Chapter 307: 307
If audio player doesn't work, press Stop then Play button again
Luoyang Zhigui originally refers to the paper of Luoyang, the capital of the Western Jin Dynasty. Because everyone scrambled to copy Zuo Si's work Sandu Fu, it was in short supply for a time. It came from the biography of Zuo Si in the book of Jin: "so the noble families competed to write, and Luoyang was Zhigui."
At that time, the level of papermaking was different from that of Li Luoyang. The development of printing also reduced the business of "copying books". If you count the movable type printing "invented" by Li Luoyang, I'm afraid this ancient business will disappear soon.
However, now the businessmen in Luoyang have revisited the old idiom "Luoyang paper is expensive". All the sources point to the Journal of ten days' news.
Luoyang is not without bookstores and bookstores. However, no one has ever thought of advertising in books. After all, the price of books in the past was still high. According to normal historical records, the price of books printed by engraving remained high until the Northern Song Dynasty.
For a popular example, about 1000 A.D., that is, Fan Zhongyan's era, if the price of books printed on the market is converted into soft sister coins of later generations, basically a book is about 2000 yuan.
About 2000 yuan for a book, if it is left in future generations, let alone ordinary people, even the middle class dare not buy it back to fill the study? Too narrow audience directly leads to the meaningless inclusion of advertising in books. This sharp contrast also highlights the value of the journal "ten days news". It is absolutely a new thing for the people of the Wu and Zhou Dynasties to sell a journal at a price of a few yuan in the future. Just like the saying spread among people who have bought journals: it can be used to practice calligraphy after reading, and it can also be used to wrap things after practicing calligraphy, After packing things, you can still use them in the thatched cottage. In this way, the price of "ten days news" is really affordable to the sky. I really don't know how bad the owner of "Li's culture company" who issued this playful idea has been.
However, what businessmen see is different. The business of Changhong cloth Village suddenly jumped from the third to the first, and there is a hidden trend to throw the first and second to the horizon, which is entirely due to the effect of the page of the ten days news.
After some businessmen inquired about it, they knew that the number of copies of "ten days' news" in Luoyang alone exceeded 80000. In addition, the salesmen who walked through the streets and lanes and the storytellers who took it out to read and play in tea shops can basically be said to be a household name.
What kind of advertising effect can achieve this degree? Obviously, this is the only scorpion Baba. Unless the imperial court orders to advertise for a certain merchant, how can this happen? Scholars, farmers, businessmen and businessmen always rank last. It's good for the government to look up at you at a glance, and expect the government to advertise for you - bah, you're shameless.
So the merchants who came back to their senses began to look for the owner of the ten days' news. They couldn't drink the first soup. They couldn't give the second bite to others.
Zhao Meng was one of the first people to wake up. The Zhao family ran not a cloth shop, but a grocery store. It is said to be a shop, but "firewood, rice, oil, salt, soy sauce, vinegar and tea" are always inseparable from people's life. Therefore, there are three grocery stores of the Zhao family in Luoyang, and the scale of each is no smaller than that of Shuaihong's cloth Village, and there is a lot of running water every day. The Zhao family has operated this business for several generations. It can be said that it is smooth wind and smooth water, and has gathered a lot of family property.
It is said that the advertising of Changhong cloth Village in the ten days news has nothing to do with Zhao Meng. The business of his grocery store has not reached the level that needs advertising to improve, but his in laws happen to be the owner of Donglai cloth Village, which originally ranked second in Luoyang City. Yes, the door is the owner, right, One of the best grocery store merchants in Luoyang can't afford to choose a daughter-in-law.
Zhao Meng also watched "ten days of news". His first reaction to the advertising of Changhong Buzhuang was that his in laws suffered a dark loss this time. However, since "ten days of news" is published every ten days, as long as his in laws are allowed to advertise on it in the next issue, the impact will be small gradually.
However, Zhao Meng still took advantage of Li Luoyang's trick. Of course, his in laws also found Wenjun Yazhu and proposed to "sponsor" the publication of periodicals. However, as soon as they heard that they were selling cloth, they immediately rejected it and said that they would not advertise similar goods within three months.
The in laws didn't give up at the beginning. They asked someone to inquire. As a result, they knew that the background of the Decameron was too big to be touched by a businessman. Then they stopped and came to Zhao Meng dejected for countermeasures.
But what countermeasures can Zhao Meng have? The sentence from his in laws surprised him: he won't advertise similar goods for at least three months. Zhao Meng understood at once. At that moment, he didn't care to comfort his in laws. He hurried to send his in laws away with a few words, called the elder to follow him, and rushed to Wenjun Yazhu.
Also, Zhao Meng responded in time, so he successfully met Li Luoyang before most people looking for Li Luoyang. He was also surprised at Li Luoyang's youth, but the businessman was not sensitive to his age. It was not necessary to care about other people's age. Therefore, Zhao Meng didn't despise Li Luoyang's youth and put forward his own idea: he wanted to advertise on the ten days news.
"It lasts for three months, 150 taels of silver for each installment. It's OK to pay in cash, and it's OK to pay in advance for each installment." Li Luoyang is also unambiguous. He always gives sincerity to guests who come to the door voluntarily. He thought it would take a little more time. Unexpectedly, Zhao Meng has no intention of bargaining. He immediately asked Li Luoyang to sign the agreement, At the same time, Li Luoyang was also asked whether he could book a year's periodical advertisement?
Hearing Zhao Meng's request, Li Luoyang was surprised to realize that the little old man opposite was somewhat unusual. It seemed that he saw Li Luoyang's back move. This is not easy. At least Shuaihong, who has already had a cooperative relationship, doesn't see the danger of Li Luoyang's arrangement at all.
But anyway, Li Luoyang just doesn't let go. Li Luoyang won't joke about this kind of thing. After all, who can make it clear after three months. If he doesn't let go, it's a gap of thousands of Liang silver, and he will never agree.
The above table says that he wants to find someone to sum up this matter. In fact, it is the "procrastination" plan that Li Luoyang is best at. What he wants is to follow Zhao Meng when he is tired and tired. Naturally, he can understand Li Luoyang's meaning - people just don't want to sell.
Please report us if you find any errors so we can fix it asap!
Luoyang Zhigui originally refers to the paper of Luoyang, the capital of the Western Jin Dynasty. Because everyone scrambled to copy Zuo Si's work Sandu Fu, it was in short supply for a time. It came from the biography of Zuo Si in the book of Jin: "so the noble families competed to write, and Luoyang was Zhigui."
At that time, the level of papermaking was different from that of Li Luoyang. The development of printing also reduced the business of "copying books". If you count the movable type printing "invented" by Li Luoyang, I'm afraid this ancient business will disappear soon.
However, now the businessmen in Luoyang have revisited the old idiom "Luoyang paper is expensive". All the sources point to the Journal of ten days' news.
Luoyang is not without bookstores and bookstores. However, no one has ever thought of advertising in books. After all, the price of books in the past was still high. According to normal historical records, the price of books printed by engraving remained high until the Northern Song Dynasty.
For a popular example, about 1000 A.D., that is, Fan Zhongyan's era, if the price of books printed on the market is converted into soft sister coins of later generations, basically a book is about 2000 yuan.
About 2000 yuan for a book, if it is left in future generations, let alone ordinary people, even the middle class dare not buy it back to fill the study? Too narrow audience directly leads to the meaningless inclusion of advertising in books. This sharp contrast also highlights the value of the journal "ten days news". It is absolutely a new thing for the people of the Wu and Zhou Dynasties to sell a journal at a price of a few yuan in the future. Just like the saying spread among people who have bought journals: it can be used to practice calligraphy after reading, and it can also be used to wrap things after practicing calligraphy, After packing things, you can still use them in the thatched cottage. In this way, the price of "ten days news" is really affordable to the sky. I really don't know how bad the owner of "Li's culture company" who issued this playful idea has been.
However, what businessmen see is different. The business of Changhong cloth Village suddenly jumped from the third to the first, and there is a hidden trend to throw the first and second to the horizon, which is entirely due to the effect of the page of the ten days news.
After some businessmen inquired about it, they knew that the number of copies of "ten days' news" in Luoyang alone exceeded 80000. In addition, the salesmen who walked through the streets and lanes and the storytellers who took it out to read and play in tea shops can basically be said to be a household name.
What kind of advertising effect can achieve this degree? Obviously, this is the only scorpion Baba. Unless the imperial court orders to advertise for a certain merchant, how can this happen? Scholars, farmers, businessmen and businessmen always rank last. It's good for the government to look up at you at a glance, and expect the government to advertise for you - bah, you're shameless.
So the merchants who came back to their senses began to look for the owner of the ten days' news. They couldn't drink the first soup. They couldn't give the second bite to others.
Zhao Meng was one of the first people to wake up. The Zhao family ran not a cloth shop, but a grocery store. It is said to be a shop, but "firewood, rice, oil, salt, soy sauce, vinegar and tea" are always inseparable from people's life. Therefore, there are three grocery stores of the Zhao family in Luoyang, and the scale of each is no smaller than that of Shuaihong's cloth Village, and there is a lot of running water every day. The Zhao family has operated this business for several generations. It can be said that it is smooth wind and smooth water, and has gathered a lot of family property.
It is said that the advertising of Changhong cloth Village in the ten days news has nothing to do with Zhao Meng. The business of his grocery store has not reached the level that needs advertising to improve, but his in laws happen to be the owner of Donglai cloth Village, which originally ranked second in Luoyang City. Yes, the door is the owner, right, One of the best grocery store merchants in Luoyang can't afford to choose a daughter-in-law.
Zhao Meng also watched "ten days of news". His first reaction to the advertising of Changhong Buzhuang was that his in laws suffered a dark loss this time. However, since "ten days of news" is published every ten days, as long as his in laws are allowed to advertise on it in the next issue, the impact will be small gradually.
However, Zhao Meng still took advantage of Li Luoyang's trick. Of course, his in laws also found Wenjun Yazhu and proposed to "sponsor" the publication of periodicals. However, as soon as they heard that they were selling cloth, they immediately rejected it and said that they would not advertise similar goods within three months.
The in laws didn't give up at the beginning. They asked someone to inquire. As a result, they knew that the background of the Decameron was too big to be touched by a businessman. Then they stopped and came to Zhao Meng dejected for countermeasures.
But what countermeasures can Zhao Meng have? The sentence from his in laws surprised him: he won't advertise similar goods for at least three months. Zhao Meng understood at once. At that moment, he didn't care to comfort his in laws. He hurried to send his in laws away with a few words, called the elder to follow him, and rushed to Wenjun Yazhu.
Also, Zhao Meng responded in time, so he successfully met Li Luoyang before most people looking for Li Luoyang. He was also surprised at Li Luoyang's youth, but the businessman was not sensitive to his age. It was not necessary to care about other people's age. Therefore, Zhao Meng didn't despise Li Luoyang's youth and put forward his own idea: he wanted to advertise on the ten days news.
"It lasts for three months, 150 taels of silver for each installment. It's OK to pay in cash, and it's OK to pay in advance for each installment." Li Luoyang is also unambiguous. He always gives sincerity to guests who come to the door voluntarily. He thought it would take a little more time. Unexpectedly, Zhao Meng has no intention of bargaining. He immediately asked Li Luoyang to sign the agreement, At the same time, Li Luoyang was also asked whether he could book a year's periodical advertisement?
Hearing Zhao Meng's request, Li Luoyang was surprised to realize that the little old man opposite was somewhat unusual. It seemed that he saw Li Luoyang's back move. This is not easy. At least Shuaihong, who has already had a cooperative relationship, doesn't see the danger of Li Luoyang's arrangement at all.
But anyway, Li Luoyang just doesn't let go. Li Luoyang won't joke about this kind of thing. After all, who can make it clear after three months. If he doesn't let go, it's a gap of thousands of Liang silver, and he will never agree.
The above table says that he wants to find someone to sum up this matter. In fact, it is the "procrastination" plan that Li Luoyang is best at. What he wants is to follow Zhao Meng when he is tired and tired. Naturally, he can understand Li Luoyang's meaning - people just don't want to sell.
Luoyang Zhigui originally refers to the paper of Luoyang, the capital of the Western Jin Dynasty. Because everyone scrambled to copy Zuo Si's work Sandu Fu, it was in short supply for a time. It came from the biography of Zuo Si in the book of Jin: "so the noble families competed to write, and Luoyang was Zhigui."At that time, the level of papermaking was different from that of Li Luoyang. The development of printing also reduced the business of "copying books". If you count the movable type printing "invented" by Li Luoyang, I'm afraid this ancient business will disappear soon.However, now the businessmen in Luoyang have revisited the old idiom "Luoyang paper is expensive". All the sources point to the Journal of ten days' news.Luoyang is not without bookstores and bookstores. However, no one has ever thought of advertising in books. After all, the price of books in the past was still high. According to normal historical records, the price of books printed by engraving remained high until the Northern Song Dynasty.For a popular example, about 1000 A.D., that is, Fan Zhongyan's era, if the price of books printed on the market is converted into soft sister coins of later generations, basically a book is about 2000 yuan.About 2000 yuan for a book, if it is left in future generations, let alone ordinary people, even the middle class dare not buy it back to fill the study? Too narrow audience directly leads to the meaningless inclusion of advertising in books. This sharp contrast also highlights the value of the journal "ten days news". It is absolutely a new thing for the people of the Wu and Zhou Dynasties to sell a journal at a price of a few yuan in the future. Just like the saying spread among people who have bought journals: it can be used to practice calligraphy after reading, and it can also be used to wrap things after practicing calligraphy, After packing things, you can still use them in the thatched cottage. In this way, the price of "ten days news" is really affordable to the sky. I really don't know how bad the owner of "Li's culture company" who issued this playful idea has been.However, what businessmen see is different. The business of Changhong cloth Village suddenly jumped from the third to the first, and there is a hidden trend to throw the first and second to the horizon, which is entirely due to the effect of the page of the ten days news.After some businessmen inquired about it, they knew that the number of copies of "ten days' news" in Luoyang alone exceeded 80000. In addition, the salesmen who walked through the streets and lanes and the storytellers who took it out to read and play in tea shops can basically be said to be a household name.What kind of advertising effect can achieve this degree? Obviously, this is the only scorpion Baba. Unless the imperial court orders to advertise for a certain merchant, how can this happen? Scholars, farmers, businessmen and businessmen always rank last. It's good for the government to look up at you at a glance, and expect the government to advertise for you - bah, you're shameless.So the merchants who came back to their senses began to look for the owner of the ten days' news. They couldn't drink the first soup. They couldn't give the second bite to others.Zhao Meng was one of the first people to wake up. The Zhao family ran not a cloth shop, but a grocery store. It is said to be a shop, but "firewood, rice, oil, salt, soy sauce, vinegar and tea" are always inseparable from people's life. Therefore, there are three grocery stores of the Zhao family in Luoyang, and the scale of each is no smaller than that of Shuaihong's cloth Village, and there is a lot of running water every day. The Zhao family has operated this business for several generations. It can be said that it is smooth wind and smooth water, and has gathered a lot of family property.It is said that the advertising of Changhong cloth Village in the ten days news has nothing to do with Zhao Meng. The business of his grocery store has not reached the level that needs advertising to improve, but his in laws happen to be the owner of Donglai cloth Village, which originally ranked second in Luoyang City. Yes, the door is the owner, right, One of the best grocery store merchants in Luoyang can't afford to choose a daughter-in-law.Zhao Meng also watched "ten days of news". His first reaction to the advertising of Changhong Buzhuang was that his in laws suffered a dark loss this time. However, since "ten days of news" is published every ten days, as long as his in laws are allowed to advertise on it in the next issue, the impact will be small gradually.However, Zhao Meng still took advantage of Li Luoyang's trick. Of course, his in laws also found Wenjun Yazhu and proposed to "sponsor" the publication of periodicals. However, as soon as they heard that they were selling cloth, they immediately rejected it and said that they would not advertise similar goods within three months.The in laws didn't give up at the beginning. They asked someone to inquire. As a result, they knew that the background of the Decameron was too big to be touched by a businessman. Then they stopped and came to Zhao Meng dejected for countermeasures.But what countermeasures can Zhao Meng have? The sentence from his in laws surprised him: he won't advertise similar goods for at least three months. Zhao Meng understood at once. At that moment, he didn't care to comfort his in laws. He hurried to send his in laws away with a few words, called the elder to follow him, and rushed to Wenjun Yazhu.Also, Zhao Meng responded in time, so he successfully met Li Luoyang before most people looking for Li Luoyang. He was also surprised at Li Luoyang's youth, but the businessman was not sensitive to his age. It was not necessary to care about other people's age. Therefore, Zhao Meng didn't despise Li Luoyang's youth and put forward his own idea: he wanted to advertise on the ten days news."It lasts for three months, 150 taels of silver for each installment. It's OK to pay in cash, and it's OK to pay in advance for each installment." Li Luoyang is also unambiguous. He always gives sincerity to guests who come to the door voluntarily. He thought it would take a little more time. Unexpectedly, Zhao Meng has no intention of bargaining. He immediately asked Li Luoyang to sign the agreement, At the same time, Li Luoyang was also asked whether he could book a year's periodical advertisement?Hearing Zhao Meng's request, Li Luoyang was surprised to realize that the little old man opposite was somewhat unusual. It seemed that he saw Li Luoyang's back move. This is not easy. At least Shuaihong, who has already had a cooperative relationship, doesn't see the danger of Li Luoyang's arrangement at all.But anyway, Li Luoyang just doesn't let go. Li Luoyang won't joke about this kind of thing. After all, who can make it clear after three months. If he doesn't let go, it's a gap of thousands of Liang silver, and he will never agree.The above table says that he wants to find someone to sum up this matter. In fact, it is the "procrastination" plan that Li Luoyang is best at. What he wants is to follow Zhao Meng when he is tired and tired. Naturally, he can understand Li Luoyang's meaning - people just don't want to sell.
