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Published at 3rd of January 2022 12:37:03 PM


Chapter 321

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For MM group, the second half of the year was quite good. During the Christmas season, after the song and dance youth, a film "robbing husband and wife" sold again.

The 1977 version of "husband and wife robbing money" has long been regarded as a classic comedy because of its interesting plot and outstanding actors. This film is a classic remake. Although the remake is often not as bad as the previous one, there are highly praised directors of "40 year old virgin" as screenwriters and more funny and weird robbery scenes. The most important thing is, There is a sign of king of comedy, Kim Carey, with his changeable face, unique performance style, exaggerated expression and body language. There is no substitute for the typical mixed golden style of genius and idiot.

It was released on Christmas Eve on December 21 and won $55 million at the box office in the first week. As the first Mr. 20 million, Kerry's appeal is huge. This period has changed from three scuffles of "youth of song and dance", "Legend of Narnia" and "King Kong" to four scuffles of "newly robbed husband and wife".

Two of them are from mm group. Several films have been successful in succession. Coupled with the ambitious film plan for next year, many evaluation agencies on Wall Street believe that the acquisition of mm from Columbia and MGM has almost stepped out of the clouds and adverse effects of M & A and began to get on the right track. Mark Wang's nickname of God's hand in the film circle has been recognized by Hollywood.

Hollywood has such a big plate, but there are so many companies competing for food. Peers are like enemies. With the increase of competition, it has long been recognized that a single film company can not maintain. MGM is living a miserable life, and paramount was acquired by Viacom in 1993, becoming the last giant company by the media group.

In that year, sonny changed from a manufacturing enterprise to a media enterprise through the merger and acquisition of Columbia film. After the film and television resource business was stripped off this year, it returned to the prototype.

Mm, which inherited Sonny's film and television resources, is essentially the same as a large production company because of the lack of publicity platforms, such as TV network, family broadband, radio, newspaper and magazine, and is more vulnerable to sniping and blocking.

For Sonny being sniped and kicked out by Wall Street giants, the five giants are happy to see his success. They don't welcome the new mm into the game. The best outcome of MM is to collapse or merge into any giant system, so at the beginning, they isolated mm.

Mm couldn't get the cooperation contract even waving a check. They had to find another way to cooperate with Internet enterprises such as Google and Youtube. The new Internet is changing people's lives at an amazing speed, which also gives mm the opportunity to break through isolation. No one can block the open Internet and eternal Internet. Mm puts the publicity channel in cooperation with Internet enterprises, The effect is also there.

Besides, American media companies are not these. Time Warner, News Corporation, Viacom and Disney are unwilling to cooperate with mm. Under the lead of Peter, chairman of the board of directors of Random House, mm and Bertelsmann set reached a strategic cooperation agreement.

With a history of 170 years, Bertelsmann group is one of the fortune global top 500 enterprises. It is a leading media and service group in the world and is recognized as one of the top ten media groups. Bertelsmann has carried out television (RTL group), books (Random House), magazines (gunayal G + J) and services (ovite group) in more than 50 countries and regions in the world And media clubs (direct group).

Its RTL group is a leading entertainment content production and dissemination company in Europe. Its network covers 45 television channels and 31 radio stations in 11 European countries, and has many powerful program production companies all over the world.

Its printing and publishing company gunayar is the largest periodical and magazine publisher in Europe. Gunayar publishes more than 500 periodicals in more than 30 countries and regions, and provides a large number of online magazines and information services.

Ovitec group is one of the largest global networked media and communication service providers in the world. More than 60000 employees of the group design and implement comprehensive solutions for various business processes for enterprise customers all over the world. Its product portfolio covers all service related links, including printing, digital storage and content conversion and distribution, data management, customer service Customer relationship management and services, supply chain management, financial services, professional information technology services and customs IT services, educational media direct sales, etc.

This European media giant has been jointly excluded by the American media industry, and its strength in film and television production and channels is still quite strong. In the past, sonny cooperated highly with it in music and formed a joint music business company, and Sonny's publicity and promotion business is mostly packaged for them.

However, mm cancelled the cooperation because of the good relationship between Bertelsmann and Sonny, and the cooperation between the two sides was interrupted for several months. Of course, the large amount of publicity and promotion expenses owed by Sonny to Tasman is the main reason for the dispute between the two sides.

Sonny wields a knife from the palace and fiercely cuts off the eggs. Of course, they won't pay for the cost of condoms. Bertelsmann provided services for me and should receive money. MM's position is that you provide services to sonny. It's cool for them. Why should we pay for the bill? It's not ten yuan eight yuan, but tens of millions of dollars.

Therefore, the three companies have been wrangling, and both mark and egger tend to cooperate with Time Warner and Viacom. They have richer resources and stronger strength, but they have ulterior motives. Naturally, they will not be greedy for MM's small price, but want to see MM's jokes, which has contributed to the cooperation between mm and Bertelsmann.

In fact, the biggest difference between the two sides earlier was mark. Mark didn't like Bertelsmann's Der Spiegel weekly.

Der Spiegel weekly is often translated as Der Spiegel weekly. It is a weekly magazine published in Germany. Its average circulation is nearly 1.1 million copies per week. It was founded in 1947 and published in Hamburg in German and English. It pays attention to investigative reports and dares to expose political insider and social malpractice. It has a considerable influence at home and abroad. Since the first edition of Der Spiegel was published on January 4, 1947, Rudolf ogstein has been the chief editor and publisher of Der Spiegel weekly, and renamed the magazine Der Spiegel.

As one of the most famous weekly magazines in Germany, with an average circulation of nearly 1.1 million copies per week, the magazine claims to be "the most important Newsweek in Germany and the largest circulation in Europe".

There is also such a saying: Germans who like reading books and newspapers call Monday the regular release day of Der Spiegel "Der Spiegel day". It is said that every day, German journalists do not go out to interview, each holding a copy of Der Spiegel to study hard in order to find the topic of this week's report. Although this is just a joke, it does reflect a phenomenon, Some topics of German society are set by this magazine.

However, this influential newspaper has always been anti Chinese and aimed at the Chinese government, which has attracted the dissatisfaction of relevant departments. Even the Bertelsmann book club, which is popular in China, can't get along and is forced to close its business. It is a great obstacle to entering the Chinese market and taking a share in the second largest ticket warehouse in the future.

However, both sides understand that arguments are meaningless, and differences in political views are meaningless. They should sit down and seek solutions and become Bertelsmann's signboard in the publishing industry. The mirror Weekly has great influence. They will not change themselves because they cater to the preferences of powerful people. The mirror is not just selling 110 copies, Its output of cultural value and influence is the real big head. It is Bertelsmann's star enterprise.

Therefore, in this cooperation, there is a secret agreement. If bertas died unilaterally and was blocked by the Chinese authorities, mm will not bear the blame and has the right to unilaterally suspend the cooperation. The two sides are only an alliance of interests, limited to commercial cooperation, without political demands and not a real alliance.

So when mm and Bertelsmann announced a high-profile strategic cooperation agreement on the second day of Christmas, the people were not salty, but for several giant companies in Hollywood media industry, the shock was huge.

This means that their isolation and exclusion are jokes. They begin to regret that they rejected MM's check at the beginning. Now it's cheaper for Germans. This is also because mm has the background of bank family and Oracle. In theory, they are not short of money. People who are not short of money are afraid of not finding help?

Of course, their original refusal can not be wrong. The two sides compete in many aspects. They will cooperate with peer giants, but the situation is less and more competition. The main idea is to make less money rather than cooperate with rivals.

Egger hopes to cooperate with Viacom. MM's Columbia film company and Viacom's CBS are the same company. They are separated because of the anti-monopoly law. The two sides have deep roots and have been cooperating. It is said that Columbia film company is newly owned by mm, while CBS is newly owned by Viacom. The best way is for both sides to keep warm together and mutual benefit.

However, Lei Shidong, the leader of Viacom, is not willing to cooperate with them. The competition between mm Naifei and blockbuster is so fierce that they almost play a dog's brain.

The two sides had a short honeymoon cooperation period when cleaning up Hastings's Naifei this year. The two giants worked together to clear it at a fixed point. Naifei couldn't stand such a huge blow. It ended directly and was incorporated into the MM system.

Lei Shidong is not happy about this. Everyone works together to suppress, and you take advantage of the cheap. Viacom works in vain. Blockbuster is the star enterprise of Viacom, with a market value of nearly 10 billion. It has felt the threat of Naifei, so it will set up its own online leasing company. Lei Shidong put forward a kind suggestion. He is willing to buy Naifei at 1% higher than the market price, The two sides will cooperate in many aspects.

For blockbuster, Naifei is a huge threat. It is threatening blockbuster's business system. M & A is a good choice.

Mark refused. How could he do such a stupid thing?




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