Chapter 618
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Antique jewelry is true, but bronze tripod is an antique after all. It's OK for jewelers to appreciate it, but it's definitely not good to take advantage of it. Only by beating them with jewelry can they be completely convinced. Although Ma Huaming is a famous dandy, he also knows how to attract people.
As time goes on, the bronze round tripod that made Ma Huaming shine has completed his task, but Ma Huaming didn't ask people to move him. Instead, he put it in place, which seems to be deliberately showing something.
When the jewelers who were watching and appreciating walked down the stage, Ma Huaming obviously heard the comments from the stage, and almost all of them praised the bronze round tripod and himself, which made his smile more intense and his heart more complacent.
After a short pause, Ma Huaming pointed his hand to the bronze cauldron again, then pointed to the display platform behind the bronze cauldron and said slowly: "everyone, this bronze cauldron is just an appetizer. I think you have seen it. Let's talk less. Now, back to business, the display platform is ready for you. Who would like to come up and offer some valuable advice "Yes?"
After hearing Ma Huaming's words, the participants were noisy again, whispering, pushing and yelling at each other. Then you look at me and I look at you, but no one went up all the time. It is said that no one wants to be an outsider.
Moreover, the real purpose of this banquet is to allocate the market share of next year, so they should be more careful to avoid making mistakes and losing everything.
It seems that there is a trend of indifference, but suddenly someone comes out. The man is about 40 years old and looks like a middle-aged uncle. He is wearing a beige evening dress and a suit and wearing gold glasses. Obviously, he has experienced a lot of ups and downs and can be called the number one person.
Shi Shi ran went up to the podium, took a brocade box from his assistant, opened the box and put it on the stage under the bright light of the podium. With his movement, the eyes of the participants under the podium were all focused on him, and at the same time, they looked at the jewelry in the box, even Lin Xi and Zhang Zhiyan in the corner of the banquet They're all watching him.
With the opening of the brocade box, a gorgeous and noble jewelry necklace appeared on the display platform and in front of everyone's eyes. The part of the necklace is very special, like pieces of beautiful leaves buckled together, forming the chain part of the necklace. Each leaf is dotted with small diamond particles, flashing charming light in the light.
The main part of the necklace, that is, the part of the pendant, is boldly matched with the ruby in the shape of water drops. The ruby is crystal clear and neatly cut. There are two leaves at the bottom as the carrier and the small diamond particles on the leaves as the foil. No matter how you look at it, this leaf necklace is a combination of elegance and wealth.
At that time, the middle-aged man put the necklace on the display platform, and then introduced it to the audience: "my family name is Ding, and I am the executive director of Asia poetry jewelry company. Since you don't have the idea of casting a brick to attract jade, I will do it for you first."
After the prologue, the middle-aged man pointed to the jewelry necklace on the display platform and said, "please see, this is our company's display, and also our company's main direction this year. It is mainly aimed at high-end consumers. Its design concept is to learn from the most popular jewelry style of the British Royal family. Leaves and water droplets symbolize youth and vitality, and then match with elegant red jewelry Gems, which can perfectly set off women's ·· "
the introduction of middle-aged people is still going on, and other participants are listening carefully, but in most people's minds, they don't care about that jewelry necklace, because the style of that jewelry necklace is relatively out of date, even if it's stacked with diamonds and rubies, it's difficult for consumers to accept it, so they can't come to participate This banquet is full of scenes and figures. Even if you don't like it in your heart, you should make the scene full of Kung Fu.
While the middle-aged people introduce jewelry necklaces, Lin Xi also looks at the display desk. Although their pawn shop mainly deals in jewelry and antiques, as well as high-end luxury goods such as expensive watches, because he used to be a small clerk, he had no access to the luxury goods of the pawn shop. Therefore, he has a black eye on jewelry. Besides looking at the jewelry necklace, he has a black eye I don't think I can see anything but pearls.
Perhaps feeling Lin Xi's embarrassment, Zhang Zhiyan explained the design concept of the jewelry necklace to Lin Xi in detail, as well as the main consumer groups, and also explained the reasons, so that Lin Xi would not listen to the book of heaven.
After listening to Zhang Zhiyan's explanation, Lin Xi was more and more puzzled: "Zhiyan, according to what you said, this jewelry company is going to lose money?"
Zhang Zhiyan said with a gentle smile: "we can't say that we are absolutely losing money. The main thing is to see how they operate. However, according to the market survey, although the domestic population base is huge, the consumption level has not reached the level of high-end consumption, and more people are still in the middle and low-end. Therefore, if we want to make the jewelry business stronger and bigger, we have to start from the middle and low-end, in the consumer group Accumulate credibility and contacts, and then gradually involve and guide consumer groups to enter the consumption field of high-end jewelry. "
After a pause, Zhang Zhiyan continued: "now there are many small and medium-sized jewelry companies, they almost never do market research, blindly imitate the markets of Hong Kong, Macao and Europe and the United States, and insist on following their steps, thinking that high-end jewelry is the main body of domestic consumption, and taking high-end jewelry as their main brand.""In fact, at present, China's high-end consumer groups are still very limited, and they all have their own circle of activities. Even if they buy high-end jewelry, they also have their own channels, and they rarely go to these small and medium-sized jewelry companies. Therefore, the theme of this jewelry exhibition is low-end jewelry."
As Zhang Zhiyan said, in the era of Lin Xi, the national economy had just developed at a high speed. Although it had already involved the high-end consumption field, it was only a few people after all. More people were still in the middle and low-end level, and even many people did not know the significance of consuming jewelry. Therefore, in order to make the jewelry business stronger and bigger, we had to focus on the middle and low-end consumers After all, they are the mainstream of consumption.
In addition, many jewelers also have a bias on the definition of jewelry. They think that jewelry is high-end consumption, that is, to set off the owner's difference, and blindly emphasize the high-end based on the Hong Kong and Macao markets and European and American markets.
However, they have forgotten that China's development started later than the Hong Kong, Macao and European and American markets. The actual situation can not be generalized at all. What's more, the Hong Kong, Macao and European and American markets started from medium and low-end to high-end step by step at the beginning. There is nothing that can be achieved overnight in the world.
It's a pity that the domestic jewellers only see the achievements of others, but they don't see how their achievements come from, and what kind of faith and precipitation they have experienced. To put it mildly, these domestic jewellers are ambitious, and they want to fly in the sky before they learn to climb, and they rarely focus on and investigate the consumption situation of the market.
Of course, few businessmen in that era in China had such a business philosophy. They would do whatever they made money and learn from others. All companies with such a business philosophy are the top companies in China. Only from the gap of business philosophy can we see the gap between companies, which is the so-called business gap.
It is for this reason that Qin Huan's and Ma Tinglin's two jewelry companies can become the top jewelry companies in China. Among them, Qin Huan's jewelry company will surpass Ma Tinglin's. after all, men always have an advantage over women in business operation.
After listening to Zhang Zhiyan's introduction, Lin Xi finally had a general understanding, and sighed in his heart that there were so many ways to do business, even the water in it was not shallower than the antique trade, and only by finding out the depth of the water, could he be like a fish in water.
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Antique jewelry is true, but bronze tripod is an antique after all. It's OK for jewelers to appreciate it, but it's definitely not good to take advantage of it. Only by beating them with jewelry can they be completely convinced. Although Ma Huaming is a famous dandy, he also knows how to attract people.
As time goes on, the bronze round tripod that made Ma Huaming shine has completed his task, but Ma Huaming didn't ask people to move him. Instead, he put it in place, which seems to be deliberately showing something.
When the jewelers who were watching and appreciating walked down the stage, Ma Huaming obviously heard the comments from the stage, and almost all of them praised the bronze round tripod and himself, which made his smile more intense and his heart more complacent.
After a short pause, Ma Huaming pointed his hand to the bronze cauldron again, then pointed to the display platform behind the bronze cauldron and said slowly: "everyone, this bronze cauldron is just an appetizer. I think you have seen it. Let's talk less. Now, back to business, the display platform is ready for you. Who would like to come up and offer some valuable advice "Yes?"
After hearing Ma Huaming's words, the participants were noisy again, whispering, pushing and yelling at each other. Then you look at me and I look at you, but no one went up all the time. It is said that no one wants to be an outsider.
Moreover, the real purpose of this banquet is to allocate the market share of next year, so they should be more careful to avoid making mistakes and losing everything.
It seems that there is a trend of indifference, but suddenly someone comes out. The man is about 40 years old and looks like a middle-aged uncle. He is wearing a beige evening dress and a suit and wearing gold glasses. Obviously, he has experienced a lot of ups and downs and can be called the number one person.
Shi Shi ran went up to the podium, took a brocade box from his assistant, opened the box and put it on the stage under the bright light of the podium. With his movement, the eyes of the participants under the podium were all focused on him, and at the same time, they looked at the jewelry in the box, even Lin Xi and Zhang Zhiyan in the corner of the banquet They're all watching him.
With the opening of the brocade box, a gorgeous and noble jewelry necklace appeared on the display platform and in front of everyone's eyes. The part of the necklace is very special, like pieces of beautiful leaves buckled together, forming the chain part of the necklace. Each leaf is dotted with small diamond particles, flashing charming light in the light.
The main part of the necklace, that is, the part of the pendant, is boldly matched with the ruby in the shape of water drops. The ruby is crystal clear and neatly cut. There are two leaves at the bottom as the carrier and the small diamond particles on the leaves as the foil. No matter how you look at it, this leaf necklace is a combination of elegance and wealth.
At that time, the middle-aged man put the necklace on the display platform, and then introduced it to the audience: "my family name is Ding, and I am the executive director of Asia poetry jewelry company. Since you don't have the idea of casting a brick to attract jade, I will do it for you first."
After the prologue, the middle-aged man pointed to the jewelry necklace on the display platform and said, "please see, this is our company's display, and also our company's main direction this year. It is mainly aimed at high-end consumers. Its design concept is to learn from the most popular jewelry style of the British Royal family. Leaves and water droplets symbolize youth and vitality, and then match with elegant red jewelry Gems, which can perfectly set off women's ·· "
the introduction of middle-aged people is still going on, and other participants are listening carefully, but in most people's minds, they don't care about that jewelry necklace, because the style of that jewelry necklace is relatively out of date, even if it's stacked with diamonds and rubies, it's difficult for consumers to accept it, so they can't come to participate This banquet is full of scenes and figures. Even if you don't like it in your heart, you should make the scene full of Kung Fu.
While the middle-aged people introduce jewelry necklaces, Lin Xi also looks at the display desk. Although their pawn shop mainly deals in jewelry and antiques, as well as high-end luxury goods such as expensive watches, because he used to be a small clerk, he had no access to the luxury goods of the pawn shop. Therefore, he has a black eye on jewelry. Besides looking at the jewelry necklace, he has a black eye I don't think I can see anything but pearls.
Perhaps feeling Lin Xi's embarrassment, Zhang Zhiyan explained the design concept of the jewelry necklace to Lin Xi in detail, as well as the main consumer groups, and also explained the reasons, so that Lin Xi would not listen to the book of heaven.
After listening to Zhang Zhiyan's explanation, Lin Xi was more and more puzzled: "Zhiyan, according to what you said, this jewelry company is going to lose money?"
Zhang Zhiyan said with a gentle smile: "we can't say that we are absolutely losing money. The main thing is to see how they operate. However, according to the market survey, although the domestic population base is huge, the consumption level has not reached the level of high-end consumption, and more people are still in the middle and low-end. Therefore, if we want to make the jewelry business stronger and bigger, we have to start from the middle and low-end, in the consumer group Accumulate credibility and contacts, and then gradually involve and guide consumer groups to enter the consumption field of high-end jewelry. "
After a pause, Zhang Zhiyan continued: "now there are many small and medium-sized jewelry companies, they almost never do market research, blindly imitate the markets of Hong Kong, Macao and Europe and the United States, and insist on following their steps, thinking that high-end jewelry is the main body of domestic consumption, and taking high-end jewelry as their main brand.""In fact, at present, China's high-end consumer groups are still very limited, and they all have their own circle of activities. Even if they buy high-end jewelry, they also have their own channels, and they rarely go to these small and medium-sized jewelry companies. Therefore, the theme of this jewelry exhibition is low-end jewelry."
As Zhang Zhiyan said, in the era of Lin Xi, the national economy had just developed at a high speed. Although it had already involved the high-end consumption field, it was only a few people after all. More people were still in the middle and low-end level, and even many people did not know the significance of consuming jewelry. Therefore, in order to make the jewelry business stronger and bigger, we had to focus on the middle and low-end consumers After all, they are the mainstream of consumption.
In addition, many jewelers also have a bias on the definition of jewelry. They think that jewelry is high-end consumption, that is, to set off the owner's difference, and blindly emphasize the high-end based on the Hong Kong and Macao markets and European and American markets.
However, they have forgotten that China's development started later than the Hong Kong, Macao and European and American markets. The actual situation can not be generalized at all. What's more, the Hong Kong, Macao and European and American markets started from medium and low-end to high-end step by step at the beginning. There is nothing that can be achieved overnight in the world.
It's a pity that the domestic jewellers only see the achievements of others, but they don't see how their achievements come from, and what kind of faith and precipitation they have experienced. To put it mildly, these domestic jewellers are ambitious, and they want to fly in the sky before they learn to climb, and they rarely focus on and investigate the consumption situation of the market.
Of course, few businessmen in that era in China had such a business philosophy. They would do whatever they made money and learn from others. All companies with such a business philosophy are the top companies in China. Only from the gap of business philosophy can we see the gap between companies, which is the so-called business gap.
It is for this reason that Qin Huan's and Ma Tinglin's two jewelry companies can become the top jewelry companies in China. Among them, Qin Huan's jewelry company will surpass Ma Tinglin's. after all, men always have an advantage over women in business operation.
After listening to Zhang Zhiyan's introduction, Lin Xi finally had a general understanding, and sighed in his heart that there were so many ways to do business, even the water in it was not shallower than the antique trade, and only by finding out the depth of the water, could he be like a fish in water.
www.novelhold.com , the fastest update of the webnovel!
Antique jewelry is true, but bronze tripod is an antique after all. It's OK for jewelers to appreciate it, but it's definitely not good to take advantage of it. Only by beating them with jewelry can they be completely convinced. Although Ma Huaming is a famous dandy, he also knows how to attract people. As time goes on, the bronze round tripod that made Ma Huaming shine has completed his task, but Ma Huaming didn't ask people to move him. Instead, he put it in place, which seems to be deliberately showing something. When the jewelers who were watching and appreciating walked down the stage, Ma Huaming obviously heard the comments from the stage, and almost all of them praised the bronze round tripod and himself, which made his smile more intense and his heart more complacent. After a short pause, Ma Huaming pointed his hand to the bronze cauldron again, then pointed to the display platform behind the bronze cauldron and said slowly: "everyone, this bronze cauldron is just an appetizer. I think you have seen it. Let's talk less. Now, back to business, the display platform is ready for you. Who would like to come up and offer some valuable advice "Yes?" After hearing Ma Huaming's words, the participants were noisy again, whispering, pushing and yelling at each other. Then you look at me and I look at you, but no one went up all the time. It is said that no one wants to be an outsider. Moreover, the real purpose of this banquet is to allocate the market share of next year, so they should be more careful to avoid making mistakes and losing everything. It seems that there is a trend of indifference, but suddenly someone comes out. The man is about 40 years old and looks like a middle-aged uncle. He is wearing a beige evening dress and a suit and wearing gold glasses. Obviously, he has experienced a lot of ups and downs and can be called the number one person. Shi Shi ran went up to the podium, took a brocade box from his assistant, opened the box and put it on the stage under the bright light of the podium. With his movement, the eyes of the participants under the podium were all focused on him, and at the same time, they looked at the jewelry in the box, even Lin Xi and Zhang Zhiyan in the corner of the banquet They're all watching him. With the opening of the brocade box, a gorgeous and noble jewelry necklace appeared on the display platform and in front of everyone's eyes. The part of the necklace is very special, like pieces of beautiful leaves buckled together, forming the chain part of the necklace. Each leaf is dotted with small diamond particles, flashing charming light in the light. The main part of the necklace, that is, the part of the pendant, is boldly matched with the ruby in the shape of water drops. The ruby is crystal clear and neatly cut. There are two leaves at the bottom as the carrier and the small diamond particles on the leaves as the foil. No matter how you look at it, this leaf necklace is a combination of elegance and wealth. At that time, the middle-aged man put the necklace on the display platform, and then introduced it to the audience: "my family name is Ding, and I am the executive director of Asia poetry jewelry company. Since you don't have the idea of casting a brick to attract jade, I will do it for you first." After the prologue, the middle-aged man pointed to the jewelry necklace on the display platform and said, "please see, this is our company's display, and also our company's main direction this year. It is mainly aimed at high-end consumers. Its design concept is to learn from the most popular jewelry style of the British Royal family. Leaves and water droplets symbolize youth and vitality, and then match with elegant red jewelry Gems, which can perfectly set off women's "the introduction of middle-aged people is still going on, and other participants are listening carefully, but in most people's minds, they don't care about that jewelry necklace, because the style of that jewelry necklace is relatively out of date, even if it's stacked with diamonds and rubies, it's difficult for consumers to accept it, so they can't come to participate This banquet is full of scenes and figures. Even if you don't like it in your heart, you should make the scene full of Kung Fu. While the middle-aged people introduce jewelry necklaces, Lin Xi also looks at the display desk. Although their pawn shop mainly deals in jewelry and antiques, as well as high-end luxury goods such as expensive watches, because he used to be a small clerk, he had no access to the luxury goods of the pawn shop. Therefore, he has a black eye on jewelry. Besides looking at the jewelry necklace, he has a black eye I don't think I can see anything but pearls. Perhaps feeling Lin Xi's embarrassment, Zhang Zhiyan explained the design concept of the jewelry necklace to Lin Xi in detail, as well as the main consumer groups, and also explained the reasons, so that Lin Xi would not listen to the book of heaven. After listening to Zhang Zhiyan's explanation, Lin Xi was more and more puzzled: "Zhiyan, according to what you said, this jewelry company is going to lose money?" Zhang Zhiyan said with a gentle smile: "we can't say that we are absolutely losing money. The main thing is to see how they operate. However, according to the market survey, although the domestic population base is huge, the consumption level has not reached the level of high-end consumption, and more people are still in the middle and low-end. Therefore, if we want to make the jewelry business stronger and bigger, we have to start from the middle and low-end, in the consumer group Accumulate credibility and contacts, and then gradually involve and guide consumer groups to enter the consumption field of high-end jewelry. " After a pause, Zhang Zhiyan continued: "now there are many small and medium-sized jewelry companies, they almost never do market research, blindly imitate the markets of Hong Kong, Macao and Europe and the United States, and insist on following their steps, thinking that high-end jewelry is the main body of domestic consumption, and taking high-end jewelry as their main brand.""In fact, at present, China's high-end consumer groups are still very limited, and they all have their own circle of activities. Even if they buy high-end jewelry, they also have their own channels, and they rarely go to these small and medium-sized jewelry companies. Therefore, the theme of this jewelry exhibition is low-end jewelry." As Zhang Zhiyan said, in the era of Lin Xi, the national economy had just developed at a high speed. Although it had already involved the high-end consumption field, it was only a few people after all. More people were still in the middle and low-end level, and even many people did not know the significance of consuming jewelry. Therefore, in order to make the jewelry business stronger and bigger, we had to focus on the middle and low-end consumers After all, they are the mainstream of consumption. In addition, many jewelers also have a bias on the definition of jewelry. They think that jewelry is high-end consumption, that is, to set off the owner's difference, and blindly emphasize the high-end based on the Hong Kong and Macao markets and European and American markets. However, they have forgotten that China's development started later than the Hong Kong, Macao and European and American markets. The actual situation can not be generalized at all. What's more, the Hong Kong, Macao and European and American markets started from medium and low-end to high-end step by step at the beginning. There is nothing that can be achieved overnight in the world. It's a pity that the domestic jewellers only see the achievements of others, but they don't see how their achievements come from, and what kind of faith and precipitation they have experienced. To put it mildly, these domestic jewellers are ambitious, and they want to fly in the sky before they learn to climb, and they rarely focus on and investigate the consumption situation of the market. Of course, few businessmen in that era in China had such a business philosophy. They would do whatever they made money and learn from others. All companies with such a business philosophy are the top companies in China. Only from the gap of business philosophy can we see the gap between companies, which is the so-called business gap. It is for this reason that Qin Huan's and Ma Tinglin's two jewelry companies can become the top jewelry companies in China. Among them, Qin Huan's jewelry company will surpass Ma Tinglin's. after all, men always have an advantage over women in business operation. After listening to Zhang Zhiyan's introduction, Lin Xi finally had a general understanding, and sighed in his heart that there were so many ways to do business, even the water in it was not shallower than the antique trade, and only by finding out the depth of the water, could he be like a fish in water. www.novelhold.com , the fastest update of the webnovel!
