Chapter 1953: 1953
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In the impression of many people, Seattle is the most romantic metropolis in the United States. New York is the most international city, but the pace is too fast, and the taste of money is stronger. Los Angeles is the most sunny city, but it's always bustling, bustling and commercial. San Francisco is the most open city in the world, but the high price of housing, coupled with a lot of new technology, gives people a high and cold feeling.
Only, it's mild and rainy in winter, cool and pleasant in summer, with large rainfall throughout the year. There are many rainy days in Seattle, the most romantic... In the drizzle, a pair of lovers walk on the beach with umbrellas and talk about love - this may be the most classic romantic scene in love movies.
It's just that drizzle is romantic, but it's not a good thing for Andy Smith. Who wants to go out with an umbrella? Not to mention the gray sky and the dark street?
However, whether Andy likes it or not, the light rain in Seattle went from him to the next morning, and it was in this weather that Andy came to Costco's headquarters in Seattle and met Jeffrey Brotman, the founder who has been chairman of the board of directors of Costco since December 1994, and another founder, James sinager, who has been president of Costco since only 83 years ago.
Yes, Andy temporarily chose Costco's board of directors to recruit him, which is also the result of Andy's careful thinking. After all, his stall is a bit big, and there are many profitable businesses. He can't blindly occupy a place in every industry. What's more, he is still in the digestion stage of his own industry, and he is already a mature entrepreneur The most important task before is to complete the steady digestion of its industries.
Therefore, even if he was very greedy for Costco's development potential, he had to make a choice. He was invited to join Costco's board of directors, and his new strategic policy for Costco was drawn from the inside.
"User experience" has always been Costco's strategic focus on everything
With a smile on his face, Andy is accompanied by two founders and several executives of Costco. A group of people walk around Costco's flagship store in Seattle and listen to executive officer Craig Jelinek.
The experience of Craig Jelinek is also legendary. He used to be a bottom-level employee in Costco's collection and sorting of shopping carts. Over the years, he has made unremitting efforts to step into the management position of Costco's executive officer step by step.
Moreover, this kind of example of climbing from the grassroots to the top management of enterprises is not unique, which is very difficult to make valuable!
In Costco's internal management, most of the managers come up step by step from the grass-roots level. They used to be little-known employees in the store, but they didn't choose to be discouraged or give up. Instead, they chose to finish their work conscientiously and seek promotion and salary increase for themselves with their diligent and lasting professionalism. Including hundreds of existing store managers of Costco, 90% of them have worked in the front line.
It's not hard to see from this place that this Costco has a terrible cohesive force. As the saying goes, an iron enterprise is a water soldier. When the turnover rate of many enterprises is still high, Costco can win the support and trust of so many employees, which is not a one-day thing.
What does this mean? This shows that the management of Costco's mainstay, their talent is real, is the result of down-to-earth, no paper talk, no boast, they are a group of people who really understand the operation of the enterprise!
“。。。 For a retailer, it means customer service, happy and active employees who think the company is closely related to themselves. More than four fifths of Costco's employees have access to health care and benefits, even though half of them are part-time. Their average salary is $19 an hour, and even during the current recession, we haven't laid off staff.
Although we are also affected by the financial crisis and economic downturn, our development is slightly slow. However, overall, Costco has maintained a steady growth momentum. "
"Always do the right thing!" Andy looked at the full display of goods in Costco's flagship store, and saw the staff smiling at them from time to time. He couldn't help feeling.
"Ha ha..."
Hearing that Andy said that since the brand was founded, Costco has been adhering to a common concept and slogan, and everyone including the two founders smiled proudly.
Always do the right thing. ". This idea is put forward by James sinag, who always does the right thing. To persist means never to cheat suppliers, customers or even employees, to learn to face all things sincerely, to be brave to face mistakes and actively correct, rather than to choose to use all skills to sophistry or escape.
"Low price" is everyone's unified evaluation of Costco, but it does not mean that we blindly pursue low price and ignore quality. In fact, quality is the foundation for Costco to settle down, because once there is a flaw in quality, consumers will inevitably lose, and Costco's reputation will crash. This is a situation that no one wants to see.Therefore, Costco's quality control can almost be called strict, and the gross profit rate of all goods is no more than 14%. Once it is higher than this number, it needs to be reported to the CEO and approved by the board of directors;
in the face of external suppliers, once it is lower than Costco's price in other places, its goods will never appear on Costco's shelves.
Only when these two rules are strictly implemented can we achieve the low price of our high-quality goods. Our average gross profit margin is only 7%, while the average gross profit margin of supermarkets will be 15% to 25%. "
Terrible enterprise! Terrible corporate culture!
This is Andy's most intuitive feeling. Moreover, he also found a more ingenious problem. Costco has piled up the goods used in the whole hypermarket into a big maze. There are no labels or road signs in it. What he wants to find cannot be found at once.
Costco's display of goods is definitely well thought out, that is, members are not expected to come in and find what they want to buy and leave immediately, and there are free snacks and small samples in every corner.
Put the most popular items at the bottom, so that when people are looking for the items they need, they can see more items along the way, which may be shopping along the way. The trolleys in the store are big enough to hold a lot of things...
"The arrangement of goods is very learned!" Andy picked up a commodity and looked at it, then put it back where it was, smiled and said to the crowd.
No matter fribrotmann or James sinag heard Andy's words, they were all eyes shining. James Sinan's cabinet smiled and said: "it's really a business genius, and it's out of the blue."
Andy just shakes his head and laughs at each other's compliments. Turning around, he says with great emotion: "this is a great enterprise, and it's a great honor to join this great family."
"Welcome to join!"
"Your joining will add a new vitality to our board of directors. Welcome!"
"Thank you."
Andy and fribrotmann, James sinag smile and shake hands again, and smile at each other under the eyes of many Costco executives.
In the following press conference, Andy and Costco's two founders and another member of the board of directors started the business mutual blowing mode, and the modifiers such as great and most potential kept popping out of Andy's mouth, while the adjectives such as genius and legend were constantly added to Andy's body, a harmonious and perfect press conference ended successfully, Andy Smith He also formally joined Costco's board of directors as an independent Li director and fell asleep.
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In the impression of many people, Seattle is the most romantic metropolis in the United States. New York is the most international city, but the pace is too fast, and the taste of money is stronger. Los Angeles is the most sunny city, but it's always bustling, bustling and commercial. San Francisco is the most open city in the world, but the high price of housing, coupled with a lot of new technology, gives people a high and cold feeling.
Only, it's mild and rainy in winter, cool and pleasant in summer, with large rainfall throughout the year. There are many rainy days in Seattle, the most romantic... In the drizzle, a pair of lovers walk on the beach with umbrellas and talk about love - this may be the most classic romantic scene in love movies.
It's just that drizzle is romantic, but it's not a good thing for Andy Smith. Who wants to go out with an umbrella? Not to mention the gray sky and the dark street?
However, whether Andy likes it or not, the light rain in Seattle went from him to the next morning, and it was in this weather that Andy came to Costco's headquarters in Seattle and met Jeffrey Brotman, the founder who has been chairman of the board of directors of Costco since December 1994, and another founder, James sinager, who has been president of Costco since only 83 years ago.
Yes, Andy temporarily chose Costco's board of directors to recruit him, which is also the result of Andy's careful thinking. After all, his stall is a bit big, and there are many profitable businesses. He can't blindly occupy a place in every industry. What's more, he is still in the digestion stage of his own industry, and he is already a mature entrepreneur The most important task before is to complete the steady digestion of its industries.
Therefore, even if he was very greedy for Costco's development potential, he had to make a choice. He was invited to join Costco's board of directors, and his new strategic policy for Costco was drawn from the inside.
"User experience" has always been Costco's strategic focus on everything
With a smile on his face, Andy is accompanied by two founders and several executives of Costco. A group of people walk around Costco's flagship store in Seattle and listen to executive officer Craig Jelinek.
The experience of Craig Jelinek is also legendary. He used to be a bottom-level employee in Costco's collection and sorting of shopping carts. Over the years, he has made unremitting efforts to step into the management position of Costco's executive officer step by step.
Moreover, this kind of example of climbing from the grassroots to the top management of enterprises is not unique, which is very difficult to make valuable!
In Costco's internal management, most of the managers come up step by step from the grass-roots level. They used to be little-known employees in the store, but they didn't choose to be discouraged or give up. Instead, they chose to finish their work conscientiously and seek promotion and salary increase for themselves with their diligent and lasting professionalism. Including hundreds of existing store managers of Costco, 90% of them have worked in the front line.
It's not hard to see from this place that this Costco has a terrible cohesive force. As the saying goes, an iron enterprise is a water soldier. When the turnover rate of many enterprises is still high, Costco can win the support and trust of so many employees, which is not a one-day thing.
What does this mean? This shows that the management of Costco's mainstay, their talent is real, is the result of down-to-earth, no paper talk, no boast, they are a group of people who really understand the operation of the enterprise!
“。。。 For a retailer, it means customer service, happy and active employees who think the company is closely related to themselves. More than four fifths of Costco's employees have access to health care and benefits, even though half of them are part-time. Their average salary is $19 an hour, and even during the current recession, we haven't laid off staff.
Although we are also affected by the financial crisis and economic downturn, our development is slightly slow. However, overall, Costco has maintained a steady growth momentum. "
"Always do the right thing!" Andy looked at the full display of goods in Costco's flagship store, and saw the staff smiling at them from time to time. He couldn't help feeling.
"Ha ha..."
Hearing that Andy said that since the brand was founded, Costco has been adhering to a common concept and slogan, and everyone including the two founders smiled proudly.
Always do the right thing. ". This idea is put forward by James sinag, who always does the right thing. To persist means never to cheat suppliers, customers or even employees, to learn to face all things sincerely, to be brave to face mistakes and actively correct, rather than to choose to use all skills to sophistry or escape.
"Low price" is everyone's unified evaluation of Costco, but it does not mean that we blindly pursue low price and ignore quality. In fact, quality is the foundation for Costco to settle down, because once there is a flaw in quality, consumers will inevitably lose, and Costco's reputation will crash. This is a situation that no one wants to see.Therefore, Costco's quality control can almost be called strict, and the gross profit rate of all goods is no more than 14%. Once it is higher than this number, it needs to be reported to the CEO and approved by the board of directors;
in the face of external suppliers, once it is lower than Costco's price in other places, its goods will never appear on Costco's shelves.
Only when these two rules are strictly implemented can we achieve the low price of our high-quality goods. Our average gross profit margin is only 7%, while the average gross profit margin of supermarkets will be 15% to 25%. "
Terrible enterprise! Terrible corporate culture!
This is Andy's most intuitive feeling. Moreover, he also found a more ingenious problem. Costco has piled up the goods used in the whole hypermarket into a big maze. There are no labels or road signs in it. What he wants to find cannot be found at once.
Costco's display of goods is definitely well thought out, that is, members are not expected to come in and find what they want to buy and leave immediately, and there are free snacks and small samples in every corner.
Put the most popular items at the bottom, so that when people are looking for the items they need, they can see more items along the way, which may be shopping along the way. The trolleys in the store are big enough to hold a lot of things...
"The arrangement of goods is very learned!" Andy picked up a commodity and looked at it, then put it back where it was, smiled and said to the crowd.
No matter fribrotmann or James sinag heard Andy's words, they were all eyes shining. James Sinan's cabinet smiled and said: "it's really a business genius, and it's out of the blue."
Andy just shakes his head and laughs at each other's compliments. Turning around, he says with great emotion: "this is a great enterprise, and it's a great honor to join this great family."
"Welcome to join!"
"Your joining will add a new vitality to our board of directors. Welcome!"
"Thank you."
Andy and fribrotmann, James sinag smile and shake hands again, and smile at each other under the eyes of many Costco executives.
In the following press conference, Andy and Costco's two founders and another member of the board of directors started the business mutual blowing mode, and the modifiers such as great and most potential kept popping out of Andy's mouth, while the adjectives such as genius and legend were constantly added to Andy's body, a harmonious and perfect press conference ended successfully, Andy Smith He also formally joined Costco's board of directors as an independent Li director and fell asleep.
In the impression of many people, Seattle is the most romantic metropolis in the United States. New York is the most international city, but the pace is too fast, and the taste of money is stronger. Los Angeles is the most sunny city, but it's always bustling, bustling and commercial. San Francisco is the most open city in the world, but the high price of housing, coupled with a lot of new technology, gives people a high and cold feeling. Only, it's mild and rainy in winter, cool and pleasant in summer, with large rainfall throughout the year. There are many rainy days in Seattle, the most romantic... In the drizzle, a pair of lovers walk on the beach with umbrellas and talk about love - this may be the most classic romantic scene in love movies. It's just that drizzle is romantic, but it's not a good thing for Andy Smith. Who wants to go out with an umbrella? Not to mention the gray sky and the dark street? However, whether Andy likes it or not, the light rain in Seattle went from him to the next morning, and it was in this weather that Andy came to Costco's headquarters in Seattle and met Jeffrey Brotman, the founder who has been chairman of the board of directors of Costco since December 1994, and another founder, James sinager, who has been president of Costco since only 83 years ago. Yes, Andy temporarily chose Costco's board of directors to recruit him, which is also the result of Andy's careful thinking. After all, his stall is a bit big, and there are many profitable businesses. He can't blindly occupy a place in every industry. What's more, he is still in the digestion stage of his own industry, and he is already a mature entrepreneur The most important task before is to complete the steady digestion of its industries. Therefore, even if he was very greedy for Costco's development potential, he had to make a choice. He was invited to join Costco's board of directors, and his new strategic policy for Costco was drawn from the inside. "User experience" has always been Costco's strategic focus on everything With a smile on his face, Andy is accompanied by two founders and several executives of Costco. A group of people walk around Costco's flagship store in Seattle and listen to executive officer Craig Jelinek. The experience of Craig Jelinek is also legendary. He used to be a bottom-level employee in Costco's collection and sorting of shopping carts. Over the years, he has made unremitting efforts to step into the management position of Costco's executive officer step by step. Moreover, this kind of example of climbing from the grassroots to the top management of enterprises is not unique, which is very difficult to make valuable! In Costco's internal management, most of the managers come up step by step from the grass-roots level. They used to be little-known employees in the store, but they didn't choose to be discouraged or give up. Instead, they chose to finish their work conscientiously and seek promotion and salary increase for themselves with their diligent and lasting professionalism. Including hundreds of existing store managers of Costco, 90% of them have worked in the front line. It's not hard to see from this place that this Costco has a terrible cohesive force. As the saying goes, an iron enterprise is a water soldier. When the turnover rate of many enterprises is still high, Costco can win the support and trust of so many employees, which is not a one-day thing. What does this mean? This shows that the management of Costco's mainstay, their talent is real, is the result of down-to-earth, no paper talk, no boast, they are a group of people who really understand the operation of the enterprise! For a retailer, it means customer service, happy and active employees who think the company is closely related to themselves. More than four fifths of Costco's employees have access to health care and benefits, even though half of them are part-time. Their average salary is $19 an hour, and even during the current recession, we haven't laid off staff. Although we are also affected by the financial crisis and economic downturn, our development is slightly slow. However, overall, Costco has maintained a steady growth momentum. " "Always do the right thing!" Andy looked at the full display of goods in Costco's flagship store, and saw the staff smiling at them from time to time. He couldn't help feeling. "Ha ha..." Hearing that Andy said that since the brand was founded, Costco has been adhering to a common concept and slogan, and everyone including the two founders smiled proudly. Always do the right thing. ". This idea is put forward by James sinag, who always does the right thing. To persist means never to cheat suppliers, customers or even employees, to learn to face all things sincerely, to be brave to face mistakes and actively correct, rather than to choose to use all skills to sophistry or escape. "Low price" is everyone's unified evaluation of Costco, but it does not mean that we blindly pursue low price and ignore quality. In fact, quality is the foundation for Costco to settle down, because once there is a flaw in quality, consumers will inevitably lose, and Costco's reputation will crash. This is a situation that no one wants to see.Therefore, Costco's quality control can almost be called strict, and the gross profit rate of all goods is no more than 14%. Once it is higher than this number, it needs to be reported to the CEO and approved by the board of directors; in the face of external suppliers, once it is lower than Costco's price in other places, its goods will never appear on Costco's shelves. Only when these two rules are strictly implemented can we achieve the low price of our high-quality goods. Our average gross profit margin is only 7%, while the average gross profit margin of supermarkets will be 15% to 25%. " Terrible enterprise! Terrible corporate culture! This is Andy's most intuitive feeling. Moreover, he also found a more ingenious problem. Costco has piled up the goods used in the whole hypermarket into a big maze. There are no labels or road signs in it. What he wants to find cannot be found at once. Costco's display of goods is definitely well thought out, that is, members are not expected to come in and find what they want to buy and leave immediately, and there are free snacks and small samples in every corner. Put the most popular items at the bottom, so that when people are looking for the items they need, they can see more items along the way, which may be shopping along the way. The trolleys in the store are big enough to hold a lot of things... "The arrangement of goods is very learned!" Andy picked up a commodity and looked at it, then put it back where it was, smiled and said to the crowd. No matter fribrotmann or James sinag heard Andy's words, they were all eyes shining. James Sinan's cabinet smiled and said: "it's really a business genius, and it's out of the blue." Andy just shakes his head and laughs at each other's compliments. Turning around, he says with great emotion: "this is a great enterprise, and it's a great honor to join this great family." "Welcome to join!" "Your joining will add a new vitality to our board of directors. Welcome!" "Thank you." Andy and fribrotmann, James sinag smile and shake hands again, and smile at each other under the eyes of many Costco executives. In the following press conference, Andy and Costco's two founders and another member of the board of directors started the business mutual blowing mode, and the modifiers such as great and most potential kept popping out of Andy's mouth, while the adjectives such as genius and legend were constantly added to Andy's body, a harmonious and perfect press conference ended successfully, Andy Smith He also formally joined Costco's board of directors as an independent Li director and fell asleep.
