Chapter 433: Broken, this high-end game!
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Chapter 433: Broken, this high-end game!
Chapter 433 is broken, this high-end game!
At the weekend, Shanghai ushered in a warmer day, and group-buying activity posters were posted at designated stores in various business districts.
In addition, they also distributed no-smoking signs with group buying logos, toilet guide signs, caution signs for sliding on the streets to businesses and shopping malls along the street, and gave away tissue paper with the group buying information printed on them in the mall.
This meticulous advertising model has been used since the Zhihu era, and this time it has gradually brought the group-joining into the eyes of more people in a subtle way.
At this time, competitors are still worried about the closure of stores one after another.
What is the situation with those businesses that suddenly closed their stores?
They said that the volume of orders on the group booking side has been too large recently and they are too busy, so they can only reduce the number of channels for obtaining orders.
So they closed our channels? What kind of reasoning does this make?
Geng Yong, the marketing manager of s Shanghai branch, was in disbelief. He had been cursing all morning. The broad and profound Chinese essence surrounded the entire marketing department, and the employees were so scared that they didnt even dare to look up.
When a merchant closes a store, the first person responsible is the marketing manager. At this time, Mr. Geng is already sweating profusely.
Since the beginning of the year, Suixin Group has fired the first shot in the group buying war, taking the lead in igniting the first fire with overwhelming advertising.
In the first two rounds of competition, their biggest consumption was actually the advertising war.
At that time, the role of local promotion was insignificant in the eyes of various group buying websites, because they felt that the efficiency of local promotion was too slow. At that time, all websites relied on a variety of advertisements to attract merchants and users.
Because everyone is spending money to fight for speed. If there are widely publicized channels, who would be willing to go from house to house.
Facts have proven that spending money on advertising is indeed faster than local promotion.
Many websites relied on advertising to capture waves of the market. At that time, merchants who signed up to open stores for the entry fee could line up from the door to the second intersection.
Even, in order to outpace competitors, many employees operate privately, allowing merchants to settle in first and then make up for agreements.
Even signing on behalf of others and fake signings are common. After all, you have policies from above, and I have countermeasures from below.
Facts have proved that this approach is indeed very fast, otherwise, would not have gained the reputation of being good at fast breaks.Visit no(v)eLb(i)n.com for the best novel reading experience
However, the quality of the merchants signed in this way is mixed.
There are even speculators who open stores specifically to get settlement fees, and they all tasted the sweetness of that crazy speed war.
In addition, after Kang Jingtao won the Shanghai market, he was immediately transferred back to Kyoto to get promoted and make a fortune. The Robin team that took over later spent a long time on stabilizing the situation.
As a result, they did not conduct detailed research on the channel's return on investment, merchant sales, including customer flow sources, and consumer types.
At first, they didnt see anything wrong with this.
Because the entire market belongs to them, and without strong competition, who would be idle to dig out their own problems.
But as the group launched one store after another, Geng Yong compared their activity lists and discovered that those stores were all traffic harvesters for a block or even an entire business district.
Do you think that without this merchant, only their order volume will be reduced?
No, that will have a chain reaction.
No one believed it at all at the time.
How can he see from the beginning to the end of the year? Why did he bury the foreshadowing so deeply?
But when this contract was exposed, some things had to be admitted.
While everyone is quarreling and quarreling with each other, there is a naughty website that is constantly stealing cards and getting both bombs into its arms.
If the group buying war was still a primitive money-burning war before December, then the series of operations of Group Buying in Shanghai brought into a high-end game.
But when he entered the high-end poker table, La Shou found that he didnt even have any cards, and he didnt even have any money.
Are you still doing activities?
"It's useless to do it. The current group fight can no longer be stopped. Even if we take out all the 1.2 million in one go, it will be equivalent to wasting money."
Listening to everyone's discussion, Robin suddenly waved his hand: "The funds have been approved, how can we do it without using it? When the market is lost, when we report to the headquarters, are we going to say that we didn't do anything because we felt we couldn't beat it? ?
Hearing this sentence, the conference room fell into silence again.
You can't stop it if you can't, but if you really do nothing, it will be more difficult to defend yourself when you are held accountable by the headquarters later. This is the law of the workplace.
But if you do it but fail to do it, your sin will be lighter. This is called hard work without merit.
Mr. Luo, I have arranged for specialists to conduct market research. We can screen out a group of merchants with large traffic and who have not signed in-depth cooperation agreements, and organize an event around them.
Geng Yong put forward his own opinions and views. This was also the remedy plan he came up with after seeing online merchants go out of business one after another.
Robin nodded after listening: "That's a good idea. When will the list come out?"
We should have a batch ready before get off work this afternoon.
Robin looked at Cui Yiting: "Manager Cui, the funds for the event will be handed over to you. You can quickly make a plan based on the list provided by Manager Geng."
Okay Mr. Luo.
Cui Yiting nodded, then looked at the copy of the "In-depth Cooperation Agreement" in her hand, her eyes becoming a little complicated.
The Sui Xin Tuan they created was originally the largest group buying market in Shanghai, but when they got in touch with each other, they were immediately beaten to pieces.
But today's group fighting is not as big as the Suixin group, but can fight back and forth, and it is almost impossible to parry. She feels like she has been hit by dimensionality reduction, and she has a deep affection for the college student. of fear.
At about five o'clock in the afternoon, the specialists from the marketing department came back. They took the time to compile a list and submitted it to Geng Yong.
So, the Shanghai branch of Lashou.com worked overtime and held another meeting.
Although group-joining has won many popular merchants, there are still some who dont like it. This is the list we have compiled. You can take a look.
"Charming Night KTV, Dadi Cinema, Yunshui Spa, Wagyu BBQ, Xianhui Beef Brisket Hotpot... Oh, by the way, there is also Xitian Milk Tea. This milk tea shop has a lot of customers, and it is currently doing a new product launch event, which is operational The space is not small.
The most important thing is that these brands that have not signed in-depth cooperation agreements are also traffic harvesters in major business districts.
This is our opportunity.
Geng Yong deliberately used a pause to highlight an emphasis.
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Chapter 433: Broken, this high-end game!
Chapter 433 is broken, this high-end game!
At the weekend, Shanghai ushered in a warmer day, and group-buying activity posters were posted at designated stores in various business districts.
In addition, they also distributed no-smoking signs with group buying logos, toilet guide signs, caution signs for sliding on the streets to businesses and shopping malls along the street, and gave away tissue paper with the group buying information printed on them in the mall.
This meticulous advertising model has been used since the Zhihu era, and this time it has gradually brought the group-joining into the eyes of more people in a subtle way.
At this time, competitors are still worried about the closure of stores one after another.
What is the situation with those businesses that suddenly closed their stores?
They said that the volume of orders on the group booking side has been too large recently and they are too busy, so they can only reduce the number of channels for obtaining orders.
So they closed our channels? What kind of reasoning does this make?
Geng Yong, the marketing manager of s Shanghai branch, was in disbelief. He had been cursing all morning. The broad and profound Chinese essence surrounded the entire marketing department, and the employees were so scared that they didnt even dare to look up.
When a merchant closes a store, the first person responsible is the marketing manager. At this time, Mr. Geng is already sweating profusely.
Since the beginning of the year, Suixin Group has fired the first shot in the group buying war, taking the lead in igniting the first fire with overwhelming advertising.
In the first two rounds of competition, their biggest consumption was actually the advertising war.
At that time, the role of local promotion was insignificant in the eyes of various group buying websites, because they felt that the efficiency of local promotion was too slow. At that time, all websites relied on a variety of advertisements to attract merchants and users.
Because everyone is spending money to fight for speed. If there are widely publicized channels, who would be willing to go from house to house.
Facts have proven that spending money on advertising is indeed faster than local promotion.
Many websites relied on advertising to capture waves of the market. At that time, merchants who signed up to open stores for the entry fee could line up from the door to the second intersection.
Even, in order to outpace competitors, many employees operate privately, allowing merchants to settle in first and then make up for agreements.
Even signing on behalf of others and fake signings are common. After all, you have policies from above, and I have countermeasures from below.
Facts have proved that this approach is indeed very fast, otherwise, would not have gained the reputation of being good at fast breaks.Visit no(v)eLb(i)n.com for the best novel reading experience
However, the quality of the merchants signed in this way is mixed.
There are even speculators who open stores specifically to get settlement fees, and they all tasted the sweetness of that crazy speed war.
In addition, after Kang Jingtao won the Shanghai market, he was immediately transferred back to Kyoto to get promoted and make a fortune. The Robin team that took over later spent a long time on stabilizing the situation.
As a result, they did not conduct detailed research on the channel's return on investment, merchant sales, including customer flow sources, and consumer types.
At first, they didnt see anything wrong with this.
Because the entire market belongs to them, and without strong competition, who would be idle to dig out their own problems.
But as the group launched one store after another, Geng Yong compared their activity lists and discovered that those stores were all traffic harvesters for a block or even an entire business district.
Do you think that without this merchant, only their order volume will be reduced?
No, that will have a chain reaction.
No one believed it at all at the time.
How can he see from the beginning to the end of the year? Why did he bury the foreshadowing so deeply?
But when this contract was exposed, some things had to be admitted.
While everyone is quarreling and quarreling with each other, there is a naughty website that is constantly stealing cards and getting both bombs into its arms.
If the group buying war was still a primitive money-burning war before December, then the series of operations of Group Buying in Shanghai brought into a high-end game.
But when he entered the high-end poker table, La Shou found that he didnt even have any cards, and he didnt even have any money.
Are you still doing activities?
"It's useless to do it. The current group fight can no longer be stopped. Even if we take out all the 1.2 million in one go, it will be equivalent to wasting money."
Listening to everyone's discussion, Robin suddenly waved his hand: "The funds have been approved, how can we do it without using it? When the market is lost, when we report to the headquarters, are we going to say that we didn't do anything because we felt we couldn't beat it? ?
Hearing this sentence, the conference room fell into silence again.
You can't stop it if you can't, but if you really do nothing, it will be more difficult to defend yourself when you are held accountable by the headquarters later. This is the law of the workplace.
But if you do it but fail to do it, your sin will be lighter. This is called hard work without merit.
Mr. Luo, I have arranged for specialists to conduct market research. We can screen out a group of merchants with large traffic and who have not signed in-depth cooperation agreements, and organize an event around them.
Geng Yong put forward his own opinions and views. This was also the remedy plan he came up with after seeing online merchants go out of business one after another.
Robin nodded after listening: "That's a good idea. When will the list come out?"
We should have a batch ready before get off work this afternoon.
Robin looked at Cui Yiting: "Manager Cui, the funds for the event will be handed over to you. You can quickly make a plan based on the list provided by Manager Geng."
Okay Mr. Luo.
Cui Yiting nodded, then looked at the copy of the "In-depth Cooperation Agreement" in her hand, her eyes becoming a little complicated.
The Sui Xin Tuan they created was originally the largest group buying market in Shanghai, but when they got in touch with each other, they were immediately beaten to pieces.
But today's group fighting is not as big as the Suixin group, but can fight back and forth, and it is almost impossible to parry. She feels like she has been hit by dimensionality reduction, and she has a deep affection for the college student. of fear.
At about five o'clock in the afternoon, the specialists from the marketing department came back. They took the time to compile a list and submitted it to Geng Yong.
So, the Shanghai branch of Lashou.com worked overtime and held another meeting.
Although group-joining has won many popular merchants, there are still some who dont like it. This is the list we have compiled. You can take a look.
"Charming Night KTV, Dadi Cinema, Yunshui Spa, Wagyu BBQ, Xianhui Beef Brisket Hotpot... Oh, by the way, there is also Xitian Milk Tea. This milk tea shop has a lot of customers, and it is currently doing a new product launch event, which is operational The space is not small.
The most important thing is that these brands that have not signed in-depth cooperation agreements are also traffic harvesters in major business districts.
This is our opportunity.
Geng Yong deliberately used a pause to highlight an emphasis.
Chapter 433: Broken, this high-end game!Chapter 433 is broken, this high-end game!At the weekend, Shanghai ushered in a warmer day, and group-buying activity posters were posted at designated stores in various business districts.In addition, they also distributed no-smoking signs with group buying logos, toilet guide signs, caution signs for sliding on the streets to businesses and shopping malls along the street, and gave away tissue paper with the group buying information printed on them in the mall.This meticulous advertising model has been used since the Zhihu era, and this time it has gradually brought the group-joining into the eyes of more people in a subtle way.At this time, competitors are still worried about the closure of stores one after another.What is the situation with those businesses that suddenly closed their stores?They said that the volume of orders on the group booking side has been too large recently and they are too busy, so they can only reduce the number of channels for obtaining orders.So they closed our channels? What kind of reasoning does this make?Geng Yong, the marketing manager of s Shanghai branch, was in disbelief. He had been cursing all morning. The broad and profound Chinese essence surrounded the entire marketing department, and the employees were so scared that they didnt even dare to look up.When a merchant closes a store, the first person responsible is the marketing manager. At this time, Mr. Geng is already sweating profusely.Since the beginning of the year, Suixin Group has fired the first shot in the group buying war, taking the lead in igniting the first fire with overwhelming advertising.In the first two rounds of competition, their biggest consumption was actually the advertising war.At that time, the role of local promotion was insignificant in the eyes of various group buying websites, because they felt that the efficiency of local promotion was too slow. At that time, all websites relied on a variety of advertisements to attract merchants and users.Because everyone is spending money to fight for speed. If there are widely publicized channels, who would be willing to go from house to house.Facts have proven that spending money on advertising is indeed faster than local promotion.Many websites relied on advertising to capture waves of the market. At that time, merchants who signed up to open stores for the entry fee could line up from the door to the second intersection.Even, in order to outpace competitors, many employees operate privately, allowing merchants to settle in first and then make up for agreements.Even signing on behalf of others and fake signings are common. After all, you have policies from above, and I have countermeasures from below.Facts have proved that this approach is indeed very fast, otherwise, would not have gained the reputation of being good at fast breaks.Visit noveLbin.com for the best novel reading experienceHowever, the quality of the merchants signed in this way is mixed.There are even speculators who open stores specifically to get settlement fees, and they all tasted the sweetness of that crazy speed war.In addition, after Kang Jingtao won the Shanghai market, he was immediately transferred back to Kyoto to get promoted and make a fortune. The Robin team that took over later spent a long time on stabilizing the situation.As a result, they did not conduct detailed research on the channel's return on investment, merchant sales, including customer flow sources, and consumer types.At first, they didnt see anything wrong with this.Because the entire market belongs to them, and without strong competition, who would be idle to dig out their own problems.But as the group launched one store after another, Geng Yong compared their activity lists and discovered that those stores were all traffic harvesters for a block or even an entire business district.Do you think that without this merchant, only their order volume will be reduced?No, that will have a chain reaction.No one believed it at all at the time.How can he see from the beginning to the end of the year? Why did he bury the foreshadowing so deeply?But when this contract was exposed, some things had to be admitted.While everyone is quarreling and quarreling with each other, there is a naughty website that is constantly stealing cards and getting both bombs into its arms.If the group buying war was still a primitive money-burning war before December, then the series of operations of Group Buying in Shanghai brought into a high-end game.But when he entered the high-end poker table, La Shou found that he didnt even have any cards, and he didnt even have any money.Are you still doing activities?"It's useless to do it. The current group fight can no longer be stopped. Even if we take out all the 1.2 million in one go, it will be equivalent to wasting money."Listening to everyone's discussion, Robin suddenly waved his hand: "The funds have been approved, how can we do it without using it? When the market is lost, when we report to the headquarters, are we going to say that we didn't do anything because we felt we couldn't beat it? ?Hearing this sentence, the conference room fell into silence again.You can't stop it if you can't, but if you really do nothing, it will be more difficult to defend yourself when you are held accountable by the headquarters later. This is the law of the workplace.But if you do it but fail to do it, your sin will be lighter. This is called hard work without merit.Mr. Luo, I have arranged for specialists to conduct market research. We can screen out a group of merchants with large traffic and who have not signed in-depth cooperation agreements, and organize an event around them.Geng Yong put forward his own opinions and views. This was also the remedy plan he came up with after seeing online merchants go out of business one after another.Robin nodded after listening: "That's a good idea. When will the list come out?"We should have a batch ready before get off work this afternoon.Robin looked at Cui Yiting: "Manager Cui, the funds for the event will be handed over to you. You can quickly make a plan based on the list provided by Manager Geng."Okay Mr. Luo.Cui Yiting nodded, then looked at the copy of the "In-depth Cooperation Agreement" in her hand, her eyes becoming a little complicated.The Sui Xin Tuan they created was originally the largest group buying market in Shanghai, but when they got in touch with each other, they were immediately beaten to pieces.But today's group fighting is not as big as the Suixin group, but can fight back and forth, and it is almost impossible to parry. She feels like she has been hit by dimensionality reduction, and she has a deep affection for the college student. of fear.At about five o'clock in the afternoon, the specialists from the marketing department came back. They took the time to compile a list and submitted it to Geng Yong.So, the Shanghai branch of Lashou.com worked overtime and held another meeting.Although group-joining has won many popular merchants, there are still some who dont like it. This is the list we have compiled. You can take a look."Charming Night KTV, Dadi Cinema, Yunshui Spa, Wagyu BBQ, Xianhui Beef Brisket Hotpot... Oh, by the way, there is also Xitian Milk Tea. This milk tea shop has a lot of customers, and it is currently doing a new product launch event, which is operational The space is not small.The most important thing is that these brands that have not signed in-depth cooperation agreements are also traffic harvesters in major business districts.This is our opportunity.Geng Yong deliberately used a pause to highlight an emphasis.
