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Published at 3rd of January 2022 12:37:01 PM


Chapter 322

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For Mark's rejection of the kind invitation, Leston was as unhappy as the rejection of courtship, and the cooperation between the two sides was impossible.

How strong is the impact of Naifei on blockbuster?

Blockbuster's model is very simple: when you come to our store, I rent your disc, return the disc when it expires, and don't deduct money. In the early stage, blockbuster did a better job than other competitors by using data to analyze the demographic characteristics of the surrounding residents, so as to determine the type of disc collection. This business model has an image called landlord model  , By the way, tracing back to the source, almost all business models can be divided into the following four images: the maker, the bearer, the landlord and the broker.  

Blockbuster killed a large number of local "disc rental shops at the gate" through franchises and one-step data analysis. Ironically, the big data analysis that later killed her flying resistant is also one-step ahead. To the peak in 2004, blockbuster, which represents the "past", has a total of more than 9000 stores and nearly 60000 employees, Don Quixote, which is a little bit of a windmill in the early days of the founding, meant that some of Wall Street's most forward-looking analysts had a very polite and gentle comment on it: not worth a hair.  。

At first, Naifei only made two changes to blockbuster mode   1: Asset light, no storefront, online operation; 2: Mail to home. Users order discs online and Naifei sends them back to customers by overnight express. Compared with blockbuster, the direct comparative advantage of this operation is that it can not go out, save legs and have more choices. Blockbuster is forced to adjust the collection of discs according to the population data, and it can't stand the variety of discs selected by others online, up to 25000 kinds of discs, Click the mouse to find what you want.

At the beginning, Naifei charged 5 cents per disc. Compared with blockbuster's average of $5 per disc, it has a very obvious advantage. The price difference of $4.5 makes Naifei go far to the right on the demand curve.  

In 1999, Naifei launched the three no membership system with no expiration date, no overdue fee and no postage. The monthly membership fee is 19.99 cents, and the maximum rent is four discs at a time. Just canceling the overdue fee can poke a big hole in blockbuster, because blockbuster customers really suffer from this fee and turn against it one after another, Someone asked blockbuster if there would be any kind of model without overdue fee? The fact is that the overdue fee accounted for 16% of blockbuster's total revenue at that time. The listed company had to explain to the shareholders that the thigh meat and JJ meat were not easy to cut. Of course, the meat was cut later. In the middle of this year, they also began to rent discs online. They hated Naifei, so they agreed to make an appointment with mm.

In fact, Naifei is not as powerful as expected. There is a sad reminder in Naifei's prospectus listed in 2002: "from the beginning to now, we have accumulated a lot of losses, and we even have an equity deficit of US $90 million (the liabilities on the balance sheet are greater than the assets) , we need to greatly improve our operating profit margin to make a profit. We may never make a profit.

There is a saying that the times make heroes. Did you say that the idea of streaming media was very sexy and novel at that time? In fact, it can't be said. Some people tried to engage in streaming media business in 1995, but the problem is that technology can't keep up with inspiration. The next film will take hundreds of hours of small fresh meat and other old cured meat. This also shows that the premise for the new concept to make money must be that technology is in place, not fantasy.

In 2005, the broadband penetration rate of American households increased by 40% over 2004, reaching 58 million people. There is another perhaps more important data change: compared with 2004, the broadband penetration rate of households with a total annual income of $40000 to $50000 soared by 70%. What does this mean? This shows that the most fashionable, the most leisure and the most likely not to go The losers who watch TV and use Naifei service are networked all of a sudden. Is this loser still networked? Is it not flying? It is recognized that "those who get losers win the world". This should be the best time to develop streaming media. It seems that the east wind has arrived. Even if Mark is in the water, he will not sell Naifei!

Lei Shidong finally killed Naifei, but he let mm control Naifei. Mm with the world's largest film library and Naifei are the best combination in the world! The threat of this combination is far more powerful than Hastings before. Lei Shidong thinks he is raising a tiger.

Time Warner is inseparable from love and hate. Their cooperation with mark has always made money. If mm did not acquire Colombia and MGM, how good would it be to make money for Warner all the time?

However, mm, who merged the two major companies, has more rivals than friends, but now there are several projects cooperating and making money, which makes Warner hard hearted to deal with them, and mark doesn't agree to put the hobbit Warner decided to support Jackson in public. Warner was not interested in the cooperation agreement proposed by mark. They were more willing to see MM plant a somersault and struggle.

Who knows, mm has been contacting Bertelsmann and reached an agreement at the critical moment. It is estimated that leishidong and Barry began to regret that it is better for the Germans to earn this money than for us. Mm has become a trend. Bertelsmann has enough publicity channels and platforms to meet their needs. It is funny to talk about closure and isolation.

On the first day after Christmas, mm pulled back a game. Egger, David, Megan and mark attended the press conference. Bertelsmann also attached great importance to this cooperation. The CEO of the German headquarters flew to the press conference, which is of great significance to them. The cooperation with MM will bring them hundreds of millions of dollars.

However, mark left after the press conference. These days, he has been pressing an evil fire and has no place to vent. He has been depressed. He called ameber. This Christmas, he didn't go home and chose to live in her new home in the Santa Monica shipwreck.

When Mark arrived, ameber was dancing with her friend Kate. The young girl was dancing hot. Mark stood at the door and hugged his chest to watch.

When ameber saw mark, she ran quickly, threw herself into Mark's arms and offered a kiss. She asked, "won't you leave in ten minutes this time?"

Mark pinched her delicate chin and said, "I'm free before 20 o'clock. It depends on whether there's a reason to stay."

Ameber stuck to mark's strong arms and almost melted without bones. She said, "I dare say you will choose to stay."

Kate was a little embarrassed. Seeing that she was only wearing a close fitting T-shirt and her chest was almost ready to wear, she hurried to find a coat to put on and said, "Mr. mark Wang is coming, I'll go first." as she said, she looked for her bag.

Mark said, "it's a pity to leave so soon."

"Didn't you say you wanted to ask mark what he didn't understand in twilight? It's a great opportunity," ameber said

Kate said, "is that ok? I love twilight, blood moon and new moon."

Mark said, "sure! In fact, I'm thinking of the last Breaking Dawn and I'm looking for someone to talk about its story line." mark took off his suit jacket and sat on the sofa with the help of ameber.

When Mark said this, Kate took the opportunity to sit down again and said, "really, you are preparing the fourth film. So soon, when will more readers meet?"

Mark said: "we are making an outline and plan to launch it at the same time when the film version is on the market. Now the script of the film version has been written and we are looking for a director."

Kate said, "why bother? You are recognized as the most suitable director. It is your work. No one knows it better than you. With your fame and appeal, it will sell well."

Ameber poured three glasses of red wine and sat listening to their conversation. She said, "Kate likes rock and text. She is a literary girl? She writes a blog every day."

Kate said shyly, "just Scribble and share bits and pieces of my life. My friends call me a chatter. I'm not a literary girl. Mr. mark Wang is a recognized talent."

"Call me mark!" Mark said with a smile.

"Yes, mark is very talented. You'll know when you try," said ameber, taking off her clothes as she said.

Kate blushed and said, "what are you doing?"

Ameber said, "I've been waiting for him for months. If I don't take advantage of the opportunity, will everyone just sit like this?"

As she spoke, she came over, hugged Kate and took off her clothes. Kate said in surprise, "what are you doing?"

Ameber said, "I asked you, who do you want to sleep most in Hollywood? You told me it's mark king. Now it's in front of you. What's your reserve?"

Kate's face turned red. Seeing Mark's eyebrows, she looked at her with a smile. Kate stammered, "I thought you were playing a game?"

Girls really like to play games that say they associate with that celebrity, sleep with that celebrity, and marry that celebrity.

Ameber was stunned and said, "I thought it was true, my God! I called Mark and took off my pants. Tell me this?"

Kate said, "is he married?"

Ameber shrugged and said, "so? Marriage doesn't mean losing sexual function. Davis, I think you are a good sister and can share with you in men. Do you treat me like this? Do I need to choose to kill you?"

Kate said, "I have a boyfriend?"

Ameber said, "are you still with me when you have a boyfriend?"

Kate

Mark showed a smile that he thought was very attractive, hooked his fingers to Kate and said, "baby, come here!" he patted the sofa beside him.

Kate knew that this man was the devil, but admiring the devil's charm and power, she couldn't help listening to him and sat down beside him.




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