Chapter 268. The trend of rock music (1)
"Do you need some coffee?"
"No, I'm fine."
Director Zhao refused the coffee, CEO Xu offered and sat down in front of her. His meeting with CEO Xu was his last job for today.
Director Zhao would go straight to his home and sleep after that. He was afraid that drinking coffee would hinder his sweet sleep.
Actually, he should have already left work an hour ago but his meeting with the CEO came abruptly.
"So, you agreed on it, despite there being a huge risk involved."
"Yeah, he wanted to do it. Although there is a high chance of failure, just the benefits of the success was enough to ignore it."
The meeting was about Ren and the Starlights. CEO Xu wanted to see the report about their new song together.
She also wanted to warn Director Zhao about the various risks in it.
"You aren't getting too over confident because of Ren's continuous success, right?"
"No, I'm not. It's just that I have a plan to make it succeed and we are not looking for profit or popularity here. We are looking to create a new trend- the trend of rock music."
Ren already has sufficient popularity for now and there was no need to think much about the profit currently.
What Director Zhao wanted was to create a splash in the music industry.
"I can understand what you are saying but doing it with a popular overseas band would be better."
"We can do that but if we are targeting the Chinese audience, then it won't work."
CEO Xu raised her eyebrow with a curious expression. Her expression was saying that she wanted to listen to the reason behind his words.
"Currently, there are no famous bands in China. Most of the popular bands have already dissolved or the members have retired."
The current rock scene in China was highly underrated and almost all the popular bands were indie bands.
They have a small and specific audience and not even one of them is mainstream. Those who tried to go mainstream had already failed, no matter how many times they tried.
"So, you are saying that you need a young band, full of vitality and freshness."
"Yeah. If we succeed, then there will be a new trend of rock bands and Top star entertainment can lead that trend."
When girl groups started to become the new trend, many agencies had invested millions of dollars in it.
The current top three agencies in China- Phoenix entertainment, Hongdae entertainment and RG entertainment were the ones to start this wave and they were still riding on it.
The girl group Silverhart of Phoenix entertainment was the first girl group to emerge successful in this trend and the current news was that they were now making their US debut soon.
CEO Xu still can't sleep when she thinks about that.
"If we succeed, then we can become the next big agency in China but the question is the same? Will we succeed?"
She asked Director Zhao with a blank expression.
"Yeah, we will. There were many reasons behind my confidence?"
"What reasons?"
"First of all, most of the agencies are trying to focus on the US market currently."
CEO Xu nodded when she heard that. It was an open secret in the entertainment industry. Many agencies were eyeing the US market currently.
Even Top star entertainment was planning on sending Lumous to the US, but they were holding back because Lumous was a new girl group.
"We can use this opportunity to make a new trend in China when most of the agencies are focusing on the overseas market."
"So, in a way, we would be backstabbing the other agencies. The other agencies can try to hinder our progress."
"It's not like we are going against them. If we succeeded, then the other agencies would try to debut their own bands, instead of fighting them."
CEO Xu nodded when she heard that. She agreed with what Director Zhao was trying to say.
Business was all about realising the opportunities and making it work in their favour. Director Zhao just wanted to make full use of this opportunity.
When the other agencies would focus on the US market, they will try to make a mark on the Chinese market.
It was a simple strategy but there were still some questions in CEO Xu's mind.
"So, how will we do it?"
Director Zhao smiled when he heard that and began to explain.
"I have heard the guided version of the song. It just needs some polishing from a producer and it will be good to go."
"How will we release it?"
"We will go through digital single sales. If we advertised it by saying that Ren will be releasing his debut single with an unknown rock band, then it will surely garner interest."
People would obviously be curious about who the rock band is and why Ren was releasing a single with a rock band, when he could do it with a girl group.
These questions would make it a more trending topic.
"Yeah, it can make an impact but will it make that much impact that it could even create a new trend?"
"That would depend on how much we promote this topic and I want to release it during the time «Slayers» starts to air."
CEO Xu's smile became a smirk when she heard that. Director Zhao had thoroughly thought of the plan and the details were accurate.
"We will be using the momentum of «Slayers» to make a bigger impact."
"Yeah. I have already written all these things in the report I have submitted to the. You should look through them."
Words like 'A concert tour' and 'targeting a specific age group' attracted her attention, but CEO Xu felt like something was missing.
'We are trying to make an impact which can change the whole industry. Will one song be enough for it?'
CEO Xu had major doubts about it.
Just a single song was not enough to make that much of an impact. They needed something bigger than just one song.
But the risk of an album was too big. One that she can't bear to take.
She contemplated what she could do about it and after a while, she finally opened her mouth to speak.
"I don't think a single song will be enough."
"Then, what will we do? Making an album would take too much time and we only have 2-3 months before «Slayers» starts to release."
"Let's go with a mini album."
Rather than taking risks with a full fledged album, a mini album was better.
"We have to look for songs for it then."
CEO Xu shook her head and replied.
"You don't have to look for songs from outside. We are going for a mini album based on rock songs. We have to look for genuine rock songs."
"Do, do you mean that Starlights should make the other songs?"
"We need pure rock songs to succeed this time."
Chapter 268. The trend of rock music (1)
"Do you need some coffee?"
"No, I'm fine."
Director Zhao refused the coffee, CEO Xu offered and sat down in front of her. His meeting with CEO Xu was his last job for today.
Director Zhao would go straight to his home and sleep after that. He was afraid that drinking coffee would hinder his sweet sleep.
Actually, he should have already left work an hour ago but his meeting with the CEO came abruptly.
"So, you agreed on it, despite there being a huge risk involved."
"Yeah, he wanted to do it. Although there is a high chance of failure, just the benefits of the success was enough to ignore it."
The meeting was about Ren and the Starlights. CEO Xu wanted to see the report about their new song together.
She also wanted to warn Director Zhao about the various risks in it.
"You aren't getting too over confident because of Ren's continuous success, right?"
"No, I'm not. It's just that I have a plan to make it succeed and we are not looking for profit or popularity here. We are looking to create a new trend- the trend of rock music."
Ren already has sufficient popularity for now and there was no need to think much about the profit currently.
What Director Zhao wanted was to create a splash in the music industry.
"I can understand what you are saying but doing it with a popular overseas band would be better."
"We can do that but if we are targeting the Chinese audience, then it won't work."
CEO Xu raised her eyebrow with a curious expression. Her expression was saying that she wanted to listen to the reason behind his words.
"Currently, there are no famous bands in China. Most of the popular bands have already dissolved or the members have retired."
The current rock scene in China was highly underrated and almost all the popular bands were indie bands.
They have a small and specific audience and not even one of them is mainstream. Those who tried to go mainstream had already failed, no matter how many times they tried.
"So, you are saying that you need a young band, full of vitality and freshness."
"Yeah. If we succeed, then there will be a new trend of rock bands and Top star entertainment can lead that trend."
When girl groups started to become the new trend, many agencies had invested millions of dollars in it.
The current top three agencies in China- Phoenix entertainment, Hongdae entertainment and RG entertainment were the ones to start this wave and they were still riding on it.
The girl group Silverhart of Phoenix entertainment was the first girl group to emerge successful in this trend and the current news was that they were now making their US debut soon.
CEO Xu still can't sleep when she thinks about that.
"If we succeed, then we can become the next big agency in China but the question is the same? Will we succeed?"
She asked Director Zhao with a blank expression.
"Yeah, we will. There were many reasons behind my confidence?"
"What reasons?"
"First of all, most of the agencies are trying to focus on the US market currently."
CEO Xu nodded when she heard that. It was an open secret in the entertainment industry. Many agencies were eyeing the US market currently.
Even Top star entertainment was planning on sending Lumous to the US, but they were holding back because Lumous was a new girl group.
"We can use this opportunity to make a new trend in China when most of the agencies are focusing on the overseas market."
"So, in a way, we would be backstabbing the other agencies. The other agencies can try to hinder our progress."
"It's not like we are going against them. If we succeeded, then the other agencies would try to debut their own bands, instead of fighting them."
CEO Xu nodded when she heard that. She agreed with what Director Zhao was trying to say.
Business was all about realising the opportunities and making it work in their favour. Director Zhao just wanted to make full use of this opportunity.
When the other agencies would focus on the US market, they will try to make a mark on the Chinese market.
It was a simple strategy but there were still some questions in CEO Xu's mind.
"So, how will we do it?"
Director Zhao smiled when he heard that and began to explain.
"I have heard the guided version of the song. It just needs some polishing from a producer and it will be good to go."
"How will we release it?"
"We will go through digital single sales. If we advertised it by saying that Ren will be releasing his debut single with an unknown rock band, then it will surely garner interest."
People would obviously be curious about who the rock band is and why Ren was releasing a single with a rock band, when he could do it with a girl group.
These questions would make it a more trending topic.
"Yeah, it can make an impact but will it make that much impact that it could even create a new trend?"
"That would depend on how much we promote this topic and I want to release it during the time «Slayers» starts to air."
CEO Xu's smile became a smirk when she heard that. Director Zhao had thoroughly thought of the plan and the details were accurate.
"We will be using the momentum of «Slayers» to make a bigger impact."
"Yeah. I have already written all these things in the report I have submitted to the. You should look through them."
Words like 'A concert tour' and 'targeting a specific age group' attracted her attention, but CEO Xu felt like something was missing.
'We are trying to make an impact which can change the whole industry. Will one song be enough for it?'
CEO Xu had major doubts about it.
Just a single song was not enough to make that much of an impact. They needed something bigger than just one song.
But the risk of an album was too big. One that she can't bear to take.
She contemplated what she could do about it and after a while, she finally opened her mouth to speak.
"I don't think a single song will be enough."
"Then, what will we do? Making an album would take too much time and we only have 2-3 months before «Slayers» starts to release."
"Let's go with a mini album."
Rather than taking risks with a full fledged album, a mini album was better.
"We have to look for songs for it then."
CEO Xu shook her head and replied.
"You don't have to look for songs from outside. We are going for a mini album based on rock songs. We have to look for genuine rock songs."
"Do, do you mean that Starlights should make the other songs?"
"We need pure rock songs to succeed this time."
