audience groups are active members of social networks, and this segmentation is also an inevitable result after the market matures.From this perspective, reviewing the resistance of social networks again, you can see different content:Who on earth is protesting and cursing Lan Li? Fans of traffic stars; then, are these fans the target audience of Interstellar? It's not.Who on earth is resisting "interstellar crossing"? Fanatics who don't know the truth; then, are these fanatics who follow the trend without self-judgment, the target audience of Interstellar? Nor is it.In fact, the answer is that simple.The uproar of the social network is real. After the water injection on the network platform, the real bubble that has been expanded by ten times and one hundred times; similarly, the liveliness of the premiere scene is also real, without the radiation effect of the network, covering Don Quixote De's all ages, showing the real scene down-to-earth.Both are real, but the magic effect is different.However, even for the "Avengers", the box office conversion rate of the social networking boom is far from excellent. Just look at the second and third parts of the "Avengers". The success of this work is related to The long foreshadowing and excellent marketing of the entire Marvel Universe were inseparable before, and social networks were only one of the later catalysts.Here, the second branch is also involved:The attributes of the young group of social networks.Everyone chooses a social network for different purposes, which in turn forms different attributes.Some people, they hope to win attention, are simply "net celebrities", they will repost hot topics to keep up with the trend, but they may not actually enter the movie theater.Some people are purely to pass the time. In the era of fingertip sliding information reception, they enjoy the relaxation and comfort of the virtual world of social networks. The cinema is an additional option rather than an inevitable option.There are also people who want to keep up with the times, do not want to be abandoned by the mainstream, always pay attention to hot topics, and choose whether to enter the cinema according to the trend of social networks.To put it simply, the peak body of social networks has many uncertainties, market demand is intricate, and there are too many uncertainties in the influence of network popularity and the conversion rate of movie box offices.Traffic stars headed by Chris-Wu and Han-Lu are the most typical representatives. They can make great noises easily on the Internet; however, the box office and ratings data of their works often fail to explode with the same energy. The topic is just Topics and traffic are just traffic, and the final benefit conversion rate is far from that simple.To sum up, the active group of social networks is a specific target, while the main audience of the film market is broader. Only the overlapping part of the two can have an impact. The larger the non-overlapping part of the film positioning, the greater the box office conversion rate of network popularity. The lower.Second, the bubble of China's traffic star.The "traffic star" is a special product in China's society, which also makes China's market have a unique product, the deceptiveness of the popularity bubble is often easy to create many misunderstandings.For the time being, let alone how much moisture is contained in the proportion of zombie fans, this also lowers the conversion rate of network popularity; it is enough to talk about the traffic manufacturing industry alone."Industry", now the manufacturing of traffic stars has gradually formed an industry, that is, the "Navy Army" and the "Rolling List". Many times, seemingly vigorous discussions are just a small splash in the real world. A team of five people can easily generate 50,000 or even 500,000 traffic, which also makes China's Internet hotspots more than 100 million. , Compared to Twitter and the photo wall still staying in the tens of millions of times, it is quite a few grades higher.But in fact, these enthusiasm is just looking at the flowers in the fog, and you can't see the truth at all. The true and false content has completely lost the possibility of judgment.The peripheral industries created on this basis have pushed the virtual popularity of the Internet to the peak. Hot search lists can be bought, records can be refreshed, data can be created... And behind these huge data, it is possible It's just nothingness. The situation on the Internet is more and more vigorous but calm in reality. Not all, but it does occupy a large part of it.The gap between virtual and reality has also become an alternative interpretation of loneliness in the Internet age.A whole day today is the best interpretation.From the time the hotel created false alarms and triggered online discussions, everything showed an excessively fast and excessively exaggerated trend; in the afternoon, because the "key" of the two traffic stars was triggered, the incident was to speed up the sports car with the brakes failing. Destroyed and rushed in the direction of destruction, if there is no "industry" behind the push, this is absolutely impossible.The conclusion is very simple~www.novelhall.com~ If all are bubbles, then there is no conversion between "virtual and reality".Then, from this perspective, reviewing the resistance of social networks again, you can ask brand new questions:Who is against Renly? Who on earth is boycotting Lanli? Who is driving the incident? The most important thing is that the pick-up frenzy and car chase last night, are they all false? Which phenomenon is true in the end?At this moment, the premiere red carpet gave the answer.This is why Lan Li doesn't care not because he has seen the truth in advance, but because he clearly understands how bluff a mirage on the Internet can be, and how powerful the illusion that bubbles can create. If you believe it, then in the end It's just myself that is injured.Lan Li rarely uses social networks such as photo walls and Twitter. The main reason is that he hopes that he can follow his dreams on the ground, instead of indulging in the virtual world constructed by cyberspace. He needs to be real! Just like this moment, the boiling sea of people in front of you, these are the real Don Quixotes.
