Chapter 1954: 1954
If audio player doesn't work, press Stop then Play button again
"When an enterprise is no longer doing everything for profit or maximizing its own interests, it will surely win the respect and understanding of consumers. Good word-of-mouth has become costliest asset of Costco, which is far more effective than spending heavily on advertising
Andy, wearing only one pair of shorts, leans on the reclining chair on the open balcony. The sunshade blocks the bright afternoon sun, talking on the phone, and overlooks the vast beauty of Pacific Puget Bay and Elliott Bay. The slowly flowing clear Bo, the white ships floating on the sea, and the distant green trees and jungle form a quiet picture, which is lingering for a long time.
"I like the culture of this enterprise. It has a deep potential to be tapped. On the issue of e-commerce, Costco's management is somewhat conservative."
Costco, as a traditional retail industry, is not without defects. However, they have lowered the price of goods to the lowest level, plus the membership fee system. They are not afraid of e-commerce competition in the short term. However, in the long term, conservatism also means backwardness. Every price negotiation with suppliers is the cause of Costco's huge Bo movement.
"Boss, Costco also has its limitations. Of course, we can't deny the" limitation ", which is the business characteristics of Costco different from other enterprises. In short, it is a single ultimate product thinking. This is very consistent with the American values are relatively simple and specific, and the consumption concept is relatively mature, which helps the warehouse supermarket to continue to carry forward in the soil of American culture.
But because of this, Costco can hardly compete with Wal Mart without North America, which also limits Costco's international expansion. "
On the other end of the phone, alvette also points out the limitations of Costco without any concealment. His job is to give Andy the boss an outspoken advice and correct his mistakes.
"Ha ha, is the North American market not enough to eat?" Andy didn't take it seriously, and said with a smile: "now I think it's too late to say these things. I'll eat the shares slowly and wait for a good opportunity."
。。。。。。
Hang up the phone, Andy sighs, picks up the frozen watermelon juice on the side table, takes a big SIP with a straw, nods down, the sunglasses on his forehead fall on the bridge of his nose, and lies leisurely on the couch.
Dong Dong -
"boss, I'm back."
In a daze, Andy, who was taking a nap, heard the soft call and a familiar fragrance in his ear. He couldn't help but open his eyes, take off his sunglasses, and squint his eyes to see the people he used to see.
Wearing a U-neck silk shirt with flanging design, emerald green solid color, three-dimensional flower decoration in front of him, matching with a white straight leg pants, black and white drawstring design, a small assistant who can close his waist and show thin is sitting beside him, gently pushing to wake him up.
"Well? Come back. How are you? Is everything ok with your family? "
Toriblake reached out to open the mineral water on the table, poured it into the cup and handed it to Andy. He said with a sweet smile, "it's all very well, thank you boss."
Seeing the happy smile on the little assistant's face, Andy took a mouthwash and immediately picked up another cup to catch him. After another mouthful, the little assistant said with a smile: "it's all small things, just be happy. "
Andy asked people to arrange his parents into Starbucks and live a middle-class life. Although the current little assistant is not short of money, he didn't want to give his parents too much money, so as to change the normal family's peaceful life. A good job is enough to make her parents happy and calm.
As the saying goes, a man can be promoted to a higher level. What's more, the little assistant has always been very obedient to him. He's in front of the horse and behind the horse and has no dead angle to wait on. Andy naturally wants to let her have no worries.
Although Tori's previous situation made her feel a little weak for her family, after all, she is not the girl who struggled in the society in the past. How can a successful person not hope to have family and friends to share the joy of success?
On the morning of August 28, Andy walked into the auditorium of Starbucks headquarters with a smile on his face. The managers and managers of the headquarters all over North America applauded warmly.
Sitting on the podium with CEO Howard Schultz, Andy straightens up, looks around the podium for the next week, reaches down, and lets the applause subside. He also knows that the applause is not from the sincerity of all the people present. After all, as a latecomer, he has also made a bloody change and can get sincere support, which is unrealistic.
But do Andy need to care about their employees' opinions?
To be honest, I really don't need it. After all, the butcher's knife of Starbucks layoffs has just fallen. There are bloody examples. Andy doesn't need the company to love him so much. He wants to be awed!
The smile on Andy's face converged, and he said in a very serious and serious tone: "after a period of change, a brand-new Starbucks is on the road again, which is inseparable from the cooperation and efforts of all present.
I absolutely believe that after this shock type reform, we will certainly turn the company around. Although this process is extremely difficult, we have finally come... ""Pa pa pa pa pa..."
The applause of the whole audience was thunderous. This time, the applause was really from everyone's heart... I'm relieved. I don't have to worry anymore.
Andy smiled, reached down for a sign, and continued calmly: "I know that many people are relieved that the turbulent days have finally passed, and indeed passed, but in the future work, the company will be more strict with you than before, and you must also ask yourself whether you can still adhere to the mission of Starbucks, whether you also believe in us If you can do this, are you ready to fight! "
With Andy's three questions about whether or not, the whole meeting was silent. Andy's eyes flashed and limang scanned the whole meeting. His tone became more and more serious. He continued: "on the issue of becoming Chairman of the board, I know that many people are not optimistic about it, and even think it may be a disaster of Starbuck... Well, I'll tell you, and everyone with that idea, I don't need your vote!
One thing I want you to do is repair the house, because it's on fire! I will never tolerate the performance of the company before. I can't tolerate anyone in the company who doesn't believe in the company and our core mission. "
Howard Schultz, who was sitting beside Andy, looked at Andy with a complex look, and looked at the silent audience. He could not help sighing. For Andy's act of swearing sovereignty, he only smiled bitterly. He knew that after the conference, whether he wanted to or not, Starbucks would take the brand of this young man.
"I came to Starbucks with a vision to make Starbucks a great company with sustainable development, to create the most famous and respected brand in the world, and to inspire and nurture the humanistic spirit.
For this reason, I have made seven measures for Starbucks
On the rostrum, Andy, facing the burning eyes of thousands of people in the audience, calmly extended a finger and said: "first, become the undisputed leader of the coffee industry.
Second, attract and motivate Starbucks partners, all of you here and future employees.
The third is to rekindle customers' enthusiasm for Starbucks and establish emotional ties with customers.
Fourth, to expand our global business, we should make every store of Starbucks become the core of the local community.
Fifth, our CEO insists on being a leader in moral procurement and environmental protection.
The sixth is to create an innovative development platform matching Starbucks' coffee, with wireless network covering all stores.
The last is to establish a sustainable economic model
(PS: it's not easy to complete and supplement. Thank you. Please support authentic reading. Here is)
Please report us if you find any errors so we can fix it asap!
"When an enterprise is no longer doing everything for profit or maximizing its own interests, it will surely win the respect and understanding of consumers. Good word-of-mouth has become costliest asset of Costco, which is far more effective than spending heavily on advertising
Andy, wearing only one pair of shorts, leans on the reclining chair on the open balcony. The sunshade blocks the bright afternoon sun, talking on the phone, and overlooks the vast beauty of Pacific Puget Bay and Elliott Bay. The slowly flowing clear Bo, the white ships floating on the sea, and the distant green trees and jungle form a quiet picture, which is lingering for a long time.
"I like the culture of this enterprise. It has a deep potential to be tapped. On the issue of e-commerce, Costco's management is somewhat conservative."
Costco, as a traditional retail industry, is not without defects. However, they have lowered the price of goods to the lowest level, plus the membership fee system. They are not afraid of e-commerce competition in the short term. However, in the long term, conservatism also means backwardness. Every price negotiation with suppliers is the cause of Costco's huge Bo movement.
"Boss, Costco also has its limitations. Of course, we can't deny the" limitation ", which is the business characteristics of Costco different from other enterprises. In short, it is a single ultimate product thinking. This is very consistent with the American values are relatively simple and specific, and the consumption concept is relatively mature, which helps the warehouse supermarket to continue to carry forward in the soil of American culture.
But because of this, Costco can hardly compete with Wal Mart without North America, which also limits Costco's international expansion. "
On the other end of the phone, alvette also points out the limitations of Costco without any concealment. His job is to give Andy the boss an outspoken advice and correct his mistakes.
"Ha ha, is the North American market not enough to eat?" Andy didn't take it seriously, and said with a smile: "now I think it's too late to say these things. I'll eat the shares slowly and wait for a good opportunity."
。。。。。。
Hang up the phone, Andy sighs, picks up the frozen watermelon juice on the side table, takes a big SIP with a straw, nods down, the sunglasses on his forehead fall on the bridge of his nose, and lies leisurely on the couch.
Dong Dong -
"boss, I'm back."
In a daze, Andy, who was taking a nap, heard the soft call and a familiar fragrance in his ear. He couldn't help but open his eyes, take off his sunglasses, and squint his eyes to see the people he used to see.
Wearing a U-neck silk shirt with flanging design, emerald green solid color, three-dimensional flower decoration in front of him, matching with a white straight leg pants, black and white drawstring design, a small assistant who can close his waist and show thin is sitting beside him, gently pushing to wake him up.
"Well? Come back. How are you? Is everything ok with your family? "
Toriblake reached out to open the mineral water on the table, poured it into the cup and handed it to Andy. He said with a sweet smile, "it's all very well, thank you boss."
Seeing the happy smile on the little assistant's face, Andy took a mouthwash and immediately picked up another cup to catch him. After another mouthful, the little assistant said with a smile: "it's all small things, just be happy. "
Andy asked people to arrange his parents into Starbucks and live a middle-class life. Although the current little assistant is not short of money, he didn't want to give his parents too much money, so as to change the normal family's peaceful life. A good job is enough to make her parents happy and calm.
As the saying goes, a man can be promoted to a higher level. What's more, the little assistant has always been very obedient to him. He's in front of the horse and behind the horse and has no dead angle to wait on. Andy naturally wants to let her have no worries.
Although Tori's previous situation made her feel a little weak for her family, after all, she is not the girl who struggled in the society in the past. How can a successful person not hope to have family and friends to share the joy of success?
On the morning of August 28, Andy walked into the auditorium of Starbucks headquarters with a smile on his face. The managers and managers of the headquarters all over North America applauded warmly.
Sitting on the podium with CEO Howard Schultz, Andy straightens up, looks around the podium for the next week, reaches down, and lets the applause subside. He also knows that the applause is not from the sincerity of all the people present. After all, as a latecomer, he has also made a bloody change and can get sincere support, which is unrealistic.
But do Andy need to care about their employees' opinions?
To be honest, I really don't need it. After all, the butcher's knife of Starbucks layoffs has just fallen. There are bloody examples. Andy doesn't need the company to love him so much. He wants to be awed!
The smile on Andy's face converged, and he said in a very serious and serious tone: "after a period of change, a brand-new Starbucks is on the road again, which is inseparable from the cooperation and efforts of all present.
I absolutely believe that after this shock type reform, we will certainly turn the company around. Although this process is extremely difficult, we have finally come... ""Pa pa pa pa pa..."
The applause of the whole audience was thunderous. This time, the applause was really from everyone's heart... I'm relieved. I don't have to worry anymore.
Andy smiled, reached down for a sign, and continued calmly: "I know that many people are relieved that the turbulent days have finally passed, and indeed passed, but in the future work, the company will be more strict with you than before, and you must also ask yourself whether you can still adhere to the mission of Starbucks, whether you also believe in us If you can do this, are you ready to fight! "
With Andy's three questions about whether or not, the whole meeting was silent. Andy's eyes flashed and limang scanned the whole meeting. His tone became more and more serious. He continued: "on the issue of becoming Chairman of the board, I know that many people are not optimistic about it, and even think it may be a disaster of Starbuck... Well, I'll tell you, and everyone with that idea, I don't need your vote!
One thing I want you to do is repair the house, because it's on fire! I will never tolerate the performance of the company before. I can't tolerate anyone in the company who doesn't believe in the company and our core mission. "
Howard Schultz, who was sitting beside Andy, looked at Andy with a complex look, and looked at the silent audience. He could not help sighing. For Andy's act of swearing sovereignty, he only smiled bitterly. He knew that after the conference, whether he wanted to or not, Starbucks would take the brand of this young man.
"I came to Starbucks with a vision to make Starbucks a great company with sustainable development, to create the most famous and respected brand in the world, and to inspire and nurture the humanistic spirit.
For this reason, I have made seven measures for Starbucks
On the rostrum, Andy, facing the burning eyes of thousands of people in the audience, calmly extended a finger and said: "first, become the undisputed leader of the coffee industry.
Second, attract and motivate Starbucks partners, all of you here and future employees.
The third is to rekindle customers' enthusiasm for Starbucks and establish emotional ties with customers.
Fourth, to expand our global business, we should make every store of Starbucks become the core of the local community.
Fifth, our CEO insists on being a leader in moral procurement and environmental protection.
The sixth is to create an innovative development platform matching Starbucks' coffee, with wireless network covering all stores.
The last is to establish a sustainable economic model
(PS: it's not easy to complete and supplement. Thank you. Please support authentic reading. Here is)
"When an enterprise is no longer doing everything for profit or maximizing its own interests, it will surely win the respect and understanding of consumers. Good word-of-mouth has become costliest asset of Costco, which is far more effective than spending heavily on advertising Andy, wearing only one pair of shorts, leans on the reclining chair on the open balcony. The sunshade blocks the bright afternoon sun, talking on the phone, and overlooks the vast beauty of Pacific Puget Bay and Elliott Bay. The slowly flowing clear Bo, the white ships floating on the sea, and the distant green trees and jungle form a quiet picture, which is lingering for a long time. "I like the culture of this enterprise. It has a deep potential to be tapped. On the issue of e-commerce, Costco's management is somewhat conservative." Costco, as a traditional retail industry, is not without defects. However, they have lowered the price of goods to the lowest level, plus the membership fee system. They are not afraid of e-commerce competition in the short term. However, in the long term, conservatism also means backwardness. Every price negotiation with suppliers is the cause of Costco's huge Bo movement. "Boss, Costco also has its limitations. Of course, we can't deny the" limitation ", which is the business characteristics of Costco different from other enterprises. In short, it is a single ultimate product thinking. This is very consistent with the American values are relatively simple and specific, and the consumption concept is relatively mature, which helps the warehouse supermarket to continue to carry forward in the soil of American culture. But because of this, Costco can hardly compete with Wal Mart without North America, which also limits Costco's international expansion. " On the other end of the phone, alvette also points out the limitations of Costco without any concealment. His job is to give Andy the boss an outspoken advice and correct his mistakes. "Ha ha, is the North American market not enough to eat?" Andy didn't take it seriously, and said with a smile: "now I think it's too late to say these things. I'll eat the shares slowly and wait for a good opportunity." Hang up the phone, Andy sighs, picks up the frozen watermelon juice on the side table, takes a big SIP with a straw, nods down, the sunglasses on his forehead fall on the bridge of his nose, and lies leisurely on the couch. Dong Dong - "boss, I'm back." In a daze, Andy, who was taking a nap, heard the soft call and a familiar fragrance in his ear. He couldn't help but open his eyes, take off his sunglasses, and squint his eyes to see the people he used to see. Wearing a U-neck silk shirt with flanging design, emerald green solid color, three-dimensional flower decoration in front of him, matching with a white straight leg pants, black and white drawstring design, a small assistant who can close his waist and show thin is sitting beside him, gently pushing to wake him up. "Well? Come back. How are you? Is everything ok with your family? " Toriblake reached out to open the mineral water on the table, poured it into the cup and handed it to Andy. He said with a sweet smile, "it's all very well, thank you boss." Seeing the happy smile on the little assistant's face, Andy took a mouthwash and immediately picked up another cup to catch him. After another mouthful, the little assistant said with a smile: "it's all small things, just be happy. "Andy asked people to arrange his parents into Starbucks and live a middle-class life. Although the current little assistant is not short of money, he didn't want to give his parents too much money, so as to change the normal family's peaceful life. A good job is enough to make her parents happy and calm. As the saying goes, a man can be promoted to a higher level. What's more, the little assistant has always been very obedient to him. He's in front of the horse and behind the horse and has no dead angle to wait on. Andy naturally wants to let her have no worries. Although Tori's previous situation made her feel a little weak for her family, after all, she is not the girl who struggled in the society in the past. How can a successful person not hope to have family and friends to share the joy of success? On the morning of August 28, Andy walked into the auditorium of Starbucks headquarters with a smile on his face. The managers and managers of the headquarters all over North America applauded warmly. Sitting on the podium with CEO Howard Schultz, Andy straightens up, looks around the podium for the next week, reaches down, and lets the applause subside. He also knows that the applause is not from the sincerity of all the people present. After all, as a latecomer, he has also made a bloody change and can get sincere support, which is unrealistic. But do Andy need to care about their employees' opinions? To be honest, I really don't need it. After all, the butcher's knife of Starbucks layoffs has just fallen. There are bloody examples. Andy doesn't need the company to love him so much. He wants to be awed! The smile on Andy's face converged, and he said in a very serious and serious tone: "after a period of change, a brand-new Starbucks is on the road again, which is inseparable from the cooperation and efforts of all present. I absolutely believe that after this shock type reform, we will certainly turn the company around. Although this process is extremely difficult, we have finally come... ""Pa pa pa pa pa..." The applause of the whole audience was thunderous. This time, the applause was really from everyone's heart... I'm relieved. I don't have to worry anymore. Andy smiled, reached down for a sign, and continued calmly: "I know that many people are relieved that the turbulent days have finally passed, and indeed passed, but in the future work, the company will be more strict with you than before, and you must also ask yourself whether you can still adhere to the mission of Starbucks, whether you also believe in us If you can do this, are you ready to fight! " With Andy's three questions about whether or not, the whole meeting was silent. Andy's eyes flashed and limang scanned the whole meeting. His tone became more and more serious. He continued: "on the issue of becoming Chairman of the board, I know that many people are not optimistic about it, and even think it may be a disaster of Starbuck... Well, I'll tell you, and everyone with that idea, I don't need your vote! One thing I want you to do is repair the house, because it's on fire! I will never tolerate the performance of the company before. I can't tolerate anyone in the company who doesn't believe in the company and our core mission. " Howard Schultz, who was sitting beside Andy, looked at Andy with a complex look, and looked at the silent audience. He could not help sighing. For Andy's act of swearing sovereignty, he only smiled bitterly. He knew that after the conference, whether he wanted to or not, Starbucks would take the brand of this young man. "I came to Starbucks with a vision to make Starbucks a great company with sustainable development, to create the most famous and respected brand in the world, and to inspire and nurture the humanistic spirit. For this reason, I have made seven measures for Starbucks On the rostrum, Andy, facing the burning eyes of thousands of people in the audience, calmly extended a finger and said: "first, become the undisputed leader of the coffee industry. Second, attract and motivate Starbucks partners, all of you here and future employees. The third is to rekindle customers' enthusiasm for Starbucks and establish emotional ties with customers. Fourth, to expand our global business, we should make every store of Starbucks become the core of the local community. Fifth, our CEO insists on being a leader in moral procurement and environmental protection. The sixth is to create an innovative development platform matching Starbucks' coffee, with wireless network covering all stores. The last is to establish a sustainable economic model PS: it's not easy to complete and supplement. Thank you. Please support authentic reading. Here is
